Make sure you get the consent of the winner before doing this. Working with influencers, KOLs or other influential people like celebrities, if you have that kind of access and budget is an awesome way to promote your contest. Instead of simply asking followers to like or comment on a post to enter your contest, consider making the entry process a little more challenging and, as a result, more fun.

Fashion e-commerce company Myntra used a simple video graphic for their giveaway—participants had to guess how many wireless headphones appeared in a video in order to enter. You might not think of a Facebook contest as a good source of brand feedback or inspiration, but it absolutely can be.

Take this post from a San Francisco pizzeria:. The company is seeking out a new name for a product and taking to Facebook to ask for suggestions. This is a great way to get your community involved in your business and to create a meaningful connection with your followers.

Note: many, many businesses ignore these rules. Still, those are the rules, and not sticking to them puts you—and your social account—at risk. Not only does this mean you can pick a prize that your followers truly want, but it also creates positive relationships with other folks in your industry.

Instead, this giveaway is a partnership with a cat food brand. Common milestone examples are gaining a certain amount of followers or the anniversary of founding your business. Professional soccer player Katriina Talaslahti hosted a giveaway to celebrate hitting 20 thousand followers.

Making your contest relate to a timely event helps to communicate urgency. You want people to enter now, while they can, and tying your campaign to something that is temporary is an effective strategy. Manage your Facebook presence alongside your other social media channels using Hootsuite.

From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today. Get Started. Grow your Facebook presence faster with Hootsuite. Schedule all your social posts and track their performance in one dashboard.

Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying unrelated, unfortunately. This complete guide will help you get started with social media marketing and follow the right best practices from day one.

Find out how the Facebook algorithm ranks content in and learn what it takes to get your posts seen on the platform.

This list of Facebook statistics has all the data you need to craft a smart strategy and build reports, presentations, and more. The times may be changing, but knowing how to advertise on Facebook is still an essential skill for most marketers.

Table of Contents. What is a Facebook contest? How to plan and run a Facebook contest. Bonus: 3 Facebook giveaway ideas. Free Day Trial. Content creation.

Become a better social marketer. Get expert social media advice delivered straight to your inbox. Email address. By Alyssa Hirose Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B. All people need to participate is to leave a comment and follow their profile.

Their food contest idea for social media receives tons of likes and engagement while helping to grow their followers. Why not run a similar.

Reaching follower milestones on social media is an excellent opportunity to thank your audience and reward them. So why not run a giveaway celebrating your milestone? To help spread the word, ask users to follow, like, or comment for a chance to win. Alternatively, you can use a giveaway app to get people to follow you on other social platforms.

Then you can grow your audience there too. Another unique way to engage your audience and secure those crucial leads is to turn your contest into a game. For instance, you can ask users to play social media games to win prizes. Then when the giveaway ends, you can notify them of the winner.

Trident implemented some game ideas with the Chew Tunes contest to win a trip to the Grammys or a cash prize. Users had to play each record and vote for their favorite to enter. Since users had to sign up with their email addresses, it gave Trident the ability to reach those people with marketing messages in the future.

Or you could create a fun game with a trivia question format. One way to run a social media scavenger hunt is to hide clues such as photos, videos, and more across all your different platforms. Alternatively, you can ask users a series of questions to find the answers in posts scattered throughout your channel.

Participants can leave their answers on your giveaway widget and join your newsletter to complete the entry requirements. Hashtag challenges have been around for some time. Chipotle is an excellent example of this in action. To celebrate Cinco de Mayo and drive usage of their app for orders, Chipotle created the lid flip challenge.

After just 6 days of the challenge going live, , videos were submitted to the challenge, resulting in million video views. Another creative way to promote your brand and engage your audience is to create a filter challenge to win a prize. For example, the Kiss The Brides bridal show ran a filter contest to win tickets to their next show, making this a great ticket giveaway idea.

To enter, participants had to follow the show on Snapchat, visit a participating location, take a selfie using their branded filter, and send it to them in a story. This example is an excellent social media contest idea for events or trade show social media contests.

You can run a Pinterest contest to ask users to create a Pinterest board of their dream home using your products. Alternatively, travel companies can get users to pin their dream vacation. We hope this article helped you find some great social media contest ideas and examples you can use for your own campaigns.

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Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress. Written By: Stacey Corrin Stacey Corrin.

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John Turner is the co-founder of RafflePress. January 3, How Do You Make a Good Social Media Contest? Share a Photo Contest 2. Submit a Video Social Media Contest 3. Sweepstakes Social Media Giveaway Ideas 4. Refer a Friend to Win 5. Write a Caption Contest 6. Comment to Win Contest 7.

Vote to Win Social Media Giveaway Idea 8. Submit an Essay Contest 9. Tag a Friend to Enter Follow to Win Contest Regular Social Media Contests Follower Milestone Contests Play to Win Social Media Contest Giveaway Social Scavenger Hunt Contest Hashtag Challenge Social Media Contest Social Media Contest Ideas: Use a Filter to Win

Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

Sample giveaway competitions - Sweepstakes Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

Screenshot via Instagram by navitasorganics. Navitas Organics broadens the appeal of tagging friends in this Instagram giveaway by offering an entry for every friend you tag in the comments — without a limit on the number of entries you can earn.

Screenshot via Instagram by basketsgalore. Baskets Galore has another unique approach in this Instagram giveaway. Screenshot via Instagram by Hydro Flask. In this giveaway , Hydro Flask celebrates the milestone of reaching the k followers by running a contest to earn a few more.

They asked fans to follow hydroflask and tag two friends in the post comments to enter to win a oz. Hydro Flask. The post has more than 12, likes — engagement anyone? And the best part?

Screenshot via Instagram by Kopari. Similarly, Kopari Beauty celebrated its milestone of garnering k followers with an amazing giveaway.

To enter, followers must comment on the post with their favorite Kopari product and tag a friend. This Instagram contest has a trouble-making theme that sets it apart. Tip: You can get more Instagram followers by using quotes.

Also, people love to talk about themselves, so ask for stories! Screenshot via Instagram by Fabletics. To score an extra entry, fans had the option of sharing the contest post with GiftsForMeSweeps.

Screenshot via Instagram by Diaper-eez. Diaper-eez knows how to package an Instagram giveaway for maximum benefit. The giveaway prize is a Colibri Double Duty Wet Bag plus a hanging diaper pail.

To enter, fans have to follow diapereez , like the giveaway post and comment on their cloth diaper success story in the comments. Followers can post multiple stories and tag a friend for extra entries, giving the brand tons of engagement plus a built-in way to gather user-generated content.

This is smart marketing at its finest. So they tend to offer more attractive, guaranteed rewards. Rather than giving participants the chance to win a prize, you might offer a free product or even a cash incentive to both the referrer and the referred customer.

Like any type of promotion, it makes most sense to launch your giveaway campaign during slower sales periods for your brand. Beyond that, build your launch around times when engagement is highest across your chosen promotional channels. For instance, the best time to send emails is generally on Tuesdays and Thursdays….

Done well, promotional giveaways can grow your marketing list, generate customer referrals, and drive sales and revenue. Get it wrong and you risk devaluing your brand and turning off loyal customers.

Here are five best practices to boost your chances of running a successful giveaway…. Or if you want to capture more email addresses, try targeting new customers visiting your website via onsite popups.

The easiest solution is to give away your own products. With a little creativity, you might be able to identify a theme and prize that makes for a more engaging contest. For a brand like The White Company , which sells luxury homeware and clothing, the most obvious strategy is to offer up a fancy duvet set or a botanical candle as a prize.

Instead, it gave customers the chance to win a mini-break at a luxury cottage on the English coast:. Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience. As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter.

But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page.

In the marketing world, simple is always best, and giveaways are no different. Sure, your legal team will likely want to cover your back with a bunch of terms and conditions.

But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible. National lotteries are a good example. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers.

Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you.

Because attractive but irrelevant prizes are spam magnets. Instead, keep your prize relevant to your products and your value proposition.

Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona. With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses. Take this example by J.

Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it. The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J.

Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers.

Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional.

Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next.

Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign. Take a look at this example by Jysk Vin :.

Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page. With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter.

With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers. Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways.

Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes. But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity.

They ask you to make a wishlist with their products, write why you should win, and send the company an email. Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign.

You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Your followers will flock to a travel giveaway. Tease it with photos from the destination and details about the accommodations.

The only thing people love more than free prizes? Free prizes with an element of surprise. To keep the momentum going, ask the winner to film an unboxing video when they receive their prize. Giveaway is not affiliated with TikTok booktok books book bookclub bookworm giveaway bookish booktoker bookrecommendations indie indiebookstore independantbookstore bookstan shoplocal giveaways duluthmn SlurpeeRun greenscreenvideo HPRadicalReuse.

Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products. To up the ante, give premium freebies to those that enter within a certain timeframe. Thank your followers when you hit a major milestone. We made it to !! fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness.

Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message.

Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea. Seasonal contests are a timely way to drive engagement and highlight a product or service.

The cuteness is killer. You could win your very own Chucky doll by using ChuckyShareandScareSweepstakes. Use this as an opportunity to source content that features people using or interacting with your product, service or location.

To kickoff your contest, make a list of challenges for entrants to complete. Have them submit photo or video proof after they finish each challenge or find the right items. Award people who submit the best content. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event.

Have fun and win prizes during the Jaguar Journey Virtual Scavenger Hunt!

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