The special ends tonight. What do you do? Chances are good the limited time promotion would swing you from prospect to buyer in a hurry.

Best Buy nudged you toward a decision by instilling a sense of urgency with their limited time offer. A limited time offer is a time-bound promotional deal. They usually take the form of sales, discount codes, free gifts, exclusive products, or anything else that is only available for a specific period of time.

These are simple, but powerful tools to turn undecided buyers into customers. Limited time offers rely on the principle of scarcity marketing.

This concept was coined by Dr. Robert Cialdini. It states that as a product or service becomes more difficult to obtain, the more valuable it becomes to potential buyers.

Scarcity stretches both ends of the formula by exhibiting a limited supply while simultaneously cultivating demand. Basically, when something is limited, our brains tell us to get it now before we miss out.

To get a better feel for how well limited time offers work, consider one of the best examples: Black Friday. The concept worked so well, marketers came up with another limited time deal extravaganza: Cyber Monday. Together, those days kick off the month-long shopping sprint that traditionally brings in about a third of annual retail sales.

The presents have all been opened. Typically a good Black Friday deal couples a powerful promotion with a clear time limit. You probably see a lot of these around the holidays. Attention-grabbing colors and countdown timers can further stimulates urgency. This can work in some cases.

What stands out about this example, is the free gift with purchase. The ecommerce marketplace, Etsy, heavily relies on scarcity marketing to sell products. Some offers come with their own natural time limits. Take this ad for instance. If you want the product for Christmas, you need to order by certain dates.

These are powerful because they are organic. In addition to converting shoppers to buyers, you can use limited time offers to clear old stocks or build interest in a new product. Not every visitor is going to buy from your eCommerce store, notwithstanding how compelling the offer is.

At 86 percent, mobile shoppers have a higher cart abandonment rate, which poses a huge problem considering that people are shopping on mobile more than ever. Of course, this is incredibly frustrating, but you can cut into that number using attention-grabbing exit popups. We love how SwissWatchExpo , an online retailer of pre-owned luxury watches, does it.

The brand re-engages shoppers abandoning carts with an exit popup, offering them a huge discount plus free shipping. The popup design and messaging are straightforward, focusing visitors on the offer effortlessly. In addition, it uses a benefit-based CTA button to set clear expectations. Consumers are becoming more sophisticated with their demands, with some expecting brands to offer them free shipping.

Zappos , an American eCommerce fashion brand, does this so well. The company delivers free and expedited shipping to customers, delivering more with less, in line with its core values.

It places the offer above the fold, making it accessible to all visitors, regardless of their session duration.

Furthermore, the font color contrasts the website colors, also making it grab attention effortlessly.

Limited time free shipping offers can improve checkouts, boost average order value and drive customer retention. Don't forget to check out Free Shipping: Still a Conversion Driver in ?

And most marketers believe it's the most effective revenue generation channel. Of course, the current trends are inspiring. Luckily, you can tap into this magic to drive game-changing numbers by adding psychological triggers to the email and leveraging what consumers often hate the most—missing out on good deals.

We love how Brooklinen does this during its 5th anniversary. In addition, the brand used a single CTA to focus shoppers on the offer. Its countdown timer reinforces the audience's FOMO, boosting their anticipation with each passing second. Below the timer, it uses an emotionally charged copy and benefit-based CTA button to set out what they stand to lose.

Increasing average order value AOV helps eCommerce founders scale business revenue with minimal resources, making it one of their biggest challenges. Thankfully, our recent article demystified this—providing baby steps to improving AOV with non-intrusive upsells. Wondering how to put your upsells on steroids to meet daily AOV targets?

It offers shoppers one-day exclusive deals plus free next-day delivery. With new incredible deals daily, it offers them limited quantities to create exclusivity. The countdown timer puts the shoppers on the spot, heightening their FOMO with each countdown and reminding them what they stand to lose without being pushy.

Furthermore, the company offers shoppers a price match guarantee to make the deals more compelling. Consumers that trust your brand are more likely to make more significant commitments.

So rewarding their loyalty with exclusive limited-period email deals can make them spend more. And you could make it more potent by making the benefits transient, and ColourPop does this so well with its animated campaign. Its loyalty program leverages existing relationships to boost sales and customer loyalty.

Brands that do loyalty well grow revenue over two times faster than their industry peers. These tips could get you similar results:. Seasonal periods like Christmas , Cyber Mondays, and others provide opportunities to drive sales with limited time offers.

This makes holiday marketing an effective channel to grow revenue and expand the customer base. Promoting the offer on a holiday-theme page and incentivizing purchase with free shipping could be all you need to tap into its magic. It streamlines product searches, enabling shoppers to browse products painlessly, compare prices on the fly, make a choice on the spot, and navigate quickly to the product page for checkout.

Its benefit-focused copy makes the offer compelling. In addition, the brand uses a combination of limited quantities and limited-period to create scarcity and urgency.

Promoting categories and products with banners is a no-brainer. Action these tips for enjoying impressive numbers:. Most eCommerce brands often utilize the strategy to clear excess inventory, boost customer loyalty, attract new customers and drive short-term revenue.

Pricing is often at the center of most purchasing decisions. But flash sales could help you establish the price level your customers will love.

However, over pushing it could make them develop flash sales fatigue. JackRabbit makes flash sales look effortless. It runs week-long campaigns with a bold but straightforward landing page design that grabs attention on the spot and enables consumers to shop in any category without fiddling with the navigation menu.

JackRabbit makes the page stand out with a red theme, likely to create urgency and excitement. Psychologists found that the red color creates urgency, encourages appetite, and gets people to act.

JackRabbit makes product filtering and sorting seamless, enabling shoppers to match their intent with few mouse clicks. Follow these steps to make it work for you. The beginning of the year and post-holidays often offer most retail stores a slow start, perhaps due to bill hangovers.

But for most savvy eCommerce brands, they provide ample opportunity to drive sales from penny-pinching consumers. Clearance sales are potent if done sparingly, preferably during post-holidays, and can help brands clear slow-moving products off the shelves. Its year-round nature makes shoppers anticipate them, creating a FOMO that pits them against each other in a frenzy competition to avoid missing out.

We love how Loft does it. Also, the brand promotes the offer with a beautiful sidebar, making it grab attention on the fly. Loft uses the scarcity principle to its advantage. Furthermore, it leverages customer rating to reinforce shoppers' trust, to make deciding easier.

Clearance sales are quite a business, of course, if done right. These tips help you set it up correctly:. While supplies last is my favorite magnet link here since it implies limited supply and therefore suggests time-limited, and highlights that there is competition for the available items.

It is a bargain of sorts, typically the website visitor supplies their details in exchange for a special offer or an ebook, a FB like, or FB share. It can be anything but it is usually some kind of digital informational product that has an initial upfront cost to produce but thereafter costs nothing to distribute to any number of people.

Regardless of this fact, it is a bargain struck to which both sides have committed to an unspoken agreement and is therefore is a trust-building exercise of great value. One goal for any ecommerce website is to have a series of such micro conversions at every stage of the conversion funnel, each one of these is typically set as a transition point from one conversion funnel stage to the next.

Each microconversion should require a little more than the previous one, this is usually additional data about the customer, psychographic data that enables further personalization of future communication.

This can be achieved through a customer journey map, a conversion funnel and well timed onsite retargeting all ultimately leading the user to a buying decision for your product or service.

Every microconversion is a choice taken, which has another psychological effect that ecommerce stores can leverage. Choice-supportive bias.

When you choose something there is a tendency to feel positive about it, no matter what it might be. Nobody ever likes to think or even consider that they made a bad decision or a bad purchase because we avoid confronting painful thoughts about oneself. Consequently, even if there is obvious downsides to the decision made, you are more likely to overlook these issues.

Micro conversions leverage this powerful choice-supportive bias, but so do other effects, including the next one.

We all tend to judge a decision based on the outcome of the decision made, and so in addition to the choice supportive bias mentioned above, — which is already impacting on the rational analysis of the decision, the outcome bias helps to hide the flaws in the decision making process.

One example of this is that just because a user got a great ebook, does not make it a good decision to give their details away in exchange for the ebook. Users are more likely to blame themselves for giving their data out than you for asking for it.

We all make extraordinary efforts to avoid a potential loss, a buying situation is no different. With respect to ecommerce, the avoidance of potential loss provides sellers an important consumer behavior to leverage.

Firstly, the ecommerce website must provide something of perceived value, this is typically a juicy discount offer, — the proverbial carrot to the customer horse.

Then we must add the potential of loss. This is achieved by making the offer or discount available only for a limited time. The potential loss of that special offer is a powerful incentive, that if done right will trigger buying emotions and affect behavior in your favor.

In addition, simple logic dictates that adding in an additional discount if action is taken quickly, will have an even greater effect, that an opportunity you have now will be lost if action is not taken today, or NOW. Here a countdown timer is a powerful method of eliciting the potential loss emotions.

To add fuel to the buying urge fire, add in a sense of competition to the mix. By doing so, you can further ratchet up the fear of loss, speeding up the buying process by increasing the buyers motivation, this can been seen during a while stocks last campaign or a closing down sale, both have a similar effect.

It is the idea that everyone will be jumping on this amazing offer, this once in a lifetime sale. This is an important effect to leverage because this fear is not seen as caused by you the vendor, but rather the other shoppers, — they are the ones that need to be beaten to the purchase.

Ecommerce platform plugins provide a means to increase the feeling of competition by providing real time updates about others who are buying.

The Osrich effect is probably the most well known of psychological effects that affect reasoning so I will dispense with the detailed explanation and go to an example of its use.

We could not read them all, even if we wanted to considering the number of websites most of us view each day. Your visitors will do anything to avoid the pain of reading it. Which leads me succinctly to my next cognitive bias.

People over rely on the first piece of information they see when a website loads, which is precisely why the home page is so important, and more precisely, within the home page, the above the fold message is so critical.

Your ATF message, magnet link and CTA, or perhaps a special offer message overlay or header banner. These three cognitive biases make a potent mix. They will be handled together because they often occur together and are difficult to tell apart. Confirmation bias is where we tend to listen only to information that confirms our pre-conceptions.

This provides a way to target older people who are set in their ways, patterns of thought and behavior.

Limited time offers are a tried-and-true marketing tactic that encourage customers to act now. Creating a sense of urgency and a need to cash in 1. Promote Your Limited-Time Sale. Whether you're throwing a weekend-long sale or a discount code valid for 24 hours, a well-timed popup can A limited-time offer is any kind of discount, deal, special gift, or reward a buyer can get if they make a purchase from you during a certain

Limited time offer - A limited-time offer is a type of sales promotion that offers products and services in a special deal (such as a special price, discount, gift Limited time offers are a tried-and-true marketing tactic that encourage customers to act now. Creating a sense of urgency and a need to cash in 1. Promote Your Limited-Time Sale. Whether you're throwing a weekend-long sale or a discount code valid for 24 hours, a well-timed popup can A limited-time offer is any kind of discount, deal, special gift, or reward a buyer can get if they make a purchase from you during a certain

A limited-time offer can be free shipping , a discount code, or free gift, and can take the form of limited-time ads, sales campaigns, website banners, email offers , or popups. By using the principles of scarcity and urgency, limited-time offers work like a miracle in turning on-the-fence prospects to customers, and one-time purchases into repeat buyers.

Although this type of offer can be the ideal nudge your visitors need, you should use them with caution. Check this popup example by BarkBox :. This type of limited-time offer works especially well for converting prospects at the consideration stage of their sales funnel.

BarkBox knows the effectiveness of urgency-driven popups. If you want your popups to grab attention without distracting your visitors, try adding a floating image or a GIF, just like BarkBox does. By adding time limits to your exit-intent campaigns, you can stop abandoning shoppers and increase your conversions.

The result? They got a In addition to being the busiest time of the year, the holiday shopping season has the potential to drive e-commerce sales for several reasons:.

Promoting your holiday offers with timely popups, you can further increase your sales during this high season. Focusing on the time aspect and the limited availability of stocks in your popups, you can make more out of Black Friday. Black Friday is only one example.

Make sure you cover the important days with your time-bound offers and use popups to convert your site visitors into customers. The best part? Use advanced scheduling to plan your campaigns ahead and enjoy the holidays while increasing your sales on autopilot.

Offering free shipping for a limited-time will drive urgency and make your incentive even more appealing.

But it only works as intended if you let your visitors know about it on the right pages and at the right time. From the headline, you can easily understand that the company is offering free delivery.

There are a million different ways to design an ugly, intrusive popup. Unfortunately, many marketers choose one of those ways. Little do they know that with minor improvements, popups can be powerful tools that increase sales drastically. And limited-time offer campaigns are a great example.

Check this example by Jysk Vin :. We have very attractive prices for more than 70 delicious wines. But hurry up—the offer is only valid until November 7 or while supplies last.

With that in mind, you can further improve such a campaign to drive more urgency and help your visitors to take action. Surely, your goal with an urgency-driven email campaign is to convert as many subscribers as possible into customers. But for this to happen, first, you need to get your emails opened.

And a well-crafted email subject line is the first condition for that. In case you missed the clues that the sale is bound by time, they drive further urgency with a countdown timer.

I, obviously, missed this sale, but using a countdown timer is a smart tactic to nudge prospects to take action. More on that on Strategy 7. Knowing this well, Firebox takes another approach to stand out and be more subtle while promoting their time-bound offer:.

Acting like a considerate friend, Firebox urges you to open the email and read about their limited-time offer:. By adding a countdown timer to your emails, you can encourage your subscribers to take action in a short time.

Take a look at this example by Ipsy :. The company aims to persuade me with a unique limited-time offer that is only valid for my email address. In other words, with this access, Ipsy gets the chance to sell me the product but they reframe the offer cleverly.

This means that whenever I open the email, I see the same hours alert. If you want to use a real-time countdown timer instead, use an email marketing software such as Moosend or try a third-party service like Sendtric. We can easily say that limited-time offers are Hulk versions of marketing campaigns.

Making people act is not an easy task. There are multiple types of limited-time offers out here. Limited-time offers are a great way to boost sales and create customer loyalty. Which limited-time offers you can utilize? You can use urgency and scarcity to get people to convert under a limited-time special offer.

By promising that the offer will expire soon or that supplies are limited, you motivate your customers to act. The benefits of using urgency and scarcity are obvious. When your offer is time-sensitive, you can use urgency to set a deadline.

If no deadline is offered, customers may wait before acting on your offer. Countdown timers give prospective customers a sense of urgency, and they act fast due to fear of missing out. Countdown timers are an excellent way to encourage customers to buy before the sale ends. As the name suggests, the offer has a countdown timer.

Knowing that the time is ticking down, they rush to buy from you before your limited-time offer expires. These offers are only available for a limited time, after which they will be withdrawn. The image above shows a variety of offers. Each offer has a different campaign for each product type.

This way, you can show all your campaigns to your prospective customers and give a sense of urgency to each of the product types. If you want to promote your site in order to get more sales, you may want to check out the benefits of a sitewide discount.

You can add the offer to your website slider, like the Ahava example shown, or you can add the offer anywhere on your landing page. A landing page is a page on your website where visitors land when they click on a link from a source other than your home page, such as an advertisement or search engine.

This type of offer is also a very effective way of marketing for the customers. Therefore it is their only chance! The main point is that the offer type implies scarcity, and people feel they can miss the product any second.

People are more likely to grab the opportunity of getting a good offer product when they see it is available for a limited time.

Try to create a natural reason for the constraint. Merchants of physical products have an easy way out here. If you sell a digital product or a service, however, you have to be a little more crafty.

Shutterfly is a great example of this. They regularly offer free images, photo prints, and generous shipping deals, so they had to do something unique for the holidays. So, for the holidays, they offered a free calendar with a purchase.

You can see the offer is available via a coupon code. When creating limited-time offers, you need to make the dates as clear as possible so that buyers know when the deal ends. They may even accuse you of being intentionally vague to trick them, resulting in a loss of trust in your brand.

Plus, an offer with a vague deadline gives people the impression they have time, which defeats the entire purpose of a limited-time offer. The whole point is to get them to act quickly. Here are some examples of better phrasing:. This lets customers know a great opportunity is coming.

It also nudges their fear of missing out so they keep their eyes open for your deal. You can send emails to your subscriber lists and create posts for your social media pages to help spread the word about your limited-time offer.

Next, make sure to promote your limited-time sale on your site as thoroughly as possible. You want to make sure visitors see the sale. You can do this a few different ways, such as with a targeted popup. You can easily integrate your site with OptinMonster , the most powerful conversion optimization toolkit, to create targeted popups that direct your customers to your payment page.

OptinMonster lets you add floating bars, popups, banners, countdown timers, and more to your site to increase conversions. You can also use an exit-intent popup a popup that detects when a user is about to leave to remind them that the deal expires soon.

Below is an example of a limited-time offer popup you can create directly from the WordPress admin dashboard. Another great way to promote your limited-time offer is to create and send push notifications from your site announcing the sale.

One of the best parts about push notifications is that they are almost impossible to go unnoticed. With PushEngage , the best web push notification software available, you can easily create a limited-time offer notification that can be scheduled to be sent whenever you want.

Simply sign up for a PushEngage account, connect it to your site, and begin creating push notifications directly from the dashboard. Below is an example of a push notification announcing a limited-time Halloween offer that was created using PushEngage.

Limited time offer - A limited-time offer is a type of sales promotion that offers products and services in a special deal (such as a special price, discount, gift Limited time offers are a tried-and-true marketing tactic that encourage customers to act now. Creating a sense of urgency and a need to cash in 1. Promote Your Limited-Time Sale. Whether you're throwing a weekend-long sale or a discount code valid for 24 hours, a well-timed popup can A limited-time offer is any kind of discount, deal, special gift, or reward a buyer can get if they make a purchase from you during a certain

OptinMonster lets you add floating bars, popups, banners, countdown timers, and more to your site to increase conversions. You can also use an exit-intent popup a popup that detects when a user is about to leave to remind them that the deal expires soon. Below is an example of a limited-time offer popup you can create directly from the WordPress admin dashboard.

Another great way to promote your limited-time offer is to create and send push notifications from your site announcing the sale. One of the best parts about push notifications is that they are almost impossible to go unnoticed. With PushEngage , the best web push notification software available, you can easily create a limited-time offer notification that can be scheduled to be sent whenever you want.

Simply sign up for a PushEngage account, connect it to your site, and begin creating push notifications directly from the dashboard. Below is an example of a push notification announcing a limited-time Halloween offer that was created using PushEngage.

Be sure to promote your limited-time offer everywhere, such as your social media pages, your email newsletter, homepage, and checkout page. You want people to see your deal as often as possible to push their FOMO button.

Your offer should be something they can read and remember easily. To do this well, create an offer that can be reduced to as few words as possible. Avoid complicated terms and conditions.

Use a single deadline. Notice how complex this ad seems? Do they all apply? Or just one? There are no confusing details. No terms to remember. As you can see, however, they require a bit of thought if you want them to be effective.

Use the tips we explained above to craft limited-time offers that convince customers to buy quickly without affecting their trust and loyalty.

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How to Use Limited-Time Offers to Drive More Sales By Natalie Jones. Last updated on December 20, Facebook Tweet LinkedIn. What Are Limited-Time Offers? How to Use Limited-Time Offers 1.

Pair Your Offer with a New Experience 2. Make the Time Limit as Organic as Possible 3. Of course, the current trends are inspiring.

Luckily, you can tap into this magic to drive game-changing numbers by adding psychological triggers to the email and leveraging what consumers often hate the most—missing out on good deals.

We love how Brooklinen does this during its 5th anniversary. In addition, the brand used a single CTA to focus shoppers on the offer. Its countdown timer reinforces the audience's FOMO, boosting their anticipation with each passing second. Below the timer, it uses an emotionally charged copy and benefit-based CTA button to set out what they stand to lose.

Increasing average order value AOV helps eCommerce founders scale business revenue with minimal resources, making it one of their biggest challenges. Thankfully, our recent article demystified this—providing baby steps to improving AOV with non-intrusive upsells.

Wondering how to put your upsells on steroids to meet daily AOV targets? It offers shoppers one-day exclusive deals plus free next-day delivery. With new incredible deals daily, it offers them limited quantities to create exclusivity.

The countdown timer puts the shoppers on the spot, heightening their FOMO with each countdown and reminding them what they stand to lose without being pushy. Furthermore, the company offers shoppers a price match guarantee to make the deals more compelling.

Consumers that trust your brand are more likely to make more significant commitments. So rewarding their loyalty with exclusive limited-period email deals can make them spend more.

And you could make it more potent by making the benefits transient, and ColourPop does this so well with its animated campaign. Its loyalty program leverages existing relationships to boost sales and customer loyalty.

Brands that do loyalty well grow revenue over two times faster than their industry peers. These tips could get you similar results:.

Seasonal periods like Christmas , Cyber Mondays, and others provide opportunities to drive sales with limited time offers. This makes holiday marketing an effective channel to grow revenue and expand the customer base.

Promoting the offer on a holiday-theme page and incentivizing purchase with free shipping could be all you need to tap into its magic. It streamlines product searches, enabling shoppers to browse products painlessly, compare prices on the fly, make a choice on the spot, and navigate quickly to the product page for checkout.

Its benefit-focused copy makes the offer compelling. In addition, the brand uses a combination of limited quantities and limited-period to create scarcity and urgency.

Promoting categories and products with banners is a no-brainer. Action these tips for enjoying impressive numbers:. Most eCommerce brands often utilize the strategy to clear excess inventory, boost customer loyalty, attract new customers and drive short-term revenue.

Pricing is often at the center of most purchasing decisions. But flash sales could help you establish the price level your customers will love. However, over pushing it could make them develop flash sales fatigue.

JackRabbit makes flash sales look effortless. It runs week-long campaigns with a bold but straightforward landing page design that grabs attention on the spot and enables consumers to shop in any category without fiddling with the navigation menu.

JackRabbit makes the page stand out with a red theme, likely to create urgency and excitement. Psychologists found that the red color creates urgency, encourages appetite, and gets people to act.

JackRabbit makes product filtering and sorting seamless, enabling shoppers to match their intent with few mouse clicks. Follow these steps to make it work for you.

The beginning of the year and post-holidays often offer most retail stores a slow start, perhaps due to bill hangovers. But for most savvy eCommerce brands, they provide ample opportunity to drive sales from penny-pinching consumers. Clearance sales are potent if done sparingly, preferably during post-holidays, and can help brands clear slow-moving products off the shelves.

Its year-round nature makes shoppers anticipate them, creating a FOMO that pits them against each other in a frenzy competition to avoid missing out. We love how Loft does it. Also, the brand promotes the offer with a beautiful sidebar, making it grab attention on the fly.

Loft uses the scarcity principle to its advantage. Furthermore, it leverages customer rating to reinforce shoppers' trust, to make deciding easier. Clearance sales are quite a business, of course, if done right. These tips help you set it up correctly:. They could be window shopping, comparing prices, discovering products, or doing other stuff without current intent to buy.

However, it could be a rewarding experience both for the brand and the window shopper. According to Lan Xia, a professor of marketing, window shopping could lead to serendipity impulse buy.

Offering window shoppers compelling limited period deals could drive first-time purchases, preventing them from slipping away. However, the brand understands most visitors will not convert at first visits, regardless of the offer.

So, rather than go for a straight kill, it asks first-time shoppers to enter their emails to the discount code emailed to them. Emailing the discount code helps thredUP grow its email list and lets them nurture non-converters into customers in the future.

Free stuff is always exciting and the subconscious effect of the word on the human mind is severely underestimated. Offering a free gift on a purchase of a bag is a great incentive for customers to buy.

It also nudges the customers to participate in the contest to buy more and qualify for the gift card. If you observe the email includes three options each containing a free item. This is the mere exposure effect. As per this principle, customers tend to develop a liking or preference for an item when they are shown frequently.

Above the fold content tends to have higher visibility compared to below the fold content. The reason is the average attention span of 8 seconds.

Too many options will cause friction for the users and is a thumbs down when it comes to user experience. Everlast uses a countdown timer in its above the fold ensuring high visibility.

It evokes scarcity and the urgency to act. It doesn't make the shoppers think and leads to an impulsive purchase. The color palette used for both headers enables cognitive ease. Users can differentiate between the two in the first few seconds. The brand identity is reinforced due to the use of its brand colors.

Colors invoke various emotions. The offer messaging and the countdown timer are in separate colors which is a great user experience hack. A sizable chunk of users may have abandoned their carts but may still be tempted to make a purchase. By reintroducing the limited-time offers, you are opening a space for conversions from visitors who dropped off.

This a great nudge email as the key messaging These deals have ended but more deals are waiting for you conveys reciprocity. As per this principle, customers are likely to repay a favor when one is done to them. Using GIFs in your emails can help communicate your message better.

GIFs are proven to boost conversions in emails. It enhances your brand personality with the right tone and voice.

With its ability to convert complex topics into simplified information, it boosts engagement levels by 2x.

Product badges added to product pages trigger the subconscious mind into taking an action. It evokes scarcity, urgency, social proof, and a steal deal.

Here is an example of using a product badge on a limited-time offer that can increase conversions. American Tourister uses a Customer Favorite product badge on its product page to convey social proof. Since this is a product liked by customers, it must be good which is why it is a fast-selling product.

This conveys the urgency to act. Further, the Limited Time Deal Special Pricing is a great reinforcer written in red which ensures that it is on top of the mind for customers. The holidays are a great time to take advantage of limited time offers and create an image for your brand as a fail-safe fallback for holiday gifting.

This is a great offer if you're looking to increase the number of orders coming in. You can also set a threshold to control the average order value and ensure profitability is maintained.

Many eCommerce brands offer special holiday sales during the holiday season. This is a great way to help customers save some money and cash in on last-minute holiday purchases. People love a good deal, so offer a limited time bundle of products or services at a discounted price.

This helps to upsell customers and move multiple items at once. Bundling products together is also a great way to increase the average order value of your customers. Seasonal discounts are a common way to attract shoppers during key shopping periods like Christmas or Back-to-School.

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