Consumers have grown to expect a free trial period before committing to an automatic renewal payment plan.

Allowing them to get a glimpse of what you have to offer can make them feel more comfortable signing up once the free trial period has ended. While the main objective behind free trials is to eventually get those who sign up for one to become long-lasting subscribers and loyal customers, they can also help you improve your products and services through feedback.

If your products or services are something people will want to pay for repeatedly, then offering subscription plans is a great way to retain customers and generate a steady flow of income.

For example, if you have created an online course, offer software, or provide access to paid content through a membership site , you can reasonably sell these as a subscription service. Businesses only need one logo.

For instance, if your marketing agency offers business logo creation in addition to web design and content marketing services, you have the opportunity to sell subscription-based plans for those recurring services. What is that point?

Your next step is to design your free trial to drive your customer down a path to that moment of value. Your users sign up, naturally, to schedule their social media posts for them. Instead of leaving them hanging at the dashboard, your free trial should include an onboarding process that helps them schedule social media posts.

This is also an important strategy to build customer loyalty over time. If you use WP Simple Pay , the best Stripe payments plugin for WordPress that allows you to easily accept online payments without setting up a shopping cart, you can customize your email confirmation message , as well as your free trial confirmation page message, to explain when the free trial ends, how much and when the customer will be charged, and also include instructions or a link to next steps regarding how to use the service.

Other products need to give out extended free trials for users to adopt the system. Keeping the trial under a month also encourages the user to try it and make his or her decision soon. Experiment with free trial lengths to see which one converts the most customers.

You can also use the plugin to add a setup fee that will charge the subscriber a smaller amount up front before the initial recurring payment. This fee can be used to offset the cost of offering a free trial period. Besides giving users unlimited access to your services for a limited duration, another way to offer an effective free trial is to let people use a limited version of your product for an unlimited time.

In fact, here at WP Simple Pay, we offer a free lite version of our WordPress plugin that lets users accept several payment methods on their site. To learn which WP Simple Pay plan is right for you, see our review of the plugin.

If you offer digital products or have a membership site that provides valuable content on a regular basis, you can place access limits for your free subscribers that encourage them to eventually sign up for full access to paid content. Even if your product or service inhabits a small industry or tiny niche, you still probably have multiple customer segments.

Each segment has its own problems, needs, and preferences for a product or service like yours. The purpose of your free trial is to help your users realize value in your product. Think about how you can show that your product is making the lives of your customers better. That way you can make sure each customer achieves whatever they find valuable.

How do you break customers into segments early? Alternatively, you can create a branching onboarding process where the first step asks the user in a straightforward way how they intend to use the product. For instance, you might add a field to your payment form that asks for their company size.

Depending on their answer, you could funnel them into a different onboarding process so your free trial meets their needs. WP Simple Pay allows you to easily add customized fields to your subscription payment forms.

You can collect the information you need using dropdowns, text fields, and checkboxes. Monitor your credit and debit card statements. That way you'll know right away if you're being charged for something you didn't order.

Before a company can auto-renew your subscription, it has to send you a renewal notice. Tip: If you get a renewal notice that asks for your credit card information, stop.

Read the notice carefully. The company may be trying to get you to renew an old subscription that you canceled. Or it could be a scammer lying about the renewal notice to get your credit card information.

Check that the cost is what you expected. This can happen if you initially had a promotional rate. Tip: Sometimes you can cancel a subscription and re-subscribe for a better promotional rate.

Just make sure that you know exactly when that promotional period ends, and mark it on your calendar. Scammers sometimes send fake renewal notices to get your financial information.

Otherwise, just ignore it. For example, you agree to try a box of products free for a month. Or you get a magazine subscription that renews automatically when it expires. Those are negative options. Your silence is taken as consent to be charged.

First, contact the company that runs the subscription you want to cancel. If the company has instructions on how to cancel, follow those. Keep a copy of your cancellation request, along with notes about any conversations you had and how and when you canceled.

Watch your bank or credit card statements. Check for charges on your debit or credit card after you canceled the subscription. Follow up with a letter to your credit or debit card company. To protect any rights you may have, follow up in writing by sending a letter to the address listed for billing disputes or errors.

Use our sample letter. Save your records. CFG: Translation Menu Español CFG: Secondary Menu Report Fraud Read Consumer Alerts Get Consumer Alerts Visit ftc.

Breadcrumb Home Articles Vea esta página en español. They could be for anything from beauty creams and dietary supplements to snacks and magazines. Some say you can try the subscription for free, but it might not be true.

Learn the ins and outs of subscriptions to save yourself money, time, and aggravation. Free Trial Offers Can Cost You Advice on Auto-Renewals Negative Options Explained How To Stop a Subscription Report Problems.

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Sample and trial memberships - In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started! Types Have you ever considered setting up a trial membership on your website? This guide has everything you need to know about membership trials Messages remind members of opportunities to participate in webinars, watch on-demand presentations, download templates and samples, or join the 4 best practices for offering membership trials · #1. Create a sense of urgency by setting a membership trial period · #2. Reduce friction for

Whether in an email sequence, chatbox message, or social media post, try different ways to demonstrate the success of other members.

As you focus on marketing to your trial members, be sure to focus on providing educational value, as well. So, take it up a notch and educate your members through video content. You can even get creative and combine testimonials and videos, just like Becky Mollenkamp does.

She features member testimonials on her Gutsy Boss Club membership site. In sum: Prioritize marketing to your trial members by incentivizing paid signups, highlighting testimonials, and focusing on educating your audience. Membership trials are a great way to give people a taste of the value and benefits of your membership.

Create a sense of urgency and determine a trial period, which should complement the relative length of your membership itself. Reduce friction for trial signups by not requiring a credit card upon registration and anchoring your membership price next to the free trial. Treat your trial members like paying customers and greet them with a compelling welcome email.

Then, make sure they engage with your member benefits by providing personalized support and resources. Continue to make marketing a priority during your trial period. Use incentives, testimonials, and educational content to nudge them toward converting to paid memberships.

Here's everything you need to know. Increase customer retention starting today by implementing these strategies to keep members engaged month after month. Scared that you'll launch your membership site to crickets?

Don't worry, we've got you covered with a step-by-step plan to ensure your launch is a success. Cyn Meyer was a content writer for Podia , an all-in-one platform where online courses, digital downloads, and communities scale with their creators. Cyn also enjoys playing music, helping retirees live active, healthy, engaged lifestyles, and hopping into the ocean.

Memberships How to set the right price for your membership site "How much should I charge? Memberships 4 strategies for membership retention you can implement today Increase customer retention starting today by implementing these strategies to keep members engaged month after month.

Memberships Launching a membership site the right way: 4 proven steps Scared that you'll launch your membership site to crickets? For more information, read our cookies policy and our privacy policy. Skip to main navigation. Login to MyACC. Username Enter your Association of Corporate Counsel username.

Password Enter the password that accompanies your username. Forgot your username or password? Not a Member? Home Membership. Start Your Free Trial. What's included in your ACC Day Trial? However, Members may upgrade to a Plus Membership at renewal.

We reserve the right to accept or refuse Free Trial subscriptions at our discretion. Free Trials are limited to one per customer. Membership Terms and Conditions. Terms and Conditions Changes. We may at our discretion change these Free Trial Terms, or any aspect of the promotion that is not material, without notice or liability to you.