Have you ordered a product over the phone and been asked if you'd like a free trial membership entitling you to products or services at a discount?

These are examples of a "free trial offer," a common marketing tool to encourage consumers to try a new product or service. While we all like to get something for free, the risk with these offers is that if you don't cancel within the trial period, you may incur expensive monthly payments.

For an unwary consumer, the "free" offer can turn into a costly purchase. Alaska law regulates free trial offers so that consumers can make informed decisions about whether to accept such offers.

We urge you to be familiar with the law so that you can be sure your "free trial offer" really is free. Even worse, the company might enroll you in additional offers or products for more monthly fees that you did not even know about. Companies will offer a promotional time period or an introductory package of products, but require that you enroll in a program that bills you monthly or automatically renews your subscription at the end of that time period.

If you have been wrongly charged for a free trial offer, first try working it out with the company. Skip to main content. Search Search. Home About. Who We Are About AG Rob Bonta About the Office of the Attorney General History of the Office. Media Center Press Releases Media Library.

Alternatively, you can create a branching onboarding process where the first step asks the user in a straightforward way how they intend to use the product. For instance, you might add a field to your payment form that asks for their company size.

Depending on their answer, you could funnel them into a different onboarding process so your free trial meets their needs. WP Simple Pay allows you to easily add customized fields to your subscription payment forms.

You can collect the information you need using dropdowns, text fields, and checkboxes. This is especially important if your product or service has a lot of features or solves a lot of problems.

Many businesses make the mistake of waiting until the very end of the free trial to ask the user to purchase the product or service. The purpose of a free trial is to deliver the user to the moment they first realize value with the product. That moment is the best time to ask for the sale, regardless of how long it took to get there.

This is the perfect time to ask them to buy. If they refuse to buy, you can ask them why before the free trial is over. Oftentimes, people forget about their trial and let the time expire.

You need to reach beyond your product and create additional touch points with your users to remind them that you exist. This could be as simple as sending a sequence of emails with deep links that push them along the onboarding process. Or, you might reach out to them with an email to introduce them to the feature personally.

You can also send them emails with helpful tutorials and additional ways to use your products or services. There you have it! We hope this article has helped you learn how to offer free trials to gain more subscribers, and ultimately drive more conversions on your WordPress site.

If you liked this article, you might also want to check out our guide on how to resolve failed recurring payments. What are you waiting for? Get started with WP Simple Pay today!

To read more articles like this, follow us on Facebook and Twitter.

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Get a recurring delivery of cool niche products, such as food, clothes, gifts, books, beauty products and more. Websites that require their members to pay either a one-time or a recurring monthly fee for access.

Classes, courses, and training programs, which are delivered electronically — via the internet. Vendors that offer various types of consumer and business communication services.

Merchants that sell physical goods online and want to encourage consumers to try out their products. Manufacturers that want to promote their products, expand their market reach and increase sales.

Home About Terms Privacy Sitemap Contact. com was established with the goal to provide information about free trial offers across a variety of categories.

Wish to buy something? Give it a shot first! Try it before you buy, remove possible uncertainties and leave nothing to chance. Get access to some of the existing solutions in the market for a limited time, test the waters and see if a product is right for you before making a purchase!

Try Before You Buy! Discover Products, Services, and Software Solutions That You Can Try Out for Free. Reduce Risk. With free trial offers it is especially important to know and understand the cancellation policy. You may need to take additional steps to end the free trial offer to avoid charges.

Remember that legitimate businesses will give you all the details on its free trial offer up front and never insist that you act immediately to take advantage of its offer. If you feel that you have been the target of a free trial offer that does not comply with Alaska law, or if you've been the victim of any unfair or deceptive practice, we encourage you to file a complaint.

To request a complaint form, contact the Consumer Protection Unit, Alaska Department of Law at or toll free at You can also download a consumer complaint form. Benefits of offering free trials 4 things to consider Top free trial examples How to track trials Free trial FAQs Share.

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What are the benefits of offering a free trial? But free trials still offer the same benefits they always have: Improves conversion rate Showing a potential customer that your product fits their needs will reduce their reluctance to make a purchase and increase your conversion rate in the process.

Increases customer satisfaction If your product isn't a fit for the customer's needs, the best time for them to find out is before they give you money. Lets customers "try before they buy" There are often a lot of choices for potential customers. Shows off your confidence in the product If you know you have the best solution to your target audience's pain points, there's no reason not to show them, rather than telling them.

When designing your free trial, there are several factors to consider: 1. Payment information Some free trials simply expire when their time limit is up and require the user to pay before they can use the software again.

Limitations The most important thing to consider is what limitations you'll place on the trial. Trial period Most free trials last two to four weeks before they expire and the customer is expected to pay. Onboarding time How long does it take a customer to learn your product?

Top free trial examples Some of today's biggest brands used free trials to build themselves into the giants they are today.

Netflix free trial When Netflix first started, they were a DVD rental service that delivered the discs via mail. Hulu free trial YouTube had been around for a while, but Hulu was one of the first to offer streaming services for content produced by major studios.

Amazon Prime free trial Free trials were especially important early in Amazon Prime's life. Audible free trial Audible is many people's first exposure to audio books.

NordVPN free trial As privacy concerns become more prevalent, interest in VPNs has risen. Stay on top of your trial metrics for free with ProfitWell Metrics ProfitWell Metrics , by Paddle, is a free analytics tool that was specially designed with SaaS companies in mind.

What can you do with your abandonment metrics? Evaluate - Using the data provided by ProfitWell Metrics, you can compare users who choose to upgrade with those who don't. Is your free trial failing to reach a certain demographic? Are users who don't upgrade not utilizing certain features?

Answers to these questions can change your approach to marketing and alert you to missed opportunities to highlight certain features. Introduce smart incentives - Typical incentives for free trials include extra time for referring to friends, a cheaper price for those who cancel, a discount on a higher-priced tier of the product, and more.

Analytics about who is not converting and why will help you tailor these incentives to the people who most need that extra push. Consider changes to product features - With analytics, you can examine how users are engaging with your software. This can help you to identify pain points in the user's experience.

While this information is always helpful in determining how to add or make changes to features, focusing on problems with those failing to convert provides a good starting point for what to prioritize to make the most impact on conversion rates. Take the headache out of growing your software business We handle your payments, tax, subscription management and more, so you can focus on growing your software and subscription business.

Get started today Talk to an expert. Free trial FAQs What is the difference between a free trial and a freemium? How long should a free trial last? Are free trials worth it?