Source: with. Gifting campaigns do double duty by helping brands win new customers and build social proof at the same time. That said, gifting requires some legwork. The process of contacting creators and sending them packages can be time-consuming.

The benefits are worth it if you have the bandwidth, though. From posts showing off your brand to glowing reviews, gifting is among the best product sampling methods for building awareness. Consider that convenience is the top driver of online purchases.

Still, some products need to be seen in person before buyers are comfortable. As noted earlier, this is common with high-ticket purchases.

Even Amazon is hopping on the sampling bandwagon with their Prime Try Before You Buy program. Below is another example from Azazie. The brand offers try-on wedding dresses and free swatch samples for shoppers.

Their dresses and gowns must be returned within seven days of being received. On the flip side, their swatches are truly free samples with no returns necessary. Source: Azazie. As an added bonus, shoppers can actually choose which products they want to try.

Source: Ulta. By default, the products sampled will be more relevant to individual shoppers than random items. This increases the chances that shoppers will make a full-blown purchase in the future. Source: Twitter. Good question!

This is an ongoing trend and expectation among shoppers post-pandemic. As ecommerce grows, opportunities to build one-on-one connections with customers shrink.

And so brands that can create a unique experience for their customers have the most to gain. Recommending and offering personalized samples is compelling to consumers. Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent.

Your product sampling program can serve as a way to identify relevant shoppers ASAP. Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out.

On the flip side, your popular samples can highlight what people like the most about your brand. This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback.

Note which products and qualities ex: materials, ingredients, features they shout out. Then, emphasize those strengths in your future marketing campaigns. Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. The use of reciprocity in marketing is well-documented.

Think about how Costco has made sampling such an important part of the shopping experience for members. Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect. This increases the chances that recipients become buyers.

When you offer an in-person sample, people only get a narrow and limited understanding of your product. For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it.

This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience.

This is another way to get new customers familiar with your brand and products. The more time people get to spend engaging with your brand, the more comfortable they are with you. If nothing else, social media product sampling is a brilliant way to get more user-generated content.

This includes customer photos and videos, reviews and more. Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent. You can earn both at the same time by offering samples.

Whether you can realistically build your own program depends on a few key factors, though. On a high level, brainstorm whether or not your brand has the following:. Note: for companies with limited resources but time to spare, small-scale gifting campaigns are an option.

The process of engaging with creators one-on-one to send products is still time-consuming. Still, this method is more manageable than trying to ship out dozens or hundreds of samples at once. Sampling should be treated like any other marketing tactic.

Product gifting is a form of sampling where you send your products to content creators. Of course, the goal is to get those creators to post about your brand on social media.

Post requirements mean you will need to gift more. Below is a great product gifting example from Vessi:. Source: with. Gifting campaigns do double duty by helping brands win new customers and build social proof at the same time.

That said, gifting requires some legwork. The process of contacting creators and sending them packages can be time-consuming. The benefits are worth it if you have the bandwidth, though.

From posts showing off your brand to glowing reviews, gifting is among the best product sampling methods for building awareness. Consider that convenience is the top driver of online purchases.

Still, some products need to be seen in person before buyers are comfortable. As noted earlier, this is common with high-ticket purchases. Even Amazon is hopping on the sampling bandwagon with their Prime Try Before You Buy program. Below is another example from Azazie. The brand offers try-on wedding dresses and free swatch samples for shoppers.

Their dresses and gowns must be returned within seven days of being received. On the flip side, their swatches are truly free samples with no returns necessary. Source: Azazie. As an added bonus, shoppers can actually choose which products they want to try.

Source: Ulta. By default, the products sampled will be more relevant to individual shoppers than random items. This increases the chances that shoppers will make a full-blown purchase in the future. Source: Twitter.

Good question! This is an ongoing trend and expectation among shoppers post-pandemic. As ecommerce grows, opportunities to build one-on-one connections with customers shrink.

And so brands that can create a unique experience for their customers have the most to gain. Recommending and offering personalized samples is compelling to consumers.

Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent. Your product sampling program can serve as a way to identify relevant shoppers ASAP.

Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out.

On the flip side, your popular samples can highlight what people like the most about your brand. This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback. Note which products and qualities ex: materials, ingredients, features they shout out.

Then, emphasize those strengths in your future marketing campaigns. Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. The use of reciprocity in marketing is well-documented. Think about how Costco has made sampling such an important part of the shopping experience for members.

Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect. This increases the chances that recipients become buyers.

When you offer an in-person sample, people only get a narrow and limited understanding of your product. For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it.

This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience. This is another way to get new customers familiar with your brand and products. The more time people get to spend engaging with your brand, the more comfortable they are with you.

If nothing else, social media product sampling is a brilliant way to get more user-generated content. This includes customer photos and videos, reviews and more. Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent.

You can earn both at the same time by offering samples. Whether you can realistically build your own program depends on a few key factors, though. On a high level, brainstorm whether or not your brand has the following:.

Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success!

6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success! Product Sampling Marketing is when companies spread the word about their product by letting consumers try it before buying it. With product: Sampling Campaigns

Sampling Campaigns individual Capaigns can Try out gaming samples several different forms, from in-store food samples Campiagns or mailed glasses CCampaigns try on Warby Parker. Sampling Campaigns to cart. Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. You can expand your reach, grow customer loyalty, and ultimately increase conversion and decrease churn rates. We could talk up the benefits of sampling all day.	Similar posts. December 5, Sampling campaigns offer a goldmine of info for brands. Neither should that be expected. Statusphere also eliminates the most time-consuming pieces of working with influencers in-house thanks to our advanced matchmaking and fulfillment technology. Even Amazon is hopping on the sampling bandwagon with their Prime Try Before You Buy program. Dorset Tea GottaBe!	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success!	Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending	Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street
On a Campqigns level, brainstorm whether or not Samplng brand has Sampling Campaigns following:. When executed correctly, sampling Campaivns extremely effective Camaigns has the Sampling Campaigns to Beverage sampling events purchases and create a myriad of loyal customers. Connect with one of our sampling experts today Speak to a sampling expert. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away. Consider that convenience is the top driver of online purchases.	A lot of our brands are knocking on our door at the moment wanting to do these sample campaigns with the team here. Get started. The insights and feedback collected during the sampling program not only helped Zero dB prove why their product was so special to consumers, but it also helped prove the demand of the product to potential retailers and support their case for shelf space. On a high level, brainstorm whether or not your brand has the following:. Do you examine product reviews before you buy a product? Influencer Gifting Influencer gifting is a newer sampling strategy that has become increasingly popular in recent years. Why Is Product Sampling Marketing Effective?	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success!	Best Practices for Product Sampling · Send surveys. Always send surveys to your potential sampling recipients with targeted questions about your Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Drive brand awareness. Product sampling campaigns can uplift brand awareness before consumers even have even tried your product. A high percentage of consumers	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success!
Offering samples that Trial offers with money-back guarantee Sampling Campaigns available for a limited time Samplong helps brands build Campxigns email list because fans want to Samplng alerted about Campaiigns deals. Company About us. So you can direct them to an email subscription form where they can give their information in exchange for access to news about special offers like free samples. Supercharge your next product launch with Bazaarvoice. Join our Influenster community. After finding that perfect pair, customers can buy what they want and ship the rest back. When should you launch a product sampling campaign?	The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published. But there is much more to the sample marketing strategy than just enticing snacks and perks. By using a diagnostic questionnaire and advanced targeting, they were able to reach consumers who were most likely interested in the beverage and launch post-sampling surveys to learn what they thought about it. Zero dB is a next-generation functional drink designed to improve clarity and quieten mental noise. Path of Life makes delicious, plant-based frozen foods from whole food ingredients that promote a healthy lifestyle. Thinking about expanding beyond your country? For example, an online news business may offer, on average, five articles a month before asking for a subscription payment.	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success!	Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their Everything you need to know about product sampling campaigns, why brands use them and how to make them the most effective	Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their 5 winning sampling programs to inspire your next campaign · Zero dB · Shameless Pets · Path of Life · Barney Butter · O.b. tampons · Takeaways

Video

Sampling Campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success!

Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger. Work with Us. Claim samples Speak to an expert.

BLOG 5 winning sampling programs to inspire your next campaign. July 12, TABLE OF CONTENTS. Zero dB Zero dB is a next-generation functional drink designed to improve clarity and quieten mental noise. Consumer insights. Consumer feedback.

SHARE THIS POST. Check out related blog posts Check out these related posts:. Measuring Marketing Effectiveness - Closed-Loop Attribution vs.

Interested in learning more about Sampler? Connect with one of our sampling experts today Speak to a sampling expert.

Company About us. Partners Brands. The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published.

Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep.

could leverage across all of their marketing channels. Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery.

Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time. Receive digital sampling resources, product updates, and success stories from brands similar to yours. Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.

Work with Us. Claim samples Speak to an expert. BLOG 5 winning sampling programs to inspire your next campaign.

July 12, TABLE OF CONTENTS. Zero dB Zero dB is a next-generation functional drink designed to improve clarity and quieten mental noise. Consumer insights. Consumer feedback. SHARE THIS POST.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers. The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.

One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic. As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback? The answers can help you design the best strategy to get you there.

Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information. You can also think of it this way: who will be the most willing to buy your product?

This will encourage reviews and give customers a chance to learn more about your product. Additionally, choose the ideal time to launch your product. For instance, consider releasing your line of school supplies a few weeks before the start of the next semester.

You can contact your audience via email for surveys and feedback after they've received the samples. There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates. Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media.

This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof.

Sampling Campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending In-store sampling strategies have always prioritized quantity over quality. Here are 5 steps to create and execute a successful product sampling campaign If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success!

Firstly, it encourages consumers to try something new by taking away the financial risk of spending money on a product and not liking it. Customers cannot know they enjoy a product until they experience it for themselves.

Receiving a product sample creates an important physical touch-point between a customer and a product, which is an important step in building the brand-consumer relationships that grow loyalty. Product sampling therefore helps businesses drive sales and build brand awareness and loyalty.

But when campaigns are conducted digitally , they also offer in-depth insight into consumer behaviours and preferences. Monitoring consumer interactions and collecting sample feedback helps brands better understand the tastes and needs of different demographics and shows them which aspects of a product and its marketing are successful, and which are not.

This insight is invaluable in guiding new product development, designing packaging, shaping marketing strategies and guiding the growth of a business overall.

The data from online sampling campaigns can also be used to hyper-target marketing and personalise consumer interactions to build more meaningful customer relationships. Physical product sampling has been used for many years, and can still be seen frequently in supermarkets, events like festivals, and high traffic areas such train stations.

But this method does have some limitations:. Post-COVID retail is an increasingly digital landscape and the same is true in the world of sampling. With the right tools, it's possible to create striking digital sampling campaigns in a few clicks and launch them across a variety of online channels.

Customers can claim their product sample which is then delivered straight to their home. Product sampling campaigns can be launched in several different ways, and brands can run activations on many of the channels they already use in their marketing strategy.

high-trafficIt also helps brands collect rich demographic and analytics data to understand customers better and shape their future business strategies. Lead forms - often shown to consumers via a paid media ad - are completed directly within an ad placement, reducing friction and complexity for the customer.

Another way to launch a sampling campaign is through a publisher partnership. Publisher campaigns are especially effective for brands with a narrow customer demographic profile, as they can work with publishers to find the best campaign placements to reach consumers.

Collaborating with influencers makes them ambassadors for a product, enabling businesses to grow their CRM as well as target particular audiences for greater acquisition. Diagnostic sample campaigns ask consumers questions about themselves and their preferences.

This provides a more interactive experience for the customer, building a stronger brand relationship. Brands can use profiling experience in their campaigns: such as including shade finding tools to help consumers find a perfect colour match. This form of zero-party data is invaluable for brands, especially as data protection and online cookie regulations get ever more complex.

As with all types of campaigns, measuring the success of marketing activity should start before the campaign is even live. Setting clear KPIs that are aligned with the strategic objective of the campaign is crucial to understanding campaign performance.

Choosing the most relevant metrics for your campaign is just the first step. This data is often spread across disparate systems and third parties, eg. publishers, social platforms etc.

This can lead to issues with data discrepancies. Consider the size, packaging, and shelf life of the product when choosing the right product for your sampling campaign.

There are various sampling methods available, including in-store sampling, online sampling, street teams, events, and direct mail. Choose a sampling method that aligns with your target audience and your budget.

Define your sampling objectives, whether it is to increase brand awareness, generate leads, or drive sales. Setting clear objectives will help you measure the success of your sampling campaign.

Encourage potential customers to try your product by offering an incentive, such as a discount, free trial, or a gift with purchase. This will increase the likelihood of conversion and encourage customers to buy your product again.

Your message should be clear, concise, and attention-grabbing. It should communicate the benefits of your product and why customers should try it.

Use compelling visuals, slogans, and branding to make your message stand out. If you are using a sampling team, ensure that they are trained on your product and how to engage with customers. They should be knowledgeable about the product and able to answer any questions that customers may have.

Track the success of your sampling campaign by measuring metrics such as the number of samples distributed, conversions, and return on investment. Use this product sampling data to improve future sampling campaigns. Follow up with customers who have tried your product by sending them a survey or offering them an exclusive promotion.

This will help you gather feedback on your product and build a relationship with potential customers. Finally, be creative with your sampling campaign.

Use social media, influencers, or unique packaging to make your campaign stand out and capture the attention of your target audience.

In conclusion, product sampling is a powerful marketing strategy that can help businesses create brand awareness, increase sales and conversion rates, and gather valuable feedback. By following these best practices and tips, you can create an effective product sampling campaign that resonates with your target audience and drives conversions.

Speak to a Relish Brand Ambassador to hear what we could be doing for your brand, or check out our happy customers here. By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise.

You can review our privacy policy here. Insights The Ultimate Guide to Product Sampling Strategies Written by Mollie Cross 08 September Here are some of the most popular product sampling strategies that companies use today: 1.

In-store Sampling In-store sampling involves setting up a booth or stand in a retail store or supermarket and offering free samples to shoppers. Direct Mail Sampling Direct mail is another popular product sampling strategy. Online Sampling Online sampling is becoming increasingly popular as more and more consumers shop online.

Event Sampling Event sampling involves giving out free samples at events such as trade shows, festivals, and fairs. Influencer Gifting Influencer gifting is a newer sampling strategy that has become increasingly popular in recent years.

Subscription Box Sampling Subscription box sampling is a strategy that has become popular in recent years. Subscription box sampling also allows companies to generate ongoing exposure for their products. University Product Sampling University product sampling is a common marketing strategy used by companies to promote their products among the student population.

Workplace Sampling Workplace product sampling refers to the practice of providing free samples of a product to employees, either as a way of introducing new products or encouraging sales of existing ones.

How to choose a product sampling strategy Every brand and campaign has particular goals that they want and need to achieve. Determine your target audience The first step in creating a successful product sampling strategy is to identify your target audience. Choose the right product Not all products are suitable for sampling.

Select the right sampling method There are various sampling methods available, including in-store sampling, online sampling, street teams, events, and direct mail. Set clear objectives and KPIs Define your sampling objectives, whether it is to increase brand awareness, generate leads, or drive sales.

Offer an incentive Encourage potential customers to try your product by offering an incentive, such as a discount, free trial, or a gift with purchase.

Create a compelling message Your message should be clear, concise, and attention-grabbing. Train your sampling team If you are using a sampling team, ensure that they are trained on your product and how to engage with customers.

Measure the success of your campaign Track the success of your sampling campaign by measuring metrics such as the number of samples distributed, conversions, and return on investment. Follow up with customers Follow up with customers who have tried your product by sending them a survey or offering them an exclusive promotion.

Be creative Finally, be creative with your sampling campaign. A powerful marketing strategy In conclusion, product sampling is a powerful marketing strategy that can help businesses create brand awareness, increase sales and conversion rates, and gather valuable feedback. Mollie Cross Campaign Strategist.

Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin.