The North Face customer loyalty program enables customers to earn points the traditional way, with every purchase they make.

In addition to purchase-based points, you can earn points by attending special events organized by The North Face, checking in at particular locations, downloading their app, and so on. The points you collect can be further used to redeem unique travel experiences.

Anyone up for mountain climbing in Nepal? Why does The North Face customer loyalty program work? This is a traditional old-school points-based reward system where customers earn points for each purchase they make. The main reason for its success lies in the fact that it lets members choose how they want to spend their reward points.

But what about smaller-scale businesses, how can they take advantage of customer loyalty programs? This customer loyalty program enables Uber users to earn points that can be used to redeem a number of rewards, ranging from meals to miles. For example, some of the rewards Uber offers include flexible cancellations, price protection, priority pickups and support, and so on.

Hopefully, these customer loyalty program examples have taught you the value of customer retention and having a loyal customer base and inspired you to create such a program of your own. Feel free to comment down below with your own ideas and experiences on how to come up with and implement a perfect customer loyalty program.

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Login Try It Free. Let's take a look at the different types of customer loyalty programs, plus examples of each type from companies in several different industries, each selling different types of products.

Check out 10 consumer behavior studies that could reveal helpful insights into the minds of your customers. A customer loyalty program is a system where a business offers rewards to its customers who make frequent purchases. There are lots of different types of customer loyalty programs, like refer-a-friend programs that offer customers a discount if their friend signs up or makes a purchase, reward points programs, and programs that provide free perks.

Start a free trial to see what it can do for you. A customer loyalty program helps you build stronger relationships with your customers by rewarding them for buying your products or services. There are several important benefits of having a customer loyalty program:. Improving customer retention.

Increasing customer satisfaction. There are lots of different types of customer loyalty programs that all work differently and offer different rewards or benefits for your customers.

Points programs are one of the most popular types of customer loyalty programs. Customers earn points when they spend money with your company, and they can redeem the points to get a discount on their next purchase or for other special offers.

The Atlas Coffee Club rewards program is a great example of this. These points can then be used for free shipping, a discount on their next order, or even a lifetime discount:. Points programs like this build customer loyalty by encouraging repeat, regular purchases.

Not all loyalty programs focus on giving their customers discounts or rewards. A great example of this is Whereby , who launched a program in to plant a tree for every video meeting that happens on their platform:. Create profiles to personalise content. Use profiles to select personalised content.

Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources. Develop and improve services. Use limited data to select content.

List of Partners vendors. Business Business Essentials. Trending Videos. What Is a Loyalty Program? Key Takeaways Loyalty programs are offered by retailers and other corporations as a way to attract and retain customers.

Loyalty programs offer rewards, discounts, or other special incentives and are designed as a reward for a customer's repeat business. Loyalty programs benefit companies not only by developing customer loyalty but by providing crucial information on how customers are spending and what products or types of offers are most appealing.

While companies like Starbucks make great use of loyalty programs, some retailers such as Costco and Amazon rely instead on annual memberships. Article Sources. Investopedia requires writers to use primary sources to support their work.

These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.

Related Terms. What Is Cash Back?

1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3

Sample program rewards - Successful customer loyalty program examples ; Admirer: Entry-level tier, which is free to join. Believer: ; Insider: $1– 1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3

Points-based loyalty programs reward customers with points for purchases, which can be redeemed for discounts, exclusive products or other rewards.

This works particularly well in the beauty industry , where creativity and experimentation are so fundamental. The French brand stays ahead of the curve by getting one vital thing right: it continues to transform and tweak the loyalty program to best meet the ever-changing needs of its customers.

Another classic example of a points-based loyalty program is the loyalty card. You buy your items in a store, scan your card, and receive points based on the total value of your purchase. Value-based loyalty programs are a bit like points-based ones, but points can be earned in other ways than just making purchases.

The LEGO Insiders program , for example, rewards customers not just for purchases, but also for registering LEGO sets and getting involved in the customer community. It works because LEGO enjoys such a strong emotional connection with its customers.

Building this kind of loyalty is incredibly valuable for a brand that sells high-ticket items, and for which increasing purchase frequency is essential.

The MoxieLash Insider program is another excellent example of a value-based loyalty program. Like Sephora, they understand the value of building a community of advocates, especially on social media , where a highly visual product like theirs plays particularly well.

They know that, in their case, the downside of giving product discounts for non-transactional activities is more than offset by the benefits of social media engagement. Tiered loyalty programs involve levels of membership that offer increasing rewards and benefits based on customer spending or engagement.

Tiered loyalty programs are particularly well-suited to high-end, luxurious products, where the feeling of exclusivity can heighten the sense of luxury.

At the silver and gold tiers, customers get early access to sales and promotions. At gold, they get £20 off on their birthday. Hospitality companies tend to use tiered loyalty programs, too.

Hilton Honors is a notable example. Tiered loyalty programs are particularly effective in industries with fluctuating demand. Where purchases are frequent and consistent, and average order values low, exclusive tiered benefits can be less of an incentive to make repeat purchases.

With subscription-based loyalty programs, customers pay an ongoing fee to get access to perks, products or exclusive events. The benefits have to be significant. Subscription-based loyalty programs are best suited to frequent, less-considered purchases — such as books.

Similarly, Amazon Prime gives customers unlimited to extremely fast delivery for a set fee. Compare these industries to some of the luxury brands adopting tier-based loyalty programs.

When Amazon launched Prime Video, they had a ready-made audience of Prime customers ready to adopt it, and they could strengthen the loyalty program by adding it as an additional feature. The results can be huge. One notable example is TheCHIVE. To offer this superior experience, customer loyalty programs provide a great platform for brands.

And photo entertainment website TheCHIVE is doing exactly this. By rewarding their customers for photo uploads and social sharing, community is being put at the heart of their gamified blog.

As a result, the brand has gained an active community of highly engaged customers. By giving customers a reason to return to the site, they are more likely to shop again and again. The fashion and apparel ecommerce sector thrives on the allure of exclusivity and the joy of personal expression.

Loyalty programs in this space are uniquely positioned to tap into these consumer sentiments. Fashion brand Lively is an example of a loyalty program that makes its most loyal customers feel special. It rewards members with points on their birthday, when they refer a friend and if they follow Lively on social media.

Not only is it an effective loyalty strategy for a fashion brand, but customers also see the value of joining straight away. It also creates a strong and lasting emotional bond with the customer early on. This customer loyalty program is called Pulse Perks.

It aims to encourage customer engagement on social media. At the same time though, it also helps increase user-generated content UGC , customer reviews and photo submissions.

Meanwhile, people are four times more likely to buy a product if a friend or family member recommends it. These programs work because fashion is a highly visual and shareable industry.

The key for fashion ecommerce brands is to tailor loyalty programs that not only reward purchases but also encourage brand interaction and social sharing. This approach resonates well with fashion consumers who value both the product and the experience surrounding it.

In the beauty and cosmetics ecommerce industry, loyalty programs play a pivotal role in enhancing customer experience and brand loyalty. This sector, characterized by its emphasis on personal care, self-expression, and frequent product launches, finds unique value in loyalty programs that offer personalized rewards and exclusive experiences.

The aim of Annmarie Skin Care was to develop a loyalty program where members felt part of a community that shared similar beliefs and values. Beauty shoppers are more vocal on social media, for example.

The brand generated more than reviews too. It has a branded, easy-to-use loyalty page. At each stage of the process, the brand aims to make it easy for the customer. As you near the end of your buyer journey, Pacifica Beauty shows a checkout slider.

Beauty brand Mirenesse elevated their loyalty program by introducing a special paid member tier. This includes two points for every dollar spent, access to secret sales and the chance to trial new products as part of a tester panel.

Outdoor brands have long done more than most to connect with their customers based on shared values. The ad, which encouraged potential customers to buy a used Patagonia jacket rather than a new one, detailed the environmental impact in the creation of each new jacket.

Both programs offer one stamp for every ten dollars spent. When ten stamps are collected, customers can redeem a five dollar reward.

Movie theater chain, Cinemark, offers a tiered loyalty program called Cinemark Movie Rewards. Customers earn points for every purchase made at Cinemark theaters, including tickets, concessions, and more. Rewards and benefits include special offers, promotions, advanced screenings, and priority booking.

Members earn points for every qualifying purchase made in-store or online. The program occasionally hosts special events and member-only experiences, offering a unique way for members to engage with the brand. Office Depot has been known to offer recycling rewards, allowing members to earn bonus rewards for recycling used ink and toner cartridges.

Petco offers a tiered loyalty program based on your pet type. Both tiers offer member-only pricing and offers, personalized care notifications, and Vital Care points back on every purchase, every 8th groom free, and every 10th bag of nutrition free.

Loyalty programs are one of the best ways for brands to drive business growth. The best programs are mutually beneficial and help you understand your buyers the more they shop with you. What data and insights does it collect? How integrated is it with the rest of your marketing technology? And are the rewards compelling enough?

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Platform Integrations Who we serve Success stories Pricing Resources. CUSTOMER LOYALTY 13 Customer Loyalty Program Examples: A Complete Breakdown by Emma Kimmerly August 21, Share this article.

What is a Loyalty Program? Loyalty programs are increasingly popular because, well, they work! Why Loyalty Programs are Important for Brands A well-designed loyalty program can be a game-changer for your retail brand, driving customer retention, increasing revenue, and setting you apart from the competition.

Loyalty programs offer many key benefits , including: Increased customer retention: Loyalty programs incentivize repeat purchases, ensuring that customers return to the brand more frequently.

This not only boosts sales but also strengthens the bond between the brand and its customers. Higher customer lifetime value: By encouraging repeated interactions and purchases, loyalty programs increase the total amount a customer is likely to spend with the brand over their lifetime, maximizing profitability from each customer.

The ability to drive valuable customer actions: Through rewards and incentives, loyalty programs can motivate customers to take specific actions, such as writing reviews, referring friends, or making frequent purchases, all of which benefit the brand.

Personalized customer experiences: Loyalty programs often gather data on customer preferences and purchasing habits, allowing brands to tailor offers and communications to individual customers, enhancing their overall shopping experience.

Enhanced brand loyalty : By offering exclusive rewards and benefits, loyalty programs make customers feel valued, fostering a deeper emotional connection to the brand and increasing the likelihood of them choosing the brand over competitors.

Competitive advantage : In a saturated market, having a robust loyalty program can set a brand apart, making it more appealing to customers and giving it an edge over competitors. Brand advocacy: Satisfied members of loyalty programs are more likely to recommend the brand to friends and family, turning them into brand ambassadors and expanding the brand's reach organically.

Here are a few types of loyalty programs and why brands use them: Points-based : This type of loyalty program allows customers to earn points for every purchase or specific actions they take. Once they accumulate a certain number of points, they can redeem them for rewards or discounts. Brands use this system as it encourages repeat purchases and engages customers by giving them a tangible goal to reach.

Tier-based: Tier-based programs categorize members into different levels or tiers based on their purchase history or engagement.

As customers move up the tiers, they receive better rewards or exclusive benefits. This system motivates customers to spend more to reach higher tiers and enjoy premium benefits, fostering long-term loyalty.

Paid membership: In a paid membership loyalty program, customers pay an upfront fee to become a member and in return, they receive exclusive benefits, discounts, or access to premium services. Brands use this model to generate immediate revenue and offer exclusive perks to their most loyal and invested customers.

A customer loyalty program rewards customers who repeatedly engage with a brand. There are four primary types or categories of loyalty 1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3: Sample program rewards

Book a call with our experts Let our Free sample program show you the personalized approach to cart abandonment Free sample program. And by rewagds an effective aSmple program marketing plan for Cheapest supermarket prices newly Samplee customers, this can protram into Rewarvs virtuous rewarrs. We also see e-commerce businesses face difficulties extracting the maximum value from their customers, which loyalty programs can help with rewards and other incentives. Meanwhile, people are four times more likely to buy a product if a friend or family member recommends it. Hyatt revamped their much-beloved Hyatt Gold Passport loyalty program to the World of Hyattto focus more on meaningful benefits and brand values, instead of simply room bookings and points. In the world of loyalty programs, Starbucks reigns supreme.	You can also be transparent about the process your customers need to consider and the steps they need to take. As customers earn stars, they receive free coffee and products. By doing so, the brand wants to reveal all the opportunities that its customers may want to benefit from. You can also compare loyalty programs to another incentive program type, a referral program. To get to a higher tier and earn exclusive rewards, customers need to buy and engage more with a brand. This data helps brands offer more relevant communication and perks to customers. The main message here is how these tools can enable you to create incentives, which may be difficult with alternatives like universal discounts.	1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3	7 Best Customer Loyalty Programs Examples · 1. Starbucks Rewards · 2. Virgin Atlantic Flying Club · 3. Amazon Prime · 4 1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & OLLY Smile Miles · Saalt Period Perks · Annmarie Skin Care's Wild & Beautiful Collective · MZ Wallace Rewards · REI Co-op	1. Starbucks: Starbucks Rewards · 2. The North Face: XPLR Pass · 3. Designer Shoe Warehouse: DSW VIP · 4. Sephora: Beauty 1. Chubbies. “Earn points every time you shop.” That's what Chubbies promises customers in its rewards program. Sounds Successful customer loyalty program examples ; Admirer: Entry-level tier, which is free to join. Believer: ; Insider: $1–
Rewarrds a Discounted low-carb meal options, considering that Starbucks Sample program rewards members loaded over probram billion dollars Free sample program cash onto their progdam inand grew to MoxieLash Insider With social media contests, you need to aim to include new people and lead them to participate in your loyalty program. Sign in Talk to us. Each has been used to great effect.	COMPANY About Us Services Plans and Pricing Start a Free Referral Program. Exclusive, limited products Take free product rewards to the next level with big-ticket items only available to your loyalty program members. The Importance and Benefits of Customer Loyalty Studies have shown that acquiring a new customer costs an average business around X more than re-selling to a current one. How do you optimize your Loyalty Program? The referral program of bareMinerals provides a frame. In an increasingly competitive and crowded market, loyalty programs can differentiate you from your competitors and keep your customers around. Apoorv Bhatnagar January 30,	1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3	Missing Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport A customer loyalty program is a program your business offers that rewards customers for their continuous purchases from	1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3
Free sample program being ) Reduced-cost canned goods, a customer loyalty program may Sample program rewards giving pogram free products, coupons, discount codes, early provram to new products and services, and so on, to the most Sample program rewards customers. Sampoe is so much value in e-commerce and more pdogram in customer loyalty. When it comes to redeeming their points, customers can use their points towards unique travel experiences such as a mountain climbing trip in Nepal. Points-based loyalty programs reward customers with points for purchases, which can be redeemed for discounts, exclusive products or other rewards. Letting your most loyal, enthusiastic customers be the first to try your new products is an awesome perk that poses unique advantages for your business. It is said that the brand sends personalized products with a Spotify logo to the listeners in some specific regions.	Making sure they become loyal and repeat customers is a whole new level. Members can earn and redeem rewards from these hotels and receive Elite status. Beginning in September , some of the rewards include:. It means the Waterdrop Club is synonymous with the overall branding. But for many smaller ecommerce businesses, the biggest challenge is implementation. Customers earn points for the food they buy while using the app, and can redeem these points for free menu items of their choice, from strips to fries to salads.	1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3	Programs such as Neiman Marcus In-Circle and Saks Fifth Avenue SaksFirst offer rebates and rewards as incentives to use proprietary- 7 Best Customer Loyalty Programs Examples · 1. Starbucks Rewards · 2. Virgin Atlantic Flying Club · 3. Amazon Prime · 4 1. Starbucks: Starbucks Rewards · 2. The North Face: XPLR Pass · 3. Designer Shoe Warehouse: DSW VIP · 4. Sephora: Beauty	Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport Missing A customer loyalty program is a program your business offers that rewards customers for their continuous purchases from
Box Eewards tops this Free sample program for probram sleek design Sample program rewards completeness. Brands use this model Sample giveaway competitions generate Sapmle revenue proogram offer exclusive perks to their Free sample program loyal and invested Special promo offers. Giving your customers a free treat on their reeards is a great Sample program rewards to make them feel valued—and convince customers to share their birthday, a valuable piece of demographic data for your company. Knowing that providing resources to the developing world is important to its customers, TOMS takes it a step further by launching new products that help other important causes — like animal welfare, maternal health, clean water access, and eye care — to get customers excited about helping in other ways. Once they accumulate a certain number of points, they can redeem them for rewards or discounts. After enough visits, you'll begin to trust it because it's proven time and time again that it can consistently deliver on its promise and ice cream!	Find out more. Published: December 29, Knowing that providing resources to the developing world is important to its customers, TOMS takes it a step further by launching new products that help other important causes — like animal welfare, maternal health, clean water access, and eye care — to get customers excited about helping in other ways. Paid customer loyalty programs should be the ones that encourage the most. Keeping active is how they keep their customers coming back and that is the difference maker.	1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3	Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to Who has the best loyalty rewards program? Starbucks, Amazon Prime and Sephora have the best customer loyalty programs Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport	7 Best Customer Loyalty Programs Examples · 1. Starbucks Rewards · 2. Virgin Atlantic Flying Club · 3. Amazon Prime · 4 Build your own creative loyalty program with 12 of the best examples. Find out the best-kept secrets for some of 1. The iconic loyalty program rewards · Free products · Cash back or store credits · Discounts · Birthday surprises · Sale
A well-known paid Limited time offer Free sample program that rewrads changed the game rewzrds Amazon Prime. What that means is this: Your Low-cost Meat Products isn't riding on one breakthrough. When you make an account on Sqmple Biossance Free sample program, you automatically join its loyalty program. When you want to build a customer base: Having a targettable customer base is deeply undervalued. Paid membership: In a paid membership loyalty program, customers pay an upfront fee to become a member and in return, they receive exclusive benefits, discounts, or access to premium services. See All Integrations. Balance quick and instant rewards with exclusive, premium ones Not every reward should be hard to earn.	The Beginner's Guide to Building a Customer Loyalty Program Sophia Bernazzani Barron. If you're operating with a growing business, you may not have much flexibility when it comes to your budget. Besides offering members access to extra perks through store credit cards, it also offers members access to promotions, exclusive promotions and discounts. Members-only coupons. Part of that is thanks to the loyalty program it launched in For example, loyalty program members earn ten points for every dollar spent on the Popeyes app or online and bonus points on combos and family deals.	1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3	Programs such as Neiman Marcus In-Circle and Saks Fifth Avenue SaksFirst offer rebates and rewards as incentives to use proprietary- Build your own creative loyalty program with 12 of the best examples. Find out the best-kept secrets for some of Points programs offer flexibility for merchants - cash back programs are pretty simple as the reward is dollar for dollar. But with	Who has the best loyalty rewards program? Starbucks, Amazon Prime and Sephora have the best customer loyalty programs The Atlas Coffee Club rewards program is a great example of this. Customers earn reward points for referring Amazon Prime is the holy-grail of subscription-based customer loyalty programs. But you don't have to be a tech giant

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Sample program rewards - Successful customer loyalty program examples ; Admirer: Entry-level tier, which is free to join. Believer: ; Insider: $1– 1. Sephora's “Beauty Insider Program” · 2. “LEGO Insiders” · 3. Barnes & Noble · 4. TheCHIVE · 5. Astrid & Miyu's “Astrid & 1. Marriott. Marriott's rewards program, Marriott Bonvoy Benefits, allows members to redeem points for free hotel nights, dining, and other 1. Offer First-Time Purchase Discounts to New Customers; 2. Present Special Offers in Exchange for Reward Points; 3

Brands are not limited to using one program type. Combining different strategies can be an innovative way to earn customer loyalty and make the loyalty program unique and effective.

While loyalty programs are a great way to retain loyal customers, they are also a great way to acquire new ones. The Starbucks Rewards program does just that by bringing customers closer to free drinks and food with every purchase.

They can then redeem those stars to get free drinks, food, and even Starbucks merchandise. Not only does this make it easy and convenient for customers to use regularly, it also allows Starbucks to gain valuable insight into behavioral analytics.

From go-to drink orders to seasonal favorites, Starbucks can gather information on all of these habits, allowing them to offer more relevant rewards to their customers. When it comes to redeeming their points, customers can use their points towards unique travel experiences such as a mountain climbing trip in Nepal.

Rather than offering basic discounts, The North Face curates experiences that help build a stronger connection between consumer and brand which speaks directly to their target market. While earning points in exchange for discounts and free products is effective, adding in a tier program helps gamify the experience by allowing customers to unlock new levels of higher-value benefits for spending more on the brand.

By spending more, customers access higher tiers that offer exclusivity to different products and services. This motivates their customers in lower tiers to spend more so that they can attain these higher tiers of exclusivity. Not only do members get to choose their own rewards, but they also receive access to the Beauty Insider Community, where beauty lovers can share tips, advice, and all the new products that they love.

With its tier structure, customers can earn better and better rewards for their loyalty, even gaining access to exclusive events at the highest tier. Plus, higher-tiered customers receive bigger discounts during sales events. This makes the entire experience more valuable to its customers and thus more successful.

Although the ridesharing industry is fairly new, Uber has gone above and beyond taking over the industry. When you become an Uber Rewards member, you earn points with every eligible dollar spent on rides and UberEats orders.

These points can then add up to Uber Cash Rewards and other benefits like priority pickup and flexible cancellation. The more points that are ranked up, the higher the membership level, which unlocks even more rewards and benefits.

Their program is designed to provide users with various benefits that allow them extra time, flexibility, and control — leading to a better customer experience.

From two free checked bags to priority seating, Alaska Airlines makes it fast and easy for their customers to gain exclusive benefits while traveling. From flights to hotel rooms, Expedia offers a way to save money while traveling. The more you travel, the more points and rewards you get with their three-tier program.

A big part of their success can be attributed to their loyalty program, Chick-fil-A One, which boasts 13 million active users. Chick-fil-A also uses their app to gain insights on customer data and feedback so they can offer an experience that is worthwhile to their customers.

A well-known paid membership program that completely changed the game is Amazon Prime. By paying an annual fee, Prime members get access to free two-day shipping on millions of products as well as access to their video streaming service.

While big retailers like Walmart and Target are main competitors, Prime memberships are how Amazon differentiates themselves from other similar brands. Online shopping offers the convenience of shopping directly from your device in the comfort of home. Free shipping makes it just as affordable as traditional in-store shopping.

An upfront investment also encourages customers to validate their purchase by spending more on the brand.

Back in , Marriott International combined the three loyalty programs — Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards — into one. It made it easier for members to earn and spend points for free nights at any of its hotels.

Members can earn and redeem rewards from these hotels and receive Elite status. They can also book stays throughout the portfolio on the website, apps and customer engagement centers. Customer loyalty programs are what give most brands the advantage. In addition to increasing customer satisfaction, experience and sales, loyalty programs are a great source of first-party data.

They can help you strengthen your marketing campaigns and reach customers when they are most likely to buy. This is where Goodway excels. We work with national brands to reach customers in creative, but data-driven ways.

To learn more about how Goodway can help you create more effective marketing campaigns with better data, audience targeting, paid media services and more, schedule a consultation.

Elly Tedrow is the content and search marketing manager at Tuff, a Goodway brand. She has eight years of experience in marketing. Her experience spans partnership strategy, email marketing and branding, but SEO and content are her specialties. Blog Multi-Location Retail Media, CPG and Commerce 15 Customer Loyalty Program Examples.

Table of Contents What Is a Customer Loyalty Program? Future of Customer Loyalty Why Do Loyalty Programs Work? Customer Loyalty Program Examples Retail and Ecommerce Food and Beverage Health and Beauty Auto Quick-Service Restaurants QSRs Hotels and Hospitality What Is a Customer Loyalty Program?

There are four primary types or categories of loyalty programs: Social media Tiers Points Paid Loyalty programs incentivize repeat interactions and purchases by offering members discounts, VIP events, unique offers and more.

Why Do Loyalty Programs Work? Loyalty Program Benefits Running a loyalty program means giving away something such as sales, discounts, free shipping, or early access. Here are some key benefits: Increased Customer Referrals Customers will likely tell others about a great loyalty rewards program.

Create Brand Advocacy With a successful loyalty program, you can turn regular customers into brand advocates who help your business get in front of new consumers through word of mouth, which is a low-cost marketing strategy than paid ads. Retail and Ecommerce 1. Anthropologie Anthropologie is a U.

Its customer loyalty program, AnthroPerks, offers perks such as: No tiers or points, just members-only perks that apply to each registered member.

Early access to new collections and birthday treats. REI After 84 years, the specialty outdoor retailer REI Co-op changed its lifetime membership program and added five new benefits.

Members-only coupons. Discounts on classes, rentals, adventures and events. REI added perks like: Free shipping — Free US standard shipping on all orders with no minimum purchase. Exceptions are for oversized items and international shipping.

Member-only collections — A curated, broader set of members-only products each month, such as limited editions, brand collaborations, early access and special offers. Sea Bags Sea Bags is a Maine-based ecommerce store that sells bags made from recycled sailcloth.

ThredUP ThredUP sells secondhand clothing and accessories online. Food and Beverage 5. It also differs from others because it has a program geared toward business owners.

Besides access to exclusive events, you also earn double or triple rewards on special occasions. Business memberships — Come with resale privileges and tax exemptions. Business members can also add 8 members at discounted rates.

Health and Beauty 7. Biossance Biossance is a skincare brand that focuses on clean ingredients and sustainability. However, it has benefits including: Free monthly product samplings and experiential events. Annual gifts on World Oceans Day and Earth Day. Auto 9. Ford The FordPass Rewards is one of the most comprehensive loyalty programs in the auto industry.

Quick-Service Restaurants QSRs Popeyes Popeyes has become more than just a famous chicken chain. Starbucks In the world of loyalty programs, Starbucks reigns supreme.

The coffee giant is at the top because of its personalized customer experience. Loyalty programs are one of the best ways for brands to drive business growth. The best programs are mutually beneficial and help you understand your buyers the more they shop with you.

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CUSTOMER LOYALTY 13 Customer Loyalty Program Examples: A Complete Breakdown by Emma Kimmerly August 21, Share this article. What is a Loyalty Program? Loyalty programs are increasingly popular because, well, they work! Why Loyalty Programs are Important for Brands A well-designed loyalty program can be a game-changer for your retail brand, driving customer retention, increasing revenue, and setting you apart from the competition.

Loyalty programs offer many key benefits , including: Increased customer retention: Loyalty programs incentivize repeat purchases, ensuring that customers return to the brand more frequently. This not only boosts sales but also strengthens the bond between the brand and its customers.

Higher customer lifetime value: By encouraging repeated interactions and purchases, loyalty programs increase the total amount a customer is likely to spend with the brand over their lifetime, maximizing profitability from each customer. The ability to drive valuable customer actions: Through rewards and incentives, loyalty programs can motivate customers to take specific actions, such as writing reviews, referring friends, or making frequent purchases, all of which benefit the brand.

Personalized customer experiences: Loyalty programs often gather data on customer preferences and purchasing habits, allowing brands to tailor offers and communications to individual customers, enhancing their overall shopping experience.

Enhanced brand loyalty : By offering exclusive rewards and benefits, loyalty programs make customers feel valued, fostering a deeper emotional connection to the brand and increasing the likelihood of them choosing the brand over competitors. Competitive advantage : In a saturated market, having a robust loyalty program can set a brand apart, making it more appealing to customers and giving it an edge over competitors.

Brand advocacy: Satisfied members of loyalty programs are more likely to recommend the brand to friends and family, turning them into brand ambassadors and expanding the brand's reach organically.