In this article, we take you through how to launch a social media giveaway or contest and share 12 ideas that will help you connect with your audience and convert customers. During social media giveaways, brands, influencers and creators ask people to complete a task such as tagging their friends, following accounts and liking or sharing posts for a chance to win a prize.

During social media contests, people are challenged to submit their best versions of an assigned task, like their best photo, caption or answer. The winner s of the contest receive a prize based on their performance, which means your most creative or talented followers have an advantage.

Challenging your followers to be creative sets the scene for you to foster relationships, build a niche community and source user-generated content.

Today kicks off our NewRoConnects apartment giveaway hashtag contest. Why your brand should create a giveaway or contest At a time when short-form video is dominating social feeds, it can be a challenge to create marketing campaigns consumers will actually engage with.

Views are great. Use your goal type to shape your giveaway or contest. What is your marketing department willing to spend on the contest or giveaway?

If you plan on doing these regularly—to keep your followers excited and engaged—ensure you include them in your annual budget. Once you know the budget, you can distribute it between ads and prize costs.

You need to know your audience demographics to determine which platform s to host your giveaway or contest. How well did your social media contest or giveaway perform?

Did you achieve your goal? This analysis can help you improve your future campaigns. Use these seven giveaways for inspiration. A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway.

Combine your resources to create the ultimate prize bundle. A post shared by Primally Pure Skincare primallypure. Research which products your audience uses outside of your category, and assemble a dream team.

Your followers will flock to a travel giveaway. Tease it with photos from the destination and details about the accommodations. Most giveaways last around 7 days to give users plenty of time to enter but keep a sense of urgency.

Running too many giveaways at once may cause your audience to lose interest, reducing the overall effectiveness of your campaigns. To maximize engagement, launch your giveaway on days and times when your audience is most active on Instagram.

Use Instagram Insights or other analytics tools to identify peak engagement times for your followers. In general, weekdays during lunchtime or evenings tend to have higher engagement rates.

Additionally, when promoting the giveaway on your blog or website, use these keywords in your content, meta tags, and image alt tags to improve visibility on search engine results. You may also find the following guides helpful:. You can also follow us on Twitter , Facebook , and YouTube for more great content.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

this information was really great i loved it sooo much will definitely be implementing some of these ideas to build my business. thank you. thanks for giving tips Instagram Giveaways i like this informative post.

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Your Real Name. You Real Email. Features Pricing Our Story Login. Get RafflePress. Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.

Written By: Stacey Corrin Stacey Corrin. Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

See Full Bio. John Turner. John Turner is the co-founder of RafflePress. January 3, What Is An Instagram Giveaway? How Do Instagram Giveaways Work? News-jacking Instagram Giveaway Example 2. Pick A Favorite Product Instagram Giveaway 3. Seasonal Instagram Giveaway Examples 4.

Instagram Contest With Multiple Winners 5. Trending Product Instagram Contest Examples 6. Holiday Instagram Giveaway Examples 7. Product Feature Instagram Giveaway Post Idea 8. High-Value Beauty Instagram Contest Examples 9. Choose Your Prize Instagram Competition Follower Milestone Instagram Contest Examples Instagram Hashtag Promotion Contest Influencer Instagram Giveaway Idea Instagram Cash Giveaway Example Like and Comment on Instagram Contest Example Tag a Friend Instagram Giveaway Example How Do I Do A Giveaway on Instagram?

How Do I Do A Giveaway on Instagram? Get Started with RafflePress Today. Is it legal to do giveaways on Instagram? Next, join our mailing list to enter the prize draw : We'll send you the results via email.

How to run a successful online giveaway. Giveaway entry form FAQs:. More exciting than your average form. Make it uniquely yours Customize to your heart's content: backgrounds, Google fonts, colors, buttons, and more. Choose from thousands of beautiful images, videos, and icons.

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How does it work? Make a stylish form in minutes with our intuitive builder. Choose from different question types: Multiple Choice, Rating, Opinion Scales, and more. Take respondents down different paths based on their answers. Giveaway entry form not right? Online Order Form Template Sell products and vouchers online with a custom order form Learn more.

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You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :.

In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win. E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way.

A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales.

Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective.

If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value.

You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.

Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion.

If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead. You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback.

Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine.

While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list.

So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos. Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:.

The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway?

Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:.

If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand. That way, you get instant access to their customers plus you get to share the promotional costs.

For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right. Drip is that platform.

Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time. Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip.

Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot.

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Try Drip free Demo Drip Sign in. Blog Ecommerce Marketing September 4, 17 min read. By Whitney Blankenship. Table of Contents. Table of Contents: What is the Goal of Your Giveaway? When Should You Launch a Giveaway? How to Run a Successful Business Giveaway 11 of The Best Giveaway Ideas That Work and How to Execute Them.

Newsjacking is when a brand or business uses trending news topics to boost engagement and attract potential customers.

In this example, a famous coffee brand uses the news of a virus spread as an excuse to promote its brand with a giveaway. And their main goal is to grow their audience. To be in with a chance to win the contest and get extra entries, fans should take the following actions:.

If you were to run this type of contest using RafflePress, you could use the Instagram giveaway template. It comes with actions to visit your Instagram account and view an Instagram post or video. Next up, we have a giveaway post that promotes a new product range.

It includes a slideshow of 4 product versions, with the chance to win 1 by picking a favorite. You can create these types of Instagram contests in RafflePress by choosing the Instagram template suggested above and including the Surveys and Polls entry action.

This action lets you set up a quick poll where people can easily vote on their favorite. Just make sure you include an image with all prize options labeled clearly. This cute Instagram contest example uses the start of a new season to promote their account and products.

Innovative brands can capitalize on this idea by turning it into a social media photo contest with viral refer-a-friend entries. In fact, including multiple winners can help you promote different products.

In this bright example, a tattooist gives followers 3 chances to win, with the first prize being a free tattoo. Because this contest is all about building a following, the Instagram contest template from RafflePress would be ideal. You could even go a step further by creating a branded hashtag to keep track of and promote your contest.

Next is an excellent example of a business using the popularity of a product to grow its account. Big-ticket items such as this are highly desirable, so they will drive tons of entries. It induces the fear of missing out on people desperate to get their hands on it. This action saves your contest post from being clogged with comment spam and helps you keep everything organized.

In this case, the holiday is St. You could even throw in a gift card to increase the value. Next up is a contest from a larger brand that features its products as part of a prize bundle. And it works because it taps into the audience of both brands for a greater reach.

Fans need to follow the 2 brands and tag a friend in the comments to win this bundle of breakfast goodies. In this example, the beauty brand Benefit Cosmetics teams up with a relevant brand to raise awareness for its products.

An easy way to improve the quality of contest entrants for this giveaway they could use RafflePress to accept user-generated content. By asking people to upload photos of their best beauty looks, they could feature the content on their websites to gain extra traffic.

For this contest, entrants can choose any bike as the prize. This giveaway idea encourages people to visit the product website and browse the opportunities, resulting in more traffic. You could quickly improve engagement in this contest by including a question or poll asking for their favorite choice.

Sometimes reaching a milestone can be a great excuse to run a contest and celebrate. What if you miss out on something extraordinary? You may have noticed there are hashtags for everything nowadays. And the same can be said for giveaways. Instagram has a giveaway hashtag specifically for Wednesdays called winitwednesday.

Regular giveaway hashtags can increase the reach of your contests. This is down to the hashtag being so popular that people actively seek it to find superb competitions to enter. This brand uses a hashtag contest to promote its product and increase contest entries. They also encourage engagement by asking people to explain why they want the product.

Ever thought about working with an influencer to promote your brand? Doing so can open you to a whole new audience of engaged potential customers. In this Instagram giveaway post example, a brand partnered with an influencer to promote their products, resulting in tons of engagement and traffic to both parties.

Offering cash as a prize for your contest can be a quick win for all businesses. There are no fancy product shots to take. And money is easy enough to transfer via PayPal and so on.

You can learn more about verifying actions in the documentation here. Instagram like and comment contests are probably some of the most popular giveaway ideas on Instagram. Yet managing and verifying all those likes and comments can be difficult if you attract tons of entries.

This Instagram giveaway example generated almost 6, likes and almost as many comments. Just include the action for users to visit your Instagram post and invent your own, asking them to leave a link to their comment.

The great thing about taking this approach is all the entries will be right inside the entry management dashboard. This makes it easier to see at-a-glance who has qualified correctly. Then you can use the built-in random winner picker to announce the winner of your contest.

You can use a similar approach to the previous Instagram contest with this example. In this giveaway post, users are asked to tag a friend in the comments and follow 2 different Instagram accounts to enter.

With RafflePress, you can ask users to visit each Instagram account. There are many ways to run competitions on Instagram and plenty of tools to make the whole process easier.

Gleam vs. From comparing all the pros and cons, we settled on RafflePress as the best tool for creating an online contest. RafflePress is the best WordPress giveaway plugin around right now. And with its modern interface, drag-and-drop giveaway builder, and viral giveaway templates Including an Instagram contest template , you can create any contest.

Built-in social actions help you grow your email list , website traffic, and social media followers with viral contests.

You might also be wondering how to track your contests on Instagram. And RafflePress has this covered too. But if you want to go a step further, you can use a WordPress analytics tool like MonsterInsights to track visits to giveaway landing pages , referral traffic, and website activity.

And with MonsterInsights dashboard reporting , you can see the results right from within WordPress. Then you can see which strategies have the best results for your promotions, which you can use in future giveaways. Check out this MonsterInsights review to learn how it works. Running an Instagram giveaway is legal.

However, you should check any laws that might apply in your area to stay compliant. You should also include the rules and terms of eligibility when you run Instagram giveaways.

Here is an Instagram giveaway rules disclaimer you can edit, copy and paste into your next giveaway:. Your giveaway duration depends on the type of Instagram giveaway you run. Most giveaways last around 7 days to give users plenty of time to enter but keep a sense of urgency.

Running too many giveaways at once may cause your audience to lose interest, reducing the overall effectiveness of your campaigns. To maximize engagement, launch your giveaway on days and times when your audience is most active on Instagram. Use Instagram Insights or other analytics tools to identify peak engagement times for your followers.

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