Features Pricing Our Story Login. Get RafflePress. Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.

Written By: Stacey Corrin Stacey Corrin. Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer.

Alongside this, she's fascinated with web design, user experience, and SEO. See Full Bio. John Turner. John Turner is the co-founder of RafflePress. January 3, What Is a Giveaway Landing Page? Why do You Need a Giveaway Landing Page?

What to Include in a Giveaway Landing Page Design? Irresistible writing — Your giveaway page copy needs to encourage people to keep reading and scrolling. Use emotional words and paint a picture of how winning that prize would look. Benefits of participating — Lead by answering why people should enter your giveaway.

Highlight the benefits of your prize with reviews, testimonials, and user-generated content. Keep your entry form as simple as possible and ask for only the contact information you need, such as their email address.

Extra ways to enter — Having more than 1 way to enter makes your contest accessible to more people. Ask them to sign up for your email list, follow you on social media, or refer a friend for a chance to win.

They could even do all of the above to earn extra entries. Birthday Celebration Giveaway Landing Page 2. SaaS Giveaway Landing Page 3. The Standard: 6 Weeks Giveaways 4. Win a Website Giveaway Landing Page Example 5. Kickstarter Contest Landing Page Example 6.

TikTok Giveaway Landing Page 7. Facebook Giveaway Landing Page Example 8. Holiday Giveaway Landing Page Template Example 9. Twitter Giveaway Landing Page Template Example Pre-Launch Giveaway Landing Page Example Design Instagram Giveaway Landing Page Example YouTube Competition Landing Page Example How to Create a Giveaway Landing Page Frequently Asked Questions What are the top giveaway landing page best practices?

How do I promote my giveaway? What are the top giveaway landing page best practices? Some of the top giveaway landing page best practices include: Having a clear headline Using high-quality images Keeping your copy short Making it easy to enter Promoting your giveaway Analyzing results Choosing the right prize Setting clear rules Showing social proof Announcing the winner.

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Copyright © SeedProd LLC. RafflePress® is a registered trademark of SeedProd LLC. Before planning your next giveaway, make sure that it serves your conversion goals.

Rather, it speaks to your buyer persona. With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses.

Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it.

The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J. Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers.

Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest.

With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next. Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign.

Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page.

With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter. With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers.

Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways. Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes.

But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email.

Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors. Instead, you can create a simple form with a few input fields and show it only on relevant product pages.

And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value.

They list all the products you can win with their individual prices and links to product detail pages :. In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way.

This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers.

Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales.

Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.

If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable.

Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. Multi-Stage Reinforce strong relationships with your audience with long-term promotions and campaigns with various participation stages and rounds. Do you want to run an Instagram Giveaway?

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More than 40 dynamics Choose one of the apps to achieve marketing objectives on all communication channels. Full customization Intuitive design editor with various options for customizing the promotion with your corporate image.

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Read article. How to create a Valentine's Day giveaway. Interactive Gamified Promotions: Word Shuffle. Top marketing trends for your digital promotions. Discover all the Valentine's Day Promotion Ideas. Get inspired with examples and ideas for promotions, giveaways, contests, and games to capture the attention of your audience in the most romantic campaign of the year.

View Valentine's Ideas. Ideas for the most important campaigns of the year.

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The Freebie Guy is the best website for online deals, freebies, instant win sweepstakes, penny shopping, clearance, and outlet shopping since ! Contests also encourage users to interact with your brand in a fun and creative way. For example, you could ask your followers to share their Free Sample Giveaways · Promotional & Business anniversary free sample electronic corporate luxury business giveaways with logo promotional gift items · High: Sample giveaways online

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A giveaway landing page is a standalone web page designed to encourage visitors to enter your giveaway. The purpose of the giveaway page is to create excitement around the prizes people could win and describe the steps users should take to participate and qualify.

Typically, your homepage and blog posts have many distractions, such as signup forms, new posts, social buttons, and more. Yet contest landing pages are designed to hone in on your site visitors and get them excited about the chance of winning a prize. Landing pages use compelling copy and visual content to encourage readers to keep scrolling.

The following contest examples use dedicated giveaway landing pages to drive traffic and encourage more people to enter. They designed the landing page using SeedProd , the best WordPress drag-and-drop page builder , and used its RafflePress integration to display multiple giveaways.

Rather than settle for running just one giveaway, they used RafflePress to run 3 at the same time, giving their audience plenty of chances to win.

Similarly, the methods for entering were all easy, requiring only a few clicks to qualify. Thrive Themes , a leading suite of WordPress plugins, used RafflePress to run a giveaway offering a huge bundle of WordPress Plugins and tools.

By clearly listing the prizes on the giveaway page, they did a fantastic job of evoking the fear of missing out in their visitors. Even better, the team used their own landing page builder, Thrive Architect, to customize the page with experience-boosting features, including multiple CTA buttons, frequently asked questions, eye-catching images, and more.

The Standard Protocol TST is a decentralized finance infrastructure project that uses RafflePress to encourage visitors to join its waiting list. Its 6 weeks of giveaways reward participants with several big-ticket prizes ranging from merch to Airpods and MacBooks.

We love how TST has made a genuinely custom landing page for their giveaway. It makes for a compelling giveaway page design that will give participants everything they need to join in.

Participants can enter via social media and refer friends to unlock further entries. To celebrate the launch of their Kickstarter campaign, Box Dungeon used RafflePress to run a promotional giveaway. With the built-in giveaway landing page option, they made a striking giveaway page to encourage their audience to enter.

As you can see from the giveaway post design above, they used the giveaway background image setting to show users what they could win. Their prize image further complements this to prompt users to enter.

The template automatically comes with 2 pre-set entry actions which ask users to view a TikTok post or video and follow you on TikTok. The great thing about the view a post action is it lets you embed the TikTok video right inside the giveaway widget. Speaking of bonus tasks, this example also uses the refer-a-friend action to spread the word on other social media networks.

As a result, the company can attract many more visitors to their giveaway page and, ultimately, more entries and leads. Next is a landing page created for a Facebook contest.

This giveaway design is a simple page with no extra information to distract people from the primary goal. The bright giveaway background adds color and movement to what would typically be a dull page. And it draws the eye to the center, where a simple widget has all the information for the contest.

This Facebook landing page example offers an Amazon gift card as the prize and clearly states that with bold headlines and descriptions. Related: What Happened to Amazon Giveaways? Therefore the ways to enter include visiting the brand on Facebook and viewing a post.

The refer-a-friend action is a simple way to get more entries by sharing the giveaway with their network. Next up, we have a landing page focused on running a giveaway to coincide with a yearly holiday: Black Friday!

These reasons are:. You can see the total entries, which adds social proof , while the time remaining to enter reaffirms the sense of urgency. Then all you have to do is enter! Our 3rd giveaway landing page highlights a brand using the power of imagery to give a product away in a Twitter contest.

A product or service giveaway is a great way to boost brand awareness and build a buzz around your business. The most powerful aspect of this landing page giveaway design is the background image to complement the product.

Site visitors will have no issues picturing themself on a tropical beach wearing that tank top. It connects on an emotional level that drives home the urge to enter.

This contest uses the RafflePress giveaway contest template designed to grow their Twitter following and increase engagement on Twitter. So the ways to enter to increase their Twitter followers are automatically added to the widget. It saves time during the setup process and offers a laser-targeted way to reach their desired goal.

You can learn how to do a Twitter giveaway here. The following example of a giveaway landing page differs from the rest. This business uses the RafflePress Pre-launch Campaign contest website template for marketing its website before launch.

Adding a giveaway to your coming soon page is an excellent tactic for your marketing campaigns. The contest drives traffic to your page and keeps people engaged with your brand. The ways to enter this competition encourage people to interact with your brand on social media and grow your email list.

Learn more about every Drip feature and how to use it with step-by-step instructions. Discover all of the latest and greatest Drip product updates—including new products and features, enhancements, and bug fixes. September 4, 17 min read. First impressions seem positive; you like their brand and products.

Their prices and shipping costs seem reasonable. With literally millions of other brands out there, why not shop around? Image source. All you need to do is enter your email address for a chance to win a totally free product. What have you got to lose? They help brands grow their marketing lists, giving them the opportunity to transform one-off website visitors into engaged ecommerce leads and, eventually, paying customers.

As with any campaign, the first step to planning a promotional giveaway is to define the objective s you hope to achieve. Common goals include:. If they love browsing necklaces or buy a new bed cover every six months, you can hit their inbox with a targeted promotion at exactly the right time.

Many brands use promotional giveaways to increase engagement on social media and grow their follower counts, just like in this example from our pals at Haute Hijab :. Most of these contests follow a similar format, offering followers the chance to win a prize in exchange for:.

This is an easy way to reach new audiences on social media—although, clearly, there are no guarantees that those people will follow you or engage with your content let alone buy from you. Rather than asking customers to comment on your social posts or give you their email address, task them with sharing photos and videos of them using and enjoying your product.

Referral campaigns are typically about generating sales instead of leads. So they tend to offer more attractive, guaranteed rewards. Rather than giving participants the chance to win a prize, you might offer a free product or even a cash incentive to both the referrer and the referred customer.

Like any type of promotion, it makes most sense to launch your giveaway campaign during slower sales periods for your brand. Beyond that, build your launch around times when engagement is highest across your chosen promotional channels. For instance, the best time to send emails is generally on Tuesdays and Thursdays….

Done well, promotional giveaways can grow your marketing list, generate customer referrals, and drive sales and revenue. Get it wrong and you risk devaluing your brand and turning off loyal customers.

Here are five best practices to boost your chances of running a successful giveaway…. Or if you want to capture more email addresses, try targeting new customers visiting your website via onsite popups.

The easiest solution is to give away your own products. With a little creativity, you might be able to identify a theme and prize that makes for a more engaging contest. For a brand like The White Company , which sells luxury homeware and clothing, the most obvious strategy is to offer up a fancy duvet set or a botanical candle as a prize.

Instead, it gave customers the chance to win a mini-break at a luxury cottage on the English coast:. Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience.

As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter. But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page.

In the marketing world, simple is always best, and giveaways are no different. Sure, your legal team will likely want to cover your back with a bunch of terms and conditions.

But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible. National lotteries are a good example. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers.

Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you.

Because attractive but irrelevant prizes are spam magnets. Instead, keep your prize relevant to your products and your value proposition. Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona. With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses.

Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it.

The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J.

Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers. Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox.

One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. In fact, with over 50 pre-built templates and our drag and drop editor, you can build professional campaigns in minutes. Added to that, OptinMonster has lets you create gamified wheel campaigns where visitors can spin a wheel to win a prize.

These instant wins keep visitors engaged and can boost conversions and sales exponentially. Some popular ways targeting rules OptinMonster customers have used include:.

But you may be wondering, do these targeting rules really help boost conversions? Check out a few of these success stories that our customers have shared based on their results:.

Ready to try it for yourself? Click below and use OptinMonster to boost engagement with your online giveaway today:. Create Popups for Your Online Contest! ShortStack is a popular online giveaway tool and WordPress giveaway plugin that makes it easy to create a giveaway campaign in minutes.

Plus, no coding! Woorise lets you create an online giveaway for free, and has a WordPress giveaway plugin. Free plan available with Woorise branding. You can find a free version of the Woorise WordPress giveaway plugin in the free repository.

We included it here for the free Facebook Timeline Contest app that they have available for the software. Facebook contests are a great way for marketers and site owners to grow their social media following and boost engagement.

Wishpond is a marketing platform that includes options for social media contests and competitions. However, if you already have your marketing needs covered by an awesome tool like OptinMonster, perhaps? However, it does not have a WordPress giveaway plugin.

Woobox is a free online giveaway tool and WordPress giveaway plugin that you can use to set up a contest on your WordPress site quickly and easily. It uses shortcodes that make embedding on WordPress a breeze.

KingSumo is a WordPress giveaway plugin created by AppSumo.

Exclusive Giveaways: Free Samples. Advertisement. Next. Up to 8 New Freebies in your inbox every day! Join our , Freebies subscribers! Name Free Sample Giveaways · Promotional & Business anniversary free sample electronic corporate luxury business giveaways with logo promotional gift items · High Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway: Sample giveaways online

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