About billion emails are sent every day making it more important than ever to get promotional content just right. Try for free. Pro tip: Scroll down for hand-picked emails. Product promotion emails are a way for brands to engage customers specifically about their products and services.

By segmenting lists by interest, using tokens and other personalization, brands have an opportunity to turn their product promotion emails into an engaging customer experience.

If the confirmation email has not arrived within a minute or two, please check your spam folder. Please email [email protected] if you have troubles creating your account. Around billion emails are sent every day making it more important than ever to get the content right.

Use these strategies to get your product-related emails noticed and in a good way. Have an environmentally conscious company?

For example, this email from Bellroy focuses on the recycled aspect of their bag and features a GIF showing a fun transformation from empty plastic bottle to bag. Everlane uses consumer-generated content and quotes from its existing customers to promote its bestselling sneaker.

The single call-to-action — to shop the trainer — makes it easy for the recipient to know what to do. By listing five reasons to love The Charlie Bag, it speaks directly to its target audience. Each benefit is illustrated by a product image and all of this against a simple white background, keeping the focus on the product.

In it, they share information about what makes it worthwhile to be a GPD customer: great packaging, customized wine selections, a rewards program, a community of wine lovers, and a handy app. The hero image showcases the product while the brilliant Mrs. Is your product a great gift for an upcoming holiday?

Send an email that talks about the holiday, get customers excited, and promote your best sellers. This clever campaign from Kit Kat simulates the feel of traditional mailers, handwritten address and all. Source: Washington Direct Mail. There are many ways to make your mailer stand out, from strong copy to die-cut materials.

An easy way is to design your direct mail creatively with bold but meaningful designs. Focus on the most relevant details you want your audience to know and have one clear and easy-to-follow call to action. They can find out more at your store or website. An example of a well-designed promotional postcard with a clear call to action Source: Dribbble.

Brochures always make for great direct mail promotion ideas. A simple way to make your brochure stand out is by using die-cutting. This gives your brochure a custom, unique look and texture, immediately making it more noticeable.

PsPrint offers custom die-cutting, so you can work with the direct mail service and printer to get exactly the shape you want for your marketing campaign. Check out our top recommended brochure designs that you can use to showcase your brand.

An example of a die-cut brochure Source: Brancott Wines. A solution is to get a custom stamp with your copy in a custom handwritten font that you can press on the back of postcards. In the age of digital ads on practically every screen, having an old-fashioned, ink-stamped message gives any message a more personal and premium feel.

An example of a custom stamp with a message Source: Paper Pastries. One thing all the best direct mail marketing ideas share is a clearly defined goal. For more in-depth guidance on setting up your direct mail marketing ideas and campaigns, read our ultimate guide on what direct mail is and how it works.

Some of the best direct mail campaign examples are welcome mails to new customers, direct mail coupon campaigns, special occasion mails, mails with gifts or free samples, or EDDM every door direct mail campaigns.

The best direct mail campaign for your business will depend on your specific goals. For instance, special occasion mails are effective for fostering loyalty among existing customers, while EDDM campaigns can generate new leads and customers.

Other content to include in your direct mail campaigns are a catalog of your products or services, a personal note, a discount offer, a free trial or sample, or an interactive activity like a simple labyrinth game or scratch-off ticket. For example, send birthday discount campaigns to long-time customers to encourage brand loyalty.

You can also stand out by using effective copy and eye-catching visuals. The strategies above can gain you new customers and foster deeper connections with your existing ones.

Whichever you choose, always start with the goal you want to achieve in mind to guide you in the right direction. For the best service to bring your direct mail marketing ideas to life, our top recommendation is VistaPrint.

It has thousands of direct mail templates, design elements, and a beginner-friendly editing tool, along with printing services at affordable costs to help you make the best direct mail campaigns. Visit VistaPrint. Find Audrey Rawnie On LinkedIn.

Audrey is always thrilled to help small businesses in their marketing efforts. She has spent the past five years doing content marketing, content writing, and video production for startups and small businesses around the globe.

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Learn More. TABLE OF CONTENTS. Keep reading for 22 direct mail marketing ideas you can use to grow your small business. Send Coupons or Coupon Codes on Postcards When it comes to promotional mailer ideas, one way to get people to take action is with coupon codes.

Pro tip: Learn more about how to create a loyalty program —or check out more loyalty program ideas for your small business. Pro tip: To increase conversions, create dedicated landing pages for your direct mail campaign with a clear call to action and next step to take e.

Check out our compilation of landing page examples to help guide your effort. About the Author Find Audrey Rawnie On LinkedIn. Audrey Rawnie Rico Audrey is always thrilled to help small businesses in their marketing efforts.

Sign Up For Our Marketing Newsletter! Trust should be 1 of your main goals when crafting your promotional emails. Here at OptinMonster, we work hard to establish positive relationships with subscribers right from the very beginning:. The tone of the email copy further supports a personal feeling by being cordial yet professional.

This adds unexpected value to the customer journey. This welcome email example introduces the brand and establishes a strong groundwork for a relationship with the reader. With trust established, subscribers are more likely to pay attention to your sales pitches down the road.

Get Started With OptinMonster Today! When someone signs up for your email newsletter, they have offered you precious real estate in their inbox. You have to continue to earn that real estate by offering value with your email promotions.

Simply offer discounts on your merchandise or services, or promote some of your best blog posts. Offering your audience a valuable discount can convert unsure readers into faithful customers.

With each new email you send, you need to recapture their attention and entice them to stay engaged with you. You should title your emails to address a specific need of your audience or entice them with a special offer inside.

The screenshot above shows a mobile email inbox. It includes 2 promotional emails that use different tactics in their subject lines:. If users want to get the cookie offer or find out about the mystery sale, they have to open the email.

Get more ideas with our list of best email subject lines. Your subscribers joined your list for a reason, so you should work to meet their expectations. When crafting your promotional sales emails, consider the image you want to present. That is, what do you want your audience to feel and think when they see an email from your brand?

The promotional email is perfectly suited for this audience. It has a large, quality image of 1 of their signature pizzas. This promotional email example is uncluttered, focuses on a specific sale, and speaks directly to the target audience.

Here are some take-home points that can help you create an email that meshes well with your audience:. The following email from IKEA is easy to skim:. It uses clear images, different colored text, and bold titles to break up sections.

Notice that the text and images alternate from left to right. This zig-zag style creates visual interest and encourages the reader to continue scanning the email. Call-to-action buttons instruct the reader to click through for more information.

However, the strategies they use are available to any business, no matter how small. Click on any of the example images to see a scrolling GIF of the full promotional email.

At OptinMonster, we send different types of email campaigns. Text emails can boost deliverability, meaning your emails are less likely to end up in spam folders. text emails. What can you learn from these numbers?

For OptinMonster, these emails let us connect with our audience through storytelling. Plus, we can embed CTA links throughout the message to improve our click-through rates. The audio brand Bose has a great promotional email with lots of appealing visuals.

It features various products with multiple CTA buttons throughout. Notice that the email is easy to read and features plenty of negative space. The background is color-blocked, alternating between black and white.

This visual style improves scannability and makes the photos pop. Bonus tip: Send promotional emails with a specific focus or theme. All of the photos depict athletes, and the CTAs are for Bluetooth speakers and earbuds. Netflix has a simple but effective email campaign.

Netflix sends emails asking for ratings for their most popular shows. This is a great way to expose people to popular shows on the streaming platform. Plus, Netflix gets valuable data on your likes and dislikes, helping them improve the user experience. Bonus tip : Offer a strong, simple, and obvious CTA.

In this email, Netflix only asks 1 thing: whether you liked a specific show. They just click the thumbs up or thumbs down.

Formidable Forms has a very informative promotional email. They provide multiple links to various pages on their site, giving users a lot of ways to interact with the brand.

The email is mostly text-based, but they use emojis to spice up the promotional message. Bonus tip : Try this format if you have a lot of updates and features to showcase.

For instance, Software as a Service SaaS companies can use this combination of headings, paragraphs, CTAs, and emojis to keep users updated without overwhelming them. As the user scrolls, they learn more of the benefits of having a PayPal credit card.

Then, the incentive and CTA are repeated at the bottom of the email. Bonus tip : When you need to provide more details about your offer, repeat your CTA at the end of your email.

This way, your action button is immediately available after the reader has learned more about your offer.

Sales emails are sent to excite customers with special offers to drive sales. Let's explore some best sales promotion email examples that Missing 7 Promotional Email Examples That'll Drive More Sales · 1. Limited-Time Offers · 2. Sales Promotion Emails · 3. Subscriber-Special Offers · 4

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Mail order sample promotions - 1. Have a Goal for Your Email Promotion. The first step to sending any promotional email is knowing your goal. Having a specific goal lets you Sales emails are sent to excite customers with special offers to drive sales. Let's explore some best sales promotion email examples that Missing 7 Promotional Email Examples That'll Drive More Sales · 1. Limited-Time Offers · 2. Sales Promotion Emails · 3. Subscriber-Special Offers · 4

It instructs them to bring the postcard to their local store, and use the coupon when their membership is activated. Show your customers exactly what they get for doing business with you, and how much they can save, as in this March mailer from Spring-Green Lawn Care.

Healthy Directions promotes its heart supplement on the envelope for its May promotion. Readers of letters, many studies say, skip right down to the postscript after the signature. This P. Broadband provider Wave made a Black Friday offer in November with this self-mailer. Even in an age of email, many nonprofits swear by the value of a print newsletter in keeping many members engaged … and donating.

This North Shore Animal League newsletter was mailed in July Feeding America, a national food bank network, mailed this fundraising effort with an off-center stamp on the outer in April Negative or white space in design prioritizes the focus of the customer, as shown in this January from B2B mobile payment provider Square.

A plastic postcard with a punchout card keeps your offer and call-to-action in front of a prospect. This mailer was sent by Comcast in January Segment your database and reach out to your customers on their special day with an offer. Your call-to-action CTA should be easy to find, like in this letter mailed in January by CItizens One to a personal loan prospect.

Instead of generic creative, mailers like RingCentral segment and target their campaigns based on factors like type of business, as this offer did in July Bombas, a B Corp.

sock brand, demonstrates social responsibility on this self-mailer from December Mail flyers give you lots of room for creativity. The threat of COVID continues to spur direct mail activity. National Pen Corp.

Natural Resources Defense Council, an environmental advocacy group, lives its values by using eco-friendly direct mail option and starting with this notice about using recycled print materials on its outer envelopes.

On its February , Disney Movie Club teases a free gift for joining, then explains and shows much more on this insert. Hopefully, looking at so many direct mail creative examples provided ideas that can help you drive successful direct mail. highlights great examples of mail advertising because there is value in seeing what others have done successfully.

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This article will discuss the best practices for creating a successful new mover's direct mail campaign In this article, we explore some common issues to avoid when launching your direct mail campaign Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some This article shares some best practices for creating effective CTAs built for response, along with examples Checkout Form testing page Order Confirmation Order Failed Partner Center WMW!

Blog — All articles. Connect with us. Membership Plans. Sign in Free Test Drive. Meet the Mailers: How to Offset Upcoming Postage Increases. Direct Mail Trends and Predictions for Meet the Mailers: Raising Direct Mail Response with Embellishments. Benefits, Not Features. Big Images. Product Sample as Involvement Device.

Checklist as Involvement Device. Quiz as Involvement Device. Headline with a Question. Web Expertise. Familiar Branding. Headline in Johnson Box.

Special Offer. Personalized Maps. New Movers. Augmented Reality App. QR Code. Free Shipping. Loyalty Rewards. Rich Colors. Business Partnerships. Embossed Envelopes.

Letter: Short Copy. Letter: Long Copy. Co-ops for Start-Ups. Gift Cards. In-Person Customer Upgrade. Cost Breakdown. BIG Type. Remember, the Promotional and Social Tabs rollout back in ?

Gmail introduced this update to improve the user experience, by filtering emails into tabs based on sender and content. Now in , a new update has arrived — Annotations in the Promotions tab. Gmail annotations help you engage customers by highlighting:.

These annotations are displayed in the inbox preview on both Android and iOS scheduled to roll out on desktop early this year , giving you a great opportunity to highlight key information like deals, expiration dates, and promo codes.

Image source: Official Gmail blog. This new annotations feature has been created so that Gmail can rank the most relevant promotional emails and provide customers with a better email experience. Read this guide to find out how to add Gmail annotations to your email.

And the best bit : Key Takeaways. Be careful with special offer emails. When you send a special offer, segment your audience and use personalization to ensure the offer is relevant.

When there is real value for the customer, there can be real value for the business too. As long as you maintain that balance, special offers can be a win-win. The hero image conveys friendly, positive vibes that help reinforce the benefit that the recipient will receive from Headspace.

It makes a subtle and very engaging combination. The further narrative gives you a few serious reasons to start meditating.

Headspace uses the email subject line to offer a clear incentive and follow up with a bold CTA to prompt action. Supported by a clear benefit that life will be better when they join Headspace.

Headspace incorporates an offer end date to introduce scarcity and prompt the recipient to take action quickly. This is a great promotional email example. This eases customer anxieties about whether the brand is reputable and can be trusted.

Space NK uses specific user account information to personalize their emails with relevant product recommendations and account usage summary. Subject: Special Edition. Gold Foil. ALL YOURS with your next purchase. Just one more promotional email from Moo.

As you can see, they structured the subject line so that it highlights all the key points of this offer. Without a limited time offer, recipients may decide to leave the purchase until later, and some will likely forget about it completely.

This is based on the premise that people are more likely to do something if they believe the opportunity to do so may not come again. This scarcity principle is commonly used in two ways: limiting the offer by the volume available short supply or limiting the offer to a specific time period.

They are mentioned frequently in emails and calls to action to upgrade are all over the site. So when an email shows up offering a discount, there is a foundation of knowledge in place.

Users will know exactly what to do. The copy in this promotional email is all about giving, not getting. Special offers are often seasonal and CrashPlan did something interesting with this holiday email. If you give CrashPlan to someone else, you get two free months for yourself.

This is useful to people are the holidays and the added incentive makes it an especially useful email. This special offer is framed liked a transactional email. The offer itself is sold by the items you could have, if only you had PayPal Credit. This is a perfect example of benefits over features.

Subject line: Enjoy 3 holiday drinks, get another free. They send some of the best promotional emails out there Also, see their newest welcome email. Nearly all Starbucks offers are time-sensitive.

This is because they need people to actually come to visit a location, not just order things online. Avoid the gray area of email marketing.

Sale emails can be dangerous. Send them only to people who have explicitly requested them and consistently engage with your emails. Also, the narrative creates a sense of urgency in the subject line and first paragraph. And TODAY ONLY in the subject line creates a sense of urgency to encourage recipients to take action and open the email now.

That number is key and this entire promotional email is built around drawing attention to it. This sales promotional email sample is loaded with eye candy. The photos are great, the clothes and accessories look great and there are several calls to action in the body of the email.

They throw a bunch of things at the wall and see what sticks. This promotional email works because it gets the customer thinking about possibilities. You have a green light to send a promotional email to people who opted in but not to badger your subscribers or annoy them.

Use the built-in context of the holidays to craft a message that will be welcome in the inbox. They use colors and a short message to transport you to their picturesque fairy tale and tell captivating stories to drive your attention.

Clear terms of the offer are highlighted at the top of the email to keep you informed and the offer transparent. Subject line: Give the gift of Monzo this Christmas. Christmas it all about giving.

With Monzo, you can share a discount of £10 with your friends, and make them happier during this special time of the year.

Each friend you refer will receive £10 when they become a Monzo customer. This is a great way to reach new customers and reward existing customers. Sometimes a less conventional approach can be more engaging.

They know the deals will be good. The context is already there. This email is just a green light to start shopping. You have two options when it comes to announcing events via email.

You can include the announcement in an exiting email like a newsletter or send a separate email dedicated to the announcement. Both can work and we have examples of each.

As always, the format is less important than the content. Can you concisely and clearly communicate value? Do that, and your event will be off to a great start.

This is an example of building the announcement into an existing newsletter. Peep does a great job using a conversational tone. This is a different approach. KISSmetrics sent this email with the sole purpose of announcing the webinar. The story builds your interest before sealing the deal with a call to action.