DC could have mixed things up here by adding Batman and Superman products to draw a larger audience. However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway.

This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway. Its the Suicide Squad fans that will most likely want to own the blu-ray. They will probably buy the Blu-ray afterward if they were not successful in the giveaway. The concept of this giveaway is indeed excellent.

However, it seems like this giveaway is reserved only to DC comic book readers. There are tons of Suicide Squad fans out there that do not necessarily read the comics.

Why not leave this giveaway open to them as well? Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted.

They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be.

You can only imagine the disappointment in those that did not win this awesome prize. DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing.

They then had to upload the image to a website to complete their entry. Five winners were selected daily, adding to a total of winners. This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads.

However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC.

Lays could have also used bonus actions to get social media users to share the giveaway and refer friends. These actions will generate more exposure for the giveaway, and it will increase the number of people who enter.

com hosted a giveaway that had one lucky winner walk away with a new car! The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter.

Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform.

com that are below that price. Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads.

Assuming that the best leads for Shift are people who need a car and can afford one. The format of this giveaway is superb. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts.

Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google.

The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize.

Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares.

This means more leads and social media followers. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks. All the giveaways above giveaways might seem very different from each other. However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway.

While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page. Their entry method requires participants to submit some form of media.

People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand. Imagine a bunch of friends getting together to create the ultimate Lego build.

The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build. In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand.

You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize. Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal.

Use all of your marketing channels to get the word out. Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc.

Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists. You can also host a giveaway to direct people towards completing specific tasks. For example, using a giveaway to get more views on a YouTube video or more app downloads.

A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base. If your goal is to acquire more customers, then this might be the way to go for you. Free Samples Try Before You Buy! First Name.

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Postal Code. Email Address. What is Your Role in Buying Promotional Products? Date of Next Event Optional. If not, they can easily exit the popup and continue browsing. Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website.

Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits.

That means nearly , people saw their e-commerce giveaway offer that month. Considering that email popups convert at around 3. They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results.

This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be.

E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot. Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

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Try It Before You Buy It. FREE Samples on 's of custom promotional items & trade show giveaways for your company - % Risk-Free. Get Yours Today Free Gift. Shopsite. Shop all promotional products, giveaways under $1, free samples, promo items, giveaways with your logo, shop all If you're looking for giveaway ideas, here are 10 good ones for your business. Creative and fun ideas included, along with a case study

Online sample giveaways and promotions - Shop online for fun promotional products or call us at for fast and friendly assistance! Try It Before You Buy It. FREE Samples on 's of custom promotional items & trade show giveaways for your company - % Risk-Free. Get Yours Today Free Gift. Shopsite. Shop all promotional products, giveaways under $1, free samples, promo items, giveaways with your logo, shop all If you're looking for giveaway ideas, here are 10 good ones for your business. Creative and fun ideas included, along with a case study

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Please call or chat online with a member of the Customer Care team for specific product deadlines. fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness. Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message.

Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea.

Seasonal contests are a timely way to drive engagement and highlight a product or service. The cuteness is killer. You could win your very own Chucky doll by using ChuckyShareandScareSweepstakes. Use this as an opportunity to source content that features people using or interacting with your product, service or location.

To kickoff your contest, make a list of challenges for entrants to complete. Have them submit photo or video proof after they finish each challenge or find the right items. Award people who submit the best content. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event.

Have fun and win prizes during the Jaguar Journey Virtual Scavenger Hunt! GovState WelcomeWeek. Design a game related to your brand or product, and you will hit the engagement jackpot. Host a writing contest to find talented writers who can help your brand tell a story.

Award the winners with prizes, plus ask them to speak at an upcoming event—a great example of how contests can foster relationships offline, too. Join our contest with new work that reflects on years of Jacksonville history and envisions the next years.

What might seem like fun and games is actually the beginning of a connection that will keep consumers coming back for more. Build and grow stronger relationships on social. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Send us an email. Send us an email Who are you trying to contact? This can be anything from increasing social media followers, website traffic, or email lists. You can also host a giveaway to direct people towards completing specific tasks.

For example, using a giveaway to get more views on a YouTube video or more app downloads. A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base.

If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand. People can discover your brand through the giveaways, you host.

Your prize is probably the most crucial factor in your giveaway. Selecting a relevant prize will ensure that your giveaway attracts your target audience. Choose a prize that your target audience finds desirable. From the examples above, the DC Comics giveaway had one of the best giveaway prizes.

They offered a prize that would be most desired by Suicide Squad fans the target audience. Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray.

Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway. The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads. Create rules for your giveaway that are reasonable, attainable, and compliant with the law.

List the start and end dates of your giveaway, along with instructions on how to enter. You must also list the date the winner will be announced and the method in which the prize will be delivered. Read this post to learn more about the laws around giveaways and how to create rules for your giveaway.

Launch your giveaway by creating a post on social media or your website. Let your current audience know that you are running a giveaway and ask them to refer their friends to enter. A couple of social media and website posts might not be enough to promote your giveaway.

You must use all of your established marketing channels like email or traditional media to inform your audience about your giveaway.

It is recommended that you send out emails or create social media posts before launch , during engagement and reminders , and after your giveaway winner announcement.

Announce the winner of your giveaway on the platform you would have stated in your rules. For example, send out an email to all entrants or create a social media post or both.

When announcing the winner, you must always remember to thank everyone for taking part. It is recommended that you offer all participants a gift for taking the time to enter. So there you have it.

A full analysis of some of the best giveaway and sweepstakes examples from around the web. We hope you found our analysis intuitive.

Our goal is to help you pick up on a few great ideas that you can use in your next giveaway. Hopefully, you, too, can replicate the same sort of success that other brands have had when hosting a giveaway.

We understand that this was a long post, and we are delighted that you have made it to the end. As a token of our appreciation, we would like to share with you our Giveaway Partner Database!

You can team up with other brands to host a larger giveaway. Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. After millions of dollars spent testing different marketing strategies at his marketing agency.

Thanks for this informative post its really awesome post, helpful infrmation waiting for next articl. I think your blog is beautifully designed, and this is a great topic. Your sharing is appreciated. Stunningly excellent post. Thanks for sharing this detailed article the information and in-depth knowledge you have shared with us are really amazing.

Your email address will not be published. Table Of Contents. Brands That Host Giveaways Big Brand Giveaways and Sweepstakes Examples 1. Men's Health — Sticking to Your Niche 2.

Lego — A Contest for Experts 3. Dove — Gorgeous Selfie Contest 4. Domino's Pizza — Pizza Time for a Year!

DC Comics — This One's for the Fans 6. Shift — Turbo Boosting Lead Generation Common Growth Hacks Used 1. Giveaways are hosted on dedicated landing pages 2.

UGC is a Valuable Commodity 3. Source: Lego Ideas. Source: Facebook. Source: DC Comics. Source: Fritolay. Choose a goal for your giveaway Determine the main goal of your giveaway.

Choose a prize for your giveaway Your prize must be able to attract your target audience. Launch and promote Use all of your marketing channels to get the word out.

Announce the winner Announce the winner of your giveaway by email, social media, website, etc. Facebook Twitter LinkedIn Instagram YouTube. kashi digital on November 20, at am.

best Cricket id Provider on August 6, at pm. satta id on June 25, at pm.

Video

Online sample giveaways and promotions - Shop online for fun promotional products or call us at for fast and friendly assistance! Try It Before You Buy It. FREE Samples on 's of custom promotional items & trade show giveaways for your company - % Risk-Free. Get Yours Today Free Gift. Shopsite. Shop all promotional products, giveaways under $1, free samples, promo items, giveaways with your logo, shop all If you're looking for giveaway ideas, here are 10 good ones for your business. Creative and fun ideas included, along with a case study

The key benefit for you is guaranteed traffic to your website and participants actually reading your content and learning about what you do. Basically, you reward the participants with entries into the prize drawing when they complete a specific action in your game.

This action could be as simple as spinning a wheel or as sophisticated as picking up a piece of trash in the virtual town you created or answering your quiz correctly. You can even make it so that participants earn as many entries as the number of points they receive during a game play. This way you get people to come back for more entries and stay engaged with your content.

A person who earns the most points or completes your game faster than everyone else is the winner of the prize. A game like that may require a variety of skills, such as hand-eye coordination, computer literacy, agility, memory etc. This is a great option if you are giving away something expensive and want only the best player to win.

In all of the above types of giveaway games playing a game is a part of entering the promotion. A gameplay confirms a win or a loss, reveals an entry form or directly affects the number of entries received. However, you can offer your participants to play a game just for fun.

In this case, you might consider including two things:. This type of game only serves entertainment purpose. However, if you want you can make it a requirement to play the game in order to enter sweepstakes. In other words, does a person have to win pass level 1, answer the quiz correctly or earn a certain amount of points in order to receive an entry into the promotion?

Of course, there are other different ways to gamify your giveaway and you can be as creative as you wish. To get you started, here are some of the popular game scenarios you can modify to fit your needs and reflect your branding:. Airborne ran several successful promotions in the past that received great response from the participants.

In the Spin to Win Instant Win Game they aske d participants to spin a wheel up to 3 times a day. Depending on which number the arrow stops on, participants can receive anywhere from 1 to 5 entries per spin.

Each earned point equals to 1 entry into the grand prize drawing a hefty cash prize. If your goal is to gain Instagram followers, you can choose to set up an Instagram action as pictured above.

A spa experience for two people. An audience that has an interest in beauty and wellness. Apart from that, the only other goal Dove achieves is brand awareness. The giveaway took place within a single Facebook post, which is great.

However, Dove could have used a service like VYPER to manage their giveaway instead of manually going through entries. Facebook users were required to sign up to receive notifications when the giveaway started. Free Pizza for a year is as good as it gets! This means tons of new email and phone leads that they can market their business to in the months to come.

However, the prize is a bit too general and would have attracted a broad audience. In other words, they had to deal with plenty of new leads wanting to opt-out of their email and SMS marketing campaigns.

The giveaway prize might be the only issue here. Of course, it is a wonderful prize. People with little to no interest in pizza yes, these people exist! may still enter to win the prize so they can offer it to someone else. They could submit their email address to enter and then opt-out of future marketing emails.

This way, the entry method would filter out some poor-quality leads Similar to the Lego Contest. Looking for more Contest Ideas? We compiled tons of contest ideas into a single blog post.

Read the full post here. DC Comics hosted a giveaway to promote the release of The Suicide Squad Blu-ray. The giveaway was hosted on their YouTube channel and promoted on the DC Comics website. Comic Book enthusiasts were requested to visit the giveaway entry video on the DC Comics YouTube channel to submit their entries.

YouTube users were required to complete their submission by leaving a comment on the video. The prizes on offer are exclusive products and items that will draw a specific audience.

The audience being hardcore DC Comics fans and comic book collectors. DC could have mixed things up here by adding Batman and Superman products to draw a larger audience. However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway.

This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway. Its the Suicide Squad fans that will most likely want to own the blu-ray.

They will probably buy the Blu-ray afterward if they were not successful in the giveaway. The concept of this giveaway is indeed excellent. However, it seems like this giveaway is reserved only to DC comic book readers. There are tons of Suicide Squad fans out there that do not necessarily read the comics.

Why not leave this giveaway open to them as well? Also, DC could have used this giveaway to build their email list and social media followers.

DC has an online comic book service which could have also been promoted. They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be.

You can only imagine the disappointment in those that did not win this awesome prize. DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing. They then had to upload the image to a website to complete their entry.

Five winners were selected daily, adding to a total of winners. This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads.

However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC. Lays could have also used bonus actions to get social media users to share the giveaway and refer friends.

These actions will generate more exposure for the giveaway, and it will increase the number of people who enter. com hosted a giveaway that had one lucky winner walk away with a new car!

The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter.

Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform. com that are below that price. Shift was also kind to allow the winner to take a car that costs more.

As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one. The format of this giveaway is superb.

They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts. Shift could have aggressively promoted the giveaway on social media, email, and on their website.

They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize. Sure, an awesome prize will bring in more leads.

This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be.

E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

Emil is the CMO of Drip. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation.

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