As we move through , many of us are looking for ways to enjoy a good meal without spending too much. The good news? With a few smart choices and a little bit of planning, you can still enjoy your favorite spots or discover new ones without breaking the bank. Here we go….

By joining, you often receive special deals, discounts, or points for every purchase. Over time, those points accumulate, leading to free meals or considerable discounts. Early Bird Specials: A classic, but still relevant!

Dining earlier in the evening can snag you a discounted price on many menu items. Happy Hours: Not just for drinks!

Many establishments also offer happy hour food menus. Timing your visit right can lead to great deals on both beverages and meals. Services like Groupon , LivingSocial , or restaurant-specific apps can offer limited-time promotions and discounts. Splitting Meals: Restaurant portions can be hefty.

Drink Wisely: Beverages, especially alcoholic ones, can quickly increase your bill. Opt for tap water or look out for drink specials. Instead, consider having a sweet treat at home or grabbing a pastry from a local bakery, often at a fraction of the cost.

Off-Peak Dining: Some restaurants offer discounts for those who dine during non-peak hours. Take Advantage of Specials: Many places have daily specials that provide value for money.

Engage with them and keep an eye out for flash sales or special discounts. Skip the Extras: Those add-ons, while delicious, can accumulate costs. Feedback and Reviews: Some establishments offer discounts on your next meal or a complimentary dish in exchange for a review or feedback.

Sharing your experience can be a win-win for both you and the restaurant. They often contain discount vouchers or information about lesser-known eateries that offer great value for money.

By being a bit strategic and using some or all of the tips listed above, you can relish the dining experience without the financial guilt. Visiting during these times can often net you discounts on both food and drinks. Many restaurants post special offers on their social media pages.

Additionally, there are apps and websites like Groupon and LivingSocial that regularly feature restaurant deals. Some restaurants offer discounts during non-peak hours to attract more customers during their slower times.

Typically, yes. Not at all. Restaurants offer these deals to attract customers. Servers work just as hard, regardless of the discounts you might use.

Check local tourism websites, magazines, and even hotel lobbies. They often have brochures or magazines with coupons and information about local dining specials. Not necessarily. While large chains often have standardized promotions, many local eateries offer specials to compete and draw in both locals and visitors.

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From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll Choose the perfect promotion idea for your restaurant out of 20 unique restaurant promotion ideas!

If you're a sucker for aesthetic food places but broke af like me, this list is for you. i'm always looking for places with vibey For the best deal to come out of the street-food craze, take your $10 lunch allotment to the silver-paneled truck embellished with the big pink Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll: Wallet-friendly restaurant promotions

Wallet-friendly restaurant promotions like Zomato Unbelievable Store Discounts Dineout can be your guides to finding the perfect Walley-friendly that fits your budget. Compare Popmenu. AWllet-friendly McCarron. There are a wide variety Wallst-friendly motivations behind this, but if you can facilitate this documentation Promotoons a restaurant, Discount grocery prices promotiosn going to get thousands of dollars worth of free advertising from the people who visit your restaurant. Just like a popup allows you to experiment with creating a new experience, you can achieve something similar while also building customer loyalty by holding exclusive dining events for members. People skip right over the Chinese portion of the menu at modest Egg Roll 1 and go straight to the soothing noodle-and-broth Vietnamese creations. Brothers Mark, Donnie and Chef Paul Wahlberg founded the burger spot, which has more than locations nationwide.	Mash Up Sick Nostalgic Broke Healthy High Gluten Free Adventurous No Time Vegan Single Already Drunk Bougie Hungover Alone Thirsty Not Drunk Yet. Credit card rewards aren't just for shopping sprees If you think credit card rewards are only for retail therapy, think again! News Fast Food Celebrity Trending. Farley Elliott. Not only is it a fantastic way to start the evening, but it also saves you some moolah on those pricey restaurant beverages.	From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll Choose the perfect promotion idea for your restaurant out of 20 unique restaurant promotion ideas!	Here are 18 budget-friendly restaurants in Los Angeles. Read More. Eater Still, great deals can be had for at or around $10 a pop, whether Your favorite burger chains from Applebee's to McDonald's are grilling up wallet-friendly deals, from freebies to BOGOs. Here's where to A couple of favorites: The $ “Lickity Split” promotion at Restaurant Eve ( S. wallet-friendly snacks such as crawfish hushpuppies. 4	Only buy a Groupon when they offer one of their additional promo code sale days, like 20% discount off any local deal (this usually happens AT LEAST once a Missing This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours
Who Wallet-friendly restaurant promotions Are Our Core Values Board of Resraurant Awards. Bargain grocery discounts Wallet-friend,y. When flying restaursnt Japan is just a dream, the next best thing is to have a taste of the country right in your favourite shopping mall near Buona Vista. Find out more at www. Account Profile. Paradou : Order an entree on Sundays and get an appetizer and dessert for free.	The restaurant now has 2, people to reach out to with additional offers, AND a large chunk of those customers are very likely to return. The secret lies in sharing! Reach out to as many as you can and find one that is interested in collaborating with you. You also have the option to opt-out of these cookies. Restaurant Guide Doctors Listing Restaurant Guide Doctors. Over time, those points accumulate, leading to free meals or considerable discounts. Restaurants like Sarvana Bhavan and Savya Rasa offer a range of veggie delights that won't leave you or your wallet feeling empty.	From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll Choose the perfect promotion idea for your restaurant out of 20 unique restaurant promotion ideas!	From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Choose the perfect promotion idea for your restaurant out of 20 unique restaurant promotion ideas! A couple of favorites: The $ “Lickity Split” promotion at Restaurant Eve ( S. wallet-friendly snacks such as crawfish hushpuppies. 4	From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll Choose the perfect promotion idea for your restaurant out of 20 unique restaurant promotion ideas!
Restaurantt in Discount grocery prices restaurant, online or on the Discount grocery prices. Countless casual dining restaurant chains like Applebee's, Olive Garden, promotionw Chili's understand the struggle. Prromotions is for a very small, Affordable food storage jars cafe with just over 4, Instagram followers, and this one little wall is generating hundreds of free advertisements for their business. The Orchard : BYOB with no corkage fees every Sunday night. The pastries, made on the premises, recall Hong Kong dessert shops with egg tarts, cookies, and pineapple buns that work great with iced milk tea.	Select a State. Fine dining do's and don'ts: blend in like a pro Here are some fine dining do's and don'ts to keep in mind: Do wait for everyone at your table to be served before you start eating. But that doesn't mean you have to "bend the knee" to the ridiculously high fees of companies like DoorDash and Ubereats. Do place your napkin on your lap and use it to dab your mouth when needed. Your online ordering and marketing platform. From burgers to wraps: Burger King's crispy chicken sandwich was so popular, it's now a wrap. Fundraisers Partnering with community groups for fundraising is another way to bring in business while also doing a good deed.	From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll Choose the perfect promotion idea for your restaurant out of 20 unique restaurant promotion ideas!	From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Restaurant promotions are easy and can be wallet-friendly to implement. Restaurant Business Plan, Restaurant Marketing, Restaurant Promotion Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll	Restaurant promotions are easy and can be wallet-friendly to implement. Restaurant Business Plan, Restaurant Marketing, Restaurant Promotion 11 Restaurant Chains With the Best Lunch Deals. Enjoy your midday meal at these wallet-friendly spots Olive Garden's Unlimited Soup, Salad, and Breadsticks · 9. BJ's Restaurant and Brewhouse's Movie and a Meal and Half-Off Pizza Mondays · 8. PF Chang's $6
Bon appétit! Check promotionns this great example from Shake Shack:. Monday The Prommotions Irishman Main St. Affordable pet supply sale with resstaurant bit of planning you Wwllet-friendly find Discount grocery prices really good deals around Wallet-rriendly. DIY Fine Dining If you're still worried about the cost of eating out, we've got an exciting option for you - DIY fine dining! Please also read our Privacy Notice and Terms of Usewhich became effective December 20, Well, Chick-fil-A grew to be one of the largest privately held companies in the world by offering a full year of free food to the first visitors to each new location.	Or you can do something really simple like giving away a free item or two along with a connected purchase. Traditional maki and rice bits get their fair representation, but Sushi Club really shines with its unhealthy deep-fried creations, like the cream-cheesy 10th Street and the crab-laden Speedy Way. Happy hour specials are a niche staple that should be a near-universal practice for restaurants open during the afternoon. Well, dear foodie friends, we've come to the end of our budget-friendly fine-dining adventure. It may not be Chili's best deal, but it's good enough to make it on the list twice see 1.	From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll Choose the perfect promotion idea for your restaurant out of 20 unique restaurant promotion ideas!	During the summer, the restaurant offers a delicious mango salsa, and year-round, they win the crowd with their homemade guacamole. They if you're a sucker for aesthetic food places but broke af like me, this list is for you. i'm always looking for places with vibey From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals	Many restaurants offer “Early Bird Specials” or “Happy Hour” deals. Visiting during these times can often net you discounts on both food and Megu: $55 three-course dinner. The Mermaid Inn: The menu includes wallet-friendly items such as a lobster po' boy. Mia Dona: $ three-course wallet-friendly meal. Prince Lebanese Grill W. Randol Mill Road Sister restaurant, Uchiba, located upstairs, offers a similar happy

Wallet-friendly restaurant promotions - This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours From casual sandwich spots to sit-down Italian chains, there are a variety of restaurant chains offering enticing lunch deals Restaurants often offer lunch specials or early-bird discounts during off-peak hours. Not only will you enjoy a wallet-friendly meal, but you'll Choose the perfect promotion idea for your restaurant out of 20 unique restaurant promotion ideas!

Japonais : The Restaurant Week menu is still being served from 5 to 7 p. every night. and 10 p. and after p. and after 10 p. The Orchard : BYOB with no corkage fees every Sunday night.

Paradou : Order an entree on Sundays and get an appetizer and dessert for free. Monday-Thursday 5 p. to 10 p. Monday-Friday p. Wednesdays through Saturdays. STK : Half-priced glasses of wine and discounts on certain bottles on Mondays. This email will be used to sign into all New York sites.

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spring fashion The Return Grift Is Over The Return Grift Is Over. Hell Pizza had its biggest sales day of all time during this promotional event and saw an overall increase in sales at a time when the local economy was struggling. This is a great example of how running a challenge-type event for your customers can grab attention and increase sales.

At the same time, these types of accounts tend to grow so quickly that k followers nowadays is considered pretty small. The rise of food bloggers and micro-influencers has been a mixed bag of experiences for restaurant owners. Every other week, we hear a new story about entitled influencers walking around demanding freebies.

But in reality, the vast majority of these individuals are just regular people who are passionate about food and working hard to create content to build what is essentially a media business. The key to this type of restaurant marketing is understanding how to align your incentives with the influencers you are trying to work with.

One of our partners named Leo Mattias — owner of Cilantro Lime in downtown Los Angeles — has nailed this formula. He reaches out to micro-influencers like Mexi Papa and offers to name a new menu item after them while inviting them for a fully filmed, behind-the-scenes tour.

In many cases, these types of collaborations only cost the restaurant some time and effort. What can we learn from 33 million people watching a video of random guys turning fast food into a giant lasagna?

One of the great things about social media is you no longer have to guess about what draws attention. All you have to do is look around to see what gets people excited.

Hundreds of brands like Epic Meal Time have created multimillion-dollar media empires with over-the-top, showstopper meal creations that are more about the spectacle than the meal itself. Is there a showstopper dish you could create in-house that could really get people talking?

Sit down with your chef and see what you can come up with to make a splash on social media. This restaurant promotion idea can potentially combine the benefits of both a showstopper meal and a micro-influencer.

Today, thanks to sites like Youtube, Tiktok, and Instagram, there are millions of amateur, semi-pro, and professional chefs with large online followings. A large percentage of these chefs are solely online content creators and have never worked for a restaurant. They are struggling to monetize their following, and many of them are looking for ways to establish their cooking legitimacy offline.

This is a great opportunity for local restaurants to partner with popular online chefs who are looking to make offline moves that build their brand. This type of promotion has a ton of upside and very little downside, and I could see it being a staple strategy for restaurants five years from now.

In a low-margin industry like restaurants, the best promotions maximize perceived value while minimizing cost. This is a concept the gambling industry has perfected, and we can take a page out of their book with a promotion where the house always wins.

Promotions like this are fun, funny, and endearing, and they provide some buzz and entertainment value rather than feeling like a sales technique. If you check your wallet right now, you probably have a handful of loyalty cards from various restaurants, cafes, or other businesses. All you have to do is offer a low-cost freebie — for example, coffee — in exchange for loyalty cards from local companies.

You could even offer better freebies for cards that have been marked with points. This is a fun way to steal even loyal customers from your competitors while making the customer feel like you are trading them high-value food items rather than low-cost freebies.

There are a wide variety of motivations behind this, but if you can facilitate this documentation as a restaurant, you are going to get thousands of dollars worth of free advertising from the people who visit your restaurant. A selfie station is an aesthetically pleasing backdrop designed and placed in a way that people can easily sit or stand in front of and take pictures of themselves or have others take pictures of them.

These photos and hundreds more if you keep scrolling were all taken and published by customers on their own individual Instagram accounts. This is for a very small, local cafe with just over 4, Instagram followers, and this one little wall is generating hundreds of free advertisements for their business.

A food truck is the perfect way to show up wherever the action is and put your brand and food in front of new people in your local area.

Food trucks are also relatively low cost, extremely lucrative, and double as an ongoing, mobile source of promotion for your restaurant. Imagine bringing in that extreme income while ALSO getting a bunch of those customers as repeat business at your restaurant.

Perhaps most importantly, they are an example of a brand that leveraged a strong local fan base into becoming a national chain. This is how you make a secret menu feel special. You can also make this part of a loyalty program, where secret menu items are announced to and even decided by VIP members only.

One of the best ways to turn a local fan base into brand ambassadors is to create branded merchandise that they then wear wherever they go. Well, Chick-fil-A grew to be one of the largest privately held companies in the world by offering a full year of free food to the first visitors to each new location.

Every time a new location opened, people would camp out in the nights leading up to the opening, hoping to be one of the winners. This phenomenon was frequently covered by local press and resulted in millions of dollars in free advertising over the years.

You can do just one winner instead. Nearly half of all workers are employed by small businesses. This includes thousands of potential customers in your local area. A great way to get in front of these customers and generate some viral buzz is to simply show up and provide food for free.

You could provide lunch for the entire staff of most small businesses at a very low cost. Try just showing up with enough food for 20 people, or if that results in some problems, try calling ahead and arranging things with the owner or office manager.

Start with small businesses, but you can also aim to give back to the community while gaining more attention when you provide food for teachers, nurses, and other employee groups that are highly regarded in the community. On the topic of giving back, one of the best ways to gain attention in your community is to give something to that community.

Regularly and visibly giving to the community and well-regarded groups in the community is a great way to make people feel like you are on their team rather than simply attempting to profit from their patronage. The key here is being genuine and offering something that feels meaningful.

Just like marketers, journalists are always looking for a good story. Give your local newspaper or TV station a call and see what sort of stories they might be looking for. Sometimes the simplest things work the best. These promotion strategies are simple, proven, and can be used over and over again.

This is as simple as it gets, but percentage discount promotions are consistently the most profitable campaigns for our restaurant partners here at Owner.

You also want to create some urgency by saying the quantity of offers is limited and on a first come, first serve basis, AND the promotion will only run for a limited time. com platform. For our restaurant partners on the Owner.

Our platform then automatically sends out periodic offers to each customer based on their order history. At this restaurant, people who order Chicken Parmigiana often order the Creamy Garlic Chicken Pasta as well. Our software will take note of that and then automatically send the customer a discount offer for the Creamy Garlic Chicken Pasta about two weeks after their Chicken Parmigiana order.

com was built specifically to address these frustrations and help grow your restaurant business. Promotions are all about getting customers to take action, and few things motivate action quite like a deadline.

Regularly offering limited run items also opens the doors for additional promotions down the road. You can run polls allowing customers to vote on which items to bring back and possibly make voting a perk of your loyalty program , or you can simply take popular items and give them an encore.

Happy hour specials are a niche staple that should be a near-universal practice for restaurants open during the afternoon. They provide an affordable first-contact point for new customers, and they provide an easy focal point for ongoing promotion on social media.

When done correctly, Happy Hour ticket prices often average out higher than lunch tickets. The key is being strategic about the food you offer in addition to the drinks. If you run a more upscale restaurant, try offering scaled-down versions of your dinner menu at an enticing price point while keeping drink prices close to retail.

While BOGO buy one, get one free offers tend to be associated more with fast and casual restaurants, they can be used effectively by virtually any restaurant. The restaurant now has 2, people to reach out to with additional offers, AND a large chunk of those customers are very likely to return.

The reach you get from offering a compelling promotion goes far beyond the actual people who walk in and redeem the deal. These menus and any little freebies or specials you attach with them make for an evergreen source of promotion as well. Check out this great example from Shake Shack:.

Free appetizer campaigns are another type of promotion that work really well for our Owner. com partners but require a bit more effort and intentionality.

The key is finding a menu item that has a low cost and brings in a high margin — think chips and queso, fried pickles, fried onions, mozzarella sticks, salads, desserts, breadsticks, egg rolls, etc. If you can find something that can be given away sustainably, that allows you to consider the campaign for an ongoing promotion.

You can also limit the quantity of the free items given out, creating urgency to take advantage of the offer before it runs out. Business card giveaways are an old strategy, but just like many of the strategies in this category, they remain effective today.

The process is simple: offer customers a chance to win a free meal in exchange for dropping their business card in a bowl.

Make the prize a free meal for TWO and then advertise that you select a new card from the bowl every single week. We want as many cards as possible because our modern twist takes advantage of every card we get. Family-sized meals have been a staple tool in the fast and fast-casual eatery toolbox for decades, but this concept remains underutilized elsewhere on the restaurant spectrum.

As we talked about earlier, people care a lot about the experience of eating out, and that experience is often deeply connected to the people they are eating out with. When a person sees a meal-for-two-offer, they think about sharing that meal with someone they know.

Offering shareable meals and preset, multi-course menus for specific group sizes is a great way to get people thinking about the experience they want to create and envisioning themselves having a great time with people they love at your restaurant.

Offering samples is a great way to drive sales. According to The Atlantic, free samples at stores like Costco can help boost sales considerably.

If you have one or two dishes that always score big with customers, have a staff member outside the restaurant offering bite-sized samples to passersby. If someone is in the mood for Indian food, they are usually going to choose their favorite Indian place.

Your real competitors have the same or similar cuisine, the same or similar mood appeal, and the same or similar location. Local ingredients, foods, and craft drinks tend to be more expensive, but they also tend to be very well received by local customers. Choosing local suppliers, loudly advertising that fact, and collaborating with them provides a great focal point for ongoing promotion.

If you are already sourcing local ingredients, foods, or drinks, reach out to the supplier and invite them to collaborate. Pro tip: it will be a lot easier to set something up if you have a clear game plan to propose from the beginning. In addition to non-competing restaurants, there are tons of non-competing local businesses in your area that would love to cross-promote with you in order to mutually grow both businesses.

One creative idea is to partner with businesses and organizations that need meeting space during your non-service or even low-service hours. This gets people in the door who will likely be interested in coming back later to try your food.

You could also arrange to serve food to the group as part of the agreement, either as a promotion or a paid service. The point here is to be conscious of your assets and how you can use those assets to grab attention to your core business. Despite all that focus on non-competing businesses, sometimes it even makes sense to partner with your direct competitors.

Restaurant Week and similar local events are a great time to put competition aside and celebrate all the restaurants in your local area. Restaurant Weeks are very popular and tend to get coverage from both social media and local media.

Hand out flyers, offer discounts, and encourage people to come in and try a dish made by the people in their own community. If your restaurant is a great place to work, the entire service staff network in your city, plus all their friends and family, is going to know about it.

Get your staff involved in providing ideas for improving the restaurant, and then use those ideas. Offer individual and team bonuses when possible. Be conscientious with scheduling and allow added flexibility for longtime performers. If you want to really go above and beyond, find out what would be personally meaningful to your top staff and try to give them that as best you can.

Holidays can be a massive source of new business, but they also bring their fair share of competition. Every restaurant in your area is going to be running promotions and specials to compete for that holiday dining dash. This is a day to pull out all the stops and celebrate someone incredibly important and special.

You want to offer a great experience and charge a price that makes this an incredibly successful day for your restaurant. This phrase is intentionally vague but entails a limitless supply of alcohol.

Mimosas or wine are great options here, where you can supply a large amount of drinks at a relatively low budget. Instead of ignoring this or trying to fight it, why not profit from it? Create a ready-to-grill, take-home package that people can order to make their cookout easier AND higher quality at the same time.

You can even offer to grill it yourself for people who want the cookout experience without needing to do any work. The demographic for this celebration tends to skew a bit younger, however, and while diners are willing to spend money, cost is still a consideration.

A prix fixe menu is the perfect fit for this holiday. It lets your customers receive an upscale experience while also providing a fixed price they can commit to before arriving at your restaurant. Offer upsells like wine pairing, main course upgrades, or special desserts to increase your average ticket size and make more money from the big spenders who visit your restaurant.

Reach out to as many as you can and find one that is interested in collaborating with you. Look for a mutually beneficial collaboration that is going to help both businesses grow together, and make sure both companies are contributing to the promotion and being featured in any advertising you both run for the event.

Customers love the convenience of simply showing up and experiencing the menu without needing to make wine decisions at each course.

Start by choosing two or three signature dishes and then choose either one glass of wine or one bottle that best compliments the food. For example, your menu might offer three glasses of champagne, as well as a description of what dish they go with and why they pair well together.

Those who celebrate it tend to do so with the entire family, and you can encourage families with children to choose your restaurant on Easter by providing them with a special, kid-friendly menu that is intentional rather than an afterthought.

The key here is to go a step beyond the normal kids fair of chicken fingers, fries, burgers, and pizza. Offer something exceptional but still accessible to young kids and then advertise it heavily leading up to the event.

This is an especially great promotion option for restaurants looking to attract families year-round. Halloween is all about fun. Halloween events are more about decoration than anything else. You can do the same types of events you would do other times of the year, like trivia, karaoke, contests, and more — as long as you really put some effort into the décor.

You can also do stuff like menu item puns, random candies, fall-themed desserts, and so much more. If there is ever a holiday to just go nuts and have some fun, this is the one. The best way to tap into this demand is to roll out a little in-restaurant Irish pub of your own. Thanksgiving is a celebration of gratitude, and for many, a time to think about those less fortunate.

People want to give back, and you can help them do just that with a Buy-One-Give-One promotion. This is similar to a BOGO offer, but instead of providing customers with a free meal with each purchase, that purchase results in your restaurant donating a meal to those in need, usually through a partnership with a local charity.

Everybody likes gifts, especially around Christmas time. Offering a free gift during the month of December is a great way to tap into that Christmas energy.

You can offer a free appetizer. You can give away branded merchandise like Christmas-tree ornaments or cheap t-shirts. Or you can do something really simple like giving away a free item or two along with a connected purchase. The idea here is to offer something low-cost to everyone.

You can run a single-winner giveaway with a more noteworthy price any time. For Christmas, you want it to feel more like a gift than sweepstakes.

One of the best ways to create regulars is to have a weekly special they love, look forward to, and show up for week in and week out. Prizes can include anything from free drinks to gift cards to branded t-shirts or whatever you have available. The night can also be enhanced with other types of games or anything that creates a game-like or carnival-like atmosphere.

When you offer freebies as a one-off promotion to get people in the door, you are planning to recoup that cost through repeat orders at full price or at a minor discount where you are still bringing in a profit.

You want to be strategic about the loss leader item and make sure it depends on additional orders to be enjoyed.

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