Brighten up the darkest part of winter with seasonal specials that give customers something to look forward to. Fun winter restaurant promotion ideas include seasonal menus and celebrations or food holidays, such as National Hot Sauce Day January Be sure to update your online ordering system to reflect the changes.

Sometimes, customers just want to enjoy a cozy delivery or takeout meal at home. Entice them to choose you over a competitor by offering special deals. Offer free delivery for the first order, for example, or run a limited-time discount on one or two popular menu items.

The average internet user spends more than 2. Boost brand awareness — and drive more customers to your restaurant business — by hosting a contest on platforms such as Facebook or Instagram. Keep it simple to encourage participation; run a caption contest for a funny behind-the-scenes photo, or ask followers to name your latest dessert.

As a bonus, the bump in engagement could convince the social media algorithm to show your food posts to more people. Create a sandwich inspired by your best-selling entrée, or transform your cult-favorite charcuterie board into a charcuterie cone.

Then, take beautiful photos of the new menu items and post them on social media to spread the word; tag the event to reach even more people. This promotion brings in more restaurant sales, gives existing customers a new way to try your food, and introduces potential customers to your brand in a low-key setting.

TikTok trends get a huge volume of traffic — capture some of those visitors by creating a deal inspired by the latest social media craze. Then, post a video about it.

Make sure to use trending hashtags and audio to get more views, and use location tags to attract users in your area. Build suspense on social media before revealing the meal, and continue to hype it up leading to the big day. The combination of scarcity and the opportunity to experience completely new menu items will appeal to foodies and trend-followers alike.

Hire a local sommelier to work with your chef on a food and wine pairing event. Before each course, ask the two to explain each selection to guests. The educational component makes the experience feel richer, so your customers will walk away feeling more knowledgeable.

Host a themed party complete with a special menu, decorations, and entertainment. Guests can pay a flat fee to attend — the limited number of tickets creates a sense of exclusivity and excitement.

This promotion adapts easily to the season and your unique restaurant vibe, so you can use it any time of year. Take plenty of photos and videos; they make great social media content.

Recognize your best customers and find new guests with a private referral program. Hand-pick a few people to receive a unique booking code.

When another person makes a reservation using that code, give the referrer a special gift, such as a free bottle of wine or a food credit. You can also welcome the new customer with a free dessert or another small surprise. Give customers an opportunity to earn exclusive deals by signing up for your SMS marketing list.

Send out occasional restaurant promotions, making sure to include a link for online ordering. Experiment with timing; you might find customers respond well to takeout and food delivery discounts at 7 p. or lunch specials at a. To maximize revenue, make sure to offer them to your in-house, takeout, and delivery customers.

Not sure where to start? Consider partnering with Grubhub. In addition to online ordering technology, we offer built-in loyalty and promotions tools to help you publish special deals and reach new customers in your area.

To see it in action, get started with Grubhub today. Refine your menu descriptions with five menu writing tips from Grubhub experts that will increase your takeout and The FDA recently decreased the recommended amount of sodium in restaurant and packaged food.

Here's what restaurant owners Interested in learning how to convert satisfied patrons to champions of your brand? Follow these 3 simple steps. Join Grubhub Marketplace and get access to all the benefits that go with it. All fields required. Already have an account? Everyone loves a promo. Restaurant offer s are a great way to boost sales, bring regulars back and attract new customers.

Even if someone has never heard of your restaurant, a special offer can be all it takes to get their attention. They can include special menus, drink deals, customer loyalty rewards, unique experiences and whatever special offers you can dream up.

As you create the perfect plan for attracting new customers and keeping the ones you already have, consider these factors:. Collaborate with influencers : Have a local influencer or food blogger talk up your restaurant, and offer their followers a dine-in coupon or discount code for future online orders.

Get on the apps: List your restaurant on delivery apps like Postmates or UberEats so at-home diners can enjoy your grub. People tend to order from the same handful of restaurants, so give them a reason to add yours to the list.

Foodies enjoy posting about fun restaurant outings, especially when the location photographs well. You can even offer tees and other inexpensive merch as incentives when customers spend a minimum amount on takeout or visit at certain times of the day.

Offer specials: Your customers may have a favorite go-to dish, but almost everybody wants to hear the specials. Incentivize experimentation by letting customers know the special is only available for a limited time.

Hold a happy hour to get people to stop in with dates or co-workers before the dinner rush. After a round of discounted drinks and yummy appetizer combos, they may decide to settle in for a full meal. Be pet-friendly: If you have a café or bistro with outdoor seating, consider allowing diners to bring their furry friends.

Offer special menu items for pets, or include a to-go treat for pups with takeout orders. Run a challenge: Host a challenge on social media and reward anyone who completes it with a coupon. The challenge could be as easy as tagging friends in a comment or as tricky as polishing off every bite of your biggest plate.

Host a kitchen takeover: Offer customers a unique dining experience by inviting a local celebrity chef to take over the kitchen for a night. Turn it into an all-night event by adding a tasting menu and live music. Thank customers for spreading the word: Invite visitors to tag you on social media in exchange for a discount on their next meal.

Run a giveaway: Offer followers the chance to win a gift card, complimentary dinner for two or friends-night-out package in a social media giveaway. As part of the eligibility requirements, ask followers to tag friends in the comments, then pick a winner at random.

Invite your best customers to join in on the fun by sharing the details with your email list. There are plenty of cute restaurant anniversary ideas to celebrate the occasion, from complimentary champagne toasts and welcome drinks to special menus and free desserts.

Ensure your website looks sharp and has up-to-date menu items and pricing, and provide an address, phone number and any other contact info visitors might need.

Browse the most popular Restaurant Coupons, Dining Out Deals, and other free offers balla.info - Amazing Discount. Promo. Food Allergen Training Courses FOLLOW THESE STEPS: · CLICK HERE TO VIEW RESTAURANTS AND RETAILERS · RETURN TO THIS PAGE TO BUY THE DINING DISCOUNT PASS FOR $10 BY CLICKING "ADD TO CART" ( Missing

Cheap dining promotions - 3. Burger King · $5 Duo with two wraps or burgers · $6 Chicken Fries and large fries · $5 double cheeseburger and small fries · $9 double Whopper Browse the most popular Restaurant Coupons, Dining Out Deals, and other free offers balla.info - Amazing Discount. Promo. Food Allergen Training Courses FOLLOW THESE STEPS: · CLICK HERE TO VIEW RESTAURANTS AND RETAILERS · RETURN TO THIS PAGE TO BUY THE DINING DISCOUNT PASS FOR $10 BY CLICKING "ADD TO CART" ( Missing

Host a kitchen takeover: Offer customers a unique dining experience by inviting a local celebrity chef to take over the kitchen for a night. Turn it into an all-night event by adding a tasting menu and live music.

Thank customers for spreading the word: Invite visitors to tag you on social media in exchange for a discount on their next meal. Run a giveaway: Offer followers the chance to win a gift card, complimentary dinner for two or friends-night-out package in a social media giveaway.

As part of the eligibility requirements, ask followers to tag friends in the comments, then pick a winner at random. Invite your best customers to join in on the fun by sharing the details with your email list.

There are plenty of cute restaurant anniversary ideas to celebrate the occasion, from complimentary champagne toasts and welcome drinks to special menus and free desserts. Ensure your website looks sharp and has up-to-date menu items and pricing, and provide an address, phone number and any other contact info visitors might need.

Log in. Sign up free. Linktree for Instagram. Linktree for TikTok. Linktree for Twitter. Linktree for LinkedIn. The Creator Report. All Articles. Best Practices. This is a great example of how running a challenge-type event for your customers can grab attention and increase sales.

At the same time, these types of accounts tend to grow so quickly that k followers nowadays is considered pretty small. The rise of food bloggers and micro-influencers has been a mixed bag of experiences for restaurant owners.

Every other week, we hear a new story about entitled influencers walking around demanding freebies. But in reality, the vast majority of these individuals are just regular people who are passionate about food and working hard to create content to build what is essentially a media business.

The key to this type of restaurant marketing is understanding how to align your incentives with the influencers you are trying to work with. One of our partners named Leo Mattias — owner of Cilantro Lime in downtown Los Angeles — has nailed this formula. He reaches out to micro-influencers like Mexi Papa and offers to name a new menu item after them while inviting them for a fully filmed, behind-the-scenes tour.

In many cases, these types of collaborations only cost the restaurant some time and effort. What can we learn from 33 million people watching a video of random guys turning fast food into a giant lasagna? One of the great things about social media is you no longer have to guess about what draws attention.

All you have to do is look around to see what gets people excited. Hundreds of brands like Epic Meal Time have created multimillion-dollar media empires with over-the-top, showstopper meal creations that are more about the spectacle than the meal itself.

Is there a showstopper dish you could create in-house that could really get people talking? Sit down with your chef and see what you can come up with to make a splash on social media. This restaurant promotion idea can potentially combine the benefits of both a showstopper meal and a micro-influencer.

Today, thanks to sites like Youtube, Tiktok, and Instagram, there are millions of amateur, semi-pro, and professional chefs with large online followings.

A large percentage of these chefs are solely online content creators and have never worked for a restaurant. They are struggling to monetize their following, and many of them are looking for ways to establish their cooking legitimacy offline.

This is a great opportunity for local restaurants to partner with popular online chefs who are looking to make offline moves that build their brand.

This type of promotion has a ton of upside and very little downside, and I could see it being a staple strategy for restaurants five years from now. In a low-margin industry like restaurants, the best promotions maximize perceived value while minimizing cost.

This is a concept the gambling industry has perfected, and we can take a page out of their book with a promotion where the house always wins. Promotions like this are fun, funny, and endearing, and they provide some buzz and entertainment value rather than feeling like a sales technique.

If you check your wallet right now, you probably have a handful of loyalty cards from various restaurants, cafes, or other businesses. All you have to do is offer a low-cost freebie — for example, coffee — in exchange for loyalty cards from local companies.

You could even offer better freebies for cards that have been marked with points. This is a fun way to steal even loyal customers from your competitors while making the customer feel like you are trading them high-value food items rather than low-cost freebies.

There are a wide variety of motivations behind this, but if you can facilitate this documentation as a restaurant, you are going to get thousands of dollars worth of free advertising from the people who visit your restaurant. A selfie station is an aesthetically pleasing backdrop designed and placed in a way that people can easily sit or stand in front of and take pictures of themselves or have others take pictures of them.

These photos and hundreds more if you keep scrolling were all taken and published by customers on their own individual Instagram accounts. This is for a very small, local cafe with just over 4, Instagram followers, and this one little wall is generating hundreds of free advertisements for their business.

A food truck is the perfect way to show up wherever the action is and put your brand and food in front of new people in your local area. Food trucks are also relatively low cost, extremely lucrative, and double as an ongoing, mobile source of promotion for your restaurant.

Imagine bringing in that extreme income while ALSO getting a bunch of those customers as repeat business at your restaurant. Perhaps most importantly, they are an example of a brand that leveraged a strong local fan base into becoming a national chain.

This is how you make a secret menu feel special. You can also make this part of a loyalty program, where secret menu items are announced to and even decided by VIP members only.

One of the best ways to turn a local fan base into brand ambassadors is to create branded merchandise that they then wear wherever they go.

Well, Chick-fil-A grew to be one of the largest privately held companies in the world by offering a full year of free food to the first visitors to each new location.

Every time a new location opened, people would camp out in the nights leading up to the opening, hoping to be one of the winners. This phenomenon was frequently covered by local press and resulted in millions of dollars in free advertising over the years.

You can do just one winner instead. Nearly half of all workers are employed by small businesses. This includes thousands of potential customers in your local area. A great way to get in front of these customers and generate some viral buzz is to simply show up and provide food for free.

You could provide lunch for the entire staff of most small businesses at a very low cost. Try just showing up with enough food for 20 people, or if that results in some problems, try calling ahead and arranging things with the owner or office manager.

Start with small businesses, but you can also aim to give back to the community while gaining more attention when you provide food for teachers, nurses, and other employee groups that are highly regarded in the community.

On the topic of giving back, one of the best ways to gain attention in your community is to give something to that community. Regularly and visibly giving to the community and well-regarded groups in the community is a great way to make people feel like you are on their team rather than simply attempting to profit from their patronage.

The key here is being genuine and offering something that feels meaningful. Just like marketers, journalists are always looking for a good story. Give your local newspaper or TV station a call and see what sort of stories they might be looking for.

Sometimes the simplest things work the best. These promotion strategies are simple, proven, and can be used over and over again. This is as simple as it gets, but percentage discount promotions are consistently the most profitable campaigns for our restaurant partners here at Owner. You also want to create some urgency by saying the quantity of offers is limited and on a first come, first serve basis, AND the promotion will only run for a limited time.

com platform. For our restaurant partners on the Owner. Our platform then automatically sends out periodic offers to each customer based on their order history.

At this restaurant, people who order Chicken Parmigiana often order the Creamy Garlic Chicken Pasta as well. Our software will take note of that and then automatically send the customer a discount offer for the Creamy Garlic Chicken Pasta about two weeks after their Chicken Parmigiana order.

com was built specifically to address these frustrations and help grow your restaurant business. Promotions are all about getting customers to take action, and few things motivate action quite like a deadline.

Regularly offering limited run items also opens the doors for additional promotions down the road. You can run polls allowing customers to vote on which items to bring back and possibly make voting a perk of your loyalty program , or you can simply take popular items and give them an encore.

Happy hour specials are a niche staple that should be a near-universal practice for restaurants open during the afternoon. They provide an affordable first-contact point for new customers, and they provide an easy focal point for ongoing promotion on social media. When done correctly, Happy Hour ticket prices often average out higher than lunch tickets.

The key is being strategic about the food you offer in addition to the drinks. If you run a more upscale restaurant, try offering scaled-down versions of your dinner menu at an enticing price point while keeping drink prices close to retail. While BOGO buy one, get one free offers tend to be associated more with fast and casual restaurants, they can be used effectively by virtually any restaurant.

The restaurant now has 2, people to reach out to with additional offers, AND a large chunk of those customers are very likely to return.

The reach you get from offering a compelling promotion goes far beyond the actual people who walk in and redeem the deal. These menus and any little freebies or specials you attach with them make for an evergreen source of promotion as well.

Check out this great example from Shake Shack:. Free appetizer campaigns are another type of promotion that work really well for our Owner. com partners but require a bit more effort and intentionality. The key is finding a menu item that has a low cost and brings in a high margin — think chips and queso, fried pickles, fried onions, mozzarella sticks, salads, desserts, breadsticks, egg rolls, etc.

If you can find something that can be given away sustainably, that allows you to consider the campaign for an ongoing promotion. You can also limit the quantity of the free items given out, creating urgency to take advantage of the offer before it runs out.

Business card giveaways are an old strategy, but just like many of the strategies in this category, they remain effective today. The process is simple: offer customers a chance to win a free meal in exchange for dropping their business card in a bowl. Make the prize a free meal for TWO and then advertise that you select a new card from the bowl every single week.

We want as many cards as possible because our modern twist takes advantage of every card we get. Family-sized meals have been a staple tool in the fast and fast-casual eatery toolbox for decades, but this concept remains underutilized elsewhere on the restaurant spectrum.

As we talked about earlier, people care a lot about the experience of eating out, and that experience is often deeply connected to the people they are eating out with. When a person sees a meal-for-two-offer, they think about sharing that meal with someone they know.

Offering shareable meals and preset, multi-course menus for specific group sizes is a great way to get people thinking about the experience they want to create and envisioning themselves having a great time with people they love at your restaurant.

Offering samples is a great way to drive sales. According to The Atlantic, free samples at stores like Costco can help boost sales considerably. If you have one or two dishes that always score big with customers, have a staff member outside the restaurant offering bite-sized samples to passersby.

If someone is in the mood for Indian food, they are usually going to choose their favorite Indian place. Your real competitors have the same or similar cuisine, the same or similar mood appeal, and the same or similar location.

Local ingredients, foods, and craft drinks tend to be more expensive, but they also tend to be very well received by local customers. Choosing local suppliers, loudly advertising that fact, and collaborating with them provides a great focal point for ongoing promotion.

If you are already sourcing local ingredients, foods, or drinks, reach out to the supplier and invite them to collaborate. Pro tip: it will be a lot easier to set something up if you have a clear game plan to propose from the beginning.

In addition to non-competing restaurants, there are tons of non-competing local businesses in your area that would love to cross-promote with you in order to mutually grow both businesses.

One creative idea is to partner with businesses and organizations that need meeting space during your non-service or even low-service hours. This gets people in the door who will likely be interested in coming back later to try your food. You could also arrange to serve food to the group as part of the agreement, either as a promotion or a paid service.

The point here is to be conscious of your assets and how you can use those assets to grab attention to your core business. Despite all that focus on non-competing businesses, sometimes it even makes sense to partner with your direct competitors.

What does the data show? Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back.

A restaurant promotion can be any special offer to guests at a restaurant. Many restaurant owners offer a percentage off a meal or specific menu item. These offers typically last for a limited time.

To make the promotion irresistible, give guests something they consider valuable for free. The trick is making sure the tactic boosts sales instead of cutting into revenue.

For a fine dining Italian restaurant, it could be that fresh truffle supplements are available at a premium price for a limited time. For a family restaurant, it could be a kid-friendly event happening in the parking lot.

Your customer base likely has many categories of guests. You could focus on:. Picturing a specific regular who falls into the group you want to target with your promotion will help you brainstorm the kind of promotion ideas most likely to delight them.

Every promotion must have a goal. Other reasons to run a promotion include:. Crunching the numbers can reveal the best promotion ideas. This is good information, too. Look at shift occupancy reports to find the less busy times.

Target promotions to these lulls. It could be a happy hour, a late-night special, or a coffee break promotion, depending on the time of day.

These ideas and examples can help get your creative juices flowing. Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program. Try something traditional by giving guests every 10th burger on the house, or throw a thank-you cocktail party every quarter for your biggest spending regulars.

Whatever type of promotion you choose, rewarding customer loyalty builds connections with regulars. You can even create a secret loyalty program to make it effortless for guests. People are so crazy about online ordering that it makes sense to promote heavily if you have it.

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