Currently UK supermarkets and other food retailers are responsible for around , tonnes of food waste per year, one report found. Matt Wills is the co-founder of a firm called Acumen, which advises brands on how much they should sell their products for. He warns that there are potential disadvantages to dynamic pricing.

Mr Wills also fears that some prices could actually go up. The key, Mr Wills believes, will be for retailers to have strict guidelines and governance to ensure they can offer the benefits that dynamic pricing can bring, whilst ensuring AI and algorithms don't create unintended negative consequences for shoppers.

Read additional stories on artificial intelligence. But Sabrina Benjamin, a London-based retail expert and founder of business technology consultancy Authentic Branches, is confident the benefits of AI-driven digital pricing in supermarkets will outweigh any negatives.

and influence traffic to their store. Whether shoppers will welcome the change - and the disappearance of yellow sticker discounts - is another question, but Ms Benjamin believes they'll be won over by the price reductions they receive. Ms Arrowsmith admits she will miss the yellow stickers that have become part of her shopping routine.

However she also says she wants to see less food going to landfill. Image source, Getty Images. Fans of hunting out food with discounted stickers may soon be disappointed, as the yellow labels disappear.

By MaryLou Costa. Image source, Polly Arrowsmith. Ms Arrowsmith admits she will miss the yellow stickers.

Image source, Wasteless. Digital price tags are already common in some countries in mainland Europe. Related Topics. Trending News Uber Driver Speeds Ahead in PYMNTS Provider Ranking of Gig Platform Apps. ConnexPay Adds Variable-Rate Virtual Card to B2B Payment Capabilities.

Friction Fighters: How to Monetize Friction and Ignite Platforms in the Digital Economy. Contradictions Rule as AI Meets the Future of Work. Consumers Flock to BNPL to Pay for Clothing and Accessories. Tourism-as-a-Service Promises to Streamline Travel Payments.

Nearly 1 in 5 Middle Market CFOs Tap Bank Credit Lines for Working Capital. The Consumer Experience Meets Business Payments Requirements. Trouble Ahead for Department Stores as Luxury Brands Move Direct-to-Consumer. PYMNTS Today.

Artificial Intelligence.

The average discount can range anywhere from 5% to 50% off regular prices. It's best to check the weekly advertisements or ask a store associate balla.info › Personal-finance › Spending While the prices are not expected to decline, they are likely to decelerate, however. No reservations required. Besides the grocery checkout

Price-reduced supermarket discounts - Best Discount Grocery Stores in the U.S. · 1. Sam's Club · 2. Costco · 3. Aldi · 4. Walmart · 5. Smart & Final · 6. Food4Less · 7. Publix · 8. Family The average discount can range anywhere from 5% to 50% off regular prices. It's best to check the weekly advertisements or ask a store associate balla.info › Personal-finance › Spending While the prices are not expected to decline, they are likely to decelerate, however. No reservations required. Besides the grocery checkout

Anderson - Highway Antioch - A Street Antioch - Buchanan Rd Arlington - East Burke Ave. Atascadero - El Camino Real Auburn - Cross Street Se Auburn - Grass Valley Hwy Azusa - N. Citrus Avenue Baker City - Campbell Street Bakersfield - Brimhall Road Bakersfield - Ming Avenue Baldwin Park - Maine Avenue Beaverton - Nw th Avenue Beaverton - Sw Hall Boulevard Bellevue - Ne 8th Street Bellingham - Ellis Street Bend - b Se Third Street Bishop - North Main Street Boise - W Fairview Avenue Boise - W Overland Rd.

Bonney Lake - Sr E Bremerton - Wheaton Way Bridle Trails - nd Avenue Ne Brookings - Hwy S Suite 17 Burbank - W. Verdugo Avenue Burien - Sw nd Street Caldwell - Cleveland Blvd. Camas - NE 3rd Avenue Carson City - North Carson Street Cave Junction - S.

Redwood Highway Chambersburg - Lincoln Way E, Ste 2 Chehalis - Nw Louisiana Avenue Chico - Pillsbury Road Chula Vista - 3rd Avenue Citrus Heights - Greenback Lane Clearlake - Olympic Drive Cloverdale - Treadway Drive Clovis - Clovis Avenue Coatesville - E Lincoln Highway Coeur D Alene - W Neider Avenue Colville - S.

Main Street Compton - West Rosecrans Avenue Concord - Willow Pass Road Concord - Ygnacio Valley Road Coos Bay - Newmark Avenue Corvallis - Nw 9th Street Suite Costa Mesa - Newport Blvd Cottage Grove - Gateway Boulevard Crescent City - - 3rd Street Dallas - W Ellendale Avenue Davis - E 8th Street Suite B Dinuba - N.

Alta Avenue Downey - Firestone Blvd Duarte - Huntington Drive East Wenatchee - Valley Mall Parkway Easton - Nazareth Road Suite 12 El Cajon - N 2nd Street Elk Grove - Bond Rd Ellensburg - North Ruby Street Enumclaw - Roosevelt Avenue Escondido - E Valley Parkway Eugene - River Road Eureka - Commercial Street Everett - Evergreen Way Everett - Se Everett Mall Way Fairfield - Travis Boulevard Fallbrook - S.

Main Avenue Federal Way - Pacific Hwy S Ferndale - Labounty Dr. Raymond Ave. Gardnerville - Us Highway n, Ste. Hayward - West Harder Road Hemet - East Florida Avenue Hillsboro - South First Avenue Hines - Hwy 20 N.

Hollister - Tres Pinos Road Huntington Beach - Beach Blvd. Imperial Highway Irvine - Barranca Parkway Island City - Island Avenue Jackson - 9 No. State Highway Junction City - Highway 99 East Kenmore - Ne Bothell Way Suite Kennewick - West 4th Avenue Kent - th Avenue Se Kent - Pacific Hwy S King City - SW th Avenue Klamath Falls - S 6th Street La Habra - W Whittier Blvd La Mirada - Imperial Highway,suite B La Pine - Us, Suite La Puente - Workman Mill Road Lacey - Martin Way E Lake Elsinore - Central Avenue Lake Forest - El Toro Road Lakeport - South Main Street Lakewood - Pacific Highway Sw Lakewood - Woodruff Avenue Lancaster - Lincoln Highway East Lancaster - Spring Valley Road Lebanon - S Santiam Highway Lewiston - Thain Road Lincoln City - NW Highway Suite Livermore - Railroad Avenue Lodi - S.

Cherokee Lane, Ste Lompoc - E. Ocean Avenue Long Beach - E. Cleveland Avenue Madras - Sw Hwy 97 Mammoth - 37 Old Mammoth Road Manheim - Lancaster Road rt 72 Manteca - E. Milbank Q. Waterlander WE, Steenhuis IH, de Vet E, Schuit AJ, Seidell JC: Expert views on most suitable monetary incentives on food to stimulate healthy eating.

Eur J Publ Health. Waterlander WE, de Mul A, Schuit AJ, Seidell JC, Steenhuis IHM: Perceptions on the use of pricing strategies to stimulate healthy eating among residents of deprived neighbourhoods: a focus group study.

Int J Behav Nutr Phys Act. Steenhuis IH, Waterlander WE, de Mul A: Consumer food choices: the role of price and pricing strategies. Publ Health Nutrition. Herman DR, Harrison GG, Jenks E: Choices made by low-income women provided with an economic supplement for fresh fruit and vegetable purchase.

J Am Diet Assoc. Veblen T: The preconceptions of economic science. Q J Econ. Wall J, Ni Mhurchu C, Blakely T, Rodgers A, Wilton J: Effectiveness of monetary incentives in modifying dietary behavior:a review of randomized, controlled trials. Nutr Rev.

French SA, Story M, Jeffery RW, Snyder P, Eisenberg M, Sidebottom A, Murray D: Pricing strategy to promote fruit and vegetable purchase in high school cafeterias.

French SA: Pricing effects on food choices. J Nutr. CAS Google Scholar. Ni Mhurchu C, Blakely T, Jiang Y, Eyles HC, Rodgers A: Effects of price discounts and tailored nutrition education on supermarket purchases: a randomized controlled trial. Am J Clin Nutr. Ni Mhurchu C: Food costs and healthful diets: the need for solution-oriented research and policies.

Andreyeva T, Long MW, Brownell KD: The impact of food prices on consumption: a systematic review of research on the price elasticity of demand for food. Am J Public Health. Lock K, Pomerleau J, Causer L, Altmann DR, McKee M: The global burden of disease attributable to low consumption of fruit and vegetables: implications for the global strategy on diet.

Bull World Health Organ. Waterlander WE, Scarpa M, Lentz D, Steenhuis IH: The virtual supermarket: an innovative research tool to study consumer food purchasing behaviour. BMC Publ Health. Groceries boodschappen. Roodenburg AJC, Popkin BM, Seidell JC: Development of international criteria for a front of package food labelling system: the international Choices Programme.

Eur J Clin Nutr. Epstein LH, Dearing KK, Roba LG, Finkelstein E: The influence of taxes and subsidies on energy purchased in an experimental purchasing study. Psychol Sci. Nederkoorn C, Havermans RC, Giesen JC, Jansen A: High tax on high energy dense foods and its effects on the purchase of calories in a supermarket: an experiment.

Hulshof KFAM, Ocke MC, van Rossum CTM, Burma-Rethans EJM, Brants HAM, Drijvers JJMM, Doest D: Results of the food consumption survey Resultaten van de voedselconsumptiepeiling RIVM-report nr ; TNO report nr V Lichtenstein DR, Ridgway NM, Netemeyer RG: Price perceptions and consumer shopping behavior: a field study.

J Mark Res. Verplanken B, Orbell S: Reflections on past behavior: a self-report index of habit strength. Giesen JCAH, Havermans RC, Nederkoorn C, Jansen A: Impulsivity in the supermarket: Responses to calorie taxes and subsidies in healthy weight undergraduates.

Standard Income Modaal inkomen. html ]. Monsivais P, Aggarwal A, Drewnowski A: Are socio-economic disparities in diet quality explained by diet cost?.

J Epidemiol Community Health. Drewnowski A, Darmon N: Food choices and diet costs: an economic analysis. Waterlander WE, de Haas WE, van Amstel I, Schuit AJ, Twisk JW, Visser M, Seidell JC, Steenhuis IH: Energy density, energy costs and income - how are they related?.

Drewnowski A: The cost of US foods as related to their nutritive value. Ludwig DS, Nestle M: Can the food industry play a constructive role in the obesity epidemic?. Nestle M: Conclusion.

The politics of food choice. Food politics How the food industry influences nutrition and health. Edited by: Goldstein E. Cassady D, Jetter KM, Culp J: Is price a barrier to eating more fruit and vegetables for low-income families?.

European Commission: Risk Issues. Wiig K, Smith C: The art of grocery shopping on a food stamp budget: factors influencing the food choices of low-income women as they try to make ends meet.

Han S, Gupta S, Lechmann DR: Consumer price sensitivity and price thresholds. J Retail. Jensen JD, Smed S: Cost-effective design of economic instruments in nutrition policy. Vanhuelle M, Laurent G, Dreze X: Consumers' immediate memory for prices.

J Consum Res. Anderson ET, Simester DI: The role of sale signs. Mark Sci. Blattberg RC, Briesch R, Fox EJ: How promotions work. van Rossum CT, Fransen HP, Verkaik-Kloosterman H, Buurma-Rethans EJM, Ocke MC: Dutch National Food Consumption Survey Scarborough P, Nnoaham KE, Clarke D, Capewell S, Rayner M: Modelling the impact of a healthy diet on cardiovascular disease and cancer mortality.

Naska A, Fouskakis D, Oikonomou E, Almeida MD, Berg MA, Gedrich K, Moreiras O, Nelson M, Trygg K, Turrini A, et al: Dietary patterns and their socio-demographic determinants in 10 European countries: data from the DAFNE databank.

CDC: State-Specific trends in fruit and vegetable consumption among adults -- United States, Morbidity and Mortality Weekly Report. Center for Disease Control and Prevention, Spending and market share supermarkets. Sharpe KM, Staelin R, Huber J: Using extremeness aversion to fight obesity: policy implications of contaxt dependent demand.

Perloff JM: Microeconomic. Download references. We would like to thank Daisy Lentz, Kim Dolstra, Lennart Roest and Marcel Mekkes for their excellent help with the data collection. This work was supported by a grant from the Netherlands Organization for Health Research and Development ZonMw - project number: - and a special Software Development Fund of the VU University which supported the development of the Virtual Supermarket software.

Department of Health Sciences and the EMGO Institute for Health and Care Research, Faculty of Earth and Life Sciences, VU University Amsterdam, De Boelelaan , , Amsterdam, HV, The Netherlands. You can also search for this author in PubMed Google Scholar.

Correspondence to Wilma E Waterlander. WEW was involved in the conception and design of the experiment, acquisition of the data, analysis and interpretation of the data, in drafting the manuscript and has given final approval of the version to be published.

IHMS was involved in the conception and design of the experiment, in revising the manuscript for important intellectual content and has given final approval of the version to be published. MRdB statistician was involved in analysis and interpretation of the data, in revising the manuscript for important intellectual content and has given final approval of the version to be published.

AJS was involved in the conception and design of the experiment, in revising the manuscript for important intellectual content and has given final approval of the version to be published. JCS was involved in the conception and design of the experiment, in revising the manuscript for important intellectual content and has given final approval of the version to be published.

This article is published under license to BioMed Central Ltd. Reprints and permissions. Waterlander, W. et al. Int J Behav Nutr Phys Act 9 , 11 Download citation. Received : 17 October Accepted : 08 February Published : 08 February Anyone you share the following link with will be able to read this content:.

Sorry, a shareable link is not currently available for this article. Provided by the Springer Nature SharedIt content-sharing initiative. Skip to main content. Search all BMC articles Search. Download PDF. Download ePub. Abstract Background Lowering the price of fruit and vegetables is a promising strategy in stimulating the purchase of those foods.

Background In the search for effective interventions to stimulate healthier food choices, there is increasing recognition that the environment either physical, social or economical plays an important role in peoples' food choices, and is therefore potentially appropriate for interventions [ 1 ].

Methods The three-dimensional web-based supermarket This study made use of an exclusively designed research tool which can be used to study pricing strategies in a supermarket environment without a complex implementation process: the Virtual Supermarket. Figure 1. Impression of the three-dimensional web-based supermarket.

Full size image. Table 1 Outline of product categories and number of products in the web-based supermarket Full size table. Figure 2. CONSORT Statement Flow Diagram. Table 2 Participant characteristics Full size table. Understanding and appreciation of the web-based supermarket application First, was looked at the understanding and appreciation of the Virtual Supermarket.

Table 3 Differences in food purchases and expenditures between the control and experimental group Full size table. Conclusion This study brings important new evidence into the effectiveness of reducing fruit and vegetable prices by a randomized controlled trial in a unique three-dimensional web-based supermarket.

Endnotes a Price elasticity of demand PED refers to the responsiveness of the quantity demanded ΔQd of a good due to a price change ΔP of this good. References Swinburn B, Egger G, Raza F: Dissecting obesogenic environments: the development and application of a framework for identifying and prioritizing environmental interventions for obesity.

Article CAS Google Scholar Kim D, Kawachi I: Food taxation and pricing strategies to "thin out" the obesity epidemic. Article Google Scholar Brownell KD, Farley T, Willett WC, Popkin BM, Chaloupka FJ, Thompson JW, Ludwig DS: The public health and economic benefits of taxing sugar-sweetened beverages.

Article CAS Google Scholar Kuchler F, Tegene A, Harris M: Taxing snack foods: what to expect for diet and tax revenues. Google Scholar Giesen JC, Payne CR, Havermans RC, Jansen A: Exploring how calorie information and taxes on high-calorie foods influence lunch decisions. Google Scholar Kuchler F, Tegene A, Harris M: Taxing snack foods: manipulating diet quality or financing information programs.

Article Google Scholar Powell LM, Chaloupka FJ: Food prices and obesity: evidence and policy implications for taxes and subsidies. Article Google Scholar Waterlander WE, Steenhuis IH, de Vet E, Schuit AJ, Seidell JC: Expert views on most suitable monetary incentives on food to stimulate healthy eating.

Article Google Scholar Waterlander WE, de Mul A, Schuit AJ, Seidell JC, Steenhuis IHM: Perceptions on the use of pricing strategies to stimulate healthy eating among residents of deprived neighbourhoods: a focus group study. Google Scholar Steenhuis IH, Waterlander WE, de Mul A: Consumer food choices: the role of price and pricing strategies.

Article Google Scholar Herman DR, Harrison GG, Jenks E: Choices made by low-income women provided with an economic supplement for fresh fruit and vegetable purchase. Article Google Scholar Veblen T: The preconceptions of economic science.

Article Google Scholar Wall J, Ni Mhurchu C, Blakely T, Rodgers A, Wilton J: Effectiveness of monetary incentives in modifying dietary behavior:a review of randomized, controlled trials. Increases were not maintained 6 mo postintervention time 3.

No intervention improved purchases of bottled water or low-calorie beverages. These findings show that price modifications can directly increase produce purchases. The Supermarket Healthy Eating for Life trial was registered at Current Controlled Trials Registration as ISRCTN

Video

Price-reduced supermarket discounts - Best Discount Grocery Stores in the U.S. · 1. Sam's Club · 2. Costco · 3. Aldi · 4. Walmart · 5. Smart & Final · 6. Food4Less · 7. Publix · 8. Family The average discount can range anywhere from 5% to 50% off regular prices. It's best to check the weekly advertisements or ask a store associate balla.info › Personal-finance › Spending While the prices are not expected to decline, they are likely to decelerate, however. No reservations required. Besides the grocery checkout

Friction Fighters: How to Monetize Friction and Ignite Platforms in the Digital Economy. Contradictions Rule as AI Meets the Future of Work. Consumers Flock to BNPL to Pay for Clothing and Accessories. Tourism-as-a-Service Promises to Streamline Travel Payments. Nearly 1 in 5 Middle Market CFOs Tap Bank Credit Lines for Working Capital.

The Consumer Experience Meets Business Payments Requirements. Trouble Ahead for Department Stores as Luxury Brands Move Direct-to-Consumer. Moses Lake - N Stratford Road Mount Vernon - Riverside Drive Napa - W.

Imola Avenue National City - Highland Avenue New Cumberland - Old York Rd New Holland - West Main Street Newark - Newark Boulevard Ste. Coast Hwy Novato - South Novato Boulevard Oak Harbor - Ne Koetje Street Oakdale - N Yosemite Avenue Oakhurst - Junction Drive Oakland - Broadway Oakley - Main Street Oceanside - College Boulevard Olympia - Harrison Avenue Nw Omak - Engh Rd Ontario - South Euclid Ave Ontario - Southwest 4th Avenue Orange - East Chapman Avenue Orangevale - Greenback Lane Oregon City - Molalla Avenue Orland - South Street Oroville - Oroville Dam Blvd.

E Oxnard - N. Ventura Road Pacifica - Coast Highway Palmyra - 66 N Londonderry Sq Ste Palo Alto - Alma Street Paradise - Clark Road Suite A Paramount - Downey Ave Pasco - Road 68, Suite Paso Robles - Riverside Ave Ste Pendleton - Sw Court Avenue Petaluma - 80 E Washington Pinole - Fitzgerald Drive Placerville - Broadway Pleasant Hill - Contra Costa Boulevard Porterville - 50 W Olive Ave Portland - Ne Sandy Blvd Portland - SE Division Street Portland - NE Hancock Street Portland - SE Flavel Street Portland - N Lombard Poway - Poway Road Prineville - Ne 3rd Street Quakertown - 70 N.

West End Boulevard Rainier - West B Street Rancho Cordova - Zinfandel Drive Reading - North 5th Street Red Bluff - South Main Street Redding - Churn Creek Road Redmond - Nw 5th St Redwood City - Broadway St Reno - Lemmon Drive Suite Reno - S Kietzke Lane Renton - Ne Sunset Boulevard Rialto - West Renaissance Parkway Richmond - San Pablo Avenue Riverside - Madison Street Rocklin - Lonetree Boulevard Rohnert Park - Commerce Boulevard Roseburg - W Harvard Ave Rosemead - East Valley Blvd.

Roseville - Roseville Square Sacramento - W. El Camino Avenue Sacramento - Capitol Avenue Sacramento - Del Paso Blvd. Sacramento - Watt Avenue Sacramento - Bradshaw Road, Suite A Sacramento - Riverside Boulevard Sacramento - E Stockton Boulevard Salem - Lancaster Drive NE Salem - D Street NE Salinas - N Main Street San Diego - Market Street San Diego - W Point Loma Boulevard San Diego - 54th Street San Diego - Waring Road, Suite A San Diego - Mira Mesa Blvd.

San Jose - Foxworthy Avenue San Jose - Monterey Highway San Jose - E Santa Clara Street San Jose - Williams Road San Jose - North Capitol Ave Suite B San Leandro - E 14th Street San Luis Obispo - Madonna Road San Marcos - S Rancho Santa Fe Road San Pablo - 23rd Street San Ysidro - E San Ysidro Blvd.

Sandy - Highway 26 Santa Barbara - De La Vina Street Santa Clara - Homestead Road Santa Cruz - Morrissey Blvd Santa Maria - South Broadway Santa Rosa - 4th St Santee - Mission Gorge Rd. Scappoose - Sw Chinook Way Seaside - Fremont Boulevard Seattle - Martin Luther King Jr Way Seattle - 68th Avenue S Seattle - Aurora Avenue N Seattle - 4th Avenue S Seattle - Ne th Street Seattle - 15th Avenue Nw Sequim - W.

Washington St Sharon Hill - Chester Pike Shillington - 3 Parkside Avenue Silverdale - Silverdale Way Nw Simi Valley - Cochran Street Sonora - South Washington Street South Lake Tahoe - Lake Tahoe Boulevard South San Francisco - Hickey Boulevard Sparks - Disc Drive Sparks - Oddie Boulevard Spokane - West 3rd Avenue Spokane - N Division Street Spokane Valley - E.

Sprague Ave. Spring Valley - Campo Road Suite Springfield - S 14th St Stanwood - 92nd Avenue N. Stayton - West Ida Street Stockton - N Wilson Way Stockton - Pacific Ave Sun Valley - Glenoaks Blvd. Sunnyvale - N. Fair Oaks Avenue Susanville - Main Street Tacoma - S 56th Street Tacoma - 6th Avenue The Dalles - West 6th Street Tracy - W 11th Street Tulare - E.

Cross Avenue Turlock - W. No intervention improved purchases of bottled water or low-calorie beverages. These findings show that price modifications can directly increase produce purchases.

The Supermarket Healthy Eating for Life trial was registered at Current Controlled Trials Registration as ISRCTN Keywords: behavior change; fruit and vegetables; price discounts; randomized controlled trial; skills.