Restaurant Marketing. by Laura-Andreea Voicu Published: 28 Dec Updated: 9 Nov Formulate a Discount Strategy for Restaurants and Watch Your Sales Soar 1. Discount Strategy for Restaurants: 5 Key Considerations Determine what your goals are Learn more about who your customers are Experiment with different types of discounts Track the success of your discount strategy Time your promotions just right 2.

Video Tutorial: How to Set up Any Restaurant Promotion Within Minutes 4. Start Implementing Your Own Discount Strategy Now.

Create your first discount promo within minutes Start implementing your discount strategy today Start Now.

Laura-Andreea Voicu Laura-Andreea Voicu is an experienced content writer with a knack for marketing and SEO. Get your own FREE restaurant ordering system! Get Access Now. Get Instant Access Now. Forgot your password?

Forgot Password Please enter your email address below if you lost your password. Reset Password. Password Reset Email Sent An email has been sent to your rescue email address.

Follow the instructions in the email to reset your password. Large companies and third-party delivery services are constantly sending out coupons and deals to drive more orders to increase sales. This requires savvy restaurant owners to leverage the power of offers to strategically boost revenue.

Offers help acquire new customers and re-engage inactive customers. Keeping your brand top-of-mind and encouraging repeat orders from guests significantly impacts your bottom line.

When Grubhub offered free lunch on its platform for 3 hours, restaurants around NYC saw 6, orders per minute —overwhelming kitchens and staff alike and delivering poor guest experiences from the restaurants and Grubhub.

Before getting started, identify your goals—what are you looking to accomplish with your discounting? Perhaps one or more!

of the following reasons might inform your offer strategy :. Put simply, the breakeven point is when total revenue equals total cost includes fixed and variable. From there, you or with the help of an accountant or professional financial advisor!

can determine how many sales are required to make a profit and how that fits into your greater marketing and offer strategy. Need some help? Here are some ways for restaurants to run effective promotions for desired outcomes that strategically maximize profits:.

One or more of the above-mentioned methods can be used at any given time; but if your goal is to increase sales at your restaurant, flat percentage or dollar, seasonal, or bundled offers work well. Driving business from existing customers or loyal patrons can be accomplished by offering free delivery or loyalty rewards.

And, to sell through your excess inventory, try bundled discounts and offers with a minimum order amount to increase the volume of orders. You can pair any number of items from the kitchen to create a restaurant discount.

Simply think of two menu items that belong together. Some examples may be:. You could also attach a list of restrictions to your food combo. A good example would be to say that the discount only applies if a customer buys a larger item or spends a certain amount.

This is essentially upselling without the pressure. Customers will be inclined to combine their favorites with a food partner if they feel they are getting a good deal. Your restaurant will turn more profit while your customers feel valued and respected. Just be mindful when running a combination.

Do not get too elaborate. The more you offer, the more profit you are potentially missing out on. The idea of a combo deal is to encourage people to spend more with you, not less.

Centering a discount for your customers around particular times is always a winner. Time is not infinite; a sense of urgency can drive patrons to your business. For example, Most consumers consider food prices to be more important than drinks during Happy Hour.

If all goes well, patrons will stick around for both. You can also offer restaurant discounts during quieter periods. Not everyone works 9 — 5 anymore. If your business is usually empty between 3 and 5pm, offer discounted food at this point.

You will entice new customers keen on an early dinner and a bargain. Setting up a time-based discount can sometimes be an exercise in administration.

Menu Shoppe has the largest selection of Cheap and Discount Menu Covers. Best quality menu covers at competitive prices 16 products. Featured, Best selling, Alphabetically, AZ, Alphabetically, ZA, Price, low to high, Price, high to low, Date, old to new 1. Limited-Time Offers and Menu Specials · 2. Creative Restaurant Specials Ideas · 3. Loyalty Programs for Discounts · 4. Limited Time

Discounted menu items - Limited-time offers can also include special menu items that aren't always available or one-off restaurant events Menu Shoppe has the largest selection of Cheap and Discount Menu Covers. Best quality menu covers at competitive prices 16 products. Featured, Best selling, Alphabetically, AZ, Alphabetically, ZA, Price, low to high, Price, high to low, Date, old to new 1. Limited-Time Offers and Menu Specials · 2. Creative Restaurant Specials Ideas · 3. Loyalty Programs for Discounts · 4. Limited Time

KB Disclaimer still applies, and can be found at: Punchh Knowledge Base Disclaimer. If further assistance is required, submit a ticket to Punchh Support. For help submitting a ticket, click here. Skip to Main Content. Home Developer Info More. Expand search. Log in. How can I find the menu item that is discounted most often by a certain redeemable?

Information Title. URL Name. Body The html body of the article. Check the box to export Redemption Data , ensuring that the Redemption Receipt Number field is included in this export.

Check the box to export Receipt Item Data , ensuring that the Receipt ID field is included in the export. The ice cream chain brings back its popular Coneheads sundaes with a different one for January, February and March.

Starting Feb. The new Golden Carolina BBQ Tenders are drizzled in a signature tangy and mildly sweet Golden Carolina BBQ sauce and served with choice of two Country Sides, plus, buttermilk biscuits or corn muffins.

The new Golden Carolina BBQ Tenders will also be available as a flavor option for the customizable Tenders Trio Platter, another great choice for the Big Game or Big Dance watch parties.

Also — It is rare that we publish information of a celebrity endorsement with a restaurant chain, but beloved global superstar and philanthropist Dolly Parton is different.

The program is free and easy to join and just for enrolling, members receive a complimentary appetizer. To sign up, visit any Cracker Barrel location, the Cracker Barrel app or CrackerBarrel. They surely are giving you the Rockstar treatment! For a limited time , enjoy the new Southern Comfort Specials Menu additions, which pay homage to the rich culinary heritage of the American South.

It joins other seafood favorites on both the SHRIMP YOUR WAY and Ultimate ENDLESS SHRIMP menus. Choose two shrimp choices to start, then keep the critters coming with additional shrimp selections until you are satisfied.

Each Ultimate Endless Shrimp meal is accompanied by a choice of side and, of course, warm Cheddar Bay Biscuits.

Insider tip: avoid grabbing the extra biscuit to leave room for endless amounts of shrimp. Children ages 12 and under now can enjoy a free kids meal on Mondays with the purchase of an adult meal at participating, exclusively for dine-in guests.

The Free Kids Meal is valid with any in-restaurant adult meal purchase. Adults can indulge in a wide range of premium BurgerFi offerings, including any premium BurgerFi burger, Chicken, VegeFi®, and Beyond Burger® options, complemented by regular-size Fresh-Cut Fries and a Coca-Cola Freestyle Beverage.

The Kids Eat Free menu includes the Single Burger or Cheeseburger, Hot Dog, Grilled Cheese, or Fried Chicken Tenders. Each meal includes a choice of a Natural Snack or Junior Fry as a side, accompanied by a Natural Juice or Coca-Cola Freestyle Beverage, and a custom BurgerFi activity sheet and crayons.

The VegeFi® patty contains cheese. Fi Sauce contains Worcestershire Sauce. For more information about BurgerFi or to find the nearest location, visit www. Download the app for free fries on your first order.

Get ready to loosen that belt buckle a couple of notches with unlimited servings of pasta, sauces and toppings plus soup or salad and breadsticks. The chain is unveiling its new-and-improved lineup of gourmet burgers along with new entrées, appetizers, beverages and more.

Pizza Hut also announces late-night extended operating hours at thousands of locations nationwide. Those locations will now stay open until midnight or later , with several restaurants even staying open as late as 2 a. Late-night diners can indulge in the full menu for delivery or carryout past the stroke of midnight in select stores across the country.

The largest pizza company in the world has launched its newest menu item — Pepperoni Stuffed Cheesy Bread — across all franchise and corporate stores in the U. Each eight-piece order of oven-baked breadsticks is stuffed with cheese and pepperoni.

For limited time, the newest menu item is Garlic Epic Stuffed Crust pizza, with garlic goodness in three places — in the crust, on the crust, and in a cup with a Special Garlic Dipping Sauce.

This is the third iteration of Papa Johns stuffed crust pizza, following cheese and pepperoni varieties. The latest innovation boasts the original, six-ingredient dough hand-stuffed to order with garlic seasoned cheese, coated with a garlic parmesan sauce and dusted with garlic-parmesan seasoning.

Topped with your choice of toppings, after baking the pizza is finished with even more garlic parmesan sauce and served with a cup of our signature Special Garlic Sauce.

More information about Papa Johns and its Garlic Epic Stuffed Crust can be found at papajohns. com to find their nearest location. Firehouse Loyalty members can redeem points for rewards like free subs and are the first to learn about promotions and new menu items.

Firehouse Subs is donating a portion of every purchase to benefit the Firehouse Subs Public Safety Foundation ® , which provides lifesaving equipment, training and funding to first responders and public safety organizations.

Some items are for dine-in only, others for take-out, so know before you go. The 3 For Me promotion returns after a there year hiatus with offers unbeatable value for a bottomless drink, bottomless chips and salsa, a cheeseburger and fries. Upgrade with Crispy Chicken Crispers or a 6 oz.

After a successful test in Atlanta in , the new KFC Wraps will finally be available to everyone. The Big New Yorker is inspired by the spirit of New York with an XL pizza that is as big and bold as the city that never sleeps. Orders can be customized with extra toppings or extra cheese for an additional charge.

The New York style pizza was first introduced in Since being retired from the menu, there have been numerous requests to bring the pizza back on menus. Click here to find your nearest participating Pizza Hut location. Founder, Bob Evans, believed in the importance of family values, like eating meals together, and always worked to support the changing needs of the American family.

According to recent data from the U. These prices are offered every day and are not a limited-time offer. Join the new rewards program to get your choice of a free Western Bacon Cheeseburger, Famous Star, or Hand-Breaded Chicken Sandwich.

That includes some sticks and medium pizzas options. You have to order food to get alcohol, and the deal is only available where local laws permit.

The family meal comes with four 8-inch subs, four bags of chips, and four cookies. This list of great deals at national chains is updated at the beginning and middle of each month. ecoXplorer Evelyn Kanter currently serves as President of the International Motor Press Assn. IMPA and is a former Board Member of the Society of American Travel Writers SATW.

All articles and photos are protected by US C Copyright laws. Any unauthorized copying is strictly prohibited. Scroll down for on-going deals. For whatever reason, Taco Bell is making it complicated to get the deals. Not valid with other promotions or discounts.

Offer valid To-Go or in-restaurant. Served with coleslaw, honey-jalapeño butter and malt vinegar aioli. Served with your choice of two sides.

Served with your choice of one side.

Video