They were responsive from the very beginning helping us understand how the process worked and what to expect. Our Sampler representative was extremely helpful throughout the entire process.

We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience. Receive digital sampling resources, product updates, and success stories from brands similar to yours.

Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger. Work with Us. Claim samples Speak to an expert.

Omnichannel product experiences We deliver data-driven product experiences that create personalized relationships between people and brands. Speak to a sampling expert Download the Free Guide.

We're redefining how consumers discover and engage with brands Founded in , Sampler has powered digital sampling programs globally across channels, categories and industries.

Available in 23 Countries. You're in great company Sampler is the trusted partner for leading consumer brands. Learn how a leading condiment brand drove a 3x lift in sales with Sampler Read the Success Story.

How it works. Target your highest-value consumer Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness. Deliver samples to their doorstep After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle.

Guide your consumers all the way to purchase Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey. A solution for every marketing objective. Boost Sales.

Boost sales through highly-targeted product trial Introduce your products to new consumers with the highest-potential to purchase.

Accelerate your retail partnerships Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns. Overcome innovation challenges by creating winning product experiences Engage with the right people, wherever they are - get your product into the hands of consumers that represent the greatest potential.

Create social proof and build pre-launch buzz. Harness the power of digital sampling to maximize your marketing dollars Boost the effectiveness of paid media campaigns with a sampling call-to-action. Build an unparalleled view of your consumers Acquire first-party data to unlock personalized communication.

Create an authentic connection powered by insight. Enhance your CRM Strategy Leverage highly-targeted omnichannel campaigns to reach your ideal consumers - wherever they are. We live and breathe data-driven product experiences.

Speak to a Sampling Expert. Reach your ideal consumer, wherever they are Say goodbye to siloed sampling initiatives. Omnichannel product experiences for beauty brands.

Sampler is loved by. tampons Read o. Download our free product sampling guide Everything you need to know to connect with consumers today Download Now. As seen in. Company About us.

Partners Brands. Resources Blog. We use cookies to ensure that we give you the best experience on our website. While the methods we use today may differ, many of the benefits and reasons we use product sampling remain the same.

Product sampling tends to be most common in the world of consumer packaged goods CPG. However, other industries benefit from sampling too, such as apparel and technology.

There are numerous benefits to an effective product sampling program. As Babbitt discovered in the 19th century, when consumers are loyal to a particular brand, it can be extremely difficult to get them to try anything else. When you offer free samples of your product, you remove the risk for the consumer.

Think about a customer going to a grocery store. Many of them already have a list written down of their needs. Conversely, handing out a sample of your product in the middle of the store instantly gets you noticed. Giving your customers the chance to experience your product first hand before purchase gives you a much higher chance of boosting your brand awareness.

For example, Snack Factory ran a product sampling program for a brand new product: Flat pretzel crackers. Generating more customer reviews for your product is critical. A product sampling program provides the perfect opportunity to generate more ratings, reviews, and additional user-generated content.

A product sampling program is particularly helpful when launching a new brand or product within a brand. By providing potential customers with your products, you begin to build the foundation of trust and loyalty. You might not get it from everyone, but for many, the option of trying a product and getting to experience it first hand before purchase is the ultimate form of brand trust and relationship building.

Although many types of product sampling programs exist, they can generally be divided into two categories:. Traditional product sampling is the in-person or event-based sampling method.

Think of when you walk through Costco and you see the vendors handing out free samples. Or when beauty brands offer free skincare samples. Traditional product sampling provides an immersive experience by allowing potential consumers to experience your products.

It also promotes brand awareness and gets your product in front of people who may have never heard of you. However, with traditional product sampling, audience targeting is usually out of reach since your samples are handed out to whoever is there, rather than a targeted audience.

And remarketing opportunities are largely non-existent since samples are typically handed out in passing with little chance for a follow-up. Digital product sampling is far more in-depth than traditional product sampling. It starts with creating profiles for your potential customers, gathering data through questionnaires and other consumer insight-gathering tactics.

This data can include everything from age and location to more targeted questions, such as dietary preferences and shopping habits, depending on the industry. Once profiles are created, potential customers receive relevant samples or digital offers that match their profile, creating a highly personalized product sampling program.

Digital product sampling, contrary to traditional product sampling, offers many opportunities for both laser-focused audience targeting and for remarketing. It allows you to reach customers in their homes instead of relying on in-person meetings and catching them at the right place and right time.

One of the biggest benefits of digital product sampling is the ability to capitalize on what product sampling programs are all about—collecting more ratings and reviews. Your online brand community can be used to create an effective product sampling program from start to finish. Digital product sampling programs require effective audience targeting.

Sampling programs are a great way to market your product or service. There are Check out 5 Consumer Advantages to an Experiential Marketing Sampling Program A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Best Product Sampling Software include: Sampler, Peekage, Samplits and Connections. All Products. (

Consumer Sampling Programs - Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling programs are a great way to market your product or service. There are Check out 5 Consumer Advantages to an Experiential Marketing Sampling Program A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Best Product Sampling Software include: Sampler, Peekage, Samplits and Connections. All Products. (

Contact us today to begin your partnership. Product Sampling Program. What Are Sampling Programs? If you are interested in running a sampling of new products, a professional partner can help you create and maintain a product sampling program. While each program is different, all are centered around the goals of engaging users, acquiring those users, and selling products.

Customize your product sampling programs, whether you are product testing or promoting an existing product. MGA will work with you to develop sampling programs that are organized and can accomplish the following objectives:. Boost product sales great for beauty products, clothing, personal hygiene items, etc.

How Do You Create a Product Sampling Program? MGA prides itself as an expert in product sampling program ideation. When you partner with us to determine new strategies, we will help you:. Align products to target audiences. Share your personas, regional goals, and any other research on your target audiences with us.

Together, we can create a plan to mail product samples to prospects that have been analyzed and are more likely to convert. Identify inventory. Select the amount of product you want to dedicate to sample boxes or containers, based on your targets.

We will assist your order scheduling to account for increases or decreases your supply chain. Create your design and choose your packaging.

You have a wide variety of box, cartoning , labeling and design options to choose from. Be sure that your design includes elements of the full-sized version of your product found in stores, in order to encourage brand recognition. Once you have these elements taken care of, you can begin ordering your sample packages.

When you have received your sample packages filled with your product, you can begin sending out your marketing material to consumers. If you are curious about the sample-mailing process, USPS has some great tips and options for this process.

You should now have a better idea for how to create sample products that work for you. When you are ready to begin your sampling program, we are ready to help! Call or fill out the form on this page to find out more.

We look forward to showing you the value of a sampling program to help your brand reach its potential. Reach out to IBR Packaging to learn more about how our sample packaging services can help amplify your brand.

Effective Sampling. HELP YOUR BRAND REACH ITS FULL POTENTIAL A sampling program is a great solution for marketing your product to target consumers. You may have some questions, such as: DO SAMPLE PACKETS REALLY WORK? HOW CAN IT BENEFIT MY BUSINESS? HOW DO I SET UP AN EFFECTIVE SAMPLING PROGRAM?

Many articles are written about sampling, and they often include facts from marketing studies. We have gathered some of the proven statistics about the value of creating those foil sample packets for customers, and would like to show you what we found.

An article on info-now. com listed some pertinent findings from a study called The Second Annual Survey Consumer Preferences for Product Sampling. This article also provides further general information about sampling, and some tips for businesses considering this marketing method.

A more recent article, found here, contains findings from several sources, including studies for the United States Postal Service USPS and the Promotion Marketing Association PMA. It is clear that sample pouches really are effective, and many consumers thoroughly enjoy receiving them.

THE BENEFITS OF A SAMPLING PROGRAM Sending out foil sample packets has been done for many years, by many companies, and that is because it works.

Here are some of the advantages of using a packaging manufacturer to create samples, along with a few more statistics from the USPS website: Highly-effective product advertising. The statistic from the USPS stating that product samples reach 70 million consumers quarterly shows that many companies use this method to market products to customers, and that is because it is proven to increase business and profit.

Sending out samples is proving the quality of your product and putting your name out among the consumers. Gain new customers. Sending out foil pouches or cosmetic packaging filled with your liquid products, gives people a chance to try what you are selling so they will want to purchase it.

By giving them a trial, they can try it for themselves and see why the product is worth their time. Customer retention. Send them sample packets and remind them what your company is all about. Encourage brand recognition. Hiring a contract packing company gives you quality samples of your product, which will represent your brand.

Sending your brand name and information to customer homes helps them to remember it later while they are shopping. Get customers to your website. The web is an incredibly popular and effective way to advertise products and services in this modern age of technology and connectivity.

You could include your website on the sample or in the accompanying information. When you put your name and contact information on flyers, postcards and samples, you are effectively putting your name in their hands. You are not restricted to sending samples through the mail. The sample packages we provide can also be very useful in a physical marketing situation.

In fact, in some of the data from info-now.

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Consumer Sampling Programs - Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling programs are a great way to market your product or service. There are Check out 5 Consumer Advantages to an Experiential Marketing Sampling Program A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Best Product Sampling Software include: Sampler, Peekage, Samplits and Connections. All Products. (

Reach new consumers at a fraction of the cost of a typical media campaign via Sampler's highly engaged Audience. Capture 1st party data to fuel personalized re-marketing campaigns. Acquire first-party data to unlock personalized communication.

Get your product into the hands of consumers that represent the greatest potential with samples they actually want.

Leverage highly-targeted omnichannel campaigns to reach your ideal consumers - wherever they are. Capture CRM data more cost-effectively than traditional CRM acquisition methods. Let's chat about how Sampler can reach your brand's objectives. Say goodbye to siloed sampling initiatives.

Our breadth of sampling channels allows brands to tackle multiple marketing objectives and meet consumers at key moments in their journey to create personalized, relationships.

Harness our expertise working with hundreds of beauty brands on digitally integrated, cross-channel campaigns. In this current stage of growth for our brand, the insights provided by Sampler gives us accurate and trackable knowledge on offer redemption.

The consumer feedback collected in our Sampler program provided a great wealth of knowledge. It gave us insights into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with consumer expectations.

Digital sampling is a way to have the data to back up your product and say hey! people want this, there is a market for this, consumers are hungry for something new.

With a millennial target audience in mind, o. tampons used Sampler's technology to boost the effectiveness of influencer efforts and gather product feedback. They were responsive from the very beginning helping us understand how the process worked and what to expect. Our Sampler representative was extremely helpful throughout the entire process.

We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience. Receive digital sampling resources, product updates, and success stories from brands similar to yours.

Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger. Work with Us. Claim samples Speak to an expert. Omnichannel product experiences We deliver data-driven product experiences that create personalized relationships between people and brands.

Speak to a sampling expert Download the Free Guide. We're redefining how consumers discover and engage with brands Founded in , Sampler has powered digital sampling programs globally across channels, categories and industries.

Available in 23 Countries. You're in great company Sampler is the trusted partner for leading consumer brands. Learn how a leading condiment brand drove a 3x lift in sales with Sampler Read the Success Story.

How it works. Target your highest-value consumer Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness. Deliver samples to their doorstep After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle.

Guide your consumers all the way to purchase Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey.

A solution for every marketing objective. Boost Sales. Boost sales through highly-targeted product trial Introduce your products to new consumers with the highest-potential to purchase.

Accelerate your retail partnerships Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns.

Overcome innovation challenges by creating winning product experiences Engage with the right people, wherever they are - get your product into the hands of consumers that represent the greatest potential.

Supercharge your next product launch with Bazaarvoice. Collect meaningful feedback before you launch, so you can make pre-launch improvements like TIKI Brand did when launching its Clean Burn Tabletop Fireplaces.

Or, use sampling to understand how shoppers feel about products that have been on the market for a hot minute. Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities.

Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Thinking about expanding beyond your country? Our community and network offer a lot of opportunities to get shoppers excited, everywhere.

Reach multiple locales at once. Want to reach five or six countries in a single campaign? No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand.

See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling. increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study.

The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study.

Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items. Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business.

Our helpful sales team can answer your questions and talk about everything from set up to ROI. Receive products from your favorite brands in exchange for honest reviews.

Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Elevate brand awareness Sampling programs made smarter An engaged community of shoppers.

Get started. Hannah Kredich Category Specialist at Petco. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7. Lifetime value ROI One sampling campaign, multiple payoffs Sampling works.

Product launches Launch with content on day one Launch smarter. Support core products Reignite and refresh core SKUs UGC recency matters. Reinvent, reformulate, re-engage. Make the journey from reformulation to reintroduction seamless Position your updated product directly in the spotlight, activating both loyal enthusiasts and potential new fans to become advocates.