But it could change shape. What if, instead of preaching to the choir which is what celebrities and influencers tend to be used for , audiences were introduced to unfamiliar faces and concepts? Say, over influencers telling younger audiences what they wish they had known about taking care of their hair when they were younger.

This content strategy could work across genders, generations and cultures, broadening the reach of your message.

One way to do so is to meet them where they live psychographically, not just demographically. The opportunity for marketers: What other parallels can be drawn between lifestyle habits and hair?

Hosting hair activations at sporting events where health and lots of sweat are front and center, perhaps? Or during college move-in week when young adults are just learning to care for themselves on their own?

Stay connected, talk to her often and listen carefully. For Part 2 of our beauty series, we tapped an expert on how to make your messaging resonate with a wider audience.

Didi Gluck is vice president of editorial content at Manifest. Formerly, she was the beauty editor at Marie Claire , Shape , Real Simple and MORE. She also edits theplumonline. com , a website for women over 40, which is produced by Manifest.

Pretty Clever: Marketing Hair Care Now For the third and final part of our beauty series, we investigate how to find success in the ever-crowded hair care market. Give it away! Go Where the Talent Is Cultivating relationships with hair stylists and influencers, even if it costs money upfront, can yield dividends on the back end when your brand happens to be in the right place at the right time when hair news is made.

Read now. About the Author Didi Gluck is vice president of editorial content at Manifest. Connect with Didi Email Icon. If you continue to use this site we will assume that you are happy with our terms. Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website.

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Here are a few hair salon promotion ideas to utilise for your startup business. Discover and learn from here! Looking for email inspiration for your hair care brand? Look no further -- we've got 10 beautiful hair care email examples to help you out You can order one of each free sample, then additional samples are available for $ ($ for oil samples) from the product pages. After you fall in love

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Haircare sample promotions - Ready to make the switch to toxic free haircare, but not sure where to start? Sample our top selling haircare products designed to give you salon quality Here are a few hair salon promotion ideas to utilise for your startup business. Discover and learn from here! Looking for email inspiration for your hair care brand? Look no further -- we've got 10 beautiful hair care email examples to help you out You can order one of each free sample, then additional samples are available for $ ($ for oil samples) from the product pages. After you fall in love

append imageInput imageLabel. append image greetingCardImageList. addClass 'greetingCardImageList'. getProductPageHandle gkt. images[0] currGiftcardItem. src } } gkt. prepareBackButton gkt. displayGreetingCardForm ; gktGiftCardDetailsContent. append gktGiftCardModalBackButton ; } gktGiftCardDetailsContent.

addClass "gktGiftCardModalBackButtonSVG" gktGiftCardModalBackButtonSVG. addClass "gktGiftCardModalBackButtonText".

backButtonText gktGiftCardModalBackButton. append gktGiftCardModalBackButtonSVG gktGiftCardModalBackButton. append gktGiftCardModalBackButtonText gktGiftCardModalBackButton.

attr "type", "text". attr "placeholder", gkt. renderLanguageValue recipientNamePlaceholder. attr "type", "email". renderLanguageValue recipientEmailPlaceholder.

renderLanguageValue senderNamePlaceholder. attr "type","checkbox". addClass "gktGiftCardModalCheckboxInput". attr "name","gktGiftCardModalCheckbox". on "change",function { gkt. addClass "gktCustomCheckboxCheckmarkSmall". addClass "gktGiftCardModalCheckboxLabel".

attr "for","gktGiftCardModalCheckbox" gktGiftCardModalCheckboxContainer. attr "type", "date". attr "value", new Date.

slice 0, 10 ; gktGiftCardDatePicker. attr "value", gkt. renderLanguageValue giftNotePlaceholder. addClass "gktGiftCardMessageInputField".

addClass "gktGiftCardToLabel". addClass "gktGiftCardFromLabel". addClass "gktGiftCardEmailLabel". addClass "gktGiftCardMessageLabel". html giftNote. addClass "gktGiftCardDateLabel". applyLabelCSS gktGiftCardToLabel gkt. applyLabelCSS gktGiftCardFromLabel gkt.

applyLabelCSS gktGiftCardEmailLabel gkt. addClass "gktGiftCardSendNowButton". addClass "gktGiftCardSendLaterButton".

attr "type", "button" ; gktGiftCardSendLaterButton. attr "type", "button" ; gktDeliveryOptions. append gktGiftCardSendNowButton gktDeliveryOptions. append gktDeliveryOptions gktGiftCardSendNowButton.

addClass "activeDeliveryOption" ; gktGiftCardSendNowButton. css "font-family", gkt. themeButtonFontFamily ; gktGiftCardSendLaterButton. themeButtonFontFamily ; gkt. on "click", function { gktGiftCardDatePicker.

css "display", "block" ; gkt. applyButtonCSS gktGiftCardSendLaterButton ; gkt. resetButtonCSS gktGiftCardSendNowButton gktGiftCardSendLaterButton. removeClass "activeDeliveryOption" ; gkt. append gktGiftCardDatePicker. append gktGiftCardDateValidation } gktGiftCardSendNowButton.

css "display", "none" ; gkt. addClass "activeDeliveryOption" ; gkt. resetButtonCSS gktGiftCardSendLaterButton gktGiftCardSendLaterButton.

attr "required", true gktGiftCardFromLabel. attr "required", true gktGiftCardEmailLabel. slice 0, 10 gktGiftCardDatePicker. attr "min", new Date.

attr "min", gkt. attr "max", new Date new Date. attr "max", gkt. append gktGiftCardInputRow1Div1. append gktGiftCardInputRow1Div2 gktGiftCardInputReceiverName. append gktGiftCardToLabel. append gktGiftCardToInputField gktGiftCardInputReceiverEmail.

append gktGiftCardEmailLabel. append gktGiftCardEmailInputField. append gktGiftCardFromLabel. append gktGiftCardFromInputField gktGiftCardInputRow5.

append gktGiftCardDateLabel gktGiftCardModalCheckboxLabel. sendToSelfText ; gktGiftCardModalCheckbox. append gktGiftCardInputCheckbox gktGiftCardModalCheckbox. append gktCustomCheckboxCheckmarkSmall gktGiftCardModalCheckbox.

append gktGiftCardModalCheckboxLabel gktGiftCardInputFieldsDiv. append gktGiftCardModalCheckboxContainer gktGiftCardInputFieldsDiv.

append gktGiftCardInputReceiverName gktGiftCardInputFieldsDiv. append gktGiftCardInputReceiverEmail gktGiftCardInputFieldsDiv. append gktGiftCardInputSenderName gktGiftCardInputFieldsDiv. attr "for", "gktGiftCardMessage". giftNotePlaceholder let gktVideoMsgButton; gkt.

addClass "gktGiftCardMessageDivider" let gktVideoMsgCheckboxWrapper; let gktVideoMsgCheckboxLabel; if gkt. addClass "gktVideoMsgButton". attr "type", "button".

addClass "gktVideoMsgCheckboxLabel". attr "for", "gktVideoMsgCheckbox". addClass "gktVideoMsgCheckboxWrapper". addClass "gktVideoMsgSlider".

attr "id", "gktVideoMsgSlider" ; if gkt. attr "type", "file". addClass "gktVideoMessageFileInput". attr "id", "gktVideoMessageFileInput". attr "capture", "user". attr "type", "checkbox". on "click", function { gktVideoMsgCheckboxField. trigger "click" if gktVideoMsgCheckboxField.

is ":checked" { gktVideoMsgSlider. addClass "gktVideoMsgSliderActive" gktVideoMessageFileInput. click ; }else{ gktVideoMsgSlider. removeClass "gktVideoMsgSliderActive" gkt. clickClose event ; } } gktVideoMessageFileInput.

on "change", async function {target} { console. log "file input changed target", target if target. length { try { gkt. prepareVideoMsgPlayer console. log "target.

files[0]", target. files[0] gkt. files[0]; gkt. attr "src",URL. createObjectURL gkt. recordedBlob ; gkt. covertBlobToBase64 target. log error,"error occured while uploading file" } }else{ gktVideoMsgSlider.

css "display", "none" ; gktVideoMsgCheckboxWrapper. addClass "gktVideoMsgCheckboxField". attr "id", "gktVideoMsg" ; gktVideoMsgCheckboxField. on "change", function event { if gktVideoMsgCheckboxField. is ":checked" { console. log "it is checked" ; gkt. gktVideoMsgButton event ; }else{ gktVideoMsgSlider.

clickClose event ; } } } gktVideoMsgCheckboxWrapper. append gktVideoMsgCheckboxField gktVideoMsgCheckboxWrapper. addClass "gktVideoMessageCheckboxRow" gktVideoMessageCheckboxRow. append gktVideoMsgCheckboxLabel.

addClass "gktGiftCardMessageInputFieldsDiv" gktGiftCardMessageInputFieldsDiv. append gktGiftCardMessageLabel. displayGiftCardDetailsForm ; gktGiftCardMessage.

append gktGiftCardModalBackButton ; gktGiftCardMessage. append gktGiftCardMessageInputFieldsDiv gktGiftCardMessage. append gktVideoMsgButton gktGiftCardMessage. find "input". is ":checked" ; if isGreetingCardEnabled { gkt. giftCardDetailsNavItem , visited:false,active:false} ; if!

isSendToSelfChecked { gkt. giftcardMessageNavItem , visited:false,active:false} ; } }, renderGiftCardModalNav: function { console. addClass "gktGiftCardModalNavListItem". html gktGiftCardModalNavList[i].

name ; gkt. visited { gktGiftCardModalNavListItem. addClass "activeNavItem" ; } let gktGiftCardModalNavListItemSpan; if i ". addClass "gktGiftCardModalNavListItemSpan".

html ' ' ; } if gktGiftCardModalNavList[i]. active { gktGiftCardModalNavListItem. addClass "activeNavItem" ; gktGiftCardModalNavForMobileHTML. html gktGiftCardModalNavListItem. clone } gktGiftCardModalNavHTML. append gktGiftCardModalNavListItem gktGiftCardModalNavHTML.

length { gkt. replaceWith gktGiftCardModalNavHTML } else{ gkt. append gktGiftCardModalNavHTML } if gkt. replaceWith gktGiftCardModalNavForMobileHTML } else{ gkt. off "click" ; gkt. giftcardDetailsButton ; gkt.

applyButtonCSS gkt. gktGiftCardContentFooterBtn1" ; gkt. on "click", function event { gkt. onDetailsSubmit event } gkt. renderGiftCardModalNav ; gkt.

greetingCardContinueButtonText ; gkt. buyNowButtonText ; gkt. onMessageSubmit event } gkt. renderGiftCardModalNav ; }, displayGreetingCardForm:function { gkt.

hideGiftCardMessageBody ; gkt. hideGiftCardDetailsBody ; gkt. find function item { if item. showGreetingCardBody ; gkt. attachEventsToGreetingCardForm ; }, displayGiftCardDetailsForm : function { gkt. hideGreetingCardBody ; gkt. showGiftCardDetailsBody gkt. attachEventsToDetailsForm ; }, displayMessageForm: function { gkt.

showGiftCardMessageBody ; gkt. gktGiftCardInputFieldsDiv input". each function { if gkt. is ":visible" { if gkt. indexOf " " ; if atSymbol new Date new Date. buyNowButtonTextLoading ; return true; } else if!

emailValidationError ; return; }else if! dateValid { gkt. dateValidationError ; return; } else { return; } }, }, action: { giftCardAddToCartButton: async function e { e. preventDefault ; e. stopPropagation ; gkt. openGiftCardModal console. hide ; }, onModalBack:function e { gkt.

showGreetingCardBody gkt. hideGiftCardDetailsBody }, removeCheckmarkDivsFromSiblings: function element { element. find ". remove element.

find "img". attr "src" } console. attr "src", imageSrc gkt. prop "checked", true gkt. addCheckMarkDivs gkt. removeCheckmarkDivsFromSiblings gkt. log "onGreetingCardCategoryClick" ; gkt.

removeClass "activeGreetingCardCategory" gkt. changeGreetingCardImageList gkt. is ":checked" ; if! show ; gkt. giftcardMessageNavItem ,visited:false,active:false} } } else{ gkt.

hide ; gkt. find function element { if element. splice gkt. modalNavList gkt. renderGiftCardModalNav ; }, onMessageSubmit: async function e { e. is ":checked"! addToCartV2 { "items": [ { "id": selectedVariantId, "quantity": quantity?

redirectUrlForSendGiftcardBtn console. log "onMessageSubmit-clicked" }, onGreetingCardSubmit: async function e { e. greetingCardSelectedCategory; gkt. displayGiftCardDetailsForm ; }, onDetailsSubmit: async function e { e. preventDefault ; console. is ":checked" ; if formValid { if isSendToSelfChecked { gkt.

onMessageSubmit e ; return; } gkt. displayMessageForm ; } else return; }, hideGreetingCardBody: function { gkt. hide ; }, showGreetingCardBody: function { gkt. show ; }, showGiftCardDetailsBody: function { gkt. show ; }, hideGiftCardDetailsBody: function { gkt. hide ; }, hideGiftCardMessageBody: function { gkt.

hide ; }, showGiftCardMessageBody: function { gkt. id { gkt. prepareUI gkt. insertIntoCartPageWrapper settings, accountWidgetCartPageHTML } gkt. gktAccountWidgetModal" modalWrapper. addClass "gktAccountWidgetModalClose". append closeButtonSvg modalCloseBtn.

addClass "gktAccountWidgetBodyTabRewards". addClass "gktAccountWidgetBodyTabGiftCards". giftCardsTabText gkt. applySubTextColorCSS gktAccountWidgetBodyTabs ; gktAccountWidgetBodyTabs.

append gktAccountWidgetBodyTabRewards gktAccountWidgetBodyTabs. showRewardSection ; gktAccountWidgetBodyTabGiftCards. showGiftCardSection ; gktAccountWidgetBody. prepareGiftCardSection gktAccountWidgetBody.

append gktAccountWidgetRewardSection gktAccountWidgetBody. append gktAccountWidgetBuyWithRewardsButton modalContent. append gktAccountWidgetRewardDetailsHTML modalContent. append gktAccountWidgetBody modalWrapper.

append modalCloseBtn modalWrapper. append modalContent modalWrapper. preparePoweredByBannerUI return modalWrapper; }, fetchLoggedInUserAndUpdateUI: async function { gkt.

reRenderModalUI ; await gkt. getLoggedInCustomer ; gkt. addClass "gktAccountWidgetActivator" ; gkt. applyButtonCSS widgetActivator ; widgetActivator. css "cursor", "pointer" ; widgetActivator. addClass "gktAccountWidgetModalWrapper" widgetModalWrapper. prepareWidgetModal accountWidgetHTML. append widgetActivator console.

log "prepare ui called" gkt. append widgetModalWrapper return accountWidgetHTML; }, prepareRewardGiftCardDetails: function { let gktAccountWidgetRewardDetails; if gkt. addClass "gktAccountWidgetRewardBalance". renderLanguageValue generalSettingsLanguageData. rewardBalanceLabel "Reward Balance 1" gkt.

applySubTextColorCSS gktAccountWidgetRewardBalanceValue gktAccountWidgetRewardBalanceValue. text rewardBalanceValue gktAccountWidgetRewardBalance.

addClass "gktRewardCode". addClass "gktAccountWidgetRewardCodeValue" ; gkt. decryptCode; } gkt. applyMainTextColorCSS gktRewardCode gktAccountWidgetRewardCodeValue. text rewardCodeValue gktRewardCode. addClass "gktAccountWidgetRewardCodeCopyBtn". append gktAccountWidgetRewardCodeCopyBtn gktAccountWidgetRewardDetails.

append gktAccountWidgetRewardBalance gktAccountWidgetRewardDetails. append gktRewardCode return gktAccountWidgetRewardDetails; }, prepareRewardSection: function { let gktAccountWidgetRewardSection; if gkt. gktAccountWidgetRewardSection" ; gkt. addClass "gktAccountWidgetRewardSectionBodyList" if gkt.

addClass "gktAccountWidgetHeaderForCode". renderLanguageValue rewardSectionLanguageData. addClass "gktAccountWidgetHeaderForExpirationDate". expirationDateLabel "Exp. addClass "gktAccountWidgetHeaderForRemarks". remarksLabel "Remarks 1" gktAccountWidgetRewardSectionBodyListHeader.

append gktAccountWidgetHeaderForCode gktAccountWidgetRewardSectionBodyListHeader. append gktAccountWidgetHeaderForExpirationDate gktAccountWidgetRewardSectionBodyListHeader.

append gktAccountWidgetHeaderForRemarks gktAccountWidgetRewardSectionBodyListHTML. append gktAccountWidgetRewardSectionBodyListHeader if rewardTransactions. substring 0,10 : rewardTransaction. addClass "gktAccountWidgetRewardSectionBodyListItemBalance".

html balanceFormatted if rewardTransaction. append balanceFieldDiv gktAccountWidgetRewardSectionBodyListItem. addClass "gktAccountWidgetRewardSectionBodyListItemExpirationDate". html expiryDateFormatted "-" gktAccountWidgetRewardSectionBodyListItem. addClass "gktAccountWidgetRewardSectionBodyListItemRemarks".

html rewardTransaction. text gktAccountWidgetRewardSectionBodyListHTML. append gktAccountWidgetRewardSectionBodyListItem gkt. applyMainTextColorCSS gktAccountWidgetRewardSectionBodyListItem ; } gkt. prepareEmptyStateForRewardSection ; gktAccountWidgetRewardSectionBodyListHTML.

html noRewardFound } gktAccountWidgetRewardSectionBody. append gktAccountWidgetRewardSectionBodyListHTML }else{ gktAccountWidgetRewardSectionBody. displayLoadingSpinner } gktAccountWidgetRewardSection. append gktAccountWidgetRewardSectionBody return gktAccountWidgetRewardSection }, prepareGiftCardSection: function { let gktAccountWidgetGiftCardSection; if gkt.

gktAccountWidgetGiftCardSection" ; gkt. addClass "gktAccountWidgetGiftCardSectionBodyList" if gkt. giftcards; if customerGiftCards. addClass "gktAccountWidgetGiftCardSectionListHeaderForCode". renderLanguageValue giftcardSectionLanguageData.

addClass "gktAccountWidgetGiftCardSectionListHeaderForBalance". addClass "gktAccountWidgetGiftCardSectionListHeaderForExpirationDate". addClass "gktAccountWidgetGiftCardSectionListHeaderForAction". actionHeaderLabel "Action1" gktAccountWidgetGiftCardSectionListHeader. append gktAccountWidgetGiftCardSectionListHeaderForCode gktAccountWidgetGiftCardSectionListHeader.

append gktAccountWidgetGiftCardSectionListHeaderForBalance gktAccountWidgetGiftCardSectionListHeader. append gktAccountWidgetGiftCardSectionListHeaderForExpirationDate gktAccountWidgetGiftCardSectionListHeader. append gktAccountWidgetGiftCardSectionListHeaderForAction gktAccountWidgetGiftCardSectionBodyListHTML.

append gktAccountWidgetGiftCardSectionListHeader customerGiftCards. addClass "gktAccountWidgetGiftCardSectionBodyListItemForCode". addClass "gktAccountWidgetGiftCardSectionBodyListItemForBalance". addClass "gktAccountWidgetGiftCardSectionBodyListItemForExpirationDate".

html customerGiftCard. addClass "gktAccountWidgetGiftCardSectionBodyListItemForAddToAccount" ; if customerGiftCard. addClass "gktAccountWidgetGiftCardSectionBodyListItemForAddToAccountButton".

append addToAccountButton gkt. applyButtonCSS addToAccountButton ; gktAccountWidgetGiftCardSectionBodyListItemForAddToAccount. attr "data-giftcard-id", customerGiftCard. gktGiftcardId ; gktAccountWidgetGiftCardSectionBodyListItemForAddToAccount. addGiftCardToRewardCode } gktAccountWidgetGiftCardSectionBodyListItem.

append gktAccountWidgetGiftCardSectionBodyListItemForCode gktAccountWidgetGiftCardSectionBodyListItem. append gktAccountWidgetGiftCardSectionBodyListItemForBalance gktAccountWidgetGiftCardSectionBodyListItem.

append gktAccountWidgetGiftCardSectionBodyListItemForExpirationDate gktAccountWidgetGiftCardSectionBodyListItem. append gktAccountWidgetGiftCardSectionBodyListItemForAddToAccount gktAccountWidgetGiftCardSectionBodyListHTML. append gktAccountWidgetGiftCardSectionBodyListItem } gkt.

applySubTextColorCSS gktAccountWidgetGiftCardSectionListHeader ; gktAccountWidgetGiftCardSection. prepareEmptyStateForGiftCardSection ; gktAccountWidgetGiftCardSectionBodyListHTML. html noGiftcardFoundHTML } gktAccountWidgetGiftCardSection. append gktAccountWidgetGiftCardSectionBodyListHTML }else{ gktAccountWidgetGiftCardSection.

addClass "gktAccountWidgetNoGiftCardDataFoundMainText". addClass "gktAccountWidgetNoGiftCardDataFoundSubText". html noDataFoundSubText gkt. applyMainTextColorCSS noGiftcardFoundMainTextHTML ; gkt. applySubTextColorCSS noGiftcardFoundSubTextHTML ; noGiftcardFoundHTML.

append noGiftcardFoundMainTextHTML. append " ". addClass "gktAccountWidgetNoRewardDataFoundMainText". addClass "gktAccountWidgetNoRewardDataFoundSubText". applyMainTextColorCSS noRewardFoundMainTextHTML ; gkt. applySubTextColorCSS noRewardFoundSubTextHTML ; noRewardsFound.

append noRewardFoundMainTextHTML. append noRewardFoundSubTextHTML ; return noRewardsFound; }, insertIntoCartPageWrapper: function settings, accountWidgetCartPageHTML { gkt. prepareRewardSection gkt. prepareRewardGiftCardDetails ; gkt.

prepareBuyWithRewardsButton ; }, applyMainTextColorCSS: function element { if gkt. Be sure to also sign up for our email newsletter so we can keep you up-to-date with the latest beauty freebies! Free Beauty Samples Free Cosmetic Samples Free Skin Care Samples Free Makeup Samples Free Hair Samples Free Cologne Samples Free Nail Polish Samples.

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