Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. Below this copy, the simple grid design is both easy to scan and quite visually appealing.

Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page. Many of us tend to listen to podcast episodes from the same few shows instead of branching out.

This email makes quite brilliant use of responsive design. As humans, we tend to crave personalized experiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. Internet providers and bad weather are natural enemies.

You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers.

This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider. The email even advises personal safety — a nice touch of care to go with the promise of responsive service.

It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.

I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn.

The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course. It harnesses the power of social proof to give an added layer of credibility.

When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment.

Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear.

After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. What better products to call attention to than the stuff worn by one of America's legends?

I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made. Etsy sells merchandise featuring designs from artists all over the world. This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products.

We also love the cohesive aesthetic of the showcased Etsy shops. Spotify is the king of personalization Spotify Wrapped, anyone? The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram.

From the imagery to the call-to-action, this email is well-poised to generate purchases. I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album.

Executing your email marketing campaign. Download This Planning Template. As with all marketing efforts, the first step is to decide on your desired outcome. Is it to clean up your list?

Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit. The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails.

When you know this, you can share content with them that directly aligns with their interests. Another crucial step is creating a timeline. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails.

Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer's journey. This is why creating good subject lines, and email copy in general including multimedia elements is a pivotal part of the email marketing process as it can mean the difference between excellent open rates or your emails sitting unopened in an inbox.

AI tools, like our Email Writer and Campaign Assistant , help you quickly write and design email marketing campaigns. There are several options depending on your needs, including HubSpot , MailChimp , Pabbly Email Marketing, and Constant Contact. As your campaign runs, take notes. Are your open rates and click rates what you expected?

Are you on track to hitting your goals with the campaign? Are you ready to dive deeper and actually get started with your email marketing campaign? Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers. The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform. Lindsay Kolowich Cox. What is an email marketing campaign? We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Email Marketing Planning Template Organize your email marketing strategy and metrics with this free template. Get Your Free Templates. You're all set! Click this link to access this resource at any time. Access now. Learn more. Free Guide.

A Beginner's Guide to Email Marketing How to execute and measure successful email marketing campaigns Growing an email list. Remaining CAN-SPAM compliant. Using email automation. Segmenting your audience. Get Your Free Guide. Email Newsletter Lookbook In-depth research on how to create a revenue-driving newsletter.

It was mentioned over a million times within the first 24 hours of its release! The success of this campaign approached a tough social matter and highlighted the brand values of Gillette. REI first launched optoutside in when they gave their entire company the day off on Black Friday.

This was virtually unheard of in retail. While other companies promoted shopping and long work hours for employees, REI focused on a campaign that was by the people, for the people. REI rocks this campaign still through the promotion of products alongside user-generated content posts to further their reach.

Tip: When looking for ways your brand can take this approach to build a strong social media community, think about the common causes your brand stands for and how it can encourage conversation among your followers.

Not only did it boost their sales, but they had found a way to get a conversation happening about their brand, keeping them top of mind. Tip: This is the element of surprise tactic!

Do you have something up your sleeve that your audience might like? Long-running social advocates, Dove, partnered with Getty images to bring this powerful campaign to life.

The ShowUs campaign was launched as a call to arms to talk about body positivity and acceptance. ShowUs features a library of 5, photographs of women from 39 countries around the world.

Someone like Getty images has a certain responsibility to contribute to that change. Tip: Partner with brands that believe in the same things as you, collaborate and see if you can make any waves together for a cause you both believe in. Spotify Wrapped is a personalized video wrap of your year of listening, showing you your most played artists of the year, and the decade.

By providing a video that was personalised, comparable, and shareable on every social platform, it provided a way for their users to relate and connect with their audience, with a sneak peek into their real life. Tip: Could you develop a way for your audience to share results, or have customized interactions from your product that could boost engagement and shareability?.

Apple products are notoriously used by creative people, making movies, music, designs and illustrations. This beautiful campaign showed a real understanding, empathy and love for their core customer base.

The clever execution showed how the users of Apple products are the real heros, however to find success and execute with excellence, they should be using Apple products.

With a number of easter eggs including the singer of the advert being Billie Elish , you can watch Apples video here. Tip: How can you hero the success of your customers while showing you are their secret weapon?

Even toilet paper companies have social media needs. Products like homewares can be perceived as boring and a bit mundane. Bringing them to life with characters can inject huge personality into your brand messaging, a way to make the originally boring relevant on social media.

Characters help personify a brand, especially the cute bear that Charmin uses to jump on trending hashtags and topics. Unsurprisingly, their hashtag trends on Twitter every time they launch a campaign. Tip: Can you inject personality into your brand with a character, or find a way to create visual consistency?

Show them what crazy can do. Just do it. Nike capitalised on heroes like Williams using their brand, to inspire those who look up to them to encourage them to follow in their footsteps, and to follow their own crazy dreams. Tip: How can you use Social Proof in your brand to inspire others to take action, where the knock-on effect is to use your product to get there?

Christy Laurence is the multi-award-winning Founder of Plann, an app she created after watching hugely talented people around the world give up on making an income from their passion due to lack of marketing help.

She has a strong pun game and loves a good chat, connect with her directly at christyladylaurence. Recommended Reading: Introducing Social Video From CoSchedule. Will it Blend? Posted by Will it Blend? on Tuesday, November 24, Recommended Reading: 30 Social Media Engagement Tactics That Will Boost Shares And Conversions.

The 12 Days of State Sale has begun! Each day we'll be unveiling a new "Daily Deal" that will only be available for Posted by State Bicycle Co. on Thursday, November 30, Recommended Reading: How to Write a Call to Action In a Template With 6 Examples.

Posted by Make-A-Wish Greater Bay Area on Thursday, July 9, Recommended Reading: Why People Share: The Psychology of Social Sharing. Queso Verde fans are voting like crazy in the Queso Bliss Showdown!

Are you just going to sit and watch this happen Queso Diablo fans? Vote today! Recommended Reading: How to Use Social Media Listening to Create Better Content For Your Audience. Recommended Reading: The Best Way to Document Your Brand Voice Guidelines Free Template.

Recommended Reading: How to Get More Followers on Social Media With 30 Awesome Tips. Recommended Reading: 15 Tactics to Boost Twitter Engagement Backed By Research. Recommended Reading: How to Boost Engagement With Micro-Influencers The Right Way.

Recommended Reading: How to Write Awesome Social Media Headlines Your Audience Will Love. Recommended Reading: How to Generate Data-Backed Social Media Campaign Ideas. Recommended Reading: How to Get Way More Instagram Followers With 20 Easy Tactics.

Recommended Reading: How to Create a Social Media Strategy With 3 Steps and a Template. Recommended Reading: How to Plan Your Next Trade Show Using CoSchedule. Recommended Reading: How to Make the Best Integrated Marketing Communications Campaign in the World With Multiple Teams.

Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign

Online sample campaigns - 18 Brands That Nailed Their Digital Marketing Campaigns · 1. Zappos · 2. Nike · 3. Mint · 4. American Express · 5. Slack · 6. Amazon · 7 Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign

Check out these creative interactive marketing campaign examples to help get your own creative wheels turning. Leah Johanna is currently the digital director at North Dakota United. Previously, she was the Customer Marketing Lead at CoSchedule. Outside of work, she loves hunting for cool stuff at thrift stores.

If not for marketing, Leah would be a psychiatrist, given her fascination with Dateline NBC, true-crime podcasts, and Netflix documentaries about cults.

A key part of sorting out marketing candidates starts with asking the right interview questions. In this post, you can find a list […]. CoSchedule has hosted many demos with Sprout Social customers looking to migrate away from Sprout Social due to recent price increases.

But finding the right replacement can be overwhelming. CoSchedule […]. You may believe that spending time organizing takes time away from getting work done.

The thinking goes that if one focuses on the work itself, everything else can be set […]. Content Marketing Social Media Email Marketing Project Management Marketing Workflow Analytics Product Updates Product Training Thought Leadership.

Marketing Institute Marketing Trends topic libraries guides tools Subscribe to the Newsletter Need a marketing calendar? Need a marketing calendar? Marketers are always looking to be inspired by the most innovative and creative campaigns. Go ahead, let your imagination fly. These real-life examples of the best marketing campaigns are bound to get your creative juices flowing.

But first, download this marketing campaign planning bundle to help you overcome some of the marketing constraints listed above. A Marketing Plan Outline to lay a good foundation for all your campaigns. A Marketing Campaign Checklist to kick off your project right. A Marketing Project Management Calendar to plan your entire strategy.

Table of Contents. The Most Creative Interactive Marketing Campaigns Awesome Experiential Marketing Campaign Examples The Most Interesting Viral Marketing Campaigns The Best Video Marketing Campaigns Innovative Integrated Marketing Campaigns Examples The Most Ingenious Social Media Marketing Campaigns Go Forth and Campaign, Marketers.

Click To Tweet. Key Takeaways for Marketers : Go beyond video by exploring two-way video communication. Record the experience so it can be used for additional marketing opportunities. Make sure your marketing campaigns also achieve organization goals.

Key Takeaways for Marketers : Marketing campaigns can sell the company, too. Not just the product. People love personalized results. Showcase real employees when possible. Key Takeaways for Marketers : Provide a unique offer at the end to encourage people to complete the video.

Utilize a microsite to ensure a great user experience. An email marketing campaign is a scheduled series of emails used to nurture leads and current customers to encourage engagement and increase sales. Each individual email leads to a specific call-to-action, i.

getting users to sign up, book a call, continue reading, or add a product to their cart. Email campaigns are an important part of inbound marketing , an ongoing process and philosophy coined by HubSpot in its early days where marketers meet buyers in whatever stage of the journey they're in.

Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment, which is why email is such an important channel. It helps you stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software.

Organize your email marketing strategy and metrics with this free template. An email marketing campaign is as effective as its ultimate goal. Here are some examples of different purposes your email campaign may set out to accomplish:.

In fact, Overall, email is an effective promotion channel for the high-value content you create on your website. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions.

The image below is a great example of how to seamlessly drive traffic to an external page with a clear CTA. As luck would have it, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry.

Not everyone who opts into your email list is ready to make a purchase, so email marketing helps you stay top of mind while and provide the educational content that is most relevant to them.

When you identify leads with the highest purchase intent, lead nurturing campaigns help you provide conversion-focused content that "nurtures" them toward a sale or at least toward becoming sales-ready. In these emails, you can be more up-front about wanting recipients to buy.

Those who have added items to their cart, abandoned a purchase, or have a purchase history with your business strongly indicate an intent to purchase and might be perfect candidates for nurturing emails. Instead, use your ecommerce tool , CRM , or CMS to find behavioral and purchasing data before launching a targeted campaign.

According to our survey, Those You can also create campaigns to capture a sales conversion from leads close to purchasing decisions. These campaigns are best reserved for subscribers at the bottom of the conversion funnel.

In other words, they have shown unquestionable purchase intent. These emails can help you recover lost sales conversions or promote a flash sale to get users to upgrade, like in the example below email courtesy of my colleague Ivelisse Rodriguez. Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes, but the options are endless.

Check out these 10 email marketing tips in 60 seconds:. If you're reading this, you probably have an email address or two, or three In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.

Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right?

Some consumers go so far as to create a junk email to dodge unwanted emails. Pro Tip : If you need assistance creating emails, HubSpot's campaign assistant can help write email marketing campaign materials.

Furthermore, HubSpot's email marketing tools are available to help you craft and execute a winning email marketing strategy. Great companies are always evolving, and your customers expect to experience change. What they don't expect because too many companies haven't lived up to this end of the bargain is to be told about those changes.

This email puts the expectations for communications moving forward into the hands of the recipient, letting them decide how often they want to hear from you. If you change how you communicate with a lead or customer, giving them a clear, fair warning is a best practice.

Image Source. The average person subscribes to 2. With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.

This email from Netflix provides a curated list of new shows the customer may be interested in based on their watch history. It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer.

How to execute and measure successful email marketing campaigns. The CTAs in this email entice the user to stop what they're doing and head over to Netflix to check out the new content.

Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while. Fitness expert and trainer Lita Lewis did just that in this email, where she reconnects with her subscribers and informs them about her upcoming app.

Did you see that? Did you see it move? Pretty cool, right? It also leverages exclusivity by telling us that the promotion is a benefit of having a Starbucks membership.

Love it. Emails can get static, boring, and impersonal. This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting.

Venmo makes an effort to reengage lost users with this friendly, informational email. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance.

The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email. I also love the branded imagery and engaging graphics. This email from Litmus is another great example of using animation to create a more interesting marketing email.

The header also does an excellent job of explicitly stating what the email is about, leaving no room for confusion. The animation is subtle, and it's executed in a way that serves to enhance the email's body copy.

Even better, it works well with the design of the email, creating a matching but contrasting focal point before diving into the rest of the email copy.

This email from Loft demonstrates its understanding of consumers' overwhelming, crowded, and mixed-value inboxes. It wants to make sure you receive emails you actually want to open, and asks you to update your preferences to deliver a more personalized experience.

This is a customer-focused email, effectively making the recipient feel like their likes, dislikes, and opinions matter.

I think this email from UncommonGoods expertly creates a sense of urgency by focusing on the value of acting now but in a more palatable and less demanding way. I always appreciate DAVIDsTEA email marketing, and they continuously deliver, especially with this cheeky re-engagement campaign. The copy is also bursting with friendly personalized.

In-depth research on how to create a revenue-driving newsletter. Personalization is the winning factor in this email. From the timing birthday to the personalized salutation, this email was sent to the right person at the right time. I also love the image of the team, making it feel even more personable.

If you want to strengthen your relationship with your existing customers, consider setting up a quick email like this to let them know you're thinking of them.

That's quite powerful, wouldn't you agree? Appealing to this consumer value is a great way to inspire customers to take action with your business to support an important cause.

People want to be part of something that makes a difference, and this email aims to motivate them. Crew Factory understands this struggle and created the email above to tell me and the rest of the community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards.

The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card in store or online , and a map to the nearest store location if I decide to make an in person visit.

Both of these inclusions align with the overall intent of the email: reducing stress. Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have.

I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required. These are the automated emails you get after taking action with a business, which can be anything from filling out a form to purchasing a product.

Often, these are plain text emails that marketers set and forget. The project timeline and accompanying table are a unique way for charity: water to keep audiences engaged and display their actions' impact on the organization and community it serves. The email stays top-of-mind and increases future participation.

The beauty of Uber's emails is in their simplicity. Email subscribers are alerted to deals and promotions with emails like this one. I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email.

If you want to learn more about the offer, the header is followed by a more detailed but still pleasingly simple explanation of the ease and benefits of the Uber Rent Valet promotion.

All communications and marketing assets tell a brand's story — and brand consistency is one tactic Uber nails to gain brand loyalty. This email demonstrates the usual Uber colors and imagery, while making the value proposition clear.

I also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font. I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs.

But newsletters aren't TheSkimm's only strength when it comes to email. This subscriber engagement email rewards a subscriber for being subscribed for several years. It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization!

Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they can work for a variety of senders.

If your business stores subscriber data, you can simply customize the email to each subscriber with the data you already have.

Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions? The strongest buyer personas are based on insights you gather from your actual readership through surveys, interviews, and so on — in addition to market research.

The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand. It reads like an email from a friend or colleague asking for a quick favor.

Not only was this initial email great, but Matt actually responded to Kolowich Coxs' answers — and his reply was even better. She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.

I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking.

It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend.

I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox. But Dropbox found a way to make its "Try out one of our products! Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt.

They give away a new design every week.

Video

Online sample campaigns - 18 Brands That Nailed Their Digital Marketing Campaigns · 1. Zappos · 2. Nike · 3. Mint · 4. American Express · 5. Slack · 6. Amazon · 7 Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign

If you want to learn more about the offer, the header is followed by a more detailed but still pleasingly simple explanation of the ease and benefits of the Uber Rent Valet promotion.

All communications and marketing assets tell a brand's story — and brand consistency is one tactic Uber nails to gain brand loyalty. This email demonstrates the usual Uber colors and imagery, while making the value proposition clear.

I also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font.

I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs. But newsletters aren't TheSkimm's only strength when it comes to email. This subscriber engagement email rewards a subscriber for being subscribed for several years. It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization!

Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they can work for a variety of senders.

If your business stores subscriber data, you can simply customize the email to each subscriber with the data you already have. Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions?

The strongest buyer personas are based on insights you gather from your actual readership through surveys, interviews, and so on — in addition to market research. The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand.

It reads like an email from a friend or colleague asking for a quick favor. Not only was this initial email great, but Matt actually responded to Kolowich Coxs' answers — and his reply was even better.

She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. I was very impressed by his business acumen, communication skills, and obvious dedication to his readers.

The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend.

I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle.

You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox. But Dropbox found a way to make its "Try out one of our products!

Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful. When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial.

Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. They give away a new design every week. It also sometimes has fun survey questions to crowdsource for its blog.

For example, one week, it asked subscribers what they would do if the internet didn't exist. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly. The balance is especially important because its newsletters are so long.

If it as text-heavy the risk of losing attention increases significantly. Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes.

we have a question for you. I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy.

Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.

It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe.

When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.

Download these email marketing planning templates to keep yourself organized throughout the year. Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink.

Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page.

Many of us tend to listen to podcast episodes from the same few shows instead of branching out. This email makes quite brilliant use of responsive design.

As humans, we tend to crave personalized experiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy.

Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience.

Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider.

The email even advises personal safety — a nice touch of care to go with the promise of responsive service. It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.

At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email. I'm a huge advocate of thought leadership.

Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn. The language is friendly, succinct, and persuasive.

The email uses a friendly tone and a sense of urgency to entice customers to purchase the course. It harnesses the power of social proof to give an added layer of credibility.

When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together.

The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen.

Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear. After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded.

What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy.

Not only is the design super eye-catching — without looking cluttered — but the home items are user-made. Etsy sells merchandise featuring designs from artists all over the world. This example showcases creations by several Etsy shops.

The email lets the items speak for themselves, showcasing them as art rather than products. We also love the cohesive aesthetic of the showcased Etsy shops. Spotify is the king of personalization Spotify Wrapped, anyone? The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram.

From the imagery to the call-to-action, this email is well-poised to generate purchases. I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album.

Executing your email marketing campaign. Download This Planning Template. As with all marketing efforts, the first step is to decide on your desired outcome. Is it to clean up your list? Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit.

The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails. When you know this, you can share content with them that directly aligns with their interests.

Another crucial step is creating a timeline. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails. Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer's journey.

This is why creating good subject lines, and email copy in general including multimedia elements is a pivotal part of the email marketing process as it can mean the difference between excellent open rates or your emails sitting unopened in an inbox.

AI tools, like our Email Writer and Campaign Assistant , help you quickly write and design email marketing campaigns. There are several options depending on your needs, including HubSpot , MailChimp , Pabbly Email Marketing, and Constant Contact.

As your campaign runs, take notes. Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign? Are you ready to dive deeper and actually get started with your email marketing campaign?

Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers. The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform. Lindsay Kolowich Cox. What is an email marketing campaign? We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. Email Marketing Planning Template Organize your email marketing strategy and metrics with this free template.

Get Your Free Templates. You're all set! Click this link to access this resource at any time. Access now. Learn more. In this example, Apple created the hashtag shotoniphone to promote the social media campaign on Instagram.

So far, the hashtag has This successful social media campaign has even spawned other hashtags from people wanting to associate with the brand, such as iphoneography, iphotography, iphonephoto, and shotoniphone12pro. Today, all kinds of businesses employ user-generated content as part of their marketing strategy — from titans like Apple and Airbnb to solopreneurs.

User-generated is a powerful way to engage your target audience, harness the power of social proof , and source great content — all while using minimal resources. Also, your brand will be exposed to a much larger audience when users promote you to their followers.

When brands share user-generated content, the posts get 28 percent more engagement compared to standard company posts. Ads based on user-generated content receive four times higher click-through rates and a 50 percent drop in cost-per-click compared to average ads.

If you run an ecommerce store , you could promote a hashtag asking your followers to tag you in images they share featuring your products. You could also incentivize your audience with a reward, such as being entered into a giveaway draw.

All in all, UGC builds trust and demonstrates that you value your customers by engaging them in a direct, personal way. For two decades, personal care brand Dove has been creating great social media campaigns built around its values of inclusivity, natural beauty, and positive body image.

Dove kicked off its RealBeauty marketing campaign 16 years ago in Like Dove, you can create a genuine rapport with your target market by bonding over shared values. This is a powerful tactic — 77 percent of consumers buy from brands who share the same values as they do.

Specifically, 71 percent of consumers find brands engaging in politics on social media annoying. Still, shared values provide an effective way to spark connection — and succeed in marketing. Just make sure you genuinely care about the values you promote.

Inauthenticity will always backfire in the end. The catch? It was published through gas station TVs alone. Moonpie maintains this brand voice throughout all its social media efforts, including its responses to social media users.

A unique brand voice is an essential component of all viral social media campaigns. In other words, your brand needs a personality.

According to research by Sprout Social , consumers prefer brands that present an honest, friendly, and helpful brand personality on social media. As an exercise, imagine that your brand is an invisible friend. How would they act? How would they talk? What would they find interesting and amusing?

Also, make sure your brand voice is consistent across all of your marketing channels. Bottom line, make sure to inject some personality and continue to develop your brand voice in every social media campaign you run.

The premise was simple: An old cat imparting advice to a new kitten. Now, cute kittens have long been a staple in viral sensations, and this video is no different. However, the hilarious script-writing is in a league of its own.

Dear Kitten has more than Plus, BuzzFeed and Friskies have ridden the wave and created a viral video franchise:. Well, one study interviewed 2, people and found that the main reasons were to:.

Amusing and entertaining content fulfills the first three of these reasons. According to Hubspot, 54 percent of consumers want to see more video content from a brand or business they support. So, brainstorm ways to create engaging, amusing, or even downright hilarious content to promote through your next social media campaign.

Mattress store Casper has created a social media campaign to engage its target market through an audio playlist designed to help them sleep better.

Of course, the brand uses standard social networks such as Facebook, Instagram, and Twitter to promote its playlist. Think about it — Facebook and Instagram are drowning in brands scrambling to get their messages through to consumers. Also, plenty of brands create Spotify playlists or podcasts.

However, very few brands create original, niche audio content for channels like Spotify. So try to find ways to do things a little differently.

Is there an under-utilized online platform in your niche? Can you think of a way to connect with your target audience in a refreshing way? Truly successful social media campaigns are creative and unique.

But the financial accounting firm PwC did just that and even snagged an award for their effort. PwC wanted to increase awareness of its role in counting the ballots for the Oscars and appeal to a younger demographic. So the firm came up with a prop — a ballot briefcase — and gave it its own Snapchat account.

All of this was documented through Snapchat stories, and PwC even allowed the briefcase to engage with followers and fans on Snapchat by responding. Plus, media personalities like Neil Patrick Harris joined in on the campaign, which generated a lot of buzz around and interest around the campaign.

The results? Look for ways to utilize newer social media platforms, especially if your main target audience is to year-olds. And knowing that the audience might not be interested in hearing from the firm directly, they created a fun prop that connected well with the younger demographic.