Decide on criteria that are essential to evaluate the chosen product. And you can get even more specific. If, for instance, you were reviewing CRM software, your evaluation would include:. Your product review needs to address the most conversion-ready audience immediately. That means including a call to action above the fold.

Then address the slightly less conversion-readers browsers with a thorough table summarising your review. From our experience, this is the hardest part of your review to execute. In this part, go through every core feature of the product in detail.

Give personal insights as to how it works and how it compares to the market. This is also an excellent opportunity to build internal links across your content to strengthen your topical authority and SEO.

It might be a good idea to break down this H2 into a few H3s. Take it up a notch and provide a high-level analysis of customer reviews.

For example, curate grades and the number of reviews on the leading platforms and aggregate the data into a table.

Another thing is to give a detailed picture by pointing out the pros and cons of the product according to customers. First, list the contact options, e. You can even reach out to customer support and see what kind of answer you get and turnaround time.

Next up, evaluate the help center if they have one. So do the work and explain in plain English why it makes sense to go for the premium plan and when the light plan is enough. This, in turn, affects how much people trust and follow your advice.

In the book Influence: The Psychology of Persuasion , author Robert Cialdini says that likability is one of the six pillars of influence. According to The Likeability Factor , how much you like someone is a function of three things:.

Another reviewer had the same approach — he identified his profession, said he was bored, and wanted to make something on the side. By stating this first thing in the post, the reviewer manages to empathize with the reader.

You are a nobody in their eyes anymore, and the narrative makes people want to know what happens in the end, keeping them on your page. This is quite straightforward — simply include a section in the review that explains who the product is for.

You can do this by giving your readers a brief overview of the product. Show them what the product includes, what its capabilities are, and what results users can expect from it. I like to do it in a video because it makes me more relatable, puts my review on Youtube search, which generates traffic on its own and gives nice multimedia feel to the post.

In sales, pre-selling is defined as the process of creating an environment that helps customers choose a product.

Pre-selling is the process of creating an environment that helps customers choose a product, i. sales without selling. Pre-sales tactics are very effective in product introductions.

Here are two ways you can pre-sell the product:. The best way to introduce the product is to show off your results through screenshots and videos and clear away common doubts they might have about the product. Then we get people interested by posting a few relevant emails that result in a backlink:.

In our Thrive Leads review, we accomplish the same with a short product walkthrough video:. A big part of writing a product review is explaining the product features and benefits. Most reviewers and vendors simply list them out one by one.

The right way to explain products and features is to actually show how they help solve problems. You can do this by creating a case study inside the review. This accomplishes two things:.

The second part — doing something to get something back — is actually called the principle of reciprocity. This is to say: if you do something for someone, they feel obligated to give back. This is the principle of reciprocity in a nutshell.

People have read our product reviews and got so much value from them that they feel like they owe us a sale. The best way to do this is to create a short tutorial that walks readers through a sample use case of the product.

For example, our Buzzstream review shows readers how we used the product to get backlinks for Health Ambition. Not only do we list out the steps we followed, but we also show our results:.

In our Buzzstream review, we offered readers a quick overview of the outreach process, then showed them how to use Buzzstream for successful outreach. Social media is becoming just as much a resource for businesses that want to build brand awareness as it is for people who are interested in connecting with brands.

Encourage customer reviews on social media by creating communities where customers are empowered to share their experiences or purchases. For example, Aerie uses the hashtag AerieReal to make it easy to see how customers are styling their items in real life:.

Create a unique hashtag to compile your customer reviews in one place. Case studies dive deep into customer results and are particularly useful for businesses selling to businesses aka the B2B space. Case studies—unlike traditional customer reviews—are written from the perspective of the company doing the work or providing the product.

Rather than the customer explaining how they helped, the company walks through what they did to help their customer reach their goals. This perspective gives potential customers an idea of how your team works.

It gives you a chance to show off your problem-solving skills and attention to detail, and it allows your potential customer to envision how you might help them. Write your own! Be sure to mix in quotes, results, and info from your customer to back up your claims. Each case study should read like a partnership—not just a one-sided perspective.

Customers want to see themselves in the people your company has already helped; they want to know what your customer experience is like. One way to do this is through customer stories and interviews. Squarespace is one company that does this well:.

Through stories and interviews, Squarespace shares who their customers are, what the vision or mission of their website is, and how Squarespace provides them with the platform to reach those goals. For Squarespace, they get an opportunity to showcase how diverse their client pool is.

But it gives customers an opportunity to connect with each other too. Similar to case studies, stories and interviews paint a larger picture of what the customer is hoping to accomplish—only you have to be less self-centered here and make sure your customer is the star of the story.

Stories and interviews give a more personal perspective. So, to get those stories, send customers a questionnaire or old in-person interviews. Give your customers an opportunity to share their stories, then focus on filling in the rest of the narrative with images, videos, and other content.

Get free templates. Blog post reviews give your potential customer an opportunity to really dig in deep into your product or service, and even your brand and culture as a company.

Rather than just a sentence or two like a customer might find on your website or a few hundred words displayed on a peer-to-peer review page, blog posts can be thousands of words, complete with step-by-step instructions with images that thoroughly explain a process or perspective.

This is a great example of a blog post review on Warby Parker :. But one of the biggest benefits of blog post reviews is the SEO value, meaning you can get these pages to show up on Google when people are searching for reviews of your business.

Because these posts tend to be descriptive, long-form, and useful, they can rank pretty highly. Getting reviews like this one can be a little difficult. After all, not everyone has a blog to write on. You can increase your chances by offering a free sample or trial of your products or other goodies to industry influencers and experts who run popular blogs.

Consumers like videos. Shopify is one example of a company using video testimonials:. Viewers can see the difference your products or services have made. They can build a stronger connection with your customers, making it easier to put themselves in their shoes.

These deeper connections can spark more sales. Customers sharing selfie-style videos talking about what your product has done, or just stationed in front of a camera, can get the same message across.

While you want the image and audio to be clear in the videos you share, the quality of the message is more important. And it still has over 15, views.

10 positive customer review examples from top ecommerce brands to boost sales. Get inspired and elevate your business today! What is Positive reviews examples - Copy and paste ideas that brands can collect good reviews to improve trust and social proof Highly recommend." “I have been a customer of [business name] for several years now. I have always received the best service, product, and

Sample product reviews - Product Reviews Examples · 1. Amazon: Star ratings and comments on product page · 2. Figma: Retweeting customer tips · 3. Gong: 'Golden Gong' 10 positive customer review examples from top ecommerce brands to boost sales. Get inspired and elevate your business today! What is Positive reviews examples - Copy and paste ideas that brands can collect good reviews to improve trust and social proof Highly recommend." “I have been a customer of [business name] for several years now. I have always received the best service, product, and

The 'Golden Gong' awards are a number of awards, each under a different category, that they award to their clients. This award will go to the best story of how a team was able to guarantee success when rolling out a new initiative.

Let us know how you did it. By creating their own awards that they fete on their own clients, Gong has cleverly created their own self-sustaining ecosystem for success. The clients that win can brag about it on their respective business website, as can Gong.

By awarding them yearly, they ensure that this progress keeps on going and competition drives a wider field of satisfied clients. As you can see in the above sample of Hellofresh's landing page, they pick out positive customer reviews, ask the customers if they don't mind being featured, then display them.

This is a basic technique that almost any brand with a web presence can utilize. The devil is in the details, though - make sure you ask permission, and maybe even incentivize the customers you ask.

You don't want to come across as too pushy or inconsiderate of their privacy - as you can see in the above sample, for instance, some customers may not want their last names mentioned. At Monkeylearn, we have an entire page dedicated to showing off customers who have had success with our product.

We call each different story a 'case study' and interview a company ambassador in depth so that we can explain the details. We hope that with detailed customer stories, potential customers will be able to get concrete answers to how our products work and how it might apply to them. Click here to check out all our stories also pictured below.

Like it or not, fame sells. That's how the market works alongside models and instagram influencers - if you can get a name attached to your brand, it will catch eyes.

Whether it's genuine celebrities or instagram personalities, having known persons with significant followings endorse your brand can make a big difference in customer sentiment. It's all about finding the right ambassador for you.

Referral discounts have been growing in popularity with the rise of made-to-order and food delivery apps, but Harry's provides us an example in the body care space.

Harry's not only provides an example, it opens the door for referral sales to span across industries. Sephora, again and again, has proven its ability to generate positive sentiment by virtue of the intuitive and active customer communities it has created.

Sephora offers an overwhelming number of sub-communities all designed to encourage discourse amongst people with different skin types - from 'K-Beauty' to 'Fragrance Fans' to 'Dry Skin'. It feels good to be amongst company, and customers can then troubleshoot amongst themselves and recommend best practices to each other.

Furthermore, the sense of community engenders loyalty - people like to belong and offering space for interaction within your brand allows this.

Keeps is primarily a hair treatment brand for men. Baldness is unavoidable for a huge amount of adult males, and providing a safe option to combat baldness before it is too late is already an enticing offer.

Now, we have all seen before-and-after images on late night TV or in magazines that are hard to believe or even worse, seem manipulated.

This is the number one no go for leveraging these kind of images as positive reviews. Keeps, on the other hand, much like HelloFresh and Monkeylearn, offers a page of honest testimonials , complete with before-and-after, written reviews, and in-depth videos made by their own customers to explain what the product has been able to do for them.

This is excellent in review form. They are offering the best-possible customer reviews in male cosmetics, which has become a crowded industry. If, for instance, you were reviewing CRM software, your evaluation would include:. Your product review needs to address the most conversion-ready audience immediately.

That means including a call to action above the fold. Then address the slightly less conversion-readers browsers with a thorough table summarising your review.

From our experience, this is the hardest part of your review to execute. In this part, go through every core feature of the product in detail. Give personal insights as to how it works and how it compares to the market. This is also an excellent opportunity to build internal links across your content to strengthen your topical authority and SEO.

It might be a good idea to break down this H2 into a few H3s. Take it up a notch and provide a high-level analysis of customer reviews. For example, curate grades and the number of reviews on the leading platforms and aggregate the data into a table. Another thing is to give a detailed picture by pointing out the pros and cons of the product according to customers.

First, list the contact options, e. You can even reach out to customer support and see what kind of answer you get and turnaround time. Next up, evaluate the help center if they have one.

So do the work and explain in plain English why it makes sense to go for the premium plan and when the light plan is enough. Your page meta information will help you stand out and drive higher than average CTRs, which in turn will help your rankings.

As a reminder, your meta title can be different from your page title, providing an opportunity to add more relevant keywords across both titles. Customers with a positive customer service experience are likelier to write a positive review.

And if you want to give your customers the best possible experience, look no further than live chat support! Live chat helps customers to get immediate answers to their questions, making them feel heard and appreciated.

By taking the time to understand their problems and find a solution, businesses keep their customers loyal to the brand and can even get a positive review of it. In-depth interviews are a great way to show how your products have helped your customers and create a community of loyal customers who are happy to leave positive reviews.

These stories often mention the obstacles customers face and show how your business helps them overcome those challenges. If businesses want to get positive reviews, boosting media and blog coverage is a valuable strategy.

One practical approach is to pitch stories or press releases to media outlets or industry blogs interested in your business's offerings. By using these tactics, your business attracts positive attention and earns the trust and loyalty of the customers.

A positive review expresses overall satisfaction with a business, highlighting aspects the reviewer enjoyed or found beneficial. In addition, a positive review often includes personal experiences, constructive feedback, and recommendations for others.

When written in a genuine tone and well-structured format, a positive review helps build trust and credibility with potential customers. Your business should show off these reviews to highlight what you do best.

Here are some satisfied customer reviews examples from various industries:. Have you noticed that more and more businesses are organising user-generated content campaigns and sharing them on social media?

They are showing off their happy customers and letting them share their amazing experiences. If you love using your GoPro camera to capture epic adventures, you should definitely check out the GoProAwards hashtag campaign.

GoPro invites fans and influencers to capture their best moments with their products and submit compelling images and videos via a submission form. Sohome is one of the e-commerce brands collecting customer testimonials from social media and showing them on websites.

A social media feed with customer feedback and reviews helps them demonstrate the value of their products and services, build credibility, and drive conversions. Moreover, after clicking any of the images on the shoppable UGC feed, the website visitor finds the matching product.

Well done, Worktop! Many companies dedicate a section of their website to display Google reviews. Social proof encourages prospects to learn more about your products and turns them into customers. They also inspire existing customers to leave a review. Embedding Google Reviews on your website will improve your site metrics, too.

Authentic and fresh customer reviews will help keep your site visitors engaged longer and spend more time on your site. The longer time spent on the site improves your SEO and Google search rankings.

On their webshop for artists and photographers, Opus Art Supplies organises competitions on different themes such as nature, national holidays, and hobbies.

The contests run primarily on social media, and with Flockler, they embed Instagram feeds on the website to show their appreciation for the artists and community.

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