Then choose the best one based on both price and quality. Before you open shop for your new fitness apparel line, it's important to get the legal aspects in place. You'll need to consider your business entity type, sales and other taxes, licenses and permits, and other considerations before selling your workout clothes to customers.

The quickest business structure to start is a sole proprietorship. This lets you open your business quickly, and you'll report your earnings only on your personal tax returns.

But quickest doesn't always mean the best. Consult a licensed accountant before you get started with your clothing line. A sole proprietorship means you'll be personally responsible for any liability, so it can be risky. A partnership splits the liability between one or more partners.

Corporations and limited liability companies, or LLCs, take away that personal liability, but add more complicated steps to the start-up process. Your accountant or professional business consultant can help you decide which choice is best for you.

Your business will be liable for different types of taxes. Employees and physical storefronts add more tax decisions. Since you'll be selling products, you'll have to pay state and local sales taxes on all your fitness clothing line sales.

Partner with an accountant you trust before starting your business so that you can plan for your tax filings. You'll also need to open a business account at your bank to keep your clothing line business income and expenses separate from your personal finances.

It's exciting to start a new fitness clothing line. But you'll need to be sure you take the time to follow all the laws and tax regulations right from the start to avoid problems later. Every state and local area has different business license and permitting requirements.

Consult the U. Small Business Administration to learn about requirements in your area. If your fitness clothing business doesn't have the right permits, you can be fined or even shut down, cutting into your business profits.

You also need to ensure that your logo and brand identity are unique. Contact the U. Patent and Trademark Office to register your brand's trademark and copyright. Having a great business idea is a good start, but there are a variety of skills you'll need to be successful in your new fitness clothing line business.

Some of these skills can be outsourced, depending on your budget. You don't have to be an expert businessperson to be successful with your new fitness clothing line.

However, you should understand the aspects of good customer service, business operation, and marketing. If you're unsure about any of the requirements in these steps, hire a professional to help you build your business plan. They can also help create a marketing plan and set up your website or storefront business.

You might also need a professional fitness model and photographer to show off your fitness line to your customers.

Marketing will be a huge part of your success since your customers need to find you to buy your products. You'll need an effective brand strategy. This usually includes a good online presence on social media with fitness influencers who promote your brand identity.

As you make more sales, your customers can become brand ambassadors through reviews and referrals to expand your business. Marketing can be a complex task because your brand name, logo, website, product, and quality and service levels must all match.

Customers should get a consistent brand experience when they buy your fitness clothing. There is a lot to consider when starting a fitness clothing line, and it all starts with an idea.

In the end, your customers will expect a quality product that lasts, with a brand identity that they will be proud to wear to the gym. From start to finish, make a list of all the steps you'll need to take to make sure your business is legal, visible, and has a solid marketing plan.

That, along with quality products your customers love, will make your clothing business successful. Passionate about fitness and want to do even more? Get certified as a personal trainer with ISSA.

You'll learn about the science of exercise and how to help other people achieve their health and fitness goals. You can even take your course online, from the comfort of your own home.

Its shorts never cut in at the waist or give you chafing between the thighs. Its best-selling Doing Things Bra has a super comfortable rib band, flattering scoop neck, and a stylish back to help provide medium support.

Perhaps the most noteworthy option among OV's collection is its cult Exercise Dress I own three colors , which has a lightweight, onesie spandex underlayer and a looser overlay so you can run, jump, play, and sweat without worrying about anything falling out, all while looking ridiculously cute.

The brand isn't the most size-inclusive with the majority of its line only running from XS to XL. But if that is your size, we love that you can mix and match OV pieces to create eye-catching, monochrome kits. You can purchase logo and accolade licensing to this story here.

Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended.

We operate independently from our advertising team. We welcome your feedback. Email us at reviews businessinsider. Reviews The word Reviews.

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JUMP TO Section. Best overall Best budget Best for runners Best worth-the-splurge Best sustainable Best plus-size Best for the outdoors Best looking. Best overall: Nike. Shop at Nike External link Arrow An arrow icon, indicating this redirects the user.

Shop at Nordstrom External link Arrow An arrow icon, indicating this redirects the user. Best budget: Core Shop at Mercari External link Arrow An arrow icon, indicating this redirects the user.

Shop at Amazon External link Arrow An arrow icon, indicating this redirects the user. Best for runners: Athleta.

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Light Grey Core Marl. Powdered Lilac. Iris Blue. Unit Green. Brown Marl. Our next lift event is here. Your fave athletes, competitions, lifting challenges, exclusive merch and sooooo much more.

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Functional and comfortable, we create workout clothing you'll sweat in. Since , we've designed and created the workout clothes we want to wear, because training and its people are what we know best.

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From home workouts at your fingertips to an entire library of gym plans, train your way with the Gymshark Training App. Workout Clothes designed to help you become your personal best. Because when it comes to performing at your max, there should be no obstacles — least of all your workout clothes.

Functional and comfortable, we create workout clothing you'll sweat in. Since , we've designed and created the workout clothes we want to wear, because training and its people are what we know best.

Our legacy was built in the weight room. Gymshark was founded with a love for training and that passion continues into all our gym clothes today.

You'll find the latest innovation in gym clothing and accessories to help you perform at your best and recover in style.

Our Men's Workout Clothes feature sweat wicking workout shirts and tank tops , gym shorts , sweatpants and more. Whilst our Women's Workout Clothes are designed for a range of movements and feature sophisticated seamless technology, clever contouring and durable, quick-dry sweat wicking fabrics on leggings , sports bras and more.

An obsession with lifting is what started this brand, and we haven't forgotten our roots. Our Women's and Men's Bodybuilding clothes feature classic styles, with modern cuts and innovative fabrics to help you raise the bar.

We create the tools that help everyone become their personal best — no matter the sport. Our range of Activewear is designed to give you the support you need to perform at your best, whether that's on the track, on the gym floor or in the studio.

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The Gymshark community is devoted to unlocking potential through conditioning and the things we do today to prepare for tomorrow. It's every setback, step-up and milestone along the way.

Game-changing workout clothing, running clothes and loungewear essentials. It's not just in the designs, it's in the people who wear them. Free Day Returns Policy.

SHOP NOW. SHOP WOMEN. NEW THIS MONTH. new new. Out of stock Out of stock. Add to bag. GET YOUR TICKET. Choose a product, upload your artwork and place orders directly from your desktop or mobile device with pricing shown upfront, dispatched within 7 business days.

Each blank has been printed, worn, trained in and washed by top athletes, so you can be confident and proud of your brand. Introducing… HYPERFLEX! Our innovative DTF Direct To Film print technique. Vibrant, a soft wafer thin feel and long lasting.

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Choose a product. From Leggings to shorts, tees to tanks, choose from a hand-selected range of premium blanks. Upload your logo file to your chosen product using our online designer tool.

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