The newsletter is divided into sections. After that comes the sale section. Putting this at the end of your marketing newsletters can be an effective strategy to encourage subscribers to read through your emails.

In terms of design, this email is pretty simplistic but does a good job of supporting the objective of the newsletter: conversions.

The color palette is on-brand and engaging. And best of all, the color of the CTA buttons makes them stand out and adds a nice flare to the overall palette.

This newsletter format works well for ecommerce retailers as well as brick-and-mortar shops. Email newsletters for brick and mortar shops have slightly different goals than those for ecommerce retailers. In this case, your newsletters should help:. For this reason, email marketing should be a top-priority for small brick and mortar shops!

Asking customers to join your email list after checkout is a great way to get more new subscribers. A large part of what makes this email so effective is the eye-catching photo attractive staging, yellow props, etc. Featuring a product like lemonade is a great way to get customers into your store.

For restaurants, cafés, and any other business that sells food and drink, take notes on this newsletter example. Our next brick and mortar newsletter example comes from Peter Thomas Photography.

This example has a more classic newsletter style. That said, Peter Thomas Photography still finds ways to make their newsletter content unique. Namely, we love the photo and caption at the top of the email. The newsletter copy also helps re-establish connection after lockdown with an eager, friendly tone of voice.

From there, the business does a nice job of displaying their services and using CTA buttons to clearly link to more information.

For SaaS companies, newsletters typically communicate product updates and promotional content like sales and discounts. Take a look at this holiday campaign by Cheddar Up , a digital payment solution. Giving Tuesday is celebrated the Tuesday after Thanksgiving and is an opportunity to donate to charities.

Cheddar Up sent this email a week ahead of the global day of giving to remind its customers to prep their collection campaigns. This type of timely and helpful n ewsletter content is great for boosting your open rates in the long run.

Cheddar Up includes a CTA button to a page with fundraising tips and links to some of their relevant blog content. To finish, they feature a customer testimonial. This is an excellent way to incorporate social proof into your newsletter content.

It shows your brand has earned the trust of others and helps you come across as reliable and worthy of their business. Next up, we have a SaaS newsletter example from Hack the Box , an online cybersecurity training platform.

The newsletter starts off by featuring new modules on the platform with convenient CTA buttons underneath. What follows is a minor product update regarding the account verification process. Next, Hack the Box introduces an upcoming event.

Finally, the newsletter spotlights one of their blog articles. You guessed it — a clearly marked CTA button. We chose to feature this newsletter example because it runs the gamut of SaaS email marketing components. It does a good job of it, too. Nicely done, Hack the Box! This Kinsta newsletter is jam-packed with valuable content for subscribers but structured in a way that makes it easy to digest.

Putting the most important content front and center followed by smaller features below is a great way to get your main message across to readers. The color palette gives a reliable and friendly feeling, and their use of images and graphics is consistent yet attention-grabbing.

Now take a look at the bottom of this newsletter example. All around, well done Kinsta! Our next example comes from a cloud-based music creation and collaboration platform called Splice.

This newsletter is a good demonstration of how to make your email stand out without overly complicated design. But the campaign does a good job of grabbing your attention.

Good thinking, Splice! Email newsletters are also essential to blogs and media organizations too. At the end of , We Can Still Have Nice Things kicked off its weekly newsletter to shine a much-needed spotlight on up-lifting topics and news.

Their newsletters contain three sections: a highlight, joyful links of the week, and the animal corner. Blog newsletters should feature new posts and encourage your readers to click through to your website.

In this example, the newsletter design is minimal and allows subscribers to focus on the featured articles. Further, having a recurring structure in each newsletter can help your subscribers get acquainted with the sections of your blog.

Great for click-through rates! The next blog newsletter example comes from our very own Brevo blog! Providing value to our subscribers is always a priority. Adding a section like this to your newsletter is a practical way to get in the habit of providing value to your subscribers.

Pro tip : adding a newsletter subscription form to your website or social media accounts is great for growing your email list. You can ask people what topics they are interested in hearing about when signing up for your newsletters. That said, newsletters still play a highly important role in email marketing for nonprofits.

Email newsletters allow nonprofits to stay in contact with supporters and donors both at an individual level and in mass. This type of marketing lends itself particularly well to communicating important information, including:.

Because email is much cheaper and more engaging than direct mail, newsletters have become a staple in the nonprofit marketing toolbox. The Alma Mater Society at University of British Columbia — Vancouver sends a monthly newsletter to members, i.

What makes it such a great newsletter example is the way it connects with its audience by giving them exactly what they want.

University students want to be heard and affirmed. This newsletter communicates important updates on topics students care about , like how to make their university better, financial support for public transportation costs, and workshops to make for a more inclusive campus.

Whereas an ecommerce retailer would aim for conversions and high click-through rates, a university student society works a bit differently. Effective business email newsletters have to:. The SaaS company uses email newsletters to deliver company news, blog post updates, and help its subscribers become better at email marketing through educational content.

The above newsletter showcases a very distinct style that favors white space, soft colors, and high-quality visuals. Moreover, since this is a collaboration with other popular businesses, the company makes sure to show it in the subject line and email copy to boost credibility.

Lastly, the newsletter has multiple CTAs to lead the audience to the actual episode or previous ones. If you want to recreate our favorite email campaigns, make sure to create a Moosend account and the rest is history! The following email roundup is great for businesses and entrepreneurs who need to keep their audiences up-to-date without bombarding them with numerous newsletters per week.

Subject line: New in December: 3 ways Zapier can improve how you work, 6 updates, and 18 new apps. Starting with the design, Zapier also takes advantage of white space to make each content block stand out. Also, the structure is perfect for adding numerous pieces of information. Copy-wise, the company opts for short chunks of text to increase its reading times.

The email design also helps the message stand out, using balanced colors and icons to improve readability. Apart from the monthly updates, Zapier takes the opportunity to promote its job listings and community to attract new talent, killing two birds with one stone.

One of the purposes of a business newsletter is to help your email list solve problems and become better. For Workable , creating emails with valuable content is a must to help its audience improve its hiring process. The company has a very branded design that uses specific elements to be memorable.

One of these elements is the logo found on the top of the email and the vibrant images. The copy is also very actionable and direct. Also, the text is in the second person to be more relatable to the email subscriber. This is an excellent way to boost your engagement and build solid relationships with your audience.

Newsletters are perfect for updates and news but they can also help you promote your new products! Such campaigns need to:. The Body Shop creates beautiful email marketing campaigns that are meant to excite, nurture, and convert its email subscribers. Below, you can see what makes the following email work and how to replicate it.

From its welcome email to its weekly newsletter promotions, The Body Shop has a very consistent email design that charms its audience. Some common elements include bold product images, descriptive copy, and eye-catching CTAs.

More specifically, the brand makes its product copy as valuable as possible showcasing the benefits of interacting with the email. For example, the second product block highlights the moisturizing effects of the new ingredient. Along with the high-quality product images, the brand creates a beautiful experience for its audience.

If you want to mimic its example, make sure to register for an account , open the email editor, and start creating yours! The Box Team makes sure to inform its email list about new product features through its monthly newsletters.

The SaaS company has created a very short yet informative campaign to provide its audience with an integration roundup. Design-wise, this newsletter example is very simple, using separate content blocks to showcase different updates.

To make it more engaging, the product news is placed after the header in a clear manner and with different CTAs. When it comes to the email copy, the short descriptions work effectively in informing the reader about the features.

Moreover, the business uses bold headlines and short chunks of text to provide additional information to the email subscriber. The design and the use of white space amplify their effectiveness, while the brand uses actionable copy to increase its click-through rate and conversions.

A great newsletter should always resonate with your target audience. Function of Beauty uses this practice to deliver campaigns that charm and intrigue their email subscribers. The secret lies in their copy and beautiful product images.

Starting with the newsletter design, Function of Beauty has a very clean email that consists of two parts. In the first half, the beauty brand uses a vibrant product image to excite their reader, while in the second half it provides them with more information about the new addition.

And speaking of that, Function of Beauty uses two distinct buttons to convert its audience. The choice of color and copy helps them stand out and increases the likeability of being clicked. Email marketing and blogging are a match made in heaven.

By combing the two, you can promote your content marketing and build better relationships with your audience. To make your messages work, you have to:.

Email marketing for bloggers is all about promoting your amazing content to your audience. To do so, Julie Blanner creates and sends valuable newsletters to nurture and help her email subscribers. When it comes to the newsletter design, Julie Blanner uses a plain-text-looking email to make her campaigns more personal.

As you can see, the blogger uses white space to improve readability, while the use of the Garamond serif font makes the message more aesthetically pleasing.

The copy here maintains a friendly tone, taking advantage of personalization to address the recipient with their first name. This way, the newsletter looks like it has been specifically created for the email subscriber, making it more unique and relatable. To increase her click-through rates, she has also inserted two content blocks with dedicated CTAs featuring her hyperlinked resources.

Apart from that, the blogger also includes a photo of herself to put a face on her brand and has a clear unsubscribe button at the end for those who want a way out of her mailing list. Setting RSS feed newsletters is one of the most important email marketing campaigns for bloggers.

Not only will you automate your content promotion efforts but you will be able to engage your audience with your content the moment it gets published on your website. First of all, RSS newsletters are a special type of email you can set up through your email marketing service.

These emails need an RSS URL , i. Torque has used a single content block email template to promote a specific piece of content. The design is very minimalist, having only the necessary elements.

Here, the chunk of text is meant to provide more information about the blog post. Last but not least, the brand adds social media buttons to cross-promote between email and social to boost engagement.

The holidays are the best time of the year to engage your audience with exclusive offers, send them wishes, or any other piece of content related to your company.

To craft a good holiday campaign you have to:. Great holiday email newsletters will help you nurture and convert your audience during a festive period of time, such as Christmas, Black Friday, Easter, and so on.

Christmas is indeed the most wonderful time of the year! And for Coffee Island , spreading happiness and positivity to its audience is possible through its beautiful holiday newsletter campaign. The coffee brand uses a colorful newsletter design to stay truthful to the holiday theme and excite its email subscribers.

Furthermore, Coffee Island uses holiday-themed copy to wish their email subscribers for the holidays and spread the festive spirit. Nevertheless, by clicking on the campaign, recipients will land on the website where they can place an order.

If you want to copy it, sign up for an account and get to the builder. Another popular holiday that a lot of B2C and B2B companies target is Black Friday.

Brands like Home Chef take the opportunity to give their audience limited-time offers to increase their seasonal revenue and engage their audience during the busiest time of the year!

The copy is also to the point, focusing on showcasing the purpose of the campaign Black Friday Sale and the benefit Get 12 Free Meals. The use of urgency is also a must for Black Friday emails and the brand uses it cleverly underneath the CTA to boost conversions.

And speaking of that, Home Chef uses purple to make its button stand out on the black background, while the CTA highlights the irresistible offer in the best way possible. NPOs use a variety of email marketing campaigns to inform their audiences about new actions and provide them with weekly updates and highlights.

To rock your newsletters for your non-profit organization, make sure to:. To do that, the NPO sends weekly round-ups to keep its audience up-to-date.

More specifically, the NPO uses an image-infused header with the logo and a relevant visual to make the message more engaging. The rest of the design is simple, favoring white space to make each individual element stand out.

Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy Looking for an ideal newsletter template to showcase your product? This is it. You can use this fully customizable template to reach out to your subscribers and 15 of the best email newsletter examples we've ever seen · 1. General Assembly · 2. Penguin Random House · 3. The Moz Top 10 · 4. Fizzle · 5

OK, so samples are worthwhile. However, why should you bother sending an email sample of your product? Isn't it easier to just offer the sample Keep your customers in the loop with product updates using our free and customizable newsletter template. Just add your own text and images, and you're Explore our favorite newsletter examples to help inspire your own. Learn how each example excels and how to apply these best practices in: Sample Products Newsletter

Add Newslettter Sample Products Newsletter your newsletter service and link the Affordable kitchen creations to your Producys destination, like your sale Frugal restaurant specials. Try Moosend! She also happens to be one of Nwsletter instructors at Flodesk University! Paid acquisition. Unsubscribe link: Include an unsubscribe link at the bottom of the newsletter, allowing subscribers to opt out if they no longer wish to receive your emails. Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn.	Because of the way that Medium uses colors and section dividers, they're able to give you a ton of content in one email without it feeling overwhelming. The hyperlinks in the newsletter are natural and align well with the content. The newsletter establishes a relationship with readers using a friendly tone. Remember that the layout of your email newsletter should be visually appealing and easy to navigate. Whitespace can help you draw attention to specific points, like the New York Times does in the above example. Explore all features. If it as text-heavy the risk of losing attention increases significantly.	Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy Looking for an ideal newsletter template to showcase your product? This is it. You can use this fully customizable template to reach out to your subscribers and 15 of the best email newsletter examples we've ever seen · 1. General Assembly · 2. Penguin Random House · 3. The Moz Top 10 · 4. Fizzle · 5	Millions of entrepreneurs use email newsletters to deliver valuable content, share product or service recommendations and win new business. With Here's a list of some of our favorite ideas for email newsletters: Round-up of popular or recent blog posts or videos. New job openings at your Product Newsletter. Skip to start of list. End of list. Start of list. Skip to Interior Plants Dark Green Simple Newsletter Template · Newsletter by Notisnal	Here's a list of some of our favorite ideas for email newsletters: Round-up of popular or recent blog posts or videos. New job openings at your Explore our favorite newsletter examples to help inspire your own. Learn how each example excels and how to apply these best practices in 90+ Free Email Newsletter Templates. Choose designer-made, fully customizable newsletter templates to save time and create professional-looking email
The goal is to Newsoetter ongoing value while Prodycts important industry- or niche-related topics. Each message features three Promotional sample offers sections: one for ingredients, Newxletter for instructions, and one for additional recipes. Build professional email workflows quickly using pre-built templates. For the copy, the realtor uses a heading in question form to boost engagement with the content. Email newsletters for brick and mortar shops have slightly different goals than those for ecommerce retailers.	Email newsletters are also essential to blogs and media organizations too. Want to automatically send out a sample of your product to new subscribers? E-commerce Integrate your e-store with email marketing to boost sales. DOWNLOAD FOR FREE DOWNLOAD FOR FREE. fresh off the press What's in Store for Webinar Recap.	Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy Looking for an ideal newsletter template to showcase your product? This is it. You can use this fully customizable template to reach out to your subscribers and 15 of the best email newsletter examples we've ever seen · 1. General Assembly · 2. Penguin Random House · 3. The Moz Top 10 · 4. Fizzle · 5	Millions of entrepreneurs use email newsletters to deliver valuable content, share product or service recommendations and win new business. With To do that, you need a beautiful and converting email newsletter to share product updates, blog content, news, and more with your subscribers. Without further Browse our collection of Product Newsletter templates and create a stunning design - even if you're not a designer. Free to personalize	Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy Looking for an ideal newsletter template to showcase your product? This is it. You can use this fully customizable template to reach out to your subscribers and 15 of the best email newsletter examples we've ever seen · 1. General Assembly · 2. Penguin Random House · 3. The Moz Top 10 · 4. Fizzle · 5
Interactive Productx like quizzes are also a great way to further personalize content for your readers, because Produfts their answers lies a lot Newsletteg useful Freebie Show Events. Note that Drink sample giveaways one is a quarterly email, but you can totally edit and make it your monthly employee newsletter template. Ever since I started designing and creating content, this tip has been one of my favorites based on the simplicity alone. Want to save time and resources with email marketing software that does the hard work for you? Award-winning articles with thought-leaders. And speaking of that, you can see how Serumize uses a pink button to make the CTA stand out.	In this article, we've gathered 15 outstanding newsletter examples for your inspiration. Read our post on the 10 Best GetResponse Alternatives for Cost-Effective Emails to see what tools are right for you. Jules Acree — Keep a diary for your subscribers. This way, the newsletter looks like it has been specifically created for the email subscriber, making it more unique and relatable. After deciding to simplify her business, Allison from AllieMarie Design thought it would be a great time to offer passive income products. To do that, you need a beautiful and converting email newsletter to share product updates, blog content, news, and more with your subscribers. This is an excellent way to incorporate social proof into your newsletter content.	Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy Looking for an ideal newsletter template to showcase your product? This is it. You can use this fully customizable template to reach out to your subscribers and 15 of the best email newsletter examples we've ever seen · 1. General Assembly · 2. Penguin Random House · 3. The Moz Top 10 · 4. Fizzle · 5	Product Newsletter. Skip to start of list. End of list. Start of list. Skip to Interior Plants Dark Green Simple Newsletter Template · Newsletter by Notisnal Millions of entrepreneurs use email newsletters to deliver valuable content, share product or service recommendations and win new business. With business and accessible Template: Corporate Newsletter Template accessible icon. Business. business Template: Company Newsletter Samples. Business. premium and	Browse our collection of Product Newsletter templates and create a stunning design - even if you're not a designer. Free to personalize Every issue is packed with top tips, proven strategies, advanced tactics, real-world examples, and valuable insights on customer acquisition and marketing Sign-up newsletter examples; Nonprofit newsletters; Classroom newsletters; College newsletters; Fashion newsletters; Holiday newsletters; Event

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Sample Products Newsletter - 90+ Free Email Newsletter Templates. Choose designer-made, fully customizable newsletter templates to save time and create professional-looking email Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy Looking for an ideal newsletter template to showcase your product? This is it. You can use this fully customizable template to reach out to your subscribers and 15 of the best email newsletter examples we've ever seen · 1. General Assembly · 2. Penguin Random House · 3. The Moz Top 10 · 4. Fizzle · 5

These statements and photos, even from random users, hold a lot more power in the mind of consumers than anything the brand will say. I also really like that instead of using random names, they attributed the quotes to real social media accounts.

That way you can check these people out and, hopefully, put a real face to that quote. A header can be the thing that makes or prevents someone from reading the rest of your email newsletter.

In this example from The Octopus , the header will stand out immediately in a crowded inbox. Additionally, this example uses the name of the newsletter to direct the design choices, further cementing their unique brand font and style.

Check out our email header templates for more ideas. With a company as large as Airbnb , they have no shortage of creative talent. They also have an abundance of amazing places that you can stay around the world. In this example, one of those places that you can stay at is featured in the newsletter header.

And best of all, you can book it with one click, directly from the email. They could have just as easily used the photo and then buried the link in the newsletter somewhere. But they made the header serve two purposes instead. You can easily copy their idea—for example, if you feature a blog post in your newsletter have the header link to that!

I was first drawn to this email newsletter template from Homepolish because of the clean lines and minimalistic theme. Only after I visited their website did I see the true greatness of this example. The email newsletter and homepage feel so similar that people will never mistake who the email came from.

Overall, it was one of the better uses of consistent branding that I saw in all of the examples. Your email newsletter header will likely be the first thing people see when they open your email. Create a header that reflects the theme of your newsletter, using icons to illustrate ideas and fonts that reflect the theme and mood.

For example, the pixelated font in this email newsletter template reflects the video game theme of the content. You can combat this stat by using a creative infographic as inspiration, which is already great for summarizing information.

In this newsletter example from Code Camp , they use an infographic newsletter to succinctly present a bundle of interesting stats to their stakeholders. For instance, take look at this enticing newsletter format from J. The massive ice cream cone pulls your eye down to their call to action with its arrow-like shape.

Combining an ice cream cone with some snappy copy makes a simple email more engaging. Your eyes know exactly where to look or click. Sometimes mistakes happen when sending out newsletters. So that was fun! But right after I noticed my error I tried to fix it.

Just like Fab did in the newsletter example above, where they make for sending a random cat image to their subscribers. They owned their mistake and offered a discount to make up for it. Not every newsletter needs to be a novel.

Getting an email like this is bound to stand out in an inbox, based on the simplicity alone. Additionally, this is a newsletter that can be easily read on any screen or device.

We have all gotten emails with our name and key details, like our birthday or hometown, included in the copy. Those details make the emails feel a little more personal and real.

But in this infographic newsletter example from Spotify , they take it to the next level. As you can see, this email was created for each of their millions of listeners based on their listening data. Each section was crafted just for them and gives them info that they care about. To help you create newsletters that stand out in crowded inboxes, consider the following design tips:.

Start with a Clear Hierarchy: Establish a clear visual hierarchy by structuring your newsletter with headings, subheadings and sections. Play around with colors or use larger font sizes for headlines and make important information easily scannable.

This way, readers can quickly understand the main message and navigate through your content. Break up your content into short paragraphs, bullet points and sections with descriptive subheadings. Utilize white space strategically to provide visual relief and guide readers through the information effortlessly.

Choose a Cohesive Layout: Maintain a consistent layout throughout your newsletter. This includes using a consistent color scheme, typography and branding elements. A cohesive layout helps build familiarity with your brand and ensures a professional and polished appearance. Use a responsive design that automatically adapts to different screen sizes.

Keep the font sizes readable, buttons easily tappable and avoid using large images that may slow down loading times. Choose high-quality images that align with your content and brand. Use visuals strategically to complement your message, evoke emotions or illustrate key points.

Remember to optimize images for fast loading without sacrificing quality. Pay Attention to Color and Typography: Select a color scheme that reflects your brand identity and conveys the right emotions. Use a limited color palette to maintain visual harmony. Stick to a maximum of two or three font styles to maintain consistency and readability.

Include Clear Call-to-Actions CTAs : To drive engagement and conversions, incorporate clear and compelling call-to-actions in your newsletter. Use contrasting colors for buttons, place them prominently and make the purpose of the CTA explicit.

Encourage readers to take action by using persuasive and actionable language. Monitor key metrics like open rates, click-through rates and conversions to identify areas for improvement and refine your newsletter design over time.

If you need more inspiration on how to design your next email newsletter, here are some newsletter examples to help supercharge your email campaign strategy. Your PDF or PNG image should be to pixels wide before you download it. G2 has a great roundup of the best email marketing software with real customer reviews.

In Venngage, you can adjust the page size within our online editor. In the example below, the width is set to pixels. Ideally, you should use a newsletter tool that provides an automated testing tool for different email clients.

Here are 8 of my favorite newsletter design tips: 1. Create an infographic like newsletter 2. Use complementary colors to make information pop 3. Put your money makers in front of the readers 5. Use consistent branding across your newsletter 7. Send a welcome email first 8. Make sure your CTA is worth their time.

If you would like to learn more about the best time to send an email, read this data-driven study! Then go check out our collection of email newsletter templates.

Venngage now works with Mailchimp, Outlook and other email apps. Sign up for Venngage for free. Or start from a blank canvas. Add hyperlinks to any element. This video shows how simple it is to create beautiful custom newsletters that you can easily send to your audience.

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These kinds of roundups can be relatively low-lift for businesses to put together — for example, you can throw a Google Alert on a trending topic or relevant keyword to make compiling your top 5 or top 10 easy. This kind of B2B email newsletter is perfect for establishing your brand as a thought leader or industry expert.

The Moz email newsletter example plugs a few of their own features, but is primarily a tool for knowledge share. This is another unique take on a newsletter because Fizzle tries to keep the reader in their inbox instead of directing them all over the place. If you stay on the email page, great!

You learn something new from the Fizzle team. If you sign up for a free trial, awesome. Instead, Fizzle offers a peek behind the curtain, often using a first-person POV to establish intimacy and expertise.

In fact, images can be just as important as the copy in your email newsletter. Apartment Therapy does a great job of selecting images for its newsletter. Each image is crisp, clear, and directly related to an article in the newsletter. Apartment Therapy knows why people come to their website: to look at beautiful photos of dreamy apartments.

They apply that same knowledge to their email newsletter. Relevance is key here. In other words, the images you select should complement the content. Bloomscape is a direct-to-consumer DTC brand that sends houseplants straight to your door, everything from low-light and low maintenance ones like zz plants to finicky fiddle-leaf fig trees.

Bottom line, Bloomscape brings you an Instagram-worthy plant jungle with the click of a button. This Bloomscape email is minimalist but with thoughtful touches. It leads with green and neutral colors while also giving readers the low-down on different plant types and their stories. Canva sends about 5 emails per month, so each one is carefully constructed for engagement and retention.

This email newsletter example from Canva is a deep dive on all things Facebook for ecommerce, like Facebook Shops, which allow users to shop directly from Facebook.

Canva knows how much of its audience consists of small ecommerce businesses who make their own marketing materials and need easy templates to make product ads, newsfeed posts, and more for their business. Being a one-stop-shop for knowledge on all things FB means that Canva positions itself as a helpful and timely resource.

On email sends like these, timing is everything, so make sure to align your newsletter with a recent product launch or press release. This email content succeeds because it introduces the reader to something new Facebook Shops , offers immediate solutions Canva templates , and gives you options for even more Facebook content you can create with their tool like posts or IG Stories!

BuzzFeed has the market cornered on more than just online quizzes. The small description is important. The teaser email should be designed to grab the reader immediately, then encourage the reader to click through for more.

First, you need a strong understanding of copywriting and how to hook your subscriber. I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle.

You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox. But Dropbox found a way to make its "Try out one of our products! Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial.

Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. They give away a new design every week. It also sometimes has fun survey questions to crowdsource for its blog.

For example, one week, it asked subscribers what they would do if the internet didn't exist. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly.

The balance is especially important because its newsletters are so long. If it as text-heavy the risk of losing attention increases significantly. Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes. we have a question for you.

I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.

It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe.

When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.

Download these email marketing planning templates to keep yourself organized throughout the year. Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink.

Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page. Many of us tend to listen to podcast episodes from the same few shows instead of branching out.

This email makes quite brilliant use of responsive design. As humans, we tend to crave personalized experiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy.

Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers.

This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider.

The email even advises personal safety — a nice touch of care to go with the promise of responsive service. It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.

At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email. I'm a huge advocate of thought leadership.

Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn.

The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course.

It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years.

To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen.

Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear. After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded.

What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made. Etsy sells merchandise featuring designs from artists all over the world.

This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products. We also love the cohesive aesthetic of the showcased Etsy shops. Spotify is the king of personalization Spotify Wrapped, anyone?

The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram. From the imagery to the call-to-action, this email is well-poised to generate purchases.

I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album. Executing your email marketing campaign. Download This Planning Template. As with all marketing efforts, the first step is to decide on your desired outcome.

Is it to clean up your list? Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit. The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails.

When you know this, you can share content with them that directly aligns with their interests. Another crucial step is creating a timeline. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails.

Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer's journey. This is why creating good subject lines, and email copy in general including multimedia elements is a pivotal part of the email marketing process as it can mean the difference between excellent open rates or your emails sitting unopened in an inbox.

AI tools, like our Email Writer and Campaign Assistant , help you quickly write and design email marketing campaigns. There are several options depending on your needs, including HubSpot , MailChimp , Pabbly Email Marketing, and Constant Contact. As your campaign runs, take notes.

Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign?

Sample Products Newsletter - 90+ Free Email Newsletter Templates. Choose designer-made, fully customizable newsletter templates to save time and create professional-looking email Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy Looking for an ideal newsletter template to showcase your product? This is it. You can use this fully customizable template to reach out to your subscribers and 15 of the best email newsletter examples we've ever seen · 1. General Assembly · 2. Penguin Random House · 3. The Moz Top 10 · 4. Fizzle · 5

It could be filling out a survey, like in this example below, or helping you promote a new blog post. Whatever it may be, most of them are going to need an incentive to help your company out, so give it to them. Only the most hardcore followers are going to do something without seeing the benefit for themselves.

All of your CTAs should stand out relatively quickly in your newsletters. An easy way to do this is to use different sized or colored fonts. Or just by picking a wacky font that is used nowhere else. But what if you just used italics or underlined the text to make it even more eye-catching?

In this example from Edited, they do just that for the three CTAs in their newsletter. In addition to using some bold colors, this newsletter also has a very straightforward goal: to get people to check out their sale.

There is no pitch or hidden agenda that NeedSupply wants their readers to fall for. You want them to check out your sale—nothing else is really needed. Using a well staged and shot photo can make an outstanding background for your email newsletter. Be sure you pick or create one that allows the important text to be seen easily.

Plus, it shows off all of their products in a very natural way. Like you just saw them laying out on a table in your house, which feels genuine. An understanding of color theory can really help spice up your newsletter designs.

Check out this guide to picking colors to get started. In this example from Trunk Club , they use complementary colors in their email design very well. The orange CTA button contrasts with the blue background.

This type of color usage can be added to buttons, links or important pieces of info to bring attention to them. A curated gift list will make it easier for customers to buy, says Omnisend. Bundle promotions, like buy three and save 30 percent, are popular. And remember, good quality images of products help customers convert much better.

So, invest in good photography. One of the most interesting things that I saw researching this article was the unique way brands framed text. Most of the time it was with a nonintrusive border or a background.

But some of the trendsetters decided to use graphics and icons to frame their copy. Like in this newsletter example, from Nordstrom , which used a handful of flowers. This not only makes draws your eye directly to the message but fits what the text says.

You can check out these newsletter ideas from popular brands for more design tips. To start working on a gift package with Greetabl , the customer simply has to the email. No clicking a link or filling out a form. Just an easy reply, like they are talking to a real person down the hall.

Also, I like how they use white space and large font to put that CTA at the forefront of the newsletter example. That section is the first thing you are going to be drawn to and it has some of the most important info of the whole newsletter.

Hybrid events combine a physical location and a virtual component, like someone moderating a panel remotely—with audio and video of that person. This option may be better for event organizers as they navigate trying to include speakers or attendees who cannot or will not travel given the pandemic.

New to virtual events? Slido has a comprehensive guide to best practices for virtual events. Virtual events work differently than in-person events in terms of communication. Tailor your email communications accordingly.

You can also send feedback surveys after the event is done. Convene recommends asking for three tips on how to improve the event for next time. A lot of newsletters use only one call to action, placed at the very bottom.

This newsletter example uses a contrasting green button for its CTA buttons:. With the right email analytics tool handy, you can compare different data to decide what works best for your audience. As you can tell, I really like it when brands use GIFs in their email newsletters.

First of all, it looks like a card that you would get from a close friend, not a large company. Something like this automatically makes the brand feel a lot more genuine.

Nothing feels out of place, and it comes together to make an effective email newsletter template. If you are struggling to put together a relevant newsletter template, take a look at the calendar first.

Our post on holiday marketing examples has even more tips. Hopefully they will inspire you as you think about your own email campaigns. This newsletter example below features an ideal CTA. The contrast between the light blue text and purple button background color make it easy to read, while the wording is simple and to the point.

While looking for examples for this article I found some that could be a flyer and others that looked like a novel. Whitespace can help you draw attention to specific points, like the New York Times does in the above example. Plus, with all of that white space, the text is easier to read from any device.

One way you can set your emails apart this year in by embracing bold color palettes. This email newsletter example from Lomography uses bold and bright colors extremely well.

Over the past few years, we have seen hand drawn and dynamic icons really rise in popularity. This is probably a reaction to the clean and minimalistic graphic design trends that dominated the past decade. Hand-drawn icons and graphics can still really liven up an email newsletter template.

If it fits your brand, like with Vimeo , you should definitely use them. They are a fun company that was built for creatives and dreamers, which means these fun illustrations are welcome in their newsletter. Apple is known to not do a ton of traditional advertising but when they do, they definitely make it count.

In this newsletter, they put their most important product right at the top. So, it makes sense why ClassPass would design a whole newsletter around social media reviews. These statements and photos, even from random users, hold a lot more power in the mind of consumers than anything the brand will say.

I also really like that instead of using random names, they attributed the quotes to real social media accounts. That way you can check these people out and, hopefully, put a real face to that quote. A header can be the thing that makes or prevents someone from reading the rest of your email newsletter.

In this example from The Octopus , the header will stand out immediately in a crowded inbox. Additionally, this example uses the name of the newsletter to direct the design choices, further cementing their unique brand font and style.

Check out our email header templates for more ideas. With a company as large as Airbnb , they have no shortage of creative talent. They also have an abundance of amazing places that you can stay around the world.

In this example, one of those places that you can stay at is featured in the newsletter header. And best of all, you can book it with one click, directly from the email. They could have just as easily used the photo and then buried the link in the newsletter somewhere.

But they made the header serve two purposes instead. You can easily copy their idea—for example, if you feature a blog post in your newsletter have the header link to that! I was first drawn to this email newsletter template from Homepolish because of the clean lines and minimalistic theme.

Only after I visited their website did I see the true greatness of this example. The email newsletter and homepage feel so similar that people will never mistake who the email came from.

Overall, it was one of the better uses of consistent branding that I saw in all of the examples. Your email newsletter header will likely be the first thing people see when they open your email. Create a header that reflects the theme of your newsletter, using icons to illustrate ideas and fonts that reflect the theme and mood.

For example, the pixelated font in this email newsletter template reflects the video game theme of the content.

You can combat this stat by using a creative infographic as inspiration, which is already great for summarizing information. In this newsletter example from Code Camp , they use an infographic newsletter to succinctly present a bundle of interesting stats to their stakeholders.

For instance, take look at this enticing newsletter format from J. The massive ice cream cone pulls your eye down to their call to action with its arrow-like shape. Combining an ice cream cone with some snappy copy makes a simple email more engaging.

Your eyes know exactly where to look or click. Sometimes mistakes happen when sending out newsletters.

So that was fun! But right after I noticed my error I tried to fix it. Just like Fab did in the newsletter example above, where they make for sending a random cat image to their subscribers. They owned their mistake and offered a discount to make up for it. Not every newsletter needs to be a novel.

Getting an email like this is bound to stand out in an inbox, based on the simplicity alone. Additionally, this is a newsletter that can be easily read on any screen or device.

We have all gotten emails with our name and key details, like our birthday or hometown, included in the copy. Those details make the emails feel a little more personal and real.

But in this infographic newsletter example from Spotify , they take it to the next level. As you can see, this email was created for each of their millions of listeners based on their listening data. Each section was crafted just for them and gives them info that they care about. To help you create newsletters that stand out in crowded inboxes, consider the following design tips:.

Start with a Clear Hierarchy: Establish a clear visual hierarchy by structuring your newsletter with headings, subheadings and sections. Play around with colors or use larger font sizes for headlines and make important information easily scannable.

This way, readers can quickly understand the main message and navigate through your content. Break up your content into short paragraphs, bullet points and sections with descriptive subheadings.

Utilize white space strategically to provide visual relief and guide readers through the information effortlessly. Choose a Cohesive Layout: Maintain a consistent layout throughout your newsletter. This includes using a consistent color scheme, typography and branding elements.

A cohesive layout helps build familiarity with your brand and ensures a professional and polished appearance. Use a responsive design that automatically adapts to different screen sizes.

Keep the font sizes readable, buttons easily tappable and avoid using large images that may slow down loading times. Choose high-quality images that align with your content and brand.

Use visuals strategically to complement your message, evoke emotions or illustrate key points. Remember to optimize images for fast loading without sacrificing quality.

Pay Attention to Color and Typography: Select a color scheme that reflects your brand identity and conveys the right emotions.

Use a limited color palette to maintain visual harmony. Stick to a maximum of two or three font styles to maintain consistency and readability. Include Clear Call-to-Actions CTAs : To drive engagement and conversions, incorporate clear and compelling call-to-actions in your newsletter. Use contrasting colors for buttons, place them prominently and make the purpose of the CTA explicit.

Encourage readers to take action by using persuasive and actionable language. Monitor key metrics like open rates, click-through rates and conversions to identify areas for improvement and refine your newsletter design over time.

If you need more inspiration on how to design your next email newsletter, here are some newsletter examples to help supercharge your email campaign strategy. Your PDF or PNG image should be to pixels wide before you download it.

G2 has a great roundup of the best email marketing software with real customer reviews. In Venngage, you can adjust the page size within our online editor. In the example below, the width is set to pixels. Ideally, you should use a newsletter tool that provides an automated testing tool for different email clients.

Here are 8 of my favorite newsletter design tips: 1. Create an infographic like newsletter 2. Use complementary colors to make information pop 3. Put your money makers in front of the readers 5. Use consistent branding across your newsletter 7.

Send a welcome email first 8. Make sure your CTA is worth their time. If you would like to learn more about the best time to send an email, read this data-driven study!

Then go check out our collection of email newsletter templates. Venngage now works with Mailchimp, Outlook and other email apps. Sign up for Venngage for free. Or start from a blank canvas. Add hyperlinks to any element. This video shows how simple it is to create beautiful custom newsletters that you can easily send to your audience.

Related: How to Create a Newsletter From Scratch [Templates Included]. Cookie settings Accept all cookies. Manage Cookies. Learn More. Accept All Reject All. Strictly Necessary Cookies Always Active. Show cookie providers.

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Business Plan Maker. Pamphlet Maker. Organizational Chart Maker. Whether you're sending out a company newsletter, a promotional email, or a personal update, our templates are designed to make the process easy and efficient.

With our newsletter templates, you can easily customize the layout, colors, fonts, and images to match your brand identity. Choose from a range of pre-designed sections such as headers, featured articles, call-to-action buttons, and social media icons, and simply drag and drop them into your template.

This allows you to create a professional-looking newsletter that captures the attention of your readers and effectively delivers your message.

In addition to the design flexibility, our newsletter templates also come with built-in responsiveness.