Is your business built for dealing with large volumes? The need for instant support when dealing with product issues grows rapidly with an increase in potential prospects. If you are a niche player, and your SaaS business does not have a self-serve capability to meet the support requirements, free trial might not be the right choice for your company.

Do users feel engaged when using your product? Converting trial users into paying customers is the most important part of a free trial, and a key deciding factor is customer engagement. Your SaaS must be able to provide an active onboarding to the customers during the free trial period, and keep them engaged with the product and your business.

You can refer to the following to learn more about the free trial model, and about the various pros and cons of using it:. Finding the right trial strategy for your SaaS might be hard.

With Chargebee, you can experiment with trials and improve your conversions, at ease. Want to find out the right trial strategy that your business should employ? Read our guide on - Trials, and the tribulations of finding the perfect strategy that works for you. Further Reads Recurring Revenue Model Freemium Checkout Cart Abandonment Subscription Management Volume Discounting Grandfathering Free Trial Discounts and Coupons.

Subscription Management What is Free Trial? The Ultimate Guide to Revenue Operations. This can help lower your overall customer acquisition costs and make it more cost-efficient to bring in new business.

Additionally, offering a free trial can help you avoid the costs associated with customer churn. When customers have the opportunity to try a product or service before committing to a purchase, they are more likely to stick around for the long term.

This reduces the need for continual customer acquisition efforts and helps lower the cost per customer over time.

Finally, free trials can also help you identify your most valuable customers more quickly. By analyzing the data collected during the trial period, you can see which customers are most likely to make a purchase and which ones are not.

This information can then be used to prioritize your customer acquisition efforts and focus your resources on the most valuable segments, which can further help lower your costs.

Overall, offering a free trial can help lower customer acquisition costs by making it more cost-effective to reach potential customers, reducing customer churn, and identifying the most valuable segments more quickly. Customer engagement is a critical aspect of any business, and offering a free trial is a great way to improve engagement with potential customers.

A free trial provides customers with a hands-on experience with your product or service, which can help them better understand its value and how it fits into their lives.

This increased level of engagement can lead to a stronger emotional connection with your brand and a deeper level of customer loyalty.

Moreover, offering a free trial can also provide an opportunity for you to engage with your customers and understand their needs and preferences. This can be done through surveys, feedback mechanisms, and other forms of interaction.

By collecting this information, you can gain valuable insights into what your customers are looking for and how you can better serve them. This improved level of customer engagement can help you build stronger, more meaningful relationships with your customers over time.

Additionally, offering a free trial can help you identify your most engaged customers and prioritize your engagement efforts accordingly. This can help you maximize the impact of your engagement efforts and create a more meaningful and lasting connection with your customers. In conclusion, offering a free trial can help you improve customer engagement in a number of ways, including providing a hands-on experience, collecting valuable feedback, and identifying your most engaged customers.

These benefits can all contribute to a deeper level of customer loyalty and a stronger connection with your brand. The customer experience is critical to the success of any business, and offering a free trial is one way to improve the experience for your customers.

A free trial allows customers to try your product or service in a low-pressure, risk-free environment, which can help them make a more informed decision about whether or not to make a purchase. By offering a free trial, you can also demonstrate your commitment to providing a great customer experience.

When customers see that you are willing to let them try your product or service before they buy, it sends a message that you believe in what you offer and that you are confident in its quality.

This can help build trust and increase customer satisfaction, which are critical components of a positive customer experience. Additionally, free trials can also provide an opportunity for you to gather feedback from your customers and make improvements to your product or service.

By listening to your customers and incorporating their feedback, you can make changes that will improve the customer experience and help drive customer satisfaction even higher.

Finally, offering a free trial can help you identify customers who are not having a positive experience, and you can work to address their concerns before they become bigger issues. This can help you prevent customer churn and maintain a high level of customer satisfaction over the long term.

Overall, offering a free trial is a great way to improve the customer experience by providing a risk-free way to try your product or service, building trust, gathering feedback, and addressing any concerns that may arise.

These benefits can all contribute to a higher level of customer satisfaction and a more positive overall experience for your customers. Customer retention is a critical metric for any business, as it is often more cost-effective to retain existing customers than to acquire new ones.

Offering a free trial is one way to increase customer retention and keep customers coming back. A free trial provides customers with a risk-free way to try your product or service, and this can help increase their level of comfort and trust in your brand. When customers have a positive experience during the trial period, they are more likely to make a purchase and become long-term customers.

This can help reduce customer churn and improve customer retention over time. Furthermore, offering a free trial also provides an opportunity for you to engage with your customers and gather feedback.

By listening to your customers and incorporating their feedback into your product or service, you can make improvements that will increase customer satisfaction and further drive customer retention.

Additionally, free trials can also help you identify your most valuable customers and prioritize your retention efforts accordingly. By focusing your resources on the customers who are most likely to stick around, you can maximize the impact of your retention efforts and improve customer retention over the long term.

In conclusion, offering a free trial is a great way to increase customer retention by providing a risk-free way to try your product or service, engaging with your customers, gathering feedback, and identifying your most valuable customers. These benefits can all contribute to a lower rate of customer churn and a higher level of customer retention over the long term.

Offering a free trial is a great opportunity to drive upsells and cross-sells, which can help increase the lifetime value of your customers. During the free trial period, customers get a hands-on experience with your product or service, which can help them better understand its value and potential.

This increased level of familiarity can make them more likely to upgrade to a higher-tier product or add additional services to their subscription, leading to upsells. Furthermore, by offering a free trial, you can also expose customers to other products or services that complement what they have already tried.

For example, if a customer tries a free trial of your product management software, you can cross-sell them on your project management tool. This can help increase the overall value of the customer relationship and drive additional revenue for your business.

Additionally, offering a free trial can also provide an opportunity for you to gather customer data and understand their preferences and needs.

This information can be used to make personalized recommendations and drive upsells and cross-sells based on the customer's specific needs and interests. In conclusion, offering a free trial provides a valuable opportunity to drive upsells and cross-sells by increasing customer familiarity with your product or service, exposing them to complementary products or services, and gathering customer data to make personalized recommendations.

These benefits can all contribute to increased revenue and a higher lifetime value for your customers. Having a competitive advantage is essential for any business that wants to succeed in a crowded marketplace. Offering a free trial is one way to create a competitive advantage and stand out from your competition.

A free trial provides customers with a risk-free way to try your product or service, which can differentiate you from your competitors who may not offer this type of opportunity.

This can help you attract new customers who are looking for a low-risk way to evaluate potential solutions, and it can also help you retain existing customers who appreciate the opportunity to try before they buy.

Furthermore, offering a free trial can also help you gather customer feedback and make improvements to your product or service. By constantly improving and refining your offerings, you can stay ahead of your competition and maintain your competitive advantage over time.

Additionally, free trials can also help you gather customer data and understand their preferences and needs. This information can be used to create targeted marketing campaigns and better understand your target audience, which can help you maintain your competitive advantage and stay ahead of your competitors.

In conclusion, offering a free trial can provide a competitive advantage by providing a low-risk way to try your product or service, gathering customer feedback, refining your offerings, and gathering customer data to create targeted marketing campaigns.

Free trial offers are often used by discount membership clubs and similar organizations Top free trial examples · Netflix free trial · Hulu free trial · Amazon Prime free trial · Audible free trial · NordVPN free trial 6 Tips to Boost Subscription Signups With Free Trial Offers · 1. Build Your Free Trial to Convert · 2. Limit Your Free Trial Offer Duration · 3

Free trial promotions - When you offer a free trial, you give the customer a chance to experience your product or service without any commitment. This can be a great Free trial offers are often used by discount membership clubs and similar organizations Top free trial examples · Netflix free trial · Hulu free trial · Amazon Prime free trial · Audible free trial · NordVPN free trial 6 Tips to Boost Subscription Signups With Free Trial Offers · 1. Build Your Free Trial to Convert · 2. Limit Your Free Trial Offer Duration · 3

Using the checkTrialOrIntroductoryEligibility method on our cross-platform SDKs for example, React Native or Flutter will not return a valid eligibility on Android. Google Play allows setting up multiple offers per base plan and allows differentiating between Google Play determined eligibility and developer determined eligibility.

Our SDKs provide several ways to select which offer to apply. If you pass a StoreProduct or Package to PurchaseParams. Builder , the RevenueCat SDK automatically applies an available free trial or introductory offer.

This resembles the automatic application of free trials and introductory periods on Apple App Store and Amazon App Store and on Google Play before the May subscription changes. If you rely on the RevenueCat SDK to automatically apply trials and introductory offers, be aware that offers with eligibility criteria of "developer determined" set up in Google Play Console will be considered when deciding which offer to apply.

This means that you may inadvertently apply developer determined offers when using the automatic application. To prevent this, either refrain from using developer determined and "new customer acquisition" offers on the same base plan, apply the tag rc-ignore-offer to developer determined offers, or use the manual offer selection as described below.

If you want to have greater control over which offer gets applied to purchases, you can pass a SubscriptionOption to PurchaseParams. Builder instead. Each subscription StoreProduct has a property subscriptionOptions which is a list of eligible options for subscribing to the product, including purchasing the base plan directly or purchasing an offer.

For example, if the customer previously had a free trial of this product which is configured as "new customer acquisition" on Google Play Console, the free trial will no longer be contained in the subscriptionOptions.

The subscriptionOptions property also has a number of convenience properties that allow finding the right offer to apply for your customer. The defaultOption property finds the offer with the longest free trial period or the cheapest introductory offer.

In addition, the following properties are available:. Apple supports several types of subscription offers which we detail in our Apple Subscription Offers guide.

Read more in our guide on Google Play Offers. Free trials can be added to subscriptions through Stripe's dashboard and API. See our Stripe Free Trials guide for instructions. Skip to main content. Please note, these landing pages are only displayed above the fold.

While the graphics are bright and eye-catching, they are only mock-ups of what a user may see on the Later platform. Wrike, a work-management platform, understands that paid search ads should be connected with dedicated landing pages. Is your business using free trials at the bottom of the marketing funnel to help prospects make a purchasing decision?

Use the critiques featured in the post to create pages that can get you more conversions and a higher ROAS. Get started on your free trial landing page today by signing up for an Instapage day free trial. Platform Platform Instapage Overview Integrations Features Security.

Products Landing Pages Personalization Experimentation AI Content AdMap® Collaboration. Solutions By Channel For Search Ads For Social Ads For Display Ads. By Use Case For Ecommerce For Retargeting For Lead Gen. By Industry Education Finance Real Estate Insurance. Resources Resources Library Product Updates Blog Webinars What is a Landing Page?

What is AI Marketing? Platform Instapage Overview Integrations Features Security Products Landing Pages Personalization Experimentation AI Content AdMap® Collaboration. By Channel For Search Ads For Social Ads For Display Ads By Use Case For Ecommerce For Retargeting For Lead Gen By Industry Education Finance Real Estate Insurance.

Resources Library Product Updates Blog Webinars What is a Landing Page? GET STARTED. No navigation menu helps keep visitors focused on the page and not distracted by other links near the headline. The main CTA is a bright color with clear copy that stands out from the largely white background.

Without those present, it may not be clear to marketers if the platforms they need a scheduler for are supported. Sprig What the page does well: A clear product dashboard image provides potential users with a clear visual representation of the product.

This can help buyers understand the interface and functionalities, making it easier for them to assess whether the platform aligns with their needs. Minimal copy in the hero section makes it easy for visitors to skim and find information relevant to their decision.

Customer logos as you travel past the hero section continues to build trust and highlights the caliber of companies that use Sprig.

Contentful What the page does well: The headline conveys the benefit immediately. Scannable copy in digestible bullet points helps visitors see the value of Contentful without being overwhelmed by information. Social Proof above the fold highlights a wide range of brands, from retailers to tech companies to alcoholic beverages, highlighting that this platform can be used by companies in any vertical.

No imagery may lead to less distraction, but we would suggest adding a visual or video of the platform for visitors to see. Wrike Wrike, a work-management platform, understands that paid search ads should be connected with dedicated landing pages.

The short form requiring only an email reduces friction and increases the odds a visitor will convert. It also underscores that no credit card is required for the trial. The header image is a gif that cycles through different views of the Wrike platform, giving potential users a sneak peek of what to expect.

Social proof in the hero section highlights a wide array of platforms, from video games to ride shares, highlighting that Wrike can work for a multitude of industries.

The live chat option opens in a new tab, away from this landing page. Offering live chat is okay as long as the visitors stay on the same page. the demo.

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