A social media giveaway presents the ultimate opportunity to increase engagement and sales. A great giveaway like this one creates hype around your brand. So, even if a few people get the product or service, you are essentially encouraging several others to:. If your business is just starting, you can also combine your giveaway idea with influencer marketing.

Ask key social media influencers in your niche to host a giveaway on your behalf and encourage their followers to check out your brand. The brand teamed up with an influencer with a decent Instagram following to promote their latest campaign. This way, they reached the right audience.

This is the ultimate sales promotion tactic carried forward from one brand generation to another. With hyper-targeted marketing campaigns, offering personalized gift vouchers can drive your sales. A customized coupon works best to make your customers feel special and excites them to buy more.

Vouchers act as a gesture of gratitude as well. Besides, you can also reward your existing clients with some gift coupons in their emails , just like Uplers did:.

You can find coupons via email or text. They also send vouchers via post to redeem online or in-store. Ultimately, a gift voucher campaign comes with multiple benefits. It can help boost sales and build a subscriber base for your email marketing efforts.

Boosting your sales is no easy task. Promotional tactics help get both immediate and long-term sales. Not only do promotions multiply sales, but they also generate significant buzz around your brand. The customer satisfaction from such sales adds to this buzz.

While applying the tactics discussed in the blog, remember to use persuasion. Drive greater conversions for your offer by persuading the customer that they need to use your discounts.

Add a sense of urgency and fear of missing out to maximize the results. Besides, you can use long-term practices like referral and loyalty programs to build a customer base for your brand. Leave a Reply 0 Cancel reply.

You will now receive the freshest research and articles from Snov. io Labs every month! It looks like you've already subscribed to Snov. Then submit that picture in the comments section of the giveaway post. Loyalty programs reward customers for their repeat business and encourage them to continue shopping with the company.

If you like a particular campaign, you can easily recreate your own version with OptinMonster. OptinMonster is the best conversion optimization tool. It allows you to create eye-catching popups for your sales promotions easily.

OptinMonster comes with multiple eCommerce campaign types, like fullscreen mat, lightbox popup, floating bar, and countdown timer. Just follow our instructions for creating your first campaign , then customize it at will! Get Started With a Sales Promotion Popup Today! In this case, the site visitor has already viewed printed dresses.

You can do this in OptinMonster with our Smart Tags feature. You might also want to check out 5 creative ways to personalize your optins to boost conversions. It all adds up to a compelling reason to click the button. When visitors do, they see a coupon code with a countdown timer.

To do the same, create a countdown popup in the OptinMonster campaign builder. The free shipping offer immediately tackles one of the biggest reasons for cart abandonment. The timer adds urgency, and the shopper knows they need to act soon if they want to grab this deal.

You could create something similar in OptinMonster by using the floating bar campaign type and editing the colors to match your branding. Here are some more floating bar examples to inspire you.

Then you can redirect visitors to a signup form when they click the Yes button. Include it anywhere on your site to trigger a popup when customers click.

The lightbox popup is a white box with matching the brand colors. This puts the offer on center stage, making it a no-brainer for people to sign up.

By default, OptinMonster popups appear after 5 seconds, but you can change it using the Exit-Intent® rule. You could also change that so they appear after visitors have scrolled.

To do that, go to Display Rules and set the condition If distance scrolled. Next on our list of sales promotion examples is Win in Health. It matches their website colors perfectly.

The copy is clear and straight to the point. To create appealing campaign copy, check out our list of copywriting templates. Scott Wyden Imagery only show this 2-step optin on the cart and checkout pages when the shopper tries to leave the site.

It recovers You can get similar attention for your OptinMonster popups by adding the Exit-Intent® and Page Targeting rule. This floating bar picks up one of the logo colors while contrasting with the site as a whole.

Click on the countdown timer in the live preview to bring up the editing tools, the set the desired end date and time. We like it because both the pictures and text make it clear what you can win. Plus, the CTA is crystal clear. We know that people trust recommendations from friends and influencers more than ads, so this is a smart move by the Maca Team.

The background image is of the source product, with an overlay showing the offer. Plus, they have made it easy by including a button so visitors can copy the referral link easily.

We also like the inclusion of social sharing buttons. To do this with OptinMonster you could easily create your own custom campaign using the Canvas theme. Party bike company Nashville Pedal Tavern has a sales promotion example with a difference.

Simple as that. And the genius of it is the Nashville Pedal Tavern only showed it to people who were really interested in their site. In this example, the image of happy customers inside the restaurant makes for a winning combination for Padstows.

The optin campaign is beautiful and inviting, and the voucher is an added bonus. One thing the company could do is experiment with split testing the call to action. Check out our list of free image sites to find the right image.

You could also follow our guide to get your CTA right. Want to do something similar with OptinMonster? Use our lightbox popup , and upload an image. These colors also contrast so they stand out.

When they send offers to their subscribers via emails, their subject line simply reads:. Take a look at the newsletter that follows:. This can build more anticipation and leads your customer to the website. The CTA here emulates the same feeling as opening a present. Amusing technique, right?

An effective loyalty program is a smart investment and a gift that keeps on giving! You can create VIP programs that are activated once a customer attains a certain amount of points based on their orders. So every time current customers refer you to a friend, you offer them discounts.

This is what a referral program is all about. This ensures that customers are motivated enough to actually recommend you to friends in exchange for discounts, offers, etc. Lifestyle discounts are specific discounts that only apply to a particular profession, age group, or demographic.

It is generally associated with an ID. They are commonly available for students, teachers, seniors, etc. Check out how Apple has a separate lifestyle discount for students, teachers, staff, etc.

You can offer such deals all year round like Apple, or limit it only for certain occasions. The choice is all yours! Read more: 15 Sales Tactics to Generate High-Quality Leads! If you want to make more space in your inventory or sell off seasonal stock like winter clothing, Christmas decorations, or more a clearance sale is a way to go!

Since clearance sales are generally tagged along with discounted prices, customers love it just as much! Check out this email sent by American Eagle for their clearance sale:. If a prospect wants to become a customer, you need to make sure their experience is fulfilling. The first-order discount is the impression you want to and should set!

You can keep such a discount all year round as this will ensure a positive experience for every new customer. Take a look at this example:. No matter how your products are priced, a first-order discount entices people to give your products a try.

Each business is different, and so are the audiences, All the above sales promotions examples are full-proof, just find the one that best resonates with your brand!

Analyze your audience, devise a plan, and create the right enticing and undeniable offers that will capture the 21st-century audience. We hand over the reins to you now — we wish you all the luck!

Mystery Offers Loyalty Programs Referral Programs

Sample promotion deals - Buy One Get One Free Mystery Offers Loyalty Programs Referral Programs

The power of sales promotions lies in personalized and contextual incentives. In this guide, you will learn the definition of sales promotions and the benefits and cons of using sales promotions.

A sales promotion also called trade promotion is a marketing strategy involving an incentive to generate interest or demand for a given product. Typically, the frontline goal of any sales promotion is boosting sales, but they can serve many other marketing objectives, such as reducing customer churn, lowering customer acquisition costs, or nurturing brand loyalty.

Before I lay out different types of sales promotions, let's take a quick look at the key pros and cons of using sales promotions in your business.

Sales promotions can benefit any business if they are planned with your budget and marketing goals in mind. Here are some benefits of sales promotions that you can expect from a well-planned promotional campaign:.

Unfortunately, it's not all unicorns and rainbows. Sales promotions, just like any other marketing strategy, carry some hidden risks that you should be aware of:.

Sales promotions come in many forms and can be utilized as a part of a sales strategy at any stage of the sales cycle. There are two main approaches you can take:. Some brands use a mix of both by using a push strategy to move products, followed by a pull strategy to encourage consumers to purchase from retailers.

The first sales promotion example are, unsurprisingly, coupons. The ubiquity of coupons stems from their versatility and the possibility of unparalleled customization.

With a well-planned coupon campaign, you can:. Equipped with QR codes and supported by modern software, personalized coupons are more accessible than ever. For consumers, they bring convenience and omnichannel experience regardless of time and place.

Gift cards are another terrific idea for a sale promotion. Gift cards attract potential customers you wouldn't have acquired otherwise and bring profits even when unused.

But what you should keep in mind when running gift card promotions? Gift cards carry a predefined balance to be spent by a customer. They are always equipped with unique codes. Besides a predefined value and obligatory one-off code, gift cards have the same attributes as coupons and can also be customized on many levels.

Auto-applied discounts rank third on my list of top sales promotions. Cart-level discounts tempt customers with potential savings at their fingertips. These sales promotions drive customers into spontaneous buying decisions.

While many of them add more to their cart to get the discount, the average order volume is growing. Sales promotions with auto-applied discounts are typical for online stores. Retailers define a cart structure which qualifies for a discount.

Each cart is validated by a system, and if promotion rules are met, a discount is added without any code. Such promotions enable you to deploy many diversified scenarios at the same time. My next inspiration is offering free products or services.

Besides adding free items to a cart, you can send a message with a code via email, SMS or another channel to notify the customer about the free gift they can get with the attached code. If you sell a digital product, you can think about introducing a free trial or plan to get customers hooked before they fully commit.

Flash sales are dynamic promotions wrapped in a short time window. Expiration dates in such campaigns drive traffic and cut hesitations. Research claims that people find sales promotions much more attractive if limited in time. Learn more : How to run flash campaigns without going over budget?

Happy hours promotion is a time-limited discount usually applied in the restaurant industry, often on drinks and beverages. Learn more : How to apply happy hour campaigns in any business?

Buy one and get one free BOGO promotion is a popular type of sales promotion which can help you promote a new product or clear your stores at the end of the season. Moreover, if you combine such campaigns with time limits, you can increase traffic in the quietest time of your week or season.

BOGO promotions are also an excellent way to boost your cross-selling and up-selling incentives or to move products that do not sell well on their own. Learn more : How to run highly-converting BOGO deals? This kind of campaign enables you to cross-sell and up-sell your inventory.

They also help when some products get stuck in your inventory or when you introduce new products. Here are a couple of examples of product-specific promotional campaigns:. You can personalize your promo campaign by offering a discount based on previously purchased products.

You can distribute your discounts based on events for example, customer interactions. For example, you can send unique coupons if:. The more you can claim something is a freebie, the more motivated your customers will be to get it. Free shipping is usually available for a minimum order amount, however, sometimes stores decide on short time events with free shipping on everything.

For example, free shipping on all orders made within the next 6 hours. Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for building a loyal audience, ready to recommend your services and keep coming back for more.

You can leverage live chat or emails to personalize messages with birthday and anniversary incentives such as a coupon codes with exclusive discounts or a gift cards wrapped as special gifts.

You can use coupons and other promotion types to incentivize customers to stay with you for longer. Referral programs are a marvellous sales promotion idea for taking advantage of the power of recommendation.

No matter if you aim it at your partners or customers, both will be more encouraged to spread the word if provided with attractive rewards. What decides the success of a referral program? In short, reward. The rewards increase the chances of word-of-mouth , priceless in acquiring new customers.

Experiment and launch a referral program with multi-level reward schema to:. From all of your customers who claim that they would recommend your services to their friends, only few will actually do it.

Unless you make them feel more motivated by offering a gift card, voucher, or a free product. When you build your loyalty program strategy keep in mind that acquiring a new customer is 7 times more expensive than convincing an existing client to re-purchase.

A good loyalty program software is an investment that comes back. Loyalty programs with multi-level structures have a greater chance of keeping customers interested than flat and boring point-based programs.

A very effective method of increasing engagement is by adding a premium group to the top of the loyalty layers. This helps you to distinguish the most valuable customers and gives a clear goal to other members.

Sometimes you need to incentivize dormant customers, and there is no better way to do it than with a fun campaign with automatic reminders running for a short period of time. There are plenty of reasons why your customers may not use your offer right away.

Reminders can increase the chance of your messages standing out. Unlike typical follow-up messages, those with coupons and other incentives carry tangible value for consumers, so may be less likely to be perceived as noisy spam.

Learn more : Examples of top re-engagement promotions. You can gamify your sales promotions by setting conditions on actions customers have to do to earn the incentive. For example:. To make customers more interested in your promotions, you can offer mystery coupons. Launch a coupon campaign with several variations and don't tell customers what they got.

Then, you have them one step closer to completing their order! Promotions gamification builds unique customer experiences that increase engagement, loyalty, and retention. Learn more : 10 examples of gamified promotions.

Your partner can advertise this offer via their channels and drive new audience to your store. You can incentivize responses to surveys, filling out profiles or leaving reviews by giving a discount coupon for those who do it. This type of campaign is great to build better customer relationships and improve areas of your business that you never expected needed an improvement.

You can launch a promotion campaign for the customers who have purchased a certain number of times from you, to foster further purchases and help them build a habit of purchasing from you. Adobe offers special discounted subscription rates exclusive to students and teachers.

This makes the suite more accessible for classrooms and budding creators. It hooks young audiences early on in their creative journeys, priming them for potential full-priced subscriptions post-graduation when they enter the workforce. Crocs frequently collaborates with celebrities like Post Malone, Justin Bieber, and Bad Bunny to launch limited-edition clog designs.

Scarcity and celebrity hype generate enormous demand, with certain collaborations selling out fully within minutes. Cashback portal Rakuten pays back users a percentage of their purchase amount in eligible stores.

These savings essentially reward customers for choosing Rakuten affiliate stores over its competitors. It also incentivizes loyal repeat purchases rather than deal hunting at other stores. Buy one, get one free BOGO discounts are among the most common types of sales promotions. Offering one of the two in-demand products at a discounted price for a limited period promotes a sense of urgency, which can increase sales.

BOGO promotions are frequently referred to as "self-liquidating" in business circles because they can help clear inventory. Some of these promotions are time-limited, creating a sense of urgency, while others last until supplies run out. A giveaway on your brand's website or your target audience's preferred social media platform is an excellent method to attract new consumers and increase the number of quality followers.

For example, Faguo, a French apparel brand, promotes a product contest with a spin-the-wheel popup. Any visitor can participate.

All they have to do is type in their name and email. It's no surprise that this promotional strategy generates 5, leads every month. Even better, Faguo leveraged the wheel to make the contest experience more engaging, which contributed significantly to the campaign's success.

Incorporating exclusivity, discounts, urgency, or luxury into promotions can deliver tremendous revenue lifts. Observe user behavior, promote strategically, track performance data, and continuously optimize your promotions to make the most of your marketing efforts.

You can take inspiration from the examples and tactical tips outlined in this guide to make your promotions more successful and drive revenue. Talk to an email expert. Need someone to take your email marketing to the next level?

Schedule a minute email consultation. Book a meet here. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions.

Get started for free. Check out our AI prompts library. Get your AI prompts here. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

There is no fixed number that will apply to all businesses. The frequency of running sales promotions should be carefully balanced to maintain the brand's perceived value while engaging customers. Typically, aligning promotions with seasonal peaks, holidays, or during product launches maximizes impact without over-saturating your audience.

Success can be measured through various metrics, such as sales volume, foot traffic, website visits, and social media engagement. Additionally, tracking redemption rates of promotional codes and the acquisition of new customers provides clear insights into the effectiveness of your promotion.

Sales promotions campaigns offer several key benefits, including enhanced targeting capabilities and allowing businesses to reach specific segments of their audience with tailored messages.

They also provide measurable results through analytics, enabling marketers to track engagement, conversions, and ROI in real time.

Thanks for reading till the end. Here are 3 ways we can help you grow your business:. Explore our email marketing guides, ebooks and other resources to master email marketing.

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI. Get a min. free email consultation with a Mailmodo expert to optimize your email marketing.

With interactive emails, smarter automation workflows, AI-powered email content and higher conversions. Home guides sales promotion examples. Table of Contents What is sales promotion? FOMO discount by Booking. com 2. Bulk discount by Costco 3. Loyalty program by Sephora 4. Free gift with purchases by Kylie Cosmetics 5.

Contest by Mountain Dew 6. Limited edition products by Disney 7. Bundle deals by Squatty Potty 8. Referral program by Dropbox 9. Seasonal sale by Wayfair First-time discount by Instacart App-exclusive deal by Starbucks Student discounts by Adobe Celebrity partnerships by Crocs Cashback offers by Rakuten Giveaway contest by Faguo Wrapping up What is sales promotion?

com Booking. Bulk discount by Costco Bulk discounts reward shoppers for buying products in higher quantities, and Costco employs this tactic effectively by slashing prices on bulk purchases. What you should do next Hey there, thanks for reading till the end.

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