For products that require multiple uses to achieve desired results or can only be used in specific settings i. Event-based product sampling involves partnering with a dedicated event organizer and distributing samples to their attendees.

This typically involves face-to-face interaction between brand representatives and prospective consumers. When determining an event-based product sampling program, it is important to consider the audience. For brands targeting Gen Z, college campus events are a prime opportunity to drive trial.

College is also a key transitional period for consumers when brand loyalty can be easily captured and sustained for long periods. With event-based sampling, the presentation of your product is everything.

This could include a promotional brand booth, dedicated street teams, and partnering with event entertainment. Your brand representatives must be knowledgeable, engaging, and offer clear next steps to help drive future purchases or further brand communication.

Our online worlds are more important than ever, and it is no surprise that brands want to utilize this channel for product sampling.

Digital product sampling is a method of soliciting consumers to opt-in online to try a product sample that is mailed to them. Social sampling involves an organized effort to deliver samples to targeted consumers and prompt social sharing, with the goal of driving word-of-mouth on social media platforms.

The most obvious advantage of digital product sampling and social product sampling is the data you can collect and the content generated, but there are many benefits to utilizing this channel for your brand.

This kind of product sampling program can be done in several ways. While this is a great way to collect leads and build databases for retargeting, it is challenging to control the audience who is receiving a sample.

Sampling to a brand advocate community — brand advocates are a vast resource. Brands can also go back to consumers to collect product feedback and consumer insights to fuel product development.

Take a look at Hero Cosmetics, a brand that generated more than product reviews in just days after launching sampling programs through its Hero Skin Squad community. Recommendations are still considered the most effective form of advertising, and a product sampling program to a community of brand advocates is a surefire way to generate advocacy.

Personalized sampling — using consumer data, you can deliver samples tailored to specific preferences and interests, making a full purchase much more likely. Some brands like MAC Cosmetics have even utilized augmented reality and artificial intelligence to help determine the right shade for consumers to sample their products.

This sampling method became hugely necessary during the height of the COVID pandemic when physical sampling was unavailable.

With ecommerce sampling, you can often use data and purchase history to determine the right audience and lifestyle. When consumers receive their online order in the mail, they will find a free product to try. To help drive conversion, you can include a unique QR code or exclusive offer to drive signup or purchase.

While ecommerce sampling is often a surprise, some retailers make it a part of their shopping experience. Sephora famously allows shoppers to select multiple samples to be delivered in-home with their purchase.

Another trend is consumer-paid sampling. This is seen in many subscription boxes such as Birchbox, FabFitFun, and BarkBox, where consumers are offered an elevated sampling experience. Generate interest and awareness — this is especially important for new product launches.

Sampling cuts through the clutter of other marketing messages. Product sampling is an incredibly effective way to spark new purchases. Fuel word-of-mouth and brand advocacy — consumers heavily rely on digital neighbors to determine which products to buy. Product sampling programs supercharge your word-of-mouth and achieve advocacy at scale.

A solid product sampling program strategy will produce a steady pipeline of compelling user-generated content. Gather feedback and insights — product sampling programs are a natural opportunity to solicit opinions from consumers about their experiences.

This helps brands avoid market risks by making strategic tweaks. Software platforms are especially critical in online sampling, whether through social media, online communities, or ecommerce. Before anyone feels, smells, or tastes your product, technology can help you with targeting and ensure the right person is trying your product at the right time.

We allow up to two user accounts per household. This is intended for a family member or someone else living in your home. Only one user account is permitted per person. We only support shipments within the contiguous United States at this time; excluding Alaska, Hawaii or Puerto Rico.

Unfortunately, we cannot ship to P. Boxes, so a full street address is required. Authentic reviews are very important in helping shoppers make a buying decision. To maintain membership, you will need to review all of the products you receive.

We expect our members to write unbiased, honest and authentic reviews. All reviews will be posted unedited, regardless of whether they are favorable or not. There is no pressure or expectation to write positive reviews, and negative reviews do not affect membership in the program.

To ensure authenticity, any reviews gathered through this program are badged to signify a free product was received. Save your place now! Join us at Bazaarvoice Summit on March to learn about the evolution of commerce. HOW IT WORKS.

JOIN US. Tell us a little about yourself to join the waitlist. Apply Now. Brands we love to work with. TryIt works with some the best brands across a wide variety of categories. Members are not paid to participate in the program, nor are they paid to write reviews.

A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Video

Product sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

While this is a great way to collect leads and build databases for retargeting, it is challenging to control the audience who is receiving a sample.

Sampling to a brand advocate community — brand advocates are a vast resource. Brands can also go back to consumers to collect product feedback and consumer insights to fuel product development.

Take a look at Hero Cosmetics, a brand that generated more than product reviews in just days after launching sampling programs through its Hero Skin Squad community. Recommendations are still considered the most effective form of advertising, and a product sampling program to a community of brand advocates is a surefire way to generate advocacy.

Personalized sampling — using consumer data, you can deliver samples tailored to specific preferences and interests, making a full purchase much more likely.

Some brands like MAC Cosmetics have even utilized augmented reality and artificial intelligence to help determine the right shade for consumers to sample their products. This sampling method became hugely necessary during the height of the COVID pandemic when physical sampling was unavailable.

With ecommerce sampling, you can often use data and purchase history to determine the right audience and lifestyle. When consumers receive their online order in the mail, they will find a free product to try. To help drive conversion, you can include a unique QR code or exclusive offer to drive signup or purchase.

While ecommerce sampling is often a surprise, some retailers make it a part of their shopping experience. Sephora famously allows shoppers to select multiple samples to be delivered in-home with their purchase. Another trend is consumer-paid sampling.

This is seen in many subscription boxes such as Birchbox, FabFitFun, and BarkBox, where consumers are offered an elevated sampling experience.

Generate interest and awareness — this is especially important for new product launches. Sampling cuts through the clutter of other marketing messages.

Product sampling is an incredibly effective way to spark new purchases. Fuel word-of-mouth and brand advocacy — consumers heavily rely on digital neighbors to determine which products to buy.

Product sampling programs supercharge your word-of-mouth and achieve advocacy at scale. A solid product sampling program strategy will produce a steady pipeline of compelling user-generated content.

Gather feedback and insights — product sampling programs are a natural opportunity to solicit opinions from consumers about their experiences. This helps brands avoid market risks by making strategic tweaks.

Software platforms are especially critical in online sampling, whether through social media, online communities, or ecommerce. Before anyone feels, smells, or tastes your product, technology can help you with targeting and ensure the right person is trying your product at the right time.

The product sample itself is often the gateway to starting a brand relationship. This type of program involves sending samples or trial products via mail. Shoppers will then eat a small shipping fee in exchange for their samples. For example, Mario Badescu offers a personalized skincare quiz to first-time shoppers.

Upon finishing, participants are presented with relevant products related to their unique regimen. Then, shoppers are given the option to buy products outright or request samples. Source: Mario Badescu. Direct mail sampling programs are particularly popular among specialty beauty brands.

The higher your price point, the more likely shoppers will want to try before they buy. This sampling method involves giving shoppers a digital taste of your products.

In short, shoppers get to try products without leaving the house or ordering an in-home trial. For fashion and apparel brands, virtual try-on using AR have grown more popular over the years.

Source: YouTube. While virtual product sampling is sort of niche, it is instant. For consumers, virtual sampling means no shipping fees or juggling packages. The caveat? Product gifting is a form of sampling where you send your products to content creators. Of course, the goal is to get those creators to post about your brand on social media.

Post requirements mean you will need to gift more. Below is a great product gifting example from Vessi:. Source: with. Gifting campaigns do double duty by helping brands win new customers and build social proof at the same time.

That said, gifting requires some legwork. The process of contacting creators and sending them packages can be time-consuming. The benefits are worth it if you have the bandwidth, though. From posts showing off your brand to glowing reviews, gifting is among the best product sampling methods for building awareness.

Consider that convenience is the top driver of online purchases. Still, some products need to be seen in person before buyers are comfortable. As noted earlier, this is common with high-ticket purchases. Even Amazon is hopping on the sampling bandwagon with their Prime Try Before You Buy program.

Below is another example from Azazie. The brand offers try-on wedding dresses and free swatch samples for shoppers. Their dresses and gowns must be returned within seven days of being received. On the flip side, their swatches are truly free samples with no returns necessary. Source: Azazie.

As an added bonus, shoppers can actually choose which products they want to try. Source: Ulta. By default, the products sampled will be more relevant to individual shoppers than random items.

This increases the chances that shoppers will make a full-blown purchase in the future. Source: Twitter. Good question! This is an ongoing trend and expectation among shoppers post-pandemic.

Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Elevate brand awareness Sampling programs made smarter An engaged community of shoppers. Get started. Hannah Kredich Category Specialist at Petco. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7. Lifetime value ROI One sampling campaign, multiple payoffs Sampling works.

Product launches Launch with content on day one Launch smarter. Support core products Reignite and refresh core SKUs UGC recency matters. Reinvent, reformulate, re-engage. Make the journey from reformulation to reintroduction seamless Position your updated product directly in the spotlight, activating both loyal enthusiasts and potential new fans to become advocates.

Why reintroduce in whispers when you can make a grand, applause-worthy re-entry? Navigate the new FTC review landscape with confidence by capturing content from consumers that accurately reflects the latest version of your product and inspires consumer trust. See more from our community.

Enter new markets Expand into the next frontier Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Bazaarvoice Deals Trial more products, ship fewer samples Sampling is a great way to get fresh reviews and user generated content UGC for your brand.

Petco Product Sampling. A lot of our brands are knocking on our door at the moment wanting to do these sample campaigns with the team here. It shows them what the product is really like and what it can bring to their home.

Kraft Heinz.

Product sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

However, other industries benefit from sampling too, such as apparel and technology. There are numerous benefits to an effective product sampling program. As Babbitt discovered in the 19th century, when consumers are loyal to a particular brand, it can be extremely difficult to get them to try anything else.

When you offer free samples of your product, you remove the risk for the consumer. Think about a customer going to a grocery store. Many of them already have a list written down of their needs. Conversely, handing out a sample of your product in the middle of the store instantly gets you noticed.

Giving your customers the chance to experience your product first hand before purchase gives you a much higher chance of boosting your brand awareness. For example, Snack Factory ran a product sampling program for a brand new product: Flat pretzel crackers.

Generating more customer reviews for your product is critical. A product sampling program provides the perfect opportunity to generate more ratings, reviews, and additional user-generated content.

A product sampling program is particularly helpful when launching a new brand or product within a brand. By providing potential customers with your products, you begin to build the foundation of trust and loyalty.

You might not get it from everyone, but for many, the option of trying a product and getting to experience it first hand before purchase is the ultimate form of brand trust and relationship building.

Although many types of product sampling programs exist, they can generally be divided into two categories:. Traditional product sampling is the in-person or event-based sampling method. Think of when you walk through Costco and you see the vendors handing out free samples.

Or when beauty brands offer free skincare samples. Traditional product sampling provides an immersive experience by allowing potential consumers to experience your products. It also promotes brand awareness and gets your product in front of people who may have never heard of you.

However, with traditional product sampling, audience targeting is usually out of reach since your samples are handed out to whoever is there, rather than a targeted audience. And remarketing opportunities are largely non-existent since samples are typically handed out in passing with little chance for a follow-up.

Digital product sampling is far more in-depth than traditional product sampling. It starts with creating profiles for your potential customers, gathering data through questionnaires and other consumer insight-gathering tactics.

This data can include everything from age and location to more targeted questions, such as dietary preferences and shopping habits, depending on the industry.

Once profiles are created, potential customers receive relevant samples or digital offers that match their profile, creating a highly personalized product sampling program. Digital product sampling, contrary to traditional product sampling, offers many opportunities for both laser-focused audience targeting and for remarketing.

It allows you to reach customers in their homes instead of relying on in-person meetings and catching them at the right place and right time. One of the biggest benefits of digital product sampling is the ability to capitalize on what product sampling programs are all about—collecting more ratings and reviews.

Your online brand community can be used to create an effective product sampling program from start to finish. Digital product sampling programs require effective audience targeting.

The TINT platform creates progressive profiles of members, continually collecting and adding zero-party data and first-party data. Once targeting is accomplished, UGC, testimonials, and reviews can be generated in real-time within the platform as community members receive their samples.

Consumers have joined Sampler to discover their new favorite products. Sampler is the trusted partner for leading consumer brands. Over brands have used Sampler to reach high value consumers at all stages of the buying journey. Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness.

You can still launch powerful programs by opting for a high value digital offer like a discount coupon instead. After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle.

Once a consumer matches with your sample, we process, package and deliver it directly to their doorstep in a safe and contactless way. Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey.

Our platform lets you easily syndicate your ratings and reviews to your eCommerce site and help you build trust and credibility at the point of purchase. Introduce your products to new consumers with the highest-potential to purchase.

Measure the impact of sampling on retail sales through the first-and-only sampling program that measures sales lift via closed loop measurement on Kroger. Drive demand post-trial through coupons and special offers. Gain access to invaluable purchase data including intent to purchase.

Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns.

Create a unique, interactive at-home product trial experience that complements in-store and online shopping. Gather robust retail shopper-data to discover which retail shoppers are most likely to buy your products and identify future shopper marketing efforts.

Engage with the right people, wherever they are - get your product into the hands of consumers that represent the greatest potential. Boost the effectiveness of paid media campaigns with a sampling call-to-action.

Reach new consumers at a fraction of the cost of a typical media campaign via Sampler's highly engaged Audience. Capture 1st party data to fuel personalized re-marketing campaigns.

Acquire first-party data to unlock personalized communication. Get your product into the hands of consumers that represent the greatest potential with samples they actually want.

Leverage highly-targeted omnichannel campaigns to reach your ideal consumers - wherever they are. Capture CRM data more cost-effectively than traditional CRM acquisition methods. Let's chat about how Sampler can reach your brand's objectives.

Say goodbye to siloed sampling initiatives. Our breadth of sampling channels allows brands to tackle multiple marketing objectives and meet consumers at key moments in their journey to create personalized, relationships. Harness our expertise working with hundreds of beauty brands on digitally integrated, cross-channel campaigns.

In this current stage of growth for our brand, the insights provided by Sampler gives us accurate and trackable knowledge on offer redemption. The consumer feedback collected in our Sampler program provided a great wealth of knowledge. It gave us insights into the consumer perspective on how to ensure our product innovations and the products currently on shelf are aligned with consumer expectations.

Digital sampling is a way to have the data to back up your product and say hey! people want this, there is a market for this, consumers are hungry for something new. With a millennial target audience in mind, o. tampons used Sampler's technology to boost the effectiveness of influencer efforts and gather product feedback.

They were responsive from the very beginning helping us understand how the process worked and what to expect. Our Sampler representative was extremely helpful throughout the entire process. We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience.

Receive digital sampling resources, product updates, and success stories from brands similar to yours.