Cashback incentives provide customers with a reward for their purchases, making the overall cost feel lower. By offering a percentage of the purchase amount as cashback or store credits, you encourage customers to complete their transaction.

Customers appreciate the feeling of getting something back and are more likely to return for future purchases. Loyalty programs are designed to reward customers for their engagement and repeat purchases.

Implement a tiered loyalty program where customers earn points based on their purchases, which can be redeemed for discounts, exclusive offers, or even free products. Hot Tip: Consider offering double or triple points during promotional periods to incentivize customers to spend more and accelerate their progress in the loyalty program.

Humans are curious by nature. Using smart calls-to-action CTAs and modules, you can assign different discount amounts to potential customers based on their purchase history or behavior. Once you get those customers to your website, they're already one step closer to making a purchase. We planned a mystery sale for one ecommerce client using smart CTAs.

We calculated the discounts based on this formula:. Each contact that visited the site saw a personalized banner that revealed their discount amount. At Human, we can help you use smart CTAs to personalize your promotions and maximize your net profit. See how Human can grow your ecommerce business through email marketing.

Product bundles allow customers to enjoy multiple items at a discounted price. By combining your best-selling or related products into attractive bundles, you provide added value and encourage customers to increase their average order value. For example, bundle complementary skincare products or create curated gift sets for special occasions.

Social proof, such as customer reviews, testimonials, and user-generated content UGC , is a powerful tool for building trust and credibility.

Display detailed reviews and ratings prominently on your website to showcase the positive experiences of previous customers. You should also encourage customers to share their own reviews and experiences to beef up your social proof content and persuade potential buyers.

Did you know that, in , global email sending volumes reached all-time highs on both Black Friday and Cyber Monday? Brick-and-mortar retailers like Walmart are already using this tactic to extend their sales and increase revenue.

You might be hesitant to promote your deepest discount early, as it can potentially cannibalize your actual Black Friday and Cyber Monday profits. However, when we run this promotion for our clients, we continue to see record-breaking revenue days on Black Friday and Cyber Monday.

Discover more hacks for increasing your Black Friday and Cyber Monday revenue with these Black Friday and Cyber Monday Ecommerce Ideas. Collaborative contests with other brands can be a gamer changer when it comes to expanding your reach and engaging a wider audience.

Try partnering with complementary businesses; you can create joint promotions or giveaways that encourage people to follow, tag friends, and engage with your brand on social media. These contests can go a long way in generating user-generated content, increasing brand exposure, and attracting new customers.

Offer discounts, store credits, or other rewards to both the referrer and the referred customer when a successful referral is made. This not only drives customer acquisition but also taps into the power of word-of-mouth marketing, since customers are more likely to trust recommendations from people they know.

Aim to continue promotions outside of Christmas in December. Coming up with unique holiday promotion ideas for your online store can be tricky, but there are other ways to sneak in some extra promotions before the year ends. These early promos allow you to fit in another promotion right before Christmas, during a time when there's a little less competition for inbox space.

Encourage customers to sign up for your newsletter by offering a discount or exclusive offer as a reward. This helps you build your email list, which becomes a valuable marketing channel to communicate promotions, product updates and personalized offers. Pre-order campaigns generate buzz and excitement for upcoming products or limited editions.

Give customers a chance to secure their purchase in advance, often at a discounted price or with exclusive perks. This promo type not only helps you gauge demand and plan inventory, but it also creates a sense of exclusivity for customers who want to be among the first to own the latest products.

Run special promotions a few weeks in advance, encouraging customers to shop in preparation for a holiday. Customers will have enough time to purchase your products as gifts or for themselves , so they arrive on time for a holiday or major event. Limited-time offers create a sense of urgency and scarcity, compelling customers to make a purchase before the opportunity is gone.

Set specific time frames for discounts, free shipping or exclusive deals to create a "now or never" mentality. Then, highlight the limited nature of the promo to motivate customers to take immediate action and make a purchase. BOGO promotions are a customer favorite.

This strategy is great for promoting products people use or need to replenish regularly, and for introducing new items to customers. For example, when a customer buys a certain product, they receive an additional item from the same brand as a free gift. Businesses are finding ways to profit from unconventional holidays, such as National Pizza Day or Talk Like a Pirate Day.

All users had to do was select a chip flavor. They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor.

And guess what? It worked like magic! The campaign received about 3. They achieved over They create a sense of urgency for customers to buy now. You can organize flash sales every month, or annually.

Just get your social media channels on board with such flash sales, so that you can create even more buzz for it. Four words: Free shipping. Free returns. Exactly why free shipping is effective! You can either provide free shipping on a minimum order amount or on all orders for a certain time period like in the below example:.

If you have a new product or one that needs to be cleared from your stock, buy one get one free is a great sales promotion tactic for just that! The word free in itself does all the talking and entices customers. Take a look at this classic example:. Read more: Social Proof: 8 Ways to Use it to Get More Sales!

Building suspense for an offer is a great way to evoke curiosity among customers. This is what American Eagle does too!

When they send offers to their subscribers via emails, their subject line simply reads:. Take a look at the newsletter that follows:. This can build more anticipation and leads your customer to the website. The CTA here emulates the same feeling as opening a present. Amusing technique, right?

An effective loyalty program is a smart investment and a gift that keeps on giving! You can create VIP programs that are activated once a customer attains a certain amount of points based on their orders. So every time current customers refer you to a friend, you offer them discounts. This is what a referral program is all about.

It also does a great job of showing all the design possibilities Canva has to offer. Theresa Van Dam is a hairstylist and owner of the Fantastic Sams Salon in Lenox, Illinois.

Her TikTok account is famous for her skits that show how she deals with rude customers — all of whom she calls "Karen. Her content is often praised for being relatable to anyone who has ever had to deal with unruly customers.

This relatable approach to content works because while TikTok users come to the account for laughs, they are also shown videos of her excellent work as a stylist.

Her TikTok now has 4. Girl With The Dog's is a YouTube channel run by a professional pet groomer named Vanessa, owner of Perfect Pooches Dog Grooming in Ontario Canada. The channel features excellent content marketing by providing entertainment for viewers while also showing off her skills as a groomer — I mean, who doesn't like to see dramatic huskies screaming at a little blow dryer?

As a result of her content marketing efforts, Vanessa's channel now has 1. She was also able to raise enough money to donate to animal sanctuaries. Crunchyroll is a U. One of the ways Crunchyroll markets itself online is through YouTube via its Crunchyroll Collections channel.

Crunchyroll Collections hosts clips and compilation videos of highly searched moments from popular anime. This type of content marketing engages viewers, keeps the brand at the top of search results for popular anime, and shows how broad the company's catalog is — encouraging viewers to subscribe to its streaming service.

Notice there is even a button in the channel's banner that viewers can click to start a day free trial if they want more content. Image source. Chewy is an online retailer of pet products that has found a unique way to promote its different products. Chewy's YouTube channel is full of advice regarding pets, training, and animal health.

It also features educational videos, like "A Day in the Life of a Special Needs Cat Rescue and Sanctuary. In most videos, Chewy provides valuable information while tying in their products. For example, in the video "How to Introduce a Dog to a Cat," the company lists the materials needed to introduce the two animals — showing all the different products they sell.

Furthermore, the description of the video includes a link to a post on the company's blog that gives more information. The blog post also provides links to where pet owners can buy the materials they need off the official Chewy website. This encourages viewers to visit its website and make purchases.

Anime has become more popular over the years, and many streaming services are cashing in on the trend — including Amazon Prime. But how does Amazon stand out among the stiff competition of Crunchyroll, Netflix, and Hulu? It started by partnering with actress and content creator Cheyenne The Geek to create a web series called The Anime Club.

The Anime Club gives anime recommendations based on genre and tackles different topics often referenced in anime. All the anime Cheyenne references are available to watch on Amazon Prime, encouraging viewers to subscribe to the streaming service.

UN Refugee Agency's "Forced to Flee" Podcast. The UN Refugee Agency's Webby Award-nominated podcast helps raise awareness for refugees by telling their unique and heart wrenching stories. This form of content marketing is compelling, leaves the audience with a better understanding of a refugee crisis, and shows the importance of agency's work.

The Washington Post's TiKTok takes a comedic approach to history, news, and politics — appealing to its 1. The account also links to the Washington Post's website. Jackson Galaxy is the former host of Animal Planet's "My Cat from Hell," a show that cat owners get along better with their unruly cats.

Now, he has a website where he sells cat products and consultations. To help promote his work and establish himself as an expert, Jackson runs a YouTube channel where he answers common questions regarding cats and cat ownership.

In these videos, he provides advice, promotes his book, and showcases the products he has on his website that can help cat owners. You Suck at Cooking. You Suck at Cooking started off as a funny YouTube channel that showed people help to cook simple meals.

Years later, the channel is still hilarious but is also used to promote the host's cookbook. The channel's dry humor, random skits, and running gags help it stand out from other online self-help cooking resources.

One of the many reason's Warby Parker stands out from other online glasses retailers is its fun and eye-catching no pun intended email marketing campaigns. In the example below, Warby Parker welcomes summer vacation with its bright crystal-themed glasses eyewear. The calls to action in the email are easy to spot, the colors are bright and fun, and the company's social media accounts are clearly presented.

If you make it easy for people to share something interesting with their network, then they're much more likely to do so. Embedding a "click to tweet" button that automatically shares quotes or statistics from your article is an effective way to do that.

Discount for new customers End-of-season sale Limited-time promo offer

Online sample promotions for advertising - Branded bundle offer Discount for new customers End-of-season sale Limited-time promo offer

This can build more anticipation and leads your customer to the website. The CTA here emulates the same feeling as opening a present.

Amusing technique, right? An effective loyalty program is a smart investment and a gift that keeps on giving! You can create VIP programs that are activated once a customer attains a certain amount of points based on their orders. So every time current customers refer you to a friend, you offer them discounts.

This is what a referral program is all about. This ensures that customers are motivated enough to actually recommend you to friends in exchange for discounts, offers, etc. Lifestyle discounts are specific discounts that only apply to a particular profession, age group, or demographic.

It is generally associated with an ID. They are commonly available for students, teachers, seniors, etc. Check out how Apple has a separate lifestyle discount for students, teachers, staff, etc.

You can offer such deals all year round like Apple, or limit it only for certain occasions. The choice is all yours! Read more: 15 Sales Tactics to Generate High-Quality Leads! If you want to make more space in your inventory or sell off seasonal stock like winter clothing, Christmas decorations, or more a clearance sale is a way to go!

Since clearance sales are generally tagged along with discounted prices, customers love it just as much! Check out this email sent by American Eagle for their clearance sale:. If a prospect wants to become a customer, you need to make sure their experience is fulfilling.

The first-order discount is the impression you want to and should set! You can keep such a discount all year round as this will ensure a positive experience for every new customer.

Take a look at this example:. No matter how your products are priced, a first-order discount entices people to give your products a try. Each business is different, and so are the audiences, All the above sales promotions examples are full-proof, just find the one that best resonates with your brand!

Analyze your audience, devise a plan, and create the right enticing and undeniable offers that will capture the 21st-century audience. We hand over the reins to you now — we wish you all the luck! Our team at bit. ai has created a few awesome sales templates to make your sales process more efficient.

This way, customers will keep returning for the benefits and stores can make enough money to cover the costs after offering discounts. Check out: 14 eCommerce Loyalty Programs Backed By Science Examples.

It's tempting to obtain more value for less money, so consider bundling your most popular products with relatively less popular ones. Alternatively, offer a one-time bundle promotional offer where over a certain spend value, the shopper gets the bundle for free.

Limiting incentive with time, whether it's a discount code or free shipping, helps you convert more prospects when you create a targeted pitch. Pura Vida offers an excellent online promotions example—they make it clear that the offer is on the next purchase making it more personalized:.

Tarte's cross-sell campaigns skillfully incorporate free shipping. Holidays are the best time to market products as the best gift options without being pushy. While it's challenging to capture a shopper's attention during the holidays like Christmas or Black Friday , not all holidays are as hectic.

Here's how BarkBox takes advantage of National Dog Day to provide a seasonal discount as it appeals to the company's target audience. For eCommerce stores, clearances are a great promotion marketing campaign to clear inventory for a new product line.

In their emails, American Eagle uses this sales marketing approach. Lack of trust is a common factor for abandoning a cart.

Customers may be apprehensive about the quality of your items or whether you are worth their money if your company is new. Social media contests are a great way to engage shoppers and keep eCommerce sales promotions fresh. Contests also enable stores to create a large amount of user-generated content.

Equator Coffees created a giveaway with four other brands on Instagram to increase their following and overall engagement. Define the promotional campaign's objectives depending on time of the year, type of audience etc. There are discounts available for everyone at Best Buy, even if their "Back to School" promotion is geared toward high school and college students.

Back-to-school sales in July and August allow parents to get their children ready for the new school year in September, for example. The same is true for Black Friday and the holiday shopping season that follows, as well as any other time of year when there is a higher volume of purchases made by consumers.

A two-week campaign with emails calling out the various aspects of the promotion as well as showing promotional ads can be beneficial. You might like: 25 Creative Examples of Black Friday Deals. When it comes to an eCommerce sales promotion, the terms and conditions help explain everything about the deal.

Spelling out these terms and conditions in your exit-intent pop-up will help steer some customers back to the sale. Conditions such as tiers, scaling, and halts must be set before you set out on the promotional marketing journey.

In tiered discounts , the value of a discount adjusts as the customer's spending increases. In the following illustration, Pottery Barn employs a multi-tiered strategy:. You can apply an offer on numerous items separately or simultaneously or only to a single purchase per consumer based on the rules you set.

It's more likely that sales promotional programs will overlap. For example, in your marketing emails or promotional ads, specify whether a customer can utilize the offer in conjunction with another one you're currently offering.

Whatever the situation, the most valuable offer should always be the one that helps meet business objectives while also providing the most value to a customer. As an illustration, if your goal is to bring in new consumers, you'd present a special offer for individuals who haven't yet made a purchase.

Consider featuring an added incentive, such as free shipping or free returns for additional impact. It can be about products, website navigation , or the overall shopping experience.

So, try to incentivise it to get more responders and eventually, boost sales. Inclusive marketing is sort of a buzzword in the eCommerce world right now—and the good news is that you can use it as a promotional marketing tactic. Let us help you with custom requirements.

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Sales promotions are key components of a successful eCommerce strategy. The problem is, not many companies, especially smaller brands, know how to do it right.

The thing is, once you learn how to create a good sales promotion campaign, you can increase your brand awareness and skyrocket your sales. A sales promotion is a set of marketing strategies and tactics dedicated to increasing awareness of your brand and its specific products.

Your customers show trust in your brand by subscribing to your newsletter or SMS campaigns. To thank them, make sure you launch sales promotions that are targeted directly to them. What that does, is it builds even more trust with your subscribers and encourages them to keep purchasing your products and following your offers.

To reach your subscribers via email, SMS, or push notifications, get Firepush - an all-in-one marketing automation platform for Shopify stores. If you are a brand that sells relatively smaller products, opt for a buy one, get one for free promotion, also known as BOGO.

These are still great deals that could encourage your online store visitors to buy from you. Offering your customers free and discounted items builds more appreciation and trust with your client base. And with that, you are more likely to see your Shopify store visitors adding your products to their carts and purchasing them.

With the app you can easily set your BOGO campaign or set the specific conditions for gifts to be added to customers' orders. Here are just a few example of what you can offer:. Another great idea for cosmetic and beauty product businesses is offering free samples to their audience.

As your potential customers may not be willing to invest in a new product they know nothing about instantly, free samples work as a great alternative. Add free samples anytime your customer purchases something from your online store. Even better, add a little note about your new product and why it is worth a try.

For instance, you can offer special deals to students or teachers, seniors, and mothers.

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Online sample promotions for advertising - Branded bundle offer Discount for new customers End-of-season sale Limited-time promo offer

It is one of the most insane sales promotion techniques to get your next sales promotion noticed. The incentive enhances the online experience by removing the barrier that shipping prices impose. Most importantly, customers consider free shipping to be handy, and, convenience drives purchasing decisions.

Product and service bundling is one of the best product promotion examples, which is designed to encourage sales, cross-selling, and engage customers throughout the year. By creating a perception for the customer that they are getting a big deal, merchants can open customers up to new product lines, sell more to customers, save time and marketing costs, get rid of excess stock or non-shifting products, as well as improve customer satisfaction, and create a positive impression of your brand.

Loyalty program promotion is one of the best consumer sales promotion examples that can significantly increase customer engagement and retention. It is all about valuing your customers. A repeat buyer of the same goods or a regular shopper at an online store is often regarded as a loyal customer.

Since it costs five times more to gain a new customer than it does to keep an existing one , loyalty marketing is critical. If you are intending to migrate to Shopify , LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.

A flash sale offers significant discounts or incentives for a limited time. The main goals of a flash sale strategy are to entice online buyers to impulse buy, boost short-term sales, or unload excess inventory. A successful flash sale can sell excess inventory, create FOMO, and attract new customers.

Besides, discounts can also reduce cart abandonment. Apart from discounts, vouchers and coupons are also the best sale ideas for small businesses! If you are selling on eCommerce platforms, you can take advantage of their gift card extensions, such as Magento 2 gift vouchers or BigCommerce gift cards….

Holiday sale promotion brings incentives that encourage customers to buy products or services. Don't miss out on holiday deals! Thanksgiving, New Year's Eve, Christmas, Black Friday, or back-to-school season are some of the best sale event ideas to leverage.

Here we can list three examples of current product promotions of a brand during Black Friday As you might know, social media is considered the Holy Grail of digital marketing. Social media contests or giveaways are definitely some of the best sales promotion strategies that help grow your reach, drive site traffic, and generate leads.

It also serves as a promotional messaging technique that offers a business's views on community matters. But, it is sometimes tricky to come up with a strategy for your contests….

Not to worry, here comes some interesting social media sales promotion ideas that get tons of engagement:. Bulletproof coffee asked competitors to tag a buddy in a comment to enter their giveaway :.

Referral marketing is one of the best promotional advertising examples that make use of recommendations and word of mouth to multiply your customer base through the networks of existing customers.

In other words, referral marketing is one of the most amazing promotional advertising examples that turn your current customers into brand advocates.

Since referral programs work as powerful word-of-mouth marketing tools , they will work as one of the best promo activities. As you might know, customers who are referred to you are four times more likely to buy. Recurring sales is also one of the best sales promotion tools which aim at encouraging repeat purchases.

This tactic brings about predictable revenue, expands your customer base, increases customer retention, thus, driving more revenue. Unlike traditional one-off sales, recurring sales strategies help establish a deeper relationship with customers to attain high customer retention. Recurring revenue can come in different forms, varying from industry to industry.

Some of the most popular recurring sales examples are long-term contracts; auto-renewal subscriptions; usage-based subscriptions; hybrid billing; freemium; user-based billing…. Want to discover new promotion ideas? Keep reading! Sales promotion is a set of marketing technologies designed at increasing brand awareness and stimulating demand for specific products.

In short, sales promotions are marketing and communications activities that maximize sales and revenue. In marketing, promotion refers to discounts, gifts, coupons, free things… It is one of the most crucial components of the promotion mix.

Promotions are usually only available for a limited time , making them so tempting. B2B sales promotion can be seen in several campaigns such as branded gifts, limited-time offers, or first purchase coupons.

Marketers create video ads and banners for promotions, and then use them on different channels such as :. Your sales promotion campaign should include these eight critical factors to effectively catch your clients' interest:. BOGO is one of the most common types of sales promotions.

It can help increase sales by offering two of a popular product at a discounted price for a limited period and creating a sense of urgency. As a matter of fact, sales promotions are appealing to customers and business owners. You can use various forms of sales promotions in a variety of industries.

Coupons, contests, and sampling are three types of sales promotion activities that are regularly used. No customers like missing out on big deals! However, like any marketing strategy, sales promotion is not without its challenges. When implemented correctly, it can help you increase revenue, plan growth, expand your market, retain more customers, and ultimately enhance your profits.

Superb eCommerce platforms provide users with great plugins and extensions to successfully implement their sales promotional campaigns. For instance, Magento promotions extension or Shopify free shipping bar…. Hope that you have sufficient information to implement successful sales promotion campaigns after reading this article.

By the way, LitExtension — 1 Shopping Cart Migration Expert is delighted to help you re-platform to a more powerful eCommerce platform to flourish. In any case, if you have any questions about our data migration service, feel free to contact our customer support staff or join our Facebook Community for more informative eCommerce insights.

Camellia is a seasoned professional writer with over five years experience researching website builders and e-commerce platforms. She has published over articles making her a respected voice in the industry. Camellia has strong academic credentials including qualifications in statistical analysis and a certificate in market research.

By keeping up with trends and rigorous testing, Camellia delivers engaging, helpful content to support informed decision making for her readers. com All Rights Reserved.

Home Store Growth Marketing Strategies. This kind of content offers opportunities to walk customers through the buying process or the service in fun and engaging ways.

Hopping on TikTok trends makes your brand more personable while promoting your service to potentially millions of people. YouTube videos are easily shareable and can be embedded in blogs or tweets, increasing your backlinks and brand reach.

Webinars and white papers are all well and good. However, they are unlikely to reach new audiences. Instead, social media posts , like memes and giveaways, can attract a huge following while also converting those already interested in your brand. Memes are simple to use, make, and distribute.

They are quick to consume and easy to share, making them ideal for promotional content. Giveaways are a surefire way to grow your following and increase engagement. So focusing on social media content for your promotional digital marketing can often be the best way forward.

You now know the best types of content to have your marketing team focus on. But do you know how to create high-quality content? There are a few best practices to ensure your content creation strategy is on its top game.

By answering these questions, the type of content you should be creating will soon become clear. But clarifying your priorities will help focus your efforts.

Be sure to track metrics like website traffic, click-throughs, and reach to measure your goals. There are hundreds of tools that can help you every step of the way. From scheduling and automating content to actually creating it. Check out some of the following:.

For them to hear it from the customers, not the business. This is why user-generated content is a great option for promotion.

This can include:. The best content always includes a call-to-action. This is a snappy addition that encourages people to engage with your brand. Whether that means signing up for an email subscription or commenting on a blog post.

You can use incentives to encourage click-throughs on almost all social channels. Here are some examples:. To reach your target audience, online content must take SEO search engine optimization into consideration. This is because search engines need to recognize that your content has value for the reader.

I know I am. Social media is an incredible platform for promotion, so get creative and see if you can go viral. The most memorable adverts are the ones that have some kind of emotional impact.

So now you know how to create great content to promote your business. All you need is a little inspiration to kickstart your strategy. From their website, you can look at their blog, their videos, their podcasts, and their newsletters. One of the best promotional content examples is their Product Spotlight videos on YouTube.

Here, they choose a specific service or product they offer and explain it in more detail. They are engaging, informative, and persuasive. Take a look at their November video below to see what I mean. LinkedIn uses its Twitter account to remind followers of the various features it offers.

With just under 2 million, a simple Tweet like the one above can have a huge impact. It can convince people to sign up, and it can even spark interest in upgrading existing accounts.

Their ShotOniPhone campaign is one of the most memorable and effective promotion examples in history. In , Instagram alone had over 15 million posts hashtagged with ShotOniPhone. The idea was simple. Encourage people to share the photos they took on the new iPhone for a chance to be selected as a winner by a panel of expert photographers.

The image would then be used in advertisements on billboards and TV. The campaign highlighted the quality of the new phones, encouraged engagement, and bombarded all social media platforms.

No one could escape it. This is an example of perfect user-generated promotional content. iPhone14ProMax ShotOniPhone pic. Love it or hate it, when December comes around, you can be sure to see every other person posting their Spotify Wrapped.

At the end of every year, Spotify compiles a fun and interactive video showing you your favorite artists, albums, and songs. Alongside this, you can see how many minutes you have spent listening and a breakdown of the genres you listen to most.

It quickly took off on social media, with users boasting about how many minutes they spend with their favorite artists. To this day, I still boast about being in the top 0. But it is. This saw thousands of videos with millions of views, each documenting life as a small business owner.

From how they created their products to dealing with customer reviews and packing orders. This trend shed light on thousands of up-and-coming brands and encouraged people to opt for smaller businesses rather than global conglomerates like Amazon.

Making Stuff For The Stall Im Setting Up On Saturday🫧 resin popupshop resinpopupshop resinstall yes.

By teaming up together, they both received more memberships. The terms and conditions stated that you had to connect your JD Sports account to your Nike account.

This means both companies would have received an increase in subscriptions. This is a great example of promotional content because it attracts its target audience. Those who are likely to be interested in basketball are also likely to use the products that both JD Sports and Nike sell.

However, they went further than this. They promised to:. This obviously appealed to the target audience. The campaign created a brand persona that respected women and focused on natural beauty.

This was and still is refreshing to see. It elicited an emotional response and went viral. Despite it starting in , to this day, it continues. And Dove continues to be associated with representing all kinds of women, ensuring brand loyalty.

Their use of humor has garnered a cult following. Despite it not seeming directly promotional, the content has helped the business pitch itself against their competitors.

They also use them to promote more products. Having such a strong brand personality also draws in more followers, meaning more brand awareness and more customers. She's still his favorite mom. This promotional content strategy has been incredibly successful, building a following of They have targeted their audience on TikTok in particular, with the hashtag SHEIN having over 30 billion views.

This is a mindblowing statistic. Check out an example of the trend below.