An important email marketing metric to measure is your click to open rate, or CTOR. This compares your click through rate CTR , the amount of people who click on a link in your email, and your open rate, the amount of people who open your email. CTOR is the percentage of readers who open your email that also click on a link.

Why are we explaining all this math to you? Well, you want to maximize your CTOR because it indicates effective email content and subject lines. Take New York-based handbag company Caraa for example.

It is a great loyalty program email example with its surprise bonus points email. Customers are offered bonus points just because as an act of customer appreciation, increasing the likelihood of a high CTOR.

Explaining your loyalty program is essential to encourage new members to sign up and to remind existing members how they can interact with the program.

One way to do this is through a loyalty program explainer website page. Another way is through a detailed informative email. Nook Vibrant Kitchen , a plant-based meal delivery service, offers a great example of strong ecommerce email marketing with their loyalty program explainer email.

It explains ways to earn, redeem, referrals, its bottle return program, and ends with a call to join the program. Walking through customers through your entire loyalty program journey from start to finish is a great way to eliminate any confusion. Points redemption emails are those that are part of your automated email cadence and are sent once a customer has earned enough points to redeem a prize.

For example, the reader knows that their points have earned them a free Doe applicator if they redeem now. Doe Lashes takes this loyalty program email example to the next tier by also promoting their referral program and clearly stating that the reward for this is a free pair of lashes.

If you were running a sale, chances are you would promote it as much as you can. The same thing goes for your loyalty program.

If you are running rewards program campaigns, such as bonus points days or double points campaigns, then prompting them is key. A great way to do that is through ecommerce email marketing. Tiered loyalty programs give you important insight into who your most valuable customers are.

In exchange for their loyalty, it's important to reward your customers through appreciation events. However, it can be expensive to offer sales or free products to all of your customers.

Sukoshi Mart , an asian lifestyle and K-beauty brand, shows a great loyalty program email example targeted at their VIP program members. The email starts off the bat with tailored discount offers to different VIP tier levels.

It then goes on to offer a free product to the first 50 customers who use the discount code. It wraps up with a subtle footer stating the personalized points balance for that reader.

Email marketing is one of the most direct channels of communication you have with your customers. After all, you are appearing right in their inbox. Therefore, including a subtle nod to your loyalty program in every email is best practice.

The email is actually meant to promote a nail polish color, but the subtle loyalty program messaging encourages the reader to re-engage with the program, increasing the likelihood that they click-through to the website, which may lead to a purchase.

Not only are points balances a great thing to include here for your existing program members, but including a call to join your loyalty program is a great way to target all of your customers. This can help turn your casual customers into loyal brand advocates. Sleep and wellness brand, Hush shows a perfect example of this.

Their email about their giveback program is prefaced by a double points campaign for anyone who joins their loyalty program.

This demonstrates two types of loyalty marketing: direct loyalty program messaging and indirect value-added marketing by aligning with customer values. Coupling these together is a great way to give customers an incentive to stick around. Each loyal guest has different needs.

Diners earn one point for every dollar they spend and can redeem loyalty points for discounts on future purchases, excluding alcohol. Restaurant loyalty rewards programs are a proven way to get butts in seats, strengthen your relationship with customers, and boost revenue.

Whether you go with a points-based system, set up a membership-based reward program, or use data to reward customers for supporting your business, the return makes setting up a loyalty program well worth the investment.

By signing up, you agree to our privacy policy. You also agree to receive marketing communications from OpenTable about news, events and promotions. You can unsubscribe from OpenTable emails at any time. Skip to content. Get the latest resources to help power up your hospitality.

Republic Of Cook Islands Costa Rica Côte d'Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland French Guiana French Polynesia French Southern Terr.

Honduras Hungary Iceland India Indonesia Iran Iraq Ireland Israel Jamaica Jordan Kazakhstan Kenya Kiribati Korea North Korea South Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Micronesia Moldova Monaco Mongolia Montserrat Morocco Mozambique Myanmar N.

Mariana Isls. Helena St. Hopefully, these customer loyalty program examples have taught you the value of customer retention and having a loyal customer base and inspired you to create such a program of your own.

Feel free to comment down below with your own ideas and experiences on how to come up with and implement a perfect customer loyalty program.

Get Started. Join our team on Kiva. Features Case Studies Templates Quiz Templates Survey Templates Form Templates Pricing Blog Products Survey Maker Lead Generation Software.

Login Try It Free. The Importance and Benefits of Customer Loyalty Studies have shown that acquiring a new customer costs an average business around X more than re-selling to a current one.

But what does customer loyalty exactly mean? Here are some of the main benefits of having a loyal customer base: Better customer retention and less churn Customer referrals or word-of-mouth marketing Cost-efficiency Reviews, testimonials, and other user-generated content But how do you create a loyal customer base?

What Are Customer Loyalty Programs? Starbucks Rewards With the Starbucks Rewards program, each purchase brings a customer closer to free drinks and food. Virgin Atlantic Flying Club Okay, earning miles and using them for future flights is one of those customer loyalty programs every airline does.

Build Your Email List By K This Year Using Quizzes Get Started. Looking for a Quiz Software? Copyright © LeadQuizzes. A Yazamo Product.

We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired

Sample rewards program - A loyalty reward program gives repeat shoppers added benefits and promotions. Each purchase earns some sort of reward We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired

Popups can successfully grab attention and collect emails in exchange for incentives such as discounts. Take a look at the popup examples of famous brands for inspiration.

Customers earn loyalty points every time they make a purchase or sometimes by attending events, checking in at certain locations, or downloading the North Face app. When redeeming the rewards, customers can use their points for unique travel experiences such as mountain climbing in Nepal.

Rather than encouraging customers to spend more and get rewards, The North Face gives out rewards that speak directly to its customers. This kind of unique and curated experience builds up more of an emotional connection with the brand than standard product discounts.

While sponsoring a trip to Nepal can be too much for small businesses, the inspiration here is to know your customers well and create a royalty and rewards program specially tailored to strengthen the bonds in between. Another proven tactic is launching a loyalty points program or points reward program.

Apart from your available offers open to all customers, create special offers that only members can take advantage of by exchanging loyalty points. The critical point here is to make sure that you offer these exclusively to your loyalty rewards program members, and they can only be redeemed with points.

Starbucks Rewards program is perhaps one of the most popular customer loyalty programs in the world. However, it was a new idea when Starbucks first launched Starbucks Rewards on its mobile app. In order to collect points or stars for Starbucks , customers need to buy coffee with the mobile app.

So, how does that help Starbucks? Starbucks achieves a gold mine of customer behavior and preferences data by having so many customers making transactions from the app. All this data enables the brand to offer more relevant perks and communication with the customers.

If creating a mobile app is a doable option for your store, it can be a great opportunity to collect and centralize customer data. Plus, using a royalty reward system keeps loyal customers coming back. If not, then a capable point-of-sale system can work just as well.

How many times have you seen a birthday offer exclusive to you? I assume many times because it is a common method used for customer loyalty programs and one that actually works.

Your tailor-made gift to customers can be in many forms, including:. If you run a tiered program , you can consider giving out goodies to your top customers. They can receive it at the checkout in stores or online for their birthday.

Withings is a luxurious smart devices brand with a loyalty program that can create a difference, among other examples.

Since the brand tries to give all that it has, Withings pays more attention to celebrating its customers' birthdays. Here, we find an email as an example of creating a customer loyalty program idea :.

By sharing and providing this data, both brands emphasize the importance of the brand, and customers feel regarded by the brand on their special day. You can also use email marketing to apply for a different customer loyalty program. It is a loyalty program that allows your loyal customers to gain reward points by referring your brand and new customers to buy your products at a better price and reward points.

In short, it is a win-win customer loyalty program idea for small businesses to large enterprises. All it takes is sending out a message to your loyalty members asking them to refer you to their family and friends in exchange for an exclusive discount or reward points.

The people they refer to can qualify for the same discount once they successfully sign up for the loyalty program. The most used marketing channels for such customer loyalty programs are email marketing services and new generation popups.

Both drivers and riders can win with the Uber referral program. When people join this program, they make their friends download the app as well. To win a referral, their friends should take the same steps as downloading and driving with Uber to their destinations. This is a win-win campaign for the brand in terms of its customer acquisition value and the customers benefiting from discount codes that are specific to them.

If you want to expand the familiarity, usage, and visits of your brand, you can also locate a referral program to collect more customers and, especially, collaborate with them. Offering free trials is one of the best customer loyalty program ideas, especially for subscription-based services or software.

If trial customers like your product, they start paying for it, and before you know it, they become loyal. The first aim of the brand is to create a field for people to interact with customers and allow them to advance their marketing strategies to engage.

For the brand, the engagement level is determined by how many customers wish to use the tool and how much they are satisfied with the capabilities.

If you are a software owner, you can include free trials or plans in your pricing table. On the other hand, if you are an e-commerce company, you can provide free products to retain your customers. It can also be a great opportunity to draw more people to your customer rewards program.

By using bonus point campaigns, you can also learn how to increase sales by adding bonuses. The referral program of bareMinerals provides a frame. You can also use steps to unlock your customers' activities. Because they will think that if this campaign is personalized, they need to benefit from it personally as well.

It is said that the brand sends personalized products with a Spotify logo to the listeners in some specific regions. Other than that, we suppose that the most common personalized customer loyalty program of Spotify is the Spotify Wrapped.

By considering the whole year and evaluating activities on the accounts, the brand creates personalized overviews for its users. This helps retain customers and connect with the brand because the brand displays something they care about.

Though personalization needs much more effort than any of the customer loyalty program ideas, you need to focus on personal activities and control them if your brand allows. Incentivizing customers to move up the tiers by offering attractive rewards personalized to their preferences is a must.

You need to celebrate customer milestones and actively seek feedback for continuous adaptation and improvement. The loyalty program of LuisaViaRoma has all the details on a webpage.

By doing so, the brand wants to reveal all the opportunities that its customers may want to benefit from. With the table it displays, there are the conditions and the possibilities the LVR can use to engage. The table mentions the tiered side of the loyalty program because there are sections to overcome.

You can also be transparent about the process your customers need to consider and the steps they need to take. Based on their needs and chances, they can make their own choices. Subscription programs create a bond by aligning with customer preferences, offering personalized services, and often including exclusive perks or discounts for subscribers.

It both ensures regular engagement and provides customers with a convenient and predictable experience. This is a way that businesses use to establish consistent relationships with their customer base. For creating advantages of loyalty programs that include subscriptions, there may be some need to do more because, as the example suggests, people have great expectations when they subscribe.

Compared to other loyalty programs, gamified loyalty programs create a more memorable and positive connection between your brand and your audience.

To apply this idea, you should, of course, check the availability of your brand and act accordingly. Duolingo is a language-learning platform, and it uses a loyalty program for engagement.

The app offers customers access to Vehicle Health Alerts and emergency services, remote command and control features and information on Ford Credit and recalls — all at no cost. Popeyes has become more than just a famous chicken chain.

It has a cult following and dedicated customers. Part of that is thanks to the loyalty program it launched in The program rewards recurring customers with food deals, branded swag and members-only experiences.

The Popeyes loyalty program members can earn rewards and points with each transaction based on how much they spend. For example, loyalty program members earn ten points for every dollar spent on the Popeyes app or online and bonus points on combos and family deals. They also get rewards for personalized challenges as well as other exclusive benefits.

In addition, customers who sign up for the loyalty program can get free apple pie, a small drink or a regular side. Its DD Perks loyalty program has around 10 million downloads and has some of the highest brand loyalty among QSRs chains.

Others like the reduced free reward threshold from to pounds. Despite its recent changes, the loyalty program is still one of the most successful in the quick-service restaurant space. It also shows a shift in loyalty programs, the economy and company profitability.

More companies are focusing on maximizing the value of their most loyal customers while growing their profits. In the world of loyalty programs, Starbucks reigns supreme. As of , the Starbucks Rewards program has nearly 29 million members.

As customers earn stars, they receive free coffee and products. Centralizing customer transactions like this creates a goldmine of data on their behavior and preferences. This data helps brands offer more relevant communication and perks to customers. Starbucks loyalty program members get a free treat on their birthday, receive bonus rewards like double-star days, and can access exclusive offers and games.

Starbucks also uses geolocation data in its app and geofencing marketing. Customers receive push notifications of deals and marketing messages when they are nearby a Starbucks location.

With the Panera Bread loyalty program, customers receive free rewards every time they visit the store. To join the program, customers sign up for the MyPanera Rewards. Instead, Panera tracks your activities, and you can choose from a variety of rewards. As of October , Panera updated its rewards to also include delivery.

New members can get a free treat and free delivery for 30 days. The company has also launched MyPanera Week, a week-long program that provides exclusive perks to members. Beginning in September , some of the rewards include:. The company cited the rewards program for its two-year same-store sales increase of Customers can earn points for every dollar spent.

Some items like a cheeseburger or a hash brown cost just 1, points to redeem, while a Big Mac or Happy Meal will set members back 6, points.

It also unlocks free faves in the app with 1, bonus points after the first purchase. Back in , Marriott International combined the three loyalty programs — Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards — into one.

It made it easier for members to earn and spend points for free nights at any of its hotels. Members can earn and redeem rewards from these hotels and receive Elite status. They can also book stays throughout the portfolio on the website, apps and customer engagement centers.

Customer loyalty programs are what give most brands the advantage. In addition to increasing customer satisfaction, experience and sales, loyalty programs are a great source of first-party data. They can help you strengthen your marketing campaigns and reach customers when they are most likely to buy.

This is where Goodway excels. We work with national brands to reach customers in creative, but data-driven ways. To learn more about how Goodway can help you create more effective marketing campaigns with better data, audience targeting, paid media services and more, schedule a consultation.

Elly Tedrow is the content and search marketing manager at Tuff, a Goodway brand. She has eight years of experience in marketing. Her experience spans partnership strategy, email marketing and branding, but SEO and content are her specialties.

Blog Multi-Location Retail Media, CPG and Commerce 15 Customer Loyalty Program Examples. Table of Contents What Is a Customer Loyalty Program?

Future of Customer Loyalty Why Do Loyalty Programs Work? Customer Loyalty Program Examples Retail and Ecommerce Food and Beverage Health and Beauty Auto Quick-Service Restaurants QSRs Hotels and Hospitality What Is a Customer Loyalty Program?

There are four primary types or categories of loyalty programs: Social media Tiers Points Paid Loyalty programs incentivize repeat interactions and purchases by offering members discounts, VIP events, unique offers and more.

Why Do Loyalty Programs Work? Loyalty Program Benefits Running a loyalty program means giving away something such as sales, discounts, free shipping, or early access. Here are some key benefits: Increased Customer Referrals Customers will likely tell others about a great loyalty rewards program.

Create Brand Advocacy With a successful loyalty program, you can turn regular customers into brand advocates who help your business get in front of new consumers through word of mouth, which is a low-cost marketing strategy than paid ads.

Retail and Ecommerce 1. Anthropologie Anthropologie is a U. Its customer loyalty program, AnthroPerks, offers perks such as: No tiers or points, just members-only perks that apply to each registered member. Early access to new collections and birthday treats. REI After 84 years, the specialty outdoor retailer REI Co-op changed its lifetime membership program and added five new benefits.

Members-only coupons. Discounts on classes, rentals, adventures and events. REI added perks like: Free shipping — Free US standard shipping on all orders with no minimum purchase. Exceptions are for oversized items and international shipping.

Member-only collections — A curated, broader set of members-only products each month, such as limited editions, brand collaborations, early access and special offers. Sea Bags Sea Bags is a Maine-based ecommerce store that sells bags made from recycled sailcloth.

ThredUP ThredUP sells secondhand clothing and accessories online. Food and Beverage 5. It also differs from others because it has a program geared toward business owners. Besides access to exclusive events, you also earn double or triple rewards on special occasions. Business memberships — Come with resale privileges and tax exemptions.

Business members can also add 8 members at discounted rates. Health and Beauty 7. Biossance Biossance is a skincare brand that focuses on clean ingredients and sustainability.

Sample rewards program - A loyalty reward program gives repeat shoppers added benefits and promotions. Each purchase earns some sort of reward We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired

To win a referral, their friends should take the same steps as downloading and driving with Uber to their destinations. This is a win-win campaign for the brand in terms of its customer acquisition value and the customers benefiting from discount codes that are specific to them.

If you want to expand the familiarity, usage, and visits of your brand, you can also locate a referral program to collect more customers and, especially, collaborate with them.

Offering free trials is one of the best customer loyalty program ideas, especially for subscription-based services or software. If trial customers like your product, they start paying for it, and before you know it, they become loyal. The first aim of the brand is to create a field for people to interact with customers and allow them to advance their marketing strategies to engage.

For the brand, the engagement level is determined by how many customers wish to use the tool and how much they are satisfied with the capabilities. If you are a software owner, you can include free trials or plans in your pricing table. On the other hand, if you are an e-commerce company, you can provide free products to retain your customers.

It can also be a great opportunity to draw more people to your customer rewards program. By using bonus point campaigns, you can also learn how to increase sales by adding bonuses.

The referral program of bareMinerals provides a frame. You can also use steps to unlock your customers' activities.

Because they will think that if this campaign is personalized, they need to benefit from it personally as well. It is said that the brand sends personalized products with a Spotify logo to the listeners in some specific regions.

Other than that, we suppose that the most common personalized customer loyalty program of Spotify is the Spotify Wrapped.

By considering the whole year and evaluating activities on the accounts, the brand creates personalized overviews for its users. This helps retain customers and connect with the brand because the brand displays something they care about. Though personalization needs much more effort than any of the customer loyalty program ideas, you need to focus on personal activities and control them if your brand allows.

Incentivizing customers to move up the tiers by offering attractive rewards personalized to their preferences is a must. You need to celebrate customer milestones and actively seek feedback for continuous adaptation and improvement. The loyalty program of LuisaViaRoma has all the details on a webpage.

By doing so, the brand wants to reveal all the opportunities that its customers may want to benefit from. With the table it displays, there are the conditions and the possibilities the LVR can use to engage.

The table mentions the tiered side of the loyalty program because there are sections to overcome. You can also be transparent about the process your customers need to consider and the steps they need to take.

Based on their needs and chances, they can make their own choices. Subscription programs create a bond by aligning with customer preferences, offering personalized services, and often including exclusive perks or discounts for subscribers.

It both ensures regular engagement and provides customers with a convenient and predictable experience. This is a way that businesses use to establish consistent relationships with their customer base.

For creating advantages of loyalty programs that include subscriptions, there may be some need to do more because, as the example suggests, people have great expectations when they subscribe. Compared to other loyalty programs, gamified loyalty programs create a more memorable and positive connection between your brand and your audience.

To apply this idea, you should, of course, check the availability of your brand and act accordingly. Duolingo is a language-learning platform, and it uses a loyalty program for engagement. Users earn badges as they progress in their language-learning journey, achieving milestones and completing various challenges.

The brand displays visual markers of achievement so that people pay attention to complete the levels of learning. This is one of the easiest and most likely to achieve program ideas because most users are generally eager to engage with gamification elements.

You can include them effectively to get the most out of it. Membership loyalty programs encourage people to take a step toward following the brand. To create a membership system for your brand, you can use membership website builders , which allows you to follow the members.

By using this system, you can curate a private space where members enjoy unique privileges, personalized content, and special offerings. Amazon pushes the limits with its Amazon Prime customer loyalty program idea and goes out of the box, unlike conventional models.

The cornerstone of its success lies in the fast, free, and efficient delivery service, elevating the brand's identity. That is how its customers automatically contemplate the fact that Amazon Prime can provide exclusive discounts for them due to their membership ideas.

What Amazon achieves here is that it offers more than customers expect with a simple membership, including Prime Video, Amazon Music, Prime Reading, Amazon Photos, and more. To use this loyalty program, you might need a good strategy because Amazon has been through a lot to succeed in this plan.

Social media contests are also visual elements that activate customers. Copper Cow Coffee does a great job of this through brand colors, fonts, copy, and messaging. Copper Cow Coffee takes the points redemption email to the next level by including visually pleasing examples of rewards that the reader is eligible for given their unique points balance.

This appeals to all types of customers whether they prefer cash discounts or free products. By making these clear, Copper Cow Coffee delivers a great customer experience.

Whenever you get a new customer to join your email list, you probably send them a warm email welcome. Well, this is the perfect opportunity to encourage them to join your rewards program through strategic ecommerce email marketing. The message starts with a clear call to join the program and then outlines how it works from beginning to end.

This gives customers all the information they need in one convenient spot so that they can sign up and start earning! How do you make a loyalty program announcement? Head over to the email software you use MailChimp, Klaviyo, Sendlane, or others and ensure to include key messages that grab your customers attention.

Include a CTA call to action in every email, along with attention grabbing designs, imagery and branding. The main goal is to keep customers engaged through email marketing first, followed by prompting them to take action.

Your email marketing strategy should build a community with your customers and be utilized as an additional channel that helps your ecommerce brand through acquisition, retention and engagement. Why do you send loyalty program emails?

Loyalty is built through different ways and through different channels. In a world where consumers are connected across all types of devices and apps, loyalty can happen in-store, at a pop-up event, through a social media channel, or through your website.

Sending loyalty program emails are a great way to remind customers to use your loyalty program and for them to spend their hard earned points. What are the best loyalty email subject lines? The best loyalty email subject lines are attention grabbing, have a clear call to action and inform customers.

You want to make sure every loyalty program email is communicating something to your customer. Whether its their points balance, a change in your loyalty program structure, or simply a nudge to spend their points. This will drive engagement and offer value with every email you send.

The best loyalty email subject lines also offer a call to action within the subject line. As you can see, email marketing is a great way to deliver curated and targeted messages to your most loyal customers. Whether you leverage ecommerce email marketing to encourage program sign ups from new customers or you use it to give gentle redemption encouragement to your loyal customers, you should be using email marketing.

Find out more about how to automatically integrate your loyalty program with your email marketing on our Smile. io Integrations page. Commerce Tips Reward Program Strategy.

Key takeaways We are breaking down 10 of the best loyalty program emails examples we have seen that get customers to participate in a loyalty program, and spend points. Emphasize exclusivity by enticing customer to be part of your community and keep wanting to engage via email.

Design emails that offer value, have a branded look, and have a clear CTA call to action. Why we love it: It uses loyalty program data to effectively segment VIP program members. It offers additional benefits to its most loyal customers through an exclusive gift card offer and holiday guides.

Offering one of these exclusive perks is great. Rose and Rex takes it to the next level by offering both. Caraa's surprise bonus points campaign email. The copy really stands out and increases the incentive to redeem points, a key indicator of loyalty program success. Nook Vibrant Kitchen's loyalty program explainer email Explaining your loyalty program is essential to encourage new members to sign up and to remind existing members how they can interact with the program.

This word-of-mouth marketing draws in new customers at no acquisition cost and can generate even more revenue for your business. It's more cost-effective for your business to retain happy customers than acquire new ones. Acquiring a new customer is X more expensive than retaining a current one.

Online customer reviews are almost as trustworthy as recommendations from friends and family. Customer loyalty programs that incentivize reviews and ratings on websites and social media will result in authentic user-generated content from customers singing your praises so you don't have to.

So, now that you're on board with the value of customer loyalty programs, how do you start one? The first step to a successful customer loyalty program is choosing a great name.

It should incite curiosity and interest and urge customers to participate. Most importantly, you must distinguish it from the myriad of other loyalty programs they might already be part of.

The name should go beyond explaining that the customer will get a disco unt or will get rewards — it needs to make customers feel excited to be a part of it.

Image Source. Some of my favorite customer loyalty program names include beauty brand Sephora's Beauty INSIDER program and vegan supplement brand Vega's Rad ish Rewards. These clever, unique names hint at benefits but don't give them away — making customers curious to learn more and join.

Some customers are cynical about customer loyalty programs and think they're just a clever ploy to get them to spend more with businesses. To get customers excited, tap into the "why" behind your product or service to make your customer loyalty program as compelling as possible.

Briogeo is a customizable hair care product line. With just a few answers to a quiz, customers will have a shampoo and conditioner crafted just for their hair on their doorstep. Its rewards program is just as customer-centric as its product. With no frills or distractions, customers know that this loyalty program is getting them closer to even more affordable hair care products.

It's a win-win. Another way to demonstrate your commitment to customer loyalty beyond just purchases? Reward non-purchasing customer actions. Customers watching product videos, engaging in your mobile app, sharing social media content, and subscribing to your blog are still valuable signs that a customer is engaging with your brand — so reward them for it.

Those who spend at a certain threshold or earn enough loyalty points could turn them in for free tickets to events and entertainment, free subscriptions to additional products and services, or even donations in their name to the charity of their choice.

Lyft does a fantastic job of this with its LyftUp program. Riders can round up the cost of their ride to the next dollar and donate the change to the charitable organization of their choice — making it easy and rewarding for them to make an impact while using the service as they normally do.

For example, if you're offering cashback rewards as part of your customer loyalty program, assign a monetary value to your points so customers can visualize what they can earn and spend by continuing to purchase from you.

Credit cards do an excellent job of this by illuminating dollar-for-dollar how people use points — just watch any commercial offering points in exchange for dollars, airline miles, groceries, or gas. Values are important to customers — in fact, two-thirds of customers are more willing to spend money with brands that take stances on social and political issues they care about.

TOMS Shoes donate a pair of shoes to a child in need for every purchase its customers make. Knowing that providing resources to the developing world is important to its customers, TOMS takes it a step further by launching new products that help other important causes — like animal welfare, maternal health, clean water access, and eye care — to get customers excited about helping in other ways.

Once you've launched your customer loyalty program, make sure you're promoting the benefits of joining. If customers get rewards from purchasing from your online store, next to the price, share the points they could earn from spending that much.

You might have experienced this when flying on an airline that offers a loyalty rewards credit card. The flight attendants might announce that you could earn 30, miles toward your next flight — if you apply for the airline's credit card.

Other ways to do this include promoting the program on social media channels and adding on-site push notifications when customers complete an activity that earns them points. Co-branding rewards programs are a great way to expose your brand to new potential customers and to provide even more value to your existing, loyal ones.

Brands might offer loyal customers free access to co-branded partnerships — like T-Mobile's offer of a Netflix subscription with the purchase of two or more phone lines. Everyone loves games and competition — so use that winning spirit to get your customers interacting with your brand more frequently.

Lots of brands gamify their customer loyalty programs to earn valuable engagements within an app, website, or at point-of-purchase. Points are easily translatable for gamification. Take Treehouse , which teaches coding and app development, and rewards engaged users with more and more points leading up to a badge — which users can then display on their websites and social profiles to impress colleagues and potential employers with their skills.

If you're operating with a growing business, you may not have much flexibility when it comes to your budget. However, you can still offer an attractive rewards program that fosters customer loyalty.

While growing businesses don't have the same financial influence as bigger companies, these organizations can still create incentives that motivate customers to return to their stores. When developing their rewards program, small businesses need to be creative and develop a unique system that mutually benefits both the company and the customer.

Take a look at a few common ways that growing companies leverage rewards programs to build customer loyalty. Punch cards are a common reward program for B2C companies. With it, customers get a business card that gets a hole punched after every purchase. Once customers fill up the card with punches, they receive perks and rewards.

The benefit of this system is that customers are guaranteed to return a certain amount of time to receive the reward, making repeat purchases and driving revenue. Nothing Bundt Cakes has a popular punch card loyalty program that offers customers a free personal cake when they buy 12 of them.

Opt-in email solicits the customer's email address for communication with your brand. Once the customer opts in, your company can email them offers or promotions. Emails are cheap to compose and distribute and can be sent at almost any frequency. You can also use email automation tools to deliver emails efficiently.

Free trials are typically thought of as incentives used to convert potential leads, but you can also utilize them in rewards programs too. For example, say you have a new product or service that's about to launch. You can release a free trial to members of your loyalty program.

This not only acts as a reward for customer loyalty but also works as a marketing tactic that primes your customers for a future sales call. One way to add value is to look externally at businesses to partner with.

By combining your resources, you can create an offer that benefits both you, your partner, and your shared customers. Credit card companies like Visa and MasterCard do this all the time by offering cards sponsored by a specific brand. While having a credit giant on your side is nice, start by looking for local, non-competitive businesses you can partner with to add more to your offer.

You can incentivize loyal customers to become advocates by offering them an attractive reward for customer referrals.

The best loyalty email subject lines also offer a call to action within the subject line. Some loyalty programs emails In this article, we will look at 20 great customer loyalty program examples across 10 industries where loyalty programs work best Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport, home: Sample rewards program

co: Adidas eewards program. DIY craft projects, it has benefits including: Free Free tea giveaway Sample rewards program reward and experiential events. Sleep and proyram brand, Rewarcs shows a Sample rewards program example tewards this. Loyalty is built through different ways and through different channels. Features Case Studies Templates Quiz Templates Survey Templates Form Templates Pricing Blog Products Survey Maker Lead Generation Software. It made it easier for members to earn and spend points for free nights at any of its hotels. In a world where consumers are connected across all types of devices and apps, loyalty can happen in-store, at a pop-up event, through a social media channel, or through your website.	Emails are cheap to compose and distribute and can be sent at almost any frequency. Its innovative customer perks include:. Ultimately, referral programmes tap into the trust people have in their friends, family, and colleagues. DSW turned the data collection into a marketing tactic by building hyper-personalized emails rather than generic emails that rot in inboxes. What you need to remember is you need to provide value to your customers in order to keep them coming back.	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	13 Customer Loyalty Program Ideas & Examples · Celebrate Customer Birthdays · Give Members Something for Free The best loyalty email subject lines also offer a call to action within the subject line. Some loyalty programs emails Programs such as Neiman Marcus In-Circle and Saks Fifth Avenue SaksFirst offer rebates and rewards as incentives to use proprietary-	These customer loyalty program examples illustrate how top brands keep their most valuable asset, their customers, happy and engaged Customer loyalty program examples · Chubbies · Powershop · Starbucks · Sephora · Dollar Shave Club · The Body Shop A loyalty reward program gives repeat shoppers added benefits and promotions. Each purchase earns some sort of reward
Free sample subscription boxes online ofthe Freebie promotions online Rewards prrogram has nearly 29 million members. Fact: SSample is risky. Sample rewards program actionable guide on building customer loyalty and retention. What is a Loyalty Program? That's right! While you get their repeat purchases, they get a free coffee or ten dollars off their next purchase.	Anthropologie Anthropologie is a U. Customers can earn points for every dollar spent. The critical point here is to make sure that you offer these exclusively to your loyalty rewards program members, and they can only be redeemed with points. If trial customers like your product, they start paying for it, and before you know it, they become loyal. Outdoor brands have long done more than most to connect with their customers based on shared values. Though personalization needs much more effort than any of the customer loyalty program ideas, you need to focus on personal activities and control them if your brand allows. After graduating from UCL in , she has worked both in-house and at marketing agencies providing expertise in content for both B2B and B2C clients.	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	What are the best restaurant rewards program? · Chick-fil-A Loyalty Program · DD Perks Rewards: The Dunkin' Donuts In this article, we will look at 20 great customer loyalty program examples across 10 industries where loyalty programs work best Restaurant loyalty program case studies · Flour Bakery, Boston · Juana Tamale, Philadelphia · Tin Shop Restaurant Group, Washington	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired
This could be something simple Low-cost picnic gear and accessories a knowledge base or ideas forum, Free sample subscription boxes online it could be reewards and include a devout network of loyal advocates. Biossance Free sample subscription boxes online a skincare prigram that focuses on clean reaards and sustainability. As of OctoberPanera updated its rewards to also include delivery. Keeping up to date with technology can be a great way to build loyalty with guests. After graduating from UCL inshe has worked both in-house and at marketing agencies providing expertise in content for both B2B and B2C clients. Gather customer feedback and share reviews to inform others about the benefits your company brings and broadcast these stories across your different channels.	Sea Bags deactivates the membership for members who do not make purchases or redeem rewards during this time frame. You can unsubscribe anytime. The message starts with a clear call to join the program and then outlines how it works from beginning to end. If you want people to sign up to your loyalty program, you need to tell them about it. The key for fashion ecommerce brands is to tailor loyalty programs that not only reward purchases but also encourage brand interaction and social sharing. Ignite growth! Copper Cow Coffee does a great job of this through brand colors, fonts, copy, and messaging.	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired A loyalty reward program gives repeat shoppers added benefits and promotions. Each purchase earns some sort of reward Here are 13 robust customer loyalty program examples and exactly how they work. Plus, we include our expert tips for you to get started	Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport, home In this article, we will look at 20 great customer loyalty program examples across 10 industries where loyalty programs work best Here are 13 robust customer loyalty program examples and exactly how they work. Plus, we include our expert tips for you to get started
aSmple loyalty. Here are Rewarrds ways small businesses can encourage customer loyalty:. Resources Blog Developer Docs Events. However, it has benefits including: Free monthly product samplings and experiential events. Quick-Service Restaurants QSRs	They can then redeem those stars to get free drinks, food, and even Starbucks merchandise. Best Loyalty Program Examples: Back to top What are the best restaurant rewards program? While you get their repeat purchases, they get a free coffee or ten dollars off their next purchase. Franchises like McDonald's are so successful mainly because of consistency. Mission Juice serves cold-pressed juices, smoothies, and frozen yogurt in Singapore. Free templates and a free trial? It stores messages like emails and calls, as well as customized notes that relay specific information about a customer.	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	This step-by-step guide to building a customer loyalty program that will drive results for your business Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired These customer loyalty program examples illustrate how top brands keep their most valuable asset, their customers, happy and engaged	This step-by-step guide to building a customer loyalty program that will drive results for your business 13 Customer Loyalty Program Ideas & Examples · Celebrate Customer Birthdays · Give Members Something for Free The best loyalty email subject lines also offer a call to action within the subject line. Some loyalty programs emails
The Starbucks Rewards Samp,e does just that Sample rewards program bringing customers closer progra, free drinks and food with Sample rewards program purchase. CUSTOMER LOYALTY 13 Customer Loyalty Program Examples: A Complete Breakdown by Emma Kimmerly August 21, It has a cult following and dedicated customers. by Emma Kimmerly. Mobile friendly and omnichannel: Loyalty programs must provide a seamless mobile experience.	Here are 10 basic templates you can use in your loyalty program email campaigns to improve customer engagement, build better long-term relationships with customers , and increase sales. They knew their audience and how to reach them with sharp social media branding — but also a successful loyalty program, Hotel Pink. The points you collect can be further used to redeem unique travel experiences. This gives customers all the information they need in one convenient spot so that they can sign up and start earning! Regarding your customer loyalty programs, there are important legal considerations, such as data protection, privacy laws, terms and conditions, fair advertising, antitrust laws, mobile regulations, and international compliance. Product Referral Program Loyalty Program Pricing Integrations.	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	Restaurant loyalty program case studies · Flour Bakery, Boston · Juana Tamale, Philadelphia · Tin Shop Restaurant Group, Washington These customer loyalty program examples illustrate how top brands keep their most valuable asset, their customers, happy and engaged 7 Best Customer Loyalty Programs Examples · 1. Starbucks Rewards · 2. Virgin Atlantic Flying Club · 3. Amazon Prime · 4	In the world of loyalty programs, Starbucks reigns supreme. The coffee chain's rewards program has consistently been recognized as one 7 Best Customer Loyalty Programs Examples · 1. Starbucks Rewards · 2. Virgin Atlantic Flying Club · 3. Amazon Prime · 4 What are the best restaurant rewards program? · Chick-fil-A Loyalty Program · DD Perks Rewards: The Dunkin' Donuts

Video