Obviously a shoe store would not be the place to go for groceries, but it would be a good place to find a new pair of sandals. We will examine the differences in assortment and variety between different types of merchandise retailers below. Department stores offer a broad assortments of products with multiple departments separating product categories.

Their assortments have depth within each category and they have some variety, but usually focus mainly on soft goods such as apparel and bedding, but some hard goods, like appliances, are usually included as well.

As the name suggests, category specialists are retailers that specialize in one category of products. These categories are fairly broad, such as clothing or hardware. Specialty stores, like category specialists, have a specific type of product that they sell, but specialty stores are even more particular than category specialists.

While category specialists sell products of a certain category, specialty stores are much more product-specific. Specialty stores would include florists, locksmiths, and hardware stores, among others. Full line discount stores are retailers that provide name-brand products at a lower cost than other stores.

They make money by keeping sales high in order to be able to sell name-brand products at a lower cost than elsewhere. This system also necessitates lots of variety and a wide assortment so that sales can be driven up more easily.

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