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Product testing: How to conduct an effective product assessment. Get started. Be confident about your product before launch. See how. Product testing. What is product testing? What are the goals of product testing? Why you should test your product concepts before launch. Testing proves which products resonate most with your target audience, which helps you pick clear winners and persuade other stakeholders to get behind those choices.

Gain confidence in features that help you stand out and learn why others are lagging: Maybe your audience liked one product best, but thought a simpler variation of that product was more useful.

Or maybe they loved a product, but had concerns about privacy. You can use this information to combine the best features of each option and bundle them all into one great product. Know by which demographic your product concept resonates: By filtering your responses , you can see how different groups age, gender, location, etc.

feel about your product concepts. This information helps you match your product with an ideal market.

Build agility into your workflows: By frequently collecting data through agile market research—surveys sent to a sample of your target consumers on a regular basis—your business can make informed decisions without relying on data from third-party insights organizations.

This helps you react more quickly to changes in your market. What is your product experience like? Learn more. How to put together a successful product assessment.

Choose product concepts to test. Survey design options. Monadic survey design. Sequential monadic survey design. Decide which product assessment metrics are ideal. Appeal: Is your product enticing to potential customers?

Innovativeness: Is your product innovative? Purchase intent: Do people want to buy your product? Quality: Does your product seem high quality? Uniqueness: Is your product different from other products? Value: Is your product a good value? Extremely innovative Very innovative Somewhat innovative Not so innovative Not at all innovative.

Have your target audience evaluate the options. A focus group lets you collect in-depth feedback on a variety of different questions. They can be costly to organize, however, and you might not be able to gather feedback from a representative sample of your target audience.

SurveyMonkey Audience is a market research panel that lets you target who you want to reach and then collect feedback from them in minutes. Audience is more cost-effective than a focus group, but a little less in-depth.

Find a winner with analytics. How product testing fits into the product life cycle. Tips for accurate product testing. Keep the metrics constant across stimuli. Ask the same set of questions about each product concept, so you can accurately compare each option.

Offers advice on how to work with influencers on online video platforms like YouTube and TikTok during the COVID lockdown. Lay's, the potato chips brand, increased its e-commerce sales by launching a social-media viral video campaign in which Chinese consumers lip-synced a monologue heavily featuring the chips' characteristic crunchy sound.

Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world. Please enter your feedback. All rights reserved including database rights.

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Brand launches Sensory appeals Evolution of retail Online video effectiveness United Kingdom Strategy. Sourced from WARC. Sign up for daily news. Latest Opinion You spin me right round. Market-mix models tell us why Opinion Paris Olympics: Sports media in the era of fragmentation Opinion Media mix modelling is making a comeback: How APAC brands can leverage it Opinion Why brand characters beat celebrities in Super Bowl advertising View more News and Opinion.

For WARC Subscribers only What do I get from a WARC subscription? Lays: Using Crunchy Sounds to Drive an e-Commerce Boom Lay's, the potato chips brand, increased its e-commerce sales by launching a social-media viral video campaign in which Chinese consumers lip-synced a monologue heavily featuring the chips' characteristic crunchy sound.

Three-way points for navigating e-commerce in a post-pandemic world Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.

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